Prepared by Janet Yu1 GE1206 Accelerating Professional Growth on the Web Week 4 Understanding the Market & the Workplace.

Prepared by Janet Yu 1

GE1206Accelerating Professional

Growth on the Web

Week 4Understanding the Market & the

Workplace

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Learning Objectives

• Compare and contrast the job environment now and 20 years back.

• Describe the market/industry that you are interested in.

• Utilize a search engine to perform market research.• Understand job specific requirements and analyze

the gap between you and the requirements.

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Amount of Info Retained

Lecture = 5%

Reading = 10%

Audiovisual = 20%

Demonstration = 30%

Discussion Group = 50%

Practice by doing = 75%

Teach others = 90%

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What This Course is About

• Abilities• Interests• Personalities• Career aspirations

The Market

Web-based tools and

techniques

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《孫子兵法》“The Art of War”

• You will never lose a battle if you know your own situation as well as that of the enemy.

• 知彼知己，百战不殆

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Discussion

• Compare and contrast – 20 years back versus now?– Job hunting? Kind of jobs?– Business environment?

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The Global Economy – Changing Corporate Structure

• Globalization, multinational• Flatter and leaner organization• Virtual organizations• Outsourcing• More contract/temp employees Vs life-time employment• Performance-based remuneration• Requires knowledge workers, higher qualifications• Use of technology – eCommerce, mass customization

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Understanding the Market

• How do you find out more about your career/profession/industry?

• What do you need to know?

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Searching on the Web

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Now Try it Out

• You just want the sites related to the song “Imagine All the People”. (There’s a song called “Imagine”.)

• Want to find information about anti-virus software but want to exclude norton.com

• You remember reading a pdf file on career planning from some HK Web site and want to find it.

• You want to find the BBA programmes in CityU.• What if you want to find engineering jobs that are for

fresh graduates?

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Search Engines

• Web Search Essentials from about.com– http://

websearch.about.com/od/searchingtheweb/u/web_search_basics_path.htm

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Bing by Microsoft

• A younger search engine• Designed to give the most relevant and up-to-

date information• Can be used as an alternative

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Google

• Books.google.com• News.google.com• www.google.com/movies• Images.google.com• Weather Hong Kong• www.google.com/blogsearch• www.google.com/finance• www.google.com/shopping

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More About Google

• PageRank– Pages that have the higher keyword density– Pages with more links leading to them– Importance of the page that contains the link– Etc.

• Google Advanced Search Shortcuts– http://

websearch.about.com/library/cheatsheet/blgooglecheatsheet.htm

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Google Search Tips

• Case insensitive• Start with fewer keywords. Each keyword limits the results

– E.g. “weather New York” instead of “weather forecast report in New York”

• Find exact wording (“”)• Include or exclude certain terms or sites ( +, - )

– Salad recipe +potato -tomato– anti-virus -site:norton.com

• Forget part of the phrase (* as wildcard)– Career * program exercising your options

• Range of numbers (..)– Sony tv $2000..$3000

• Search for similar terms (~)– Christmas ~dessert recipes (sweet, pudding, candy etc will also come up)

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Limiting Your Search in Google

• Find certain sites only (site:)– Social science site:edu– iraq site:nytimes.com (vs Iraq new york times), iraq site:.gov– bba programme site:cityu.edu.hk

• Find certain filetypes only (filetype:)– Career development filetype:ppt

• Find related pages (related:)– Related:[insert url]

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Some Useful Google Features

• Can be a calculator– 3*4=

• Can do conversions– cm to inches– Seconds in a year

• Time– Time new york

• Real-time stock price– Goog, msft, aapl

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Understanding the Market and Organization

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Hiring Index

• Hiring Index from jobsdb for Q2, 2013– http://

hk.jobsdb.com/StaticContent/hk/hiring-survey/2013/Q2-hiring-index/img/hiring_index_Q2_2013.pdf• Preference in hiring fresh grads?• Hiring by job function?• Average salary they plan to offer?• Any gaps between the offered salary and the expected salary?• Why do companies hire/not hire fresh graduates?• Their average years of service? Why do they leave?

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Researching Career Options

• Decide which occupation– Identify one industry and 5 jobs related to that industry

• Research the industry and functional areas• Identify relevant professional and trade associations• Learn about current events affecting your areas of

interest– Magazines and newspapers– Publications such as Fortune, Business Week, or the Wall Street

Journal– Trade journals

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Researching Career Options (cont’d)

• Locate useful websites on the Internet• Find out the associated qualifications • Identify employers

– Typical employers– Employer directories?

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Researching An Organization

• Corporate information– “About us”– their mission & vision; their core values; objective; their

history; their future plan; their scale; their organization structure; management style; organizational health; industry health; their culture

• Business Information– products and services; market locations; their clients; market

share; their key competitors and market positioning; market strategies; financial statement on turnover

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Researching An Organization

• What is important to their business – Key performance indicators?

• Any openings, their job requirements, career ladders, hiring process, and benefits/salary data

• Any news in recent year (s)? – “News”, “Press Release”

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Research

• Work with your team members and perform the above research on your chosen topic/area– Trade journals– Associations– Certifications– Typical employers– Recent news/trend

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Understanding Specific Job Requirements

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Public Job Search Resources• www.jobsdb.com/hk

– Has a section on Fresh Graduate– By Job Category and Job Position– Has resources for Job Seekers

• www.classifiedpost.com– Has a section for Fresh Graduate– By Category

• www.careertimes.com.hk– By Function and Industry– Has cover letter and CV samples

• www.Smartjob.com• www.monster.com.hk

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Public Job Search Resources

• www.headlinejobs.hk/• www.recruitonline.com• www.jiujik.com/jshome.php• jump.mingpao.com/cfm/JobSearch1.cfm• www.labour.gov.hk/eng/service/content.htm• For jobs in China

– www.zhaopin.com– www.yingjiesheng.com– www.51job.com/

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Indeed.com – One search, all jobs

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Alert Email from Indeed

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Headhunting / Agencies

• www.hays.com.hk• Michael Page• Manpower• Adecco• Executive Search• Link• www.careertimes.com.hk/english/directory/search_firms/firm_list.asp • The Labour Department publish a full list of licensed employment

agencies in Hong Kong each year on government gazette.

Source: CAIO

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Industry Specific

• Law Firms in Hong Kong– http://www.legal500.com/c/hong-kong/directory

• Finance/banking jobs in Hong Kong/China– http://www.efinancialcareers.hk/

• Investment Banking Careers in Asia– http://asia.vault.com/nr/hottopiclist.jsp?ch_id=240&cat_id=3571

• Marketing, PR, Media jobs – http://jobs.brandrepublic.asia/

Source: CAIO

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Industry Specific• IT jobs

– www.infotech.com.hk/english/whatsnew.asp– http://www.ictcareer.hk

• Listing of advertising agencies and marketing consultancies in Asia-Pacific – http://www.brandrepublic.asia/Media/content/Directories/2008/17

• Engineering jobs at HKIE – http://www.hkengineer.org.hk/program/home/joblist.php

• Various types of jobs-thousands for engineering, education, HR – http://hongkong.recruit.net/ – http://www.andreakay.com/jobhunting

Source: CAIO

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University Resources

• www.cityu.edu.hk/caio• www.jijis.org.hk/jijis• Recruitment talks• Read emails!!

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Individual Exercise

• Search for two to three entry-level jobs that interest you using one of the above sites or the company web site.

• Jot down their requirements and compare with your own profile.

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Graduate Attributes

• Please rank them:1. IT literacy

2. Technical skills

3. Management skills

4. Language proficiency – English

5. Language proficiency - Chinese

6. Work attitude

7. Interpersonal skills

8. Numerical competency

9. Analytical and problem solving abilities

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Soft Skills

• Employers value the skills acquired through engaged learning

• In a 2011 Michigan State University survey of large and small companies– employers rated “soft” skills, such as communication,

social skills, collaborative decision making and problem solving, higher in importance than job-related knowledge and technical skills

– http://www.aplu.org/document.doc?id=3414

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8 Attractive Qualities in Prospective Employees

• http://hk.jobsdb.com/HK/EN/Resources/JobSeekerArticle/8-attractive-qualities-in-prospective-employees?ID=15891. Not afraid to fail

2. Direct in communication

3. Passionate about evolution and change

4. Disciplined and hardworking

5. Inventive

6. Joyful and grateful

7. Team players

8. Curious

By Svetlana Saitsky, guest blogger of Great Place to Work® Institute

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Bridging the Gap

• Student Development Services (SDS)– www.cityu.edu.hk/sds

• Career and Internship Office (CAIO)– www.cityu.edu.hk/caio

• ELC• Etc.

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Critical Success Factors??

A + A

Attitude

Aptitude/Ability+

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Your attitude, not your aptitude, will determine your altitude.

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Good Attitude

• Be positive• See things from the employer’s perspective.

What is your value-add?• Just a little bit more effort – self-initiative• Don’t take things for granted. Be grateful.

Remember ! It doesn’t have to be YOU !

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不患無位，患所以立

“One should worry not about having no official position, but about

having no proper qualifications.”Confucius

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“Love what you do…..Keep looking. Don’t settle.”

• http://youtu.be/LuLw9_JEAsw