Prepared by: 25 th Anniversary Surprise Party/ Product Launch 25 th Anniversary Surprise Party/ Product Launch 2 nd July 2010 Thailand.

Prepared by:

2525thth Anniversary AnniversarySurprise Party/ Product LaunchSurprise Party/ Product Launch

2nd July 2010Thailand

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ObjectivesObjectives

Objective:

-To unveil Toshiba two new revolutionary products, to mark a major milestone in the 25 years of innovation and technology.

- Secondary: To make use of platform to showcase current collection

Concept:

- Birthday Celebration Party

Message:

- Twin surprises to be revealed

Target:

- 80 Press

- 40 Dealers

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Proposed AgendaProposed Agenda

Time Details

16:30 – 17:00 Registration

17:00 – 17:10 Welcome & Opening Speech by Mr. Matsui

17:10 – 17:15 Speech by Intel

17:15 – 17:30 Protégé T-Series Presentation by Khun Sutee

17:30 – 17:40 Libretto and Protégé R700 Presentation by Khun Thakol

17:40 – 17:45 Revealing the “Two Surprises”

17:45 – 17:50 Cake Cutting

17:50 – 18:00 Lucky Draw

18:00 – 18:10 Closing Speech by Khun Kobkarn

18:10 onward Networking + Party (music from DJ)

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Venue - The ArenaVenue - The Arena

Venue: Renaissance® Bangkok Ratchaprasong Hotel 518/8 Ploenchit RoadBangkok, 10330 Thailand

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Floor PlanFloor Plan

2nd Floor

Ladies

Gents

Loading Lift2

0 m

Stage

3.6x7.2x0.6

RSVP

VIP 5 seatsMC podium

Control table

Guest Lift

Product

Product

screen

Photo backdrop

Gift standee

Gift standee

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size 2.4x3.5m. (TBC)size 2.4x3.5m. (TBC)

Photo Backdrop

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EntranceEntrance

Standee of big gift boxes and Toshiba banner are placed at the foyer

EntranceEntrance

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Stage Decoration : Walk inStage Decoration : Walk in

Stage Decoration

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Stage Decoration : Seminar Stage Decoration : Seminar

Stage DecorationStage Decoration

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Revealing the 2 SurprisesRevealing the 2 Surprises

Opening GimmickOpening Gimmick

libretto Portégé R700

Two gift boxes containing the 2 notebooks will be attached with the gold, black, and silver balloons with a string of ribbon attached to the stage floor. The executives will pull the ribbon, bringing the gift boxes down and open the gift boxes to reveal the surprises; Libretto and Portégé R700.

This gimmick reflects the outstanding feature of the Protégé R700 for being the lightest and thinnest notebook and Libretto for being a special gift from Toshiba for the 25th anniversary of producing high quality notebook.

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Opening GimmickOpening Gimmick

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Room Decoration

The room will decorate with balloons to add the party atmosphere and reflect the “Gift” giving event

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Product Showcase

Two tables

1. A collection of Portege T-Series

2. Old notebooks to elaborate the milestone of technology by Toshiba

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Marketing CollateralsMarketing Collaterals

Pull up banners (TBC)

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Marketing CollateralsMarketing Collaterals

Pull up banners (TBC)

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Party for DealersParty for Dealers

• Music from DJ

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Door GiftDoor Gift

With logo tag

Watch

front

back

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Cake cutting with Champagne

Celebrated MomentCelebrated Moment

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