Prepare for Hyper-Local Manufacturing: The Rise of 3D Printing - (8 Exponential Trends That Will Shape Humanity Part 4)

Spring 2013

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8 Exponential Trends That Will Shape Humanity

4 of 8

Prepare for Hyper-Local Manufacturing:

The Rise of 3D Printing

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“With 3-D printers, the cost of manufacturing complexity goes to zero,” …

“Complexity is now free.”

We live in a time of great abundance and unparalleled possibilities fueled by

exponential growth from the impact of technology. Our job at sparks & honey is to

understand the accelerators, balancers and patterns that are driving exponential cultural

change in the near term and foreseeable future.  Our team of cultural strategists and

curators works with leading brands and thought leaders to apply these trends and use them

as a catalyst for disruptive innovation.

We eat culture for breakfast in order to understand the value of emerging fringe signals,

cultural shifts and explosive doubling patterns. While monitoring thousands of inputs

and mapping and scoring them, we have identified 8 rapidly accelerating trends that will

shape institutions, governments, businesses and everyday consumers.

We have consolidated these trends into short vignettes, in order to share a curated snapshot

of what will either create great opportunities or unexpected challenges. We will cover

these trends over the next few months. This report covers 3D Printing. We hope you engage

us in the debate and exploration of how these exponential trends will shape your business

and the World. 

Please enjoy and share this fourth in a series of eight free reports. The discussion will also

continue in our core social channels - @sparksandhoney, www.bigthink/blogs/amped and

www.facebook.com/sparksandhoney.

Our blind spot comes from the fact that we have lived in a linear world.

But today’s changes are exponential.

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Exponential

Linear

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5. QuantifiedEverywhere 7. Ancient Wisdom 8. Cyborg Marketing

3D Printing

6. Conscious Brands

1. Century ofCity States

4. 3D Printing3. Citizen Doctor

Part 4 in the series: 8 Exponential Trends that will Shape Humanity

2. Future of Education

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Prepare for Hyper-Local Manufacturing:The Rise of 3D Printing

Affordable 3D printing is ushering in a new era of localized, consumer-centric manufacturing.

No longer just a geeky hobby or the domain of expensive rapid prototyping systems, the technology is allowing customized, on demand production to become a reality.

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Everyone Becomes a Producer: As the price of 3D printers continue to drop and makerspaces and local manufacturing operations proliferate, we will witness a massive disruption of the manufacturing status quo.

$5.2 billionValuation of the additive

manufacturing field by 2020

3D printing

Bringing the Factories Home: Within the next five years, the United States is expected to experience a manufacturing renaissance as the wage gap with China shrinks and certain U.S. states become some of the cheapest locations for manufacturing in the developed world.

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3D printing

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What’s being printed?

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Everything.

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On-Demand Personal Clothing: Designers are crafting on-demand custom apparel and shoes that can be tailored to the customerʼs unique needs.

3D printing

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Custom Medical Devices: Everything from facial prosthetics to synthetic tissues to bone replacements are now able to be created via 3D printer.

3D printing

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Lab Grown Meat and Leather: Startup Modern Meadows is pioneering the technique of bioprinting, with the aim of creating ethical and sustainable animal products.

3D printing

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Print at Home Weapons: The creation and ideation of 3D printed guns has sparked international conversation around distribution and manufacturing controls.

3D printing

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Motorcycles...

3D printing

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...and even houses

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An Explosion of New Materials: As additive manufacturing evolves, the price of production decreases, speed increases and an expanded palette of new materials such as plastic, metal, wood, sand and stone will be used.

3D printing

Prepare for Hyper-Local Manufacturing: More goods will be created on-demand at or close to their point of purchase (think: vending machine publishing). Household-level production will be possible for many items, and at-home spare part production will likely change the DIY industry. This will fuel Americaʼs “just in time” on-demand customized culture, and impact expectations from brands.

Crowd-Sourced Distribution Channels: As individuals become manufacturers and more “stuff” is created on a small scale, there will be different distribution requirements to get the “stuff” to the end user. Plan for crowd-sourced distribution systems to arise taking advantage of existing networks and peopleʼs movements. Marketers may find these new channels useful for their products and/or be compelled to create and manage new channels.

Assume New Materials Will Have Mass Appeal: Anticipate consumersʼ growing interest in material innovation (i.e., what is it made of? how was it made?) and the introduction of “smart” 3D printer materials (think: materials with memory). Expect 3D printers to differentiate with their materials, and concurrently an increase in ingredient branding (think: made with Lycra). Average Americans will have demand for raw materials to feed into their 3D printers. Overall, there will be more pressure put on brands to disclose their ingredients and raw materials, and to lower their carbon footprint.

Donʼt Stop Upgrading- 4D Will Reinforce the Upgrade Mindset: Just as weʼve seen the upgrade from Hi-Def TV to 3D TV to 4D TV, Itʼs only a matter of time before 3D printing goes 4D (i.e., self assembling objects). Expect a technological leap in the next few years. While it will take some time for the trend to become mass, it will be a household technology in the near term. Marketers can prepare for this trend by imagining their brands in 3D and 4D, as an exercise.

3D printing implications Implications

3D Printer Material ManagerConsumers who print their own products on their 3D printers will want to recycle these products, creating demand for a refining and salvage industry just focused on 3D printer material scrap and recycling.

Job of the Future?

At sparks & honey we track and analyze thousands of cultural data sources in real time, incorporating live data feeds from numerous APIs as well as hundreds of offline sources. Using a proprietary Culture Mapping Platform, we monitor cultural bursts, identify clusters of activity and trends, score their energy levels, project their lifespans and analyze their cultural resonance. This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions.

Our platform incorporates three different frameworks to structure and contextualize raw data:

CONTENT NETWORKS

ENERGY SCORE&

PREDICTION SCORE

DNA

A mapping system used to model dynamic, interconnected webs of cultural activity.

The Energy Score is rated on a scale of 1-5. It reflects the speed of reach and volume of buzz, and incorporates a ranking of influencer activity that includes reach, resonance and relevance.

A unique set of attributes that describes the core concepts of each trend.

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40. It reflects anticipated duration of a trend.

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Methodology

TOPIC CLUSTERSSignificant groupings of manifestations which signify cultural waves and trends.

MANIFESTATIONS Discrete data points that indicate change.

Digital Cities

Share Everything

Urban Farming

p.

3D Printing Topic Clusters Content

NetworkTopic

Cluster Manifestation

FRICTIONLESS LIFE

Future of Retail with Mass Customization

How 3D Printing Gave This Man His Life (and Face) Back

3d Printing Meat and Leather

The Man with the 3D-Printed Gun

First Fully 3D Printed Building May Take

Shape This Year

3D Printing With Minecraft

3D Printing Clothes At Home Could Be A Reality By 2050

New Balance 3D Printed Shoes Can Run

In Races

Markus Kayser - Solar Sinter Project

Dita Von Teese Wearing The First Fully 3D Printed Dress

First Fully 3D Printed Building May Take Shape This Year

A 3-D Pen that Lets You Draw Objects in

the Air

As 3-D Printing Becomes More Accessible, Copyright Questions Arise

3D-Printed Vehicles Take Fast Lane to the Future

3D Printing Makes Electric Guitars

5-year-old Gets 3-D Printed 'Robohand' from Internet

Collaborators

Cyborg Body Modification

SUPERHUMAN

Biohacking

LIVING MATTER

3D PRINTING

Print Everything

Dangerous Designs

Hacking Health

HACKDESIGN

Smart Resource

Use

LIFE LOGIC

GEEK CHIC

Tailor On Demand

Create Anywhere

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5. QuantifiedEverywhere 7. Ancient Wisdom 8. Cyborg Marketing6. Conscious

Brands

1. Century ofCity States

4. 3D Printing2. Future of Education

Stay tuned for “Quantified Everywhere,” the next installment in our “8 Exponential Trends That Will Shape Humanity” series.

Follow us @sparksandhoney to keep up to date with our latest free reports.

3. Citizen Doctor

Some of the other trends we are tracking:

Digital DetoxIncognitoLife Logic

New New HollywoodNanotechnology

SnackMediaNew Wave of Big Data

“This Omnicom-backed "newsroom"-oriented agency starts each morning with a cultural briefing for clients such as Hyatt, Jarden and Life is Good, for whom it developed six "culture-to-commerce" T-shirts. In 2013 it grew from two to 17 clients and quadrupled its staff to 20.”

SPARKS & HONEY NAMED AS 1 OF 10 TOP AGENCIES TO WATCH IN 2014 BY ADAGE

1 Sa

Space in the Air

2 St

Shock & Transgress

3 Pl

Play

4 Mm

Memory Management

5 Ab

Absurdism

6 En

Enchanted

7 Rc

Refreshed Classics

8 Cx

Codex

9 Sm

Snack Media

10 Ax

Armchair Explorer

11 Nh

New New Hollywood

12 Bi

Binge

13 Rt

Radical Transparency

14 Ob

Open Brand

15 Pr

Premiumization

16 Le

Life as Entertainment

7 Cc

Convergence Culture

1 Uf

Unfat Generation

2 Nm

New Masculinity

3 Pw

Power Woman

4 Tg

Third Genger

5 Rr

Redefined Retirement

6 Hy

Hyper Culture

8 Ss

Second Skin

9 Si

Singletons

10 Mf

Modern Family

11 Sq

Squealing

12 Ex

Exponentials

13 Ft

Flattening

1 Rt

Real Thing

1 Dd

Data Divinity

2 Sc

Screen Culture

2 H

Hack Design

3 Gc

Geek Chic

4 Te

Ephemeral

5 Ki

Kidult

6 Sm

Small-scaling

Sm 7 Sp

Slow Perception

8 Ti

Tangible Intangible

15 Dc

Decay

9 De

De/re-materialization

D 10 Fh

First Hand Look

11 Ra

Raw

12 Lm

Living Matter

13 Wt

Warm Technology

14 Gl

Glitch

22 72

1972

16 Ne

Neo-psychedelic

17 Na

Nano World

18 Ma

Mashup

19 Hd

Hand Drawn

20 Ie

Immersive 360°

21 Fl

Flat Design

1 Ic

Icognito

2 In

Inwards

3 Ru

Rurban

3 Ru 4 Us

Made in the USA

5 Ec

Ecoboostering

6 On

Oneness

7 Lw

Living Without

Rs

Restoration

8 9 Ss

Startup Society

10 Mi

Moral Imperative

11 Rb

Rise of the Believer

R 12 Ll

Life Logic

13 Cq

Crowd IQ

14

Provenance

15 Se

Sharing Economy

16 St

Strangify

17 Io

Insumer/Outsumer

13 Mg

Mood Geisting

14 Fq

Focus Quotient

3 Sh

Super Human

4 Qs

Quantified Self

5 Sn

Sensor Network

6 Qe

Quantified Everywhere

7 Fl

Frictionless Life

8 Mg

Mind Gaming

9 Sf

Social Flares

10 We

Wearables

11 Mi

Micro Manufacturing

12 Cs

Cyborg Singularity

S&H CORE OFFERINGS

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INNOVATIONCULTURAL INTELLIGENCE CONTENT & AMPLIFICATION

• Macro Trend Identification & Quantification

• Projecting Segments into the Future (Consumers of the Future)

• Product, Service & Packaging Development

• Business Model Design & Reimagination

• Business Context Analysis

• Futurism

• Whitespace Identification

• Brand/Partner & Acquisition Recommendations

• Social & Cultural Listening

• Competitive Intelligence & War Gaming

• Segment Analysis & Tracking

• Topic Deep Dives

• Event Tracking

• Issue Monitoring

• Real-time Burst identification

• Channel Analysis

• Content & Influencer Strategy

• Editorial & Cultural Calendars

• Pre-Planned (70/30) Content Production - Online and Off Line

• Real-time Content Production

• Real-Time Commerce

• Social Media Content (short and long form) - posts, tweets, vines, videos, blog, etc.

• Community Management

• Influencer Outreach

• Channel Optimization & Fan Base Development

• Analytics & Measurement

• Real-Time Media Amplification

CULTURAL STRATEGY

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SYNCING BRANDS WITH CULTURE