Preparation Guide for Midterm oral presentation

Preparation guide for midterm oral:

Presentation of a new product / service idea for

Midterm oral: group presentationIn class presentation: Nov. 28, 2013• You and your teammates work in the same consulting

company.• You’ve been invited by easyGroup to present a new

product line to be added to its line of services.• Each group should consist of 4-5 students. • Each group will present their proposal and answer

questions.• Presentation: 15 minutes• Visual aid: PPT

Understanding your client: easyGroup

• To begin, you’ll need to learn more about the Easygroup’s philosophy and business model and what products and services it already offers.

• This can be found at its website: http://easy.com/brand.html

Understand your client: easyGroup’s website http://easy.com/brand.html

EasyGroup’s values and missions:

• The easy group would like to provide value, better, and affordable services for its target customers. And, the easy group would like to offer its services online.

• So, your product should have a name such as easy _____.com

• Also, make sure the new product is in line with the easyGroup brand values as shown below.

easyGroup’s brand values:http://easy.com/the-brand.htm

1. great value 2. taking on the big boys (fighting the industry giants)3. for the many not the few 4. relentless innovation 5. keep it simple 6. entrepreneurial 7. making a difference in people's lives 8. honest, open, caring and fun

Brainstorming for the new product/service idea:

• The easy brand currently operates mainly in travel, leisure, hotel and office accommodation industries.

• Will your new product fits in any one of the industries listed above?

• Or, would you recommend it to enter a related industry? If you, you will need to persuade the Board of Directors with good reasons.

Using mind-mapping to brainstorm for new product or service idea:

*New Product proposal for easyGroup

• Presented by: ____________________(group)• Product: _____________________________• Price: ________________________________• Target market: _________________________• Promotion:____________________________• Place (Distribution):_____________________ • 3 reasons why you would include the new line of product to

easyGroup’s product.• 1._____________________________________• 2. _____________________________________• 3.______________________________________

TV

Advertising tools

Internet &Social media

Newspaper/magazines

Radio Outdoor,Direct mailtelemarketing

Promotional tools :Internet & Social media

Facebook page

Buying Keyword search ads at Google

Email marketing

produce and postViral videos on Youtube

Buying banner ads at yahoo portal sites

Distribution strategy:• When choosing the place to sell the product or

service, please think about the nature of your product/service and where you’ll most likely reach your target customer.

• Distribution channels:• 1. Online: having a .com website• 2. Via travel agencies• 3. Others: _____________________