*Prep for This Weeks Session* Find associates that use these social networking techniques. Ask them to lead the segment theyre an expert in. This is suggested.

*Prep for This Week’s Session*

Find associates that use these social networking techniques. Ask them to lead the segment they’re an expert in. This is suggested but not required to run the meeting.

Make copies of the Tips for Saving Time and Generating Business handout, one per associate. Hand it out towards the end of the workshop as indicated on the slide.*Delete this slide before presenting *

In our previous Make Your Connections sessions we’ve reviewed tips and strategies for online social networking:

• Pros and cons of social networking • Getting noticed online • Driving traffic to your website• Developing an online strategy

Picking Up Where We Left Off…

Pros of Social NetworkingPros of Social Networking

• Many free sites• Quick and easy• Rapidly increase your sphere• Provides a way to keep in touch and educate• Clients get to know you before meeting face-

to-face

As a reminder, there are many benefits to online social networking:

Cons of Social NetworkingCons of Social Networking

• It’s time-consuming!• Difficult to balance personal and

professional lives• Real estate regulations apply• Posts are permanent

We also know there are challenges:

Today’s Make Your Connections Today’s Make Your Connections SessionSession

Today you’ll learn (and steal!) tips for social networking that will save you

time while generating more leads and business.

Tips to Save You Time & Gain Tips to Save You Time & Gain BusinessBusiness

We’ll focus on how you can save time in these areas:

1. LinkedIn contact lists and recommendations2. Facebook contact lists and friends lists3. Postlets4. Posting listings from Weichert Agent Pages

to other sites5. Twitter6. Your social networking schedule

Tips to Save You Time & Gain Tips to Save You Time & Gain BusinessBusiness

Let’s start from the top:1. LinkedIn contact lists and recommendations

: Export Your Existing Contact Lists : Export Your Existing Contact Lists

LinkedIn allows you to download your clients’ contact information into a Excel file which you can use for mass email distribution or to add to other contact/prospecting lists.

You can also request recommendations from previous clients to help prospective clients learn about you and the service level you provide.

Let’s take a closer look at each of these…

: Export Contacts to Excel: Export Contacts to Excel

1. Click on 'Contacts' in the left navigational area of your home page.

2. Click on 'Export Connections' found at the bottom of that page.

3. Enter the text you see in the security image.

4. Click on 'Export'.

5. On the next page make sure that 'Microsoft Outlook (.csv File)' is selected from the drop down menu and then click on 'Export'.

: Request : Request RecommendationsRecommendations

1. Click on Recommendations (must already have a profile)

2. Click on Request Recommendations tab

3. Complete steps as instructed

Does anyone have any other time-saving or business-generating tips to share for using LinkedIn contacts and recommendations?

Tips to Save You Time & Gain Tips to Save You Time & Gain BusinessBusiness

Let’s look at the next tip on…1. LinkedIn contact lists and recommendations2. Facebook contact lists and friends lists

Facebook: Import/Export Your Facebook: Import/Export Your Existing Contact Lists Existing Contact Lists

Facebook allows you to easily upload your current contact lists from Outlook, gmail, and other software.

Once uploaded it will identify existing users that you can easily connect with - or you can send an email to the remaining contacts inviting them to join and connect with you.

Let’s take a closer look…

: Uploading Contacts Lists: Uploading Contacts Lists

1. Click on ‘Friends' in the top menu bar of your home page.

2. Click on ‘Find Friends’ on the left navigation bar.

3. Click on ‘Upload Contact File’.

4. Choose import from Outlook or Upload a contact file.

5. This will allow you to browse other email contacts (i.e., gmail) or browse to upload other contact files (such as your LinkedIn exported file)

: Benefits of Creating Friends : Benefits of Creating Friends ListsLists

• Quicker and easier way to view updates

• Can provide special attention/focus on certain lists, such as past clients, new clients, etc.

• Your friend lists are only viewable to you

• Create up to 100 lists with 1500 friends on each

• Friends can be on multiple lists Let’s take a closer look …

: Creating Friends Lists: Creating Friends Lists

1. Click on Friends

2. Click on Create

3. Create List Name

4. Click and select friends for your new list

: Viewing and Maintaining Lists: Viewing and Maintaining ListsTo View Lists:

1. Click on desired list

2. Recent updates from that friend will show

To Maintain Lists:

1. Click on Friends at top menu bar

2. Click on Friends on side bar

3. Select List from drop down

Impressive Sales ResultsImpressive Sales Results“I have closed approximately $2.5MM+ from social networking thus far. I just picked up another lead from a past church friend who is in my Facebook sphere and we are planning to start looking for property for her. We follow each other, “keep in touch” via Facebook.”

Terrilynn KelleySales Associate

Great Falls, VA

: Terrilynn’s Strategy: Terrilynn’s Strategy• Import contact lists from the PTA, your religious affiliation, etc.• Carve out time to get on Facebook each day and set up to

receive updates to your phone.• Be a real person so that people come to know you are and feel

comfortable working with you -- “The most important thing I’ve learned is keeping it REAL. I am not only a realtor, but a mom, a friend, a past classmate with memories, an old colleague from a previous job.”

• Facebook my clients to follow how they’re doing, events in their lives and post comments accordingly.

• Post new listings, coming soon, solds or “anyone in need of” whatever I have.

• Use Facebook as an excuse to call people, set up coffee and lunch dates.

• Search new clients on Facebook to see what they are like (if they openly share information).

Does anyone have any other time-saving or business-generating tips to share on using Facebook contacts and lists?

Tips to Save You Time & Gain Tips to Save You Time & Gain BusinessBusiness

Let’s look at the next tip on…1. LinkedIn contact lists and recommendations2. Facebook contact lists and friends lists3. Postlets

• Set up a free account• Create your posting• Postlets automatically

syndicates to several search sites

• Easily share it on other social media sites with just a few clicks

Success: Posting Open Houses & Success: Posting Open Houses & ListingsListings

• Victor Marshall & I posted our listing and open house via postlets.com which allowed us to also post to:

−Trulia.com, Zillow.com, Craigslist.com, Facebook.com, etc.

• I also used MyPunchbowl.com to send invites to individual prospects and agents

• All of the above are free!• I also sent 250 standard color mailers

to a target area through i-mail (at minimal cost).

Colleen SmithSales AssociateFallsgrove, MD

Let’s look at the posting then we’ll see if it worked…

Posting Open Houses & Listings Posting Open Houses & Listings Works!Works!

• As a result of posting the listing, we had a total of 10 groups come into our open house.

• I always ask guests how they heard about the open house. One couple said they saw it on Trulia.com.

• At the time, they were just beginning their home search so we set an appointment for a buyer consultation.

We are working with them now. They are also trying to take advantage of the first time homebuyer tax credit!

Does anyone have any other time-saving or business-generating tips to share on using Postlets to post open houses and listings?

Tips to Save You Time & Gain Tips to Save You Time & Gain BusinessBusiness

Let’s look at the next tip on…1. LinkedIn contact lists and recommendations2. Facebook contact lists and friends lists3. Postlets4. Posting listings from Weichert Agent Pages

to other sites

Weichert Agent Websites TipWeichert Agent Websites Tip

• Paula Douris links directly from her Weichert Agent Website to online social media sites…with one click!• Let’s see how she does it…

Paula DourisSales AssociatePhillipsburg, NJ

Here’s Paula’s Site…Here’s Paula’s Site…

• Facebook• Twitter• LinkedIn• Myspace

Does anyone have any other time-saving or business-generating tips or ideas to share for posting listings from their website?

Tips to Save You Time & Gain Tips to Save You Time & Gain BusinessBusiness

Let’s look at the next tip on…1. LinkedIn contact lists and recommendations2. Facebook contact lists and friends lists3. Postlets4. Weichert Agent Pages 5. Twitter

: Use Tweetdeck to Manage : Use Tweetdeck to Manage TwitterTwitter

• Tweetdeck is an application that you download to your desktop.

• It is functions as a organizer for your incoming tweets.

• You can organize groups similar to friends lists in Facebook.

• It makes it very easy to reply or retweet. • You can synchronize it if you have multiple places

you access Tweetdeck, such as laptop, home PC, phone, etc.

www.tweetdeck.comLet’s take a closer look …

Use Tweetdeck to Manage TwitterUse Tweetdeck to Manage Twitter

Allows you to set up groups and displays tweets by groups

Send tweets direct from Tweetdeck

When you hover over a tweep’s photo you can easily reply, direct message or retweet

Use HootSuite to Schedule and Drip Use HootSuite to Schedule and Drip Your TweetsYour Tweets

• Hootsuite is an application that provides you with a link to drag on to your internet browser. The name of link is “Hootlet.”

• The Hootlet link enables you to:• Easily tweet valuable content from anywhere

on the internet – with just two clicks. • Schedule when tweets are sent. You can

allocate one block of time during the day to send out valuable information to your followers.

www.hootsuite.comLet’s take a closer look …

First, click on the Hootlet link from any internet page, such the weichert.com Open House page

The hootsuite pop-up box appears with:•A pre-formulated tweet which you can edit •A shortened website link with the option to send now or later

Spend just 15-20 minutes to set up your drip tweet plan for the day. Access your hootsuite account at anytime to easily edit or add pending tweets.

: Tip for Finding Local Leads: Tip for Finding Local Leads

1. Go to www.nearbytweets.com2. Type in location, keyword(s), and search radius 3. Nearbytweets will display people on twitter and

recent tweets based on your search criteria.

This is great way to find buyers and sellers in your community who are active on twitter. You don’t even have to be on twitter to do it. Let’s take a closer look …

www.Nearbytweets.comwww.Nearbytweets.comSet search criteria (location, keywords, radius)

It displays local people on Twitter…

and recent local Tweets.

Here’s a sample tweet... looks like they need advice from a real estate expert!

Go Mobile with TwitterGo Mobile with Twitter

• The ‘settings’ menu on Twitter is where you can set yourself up to receive updates on your cell phone.

• There are also many applications (apps) available:

−Twitterberry is a Twitter app for Blackberries

−Tweetie and Twittelator are Twitter apps for iPhone

• Sending and receiving mobile updates real-time enables you to instantly connect with your sphere.

Does anyone have any other time-saving or business-generating tips to share on using Twitter and its related apps?

Tips to Save You Time & Gain Tips to Save You Time & Gain BusinessBusiness

Let’s look at the last tip on…1. LinkedIn contact lists and recommendations2. Facebook contact lists and friends lists3. Postlets4. Weichert Agent Pages – easily post to other

sites5. Twitter6. Your social networking schedule

Plan & Organize Social Networking Plan & Organize Social Networking

• Schedule and plan social networking time. Block time in your calendar as an appointment. This will allow you to be consistent in your primary goal of building relationships that will lead to business. • Use applications and tools such as

Tweetdeck that will help you organize and plan your social networking efforts. Doing this will save you time while increasing lead and business opportunities.

What other tips can you share for creating and sticking to a social networking schedule?

Tips to Save You Time & Gain Tips to Save You Time & Gain BusinessBusiness

Today we focused on how you can save time while generating business using:

1. LinkedIn contact lists and recommendations2. Facebook contact lists and friends lists3. Posting open houses and listings on Postlets4. Posting listings from Weichert Agent Pages

to other sites5. Using Twitter applications6. Creating a social networking schedule

Here’s a handout with all the tips we reviewed.

Don’t Forget…

Learn about Zillow Advice to see how you can generate leads and business at our upcoming in-office webinar.

Thursday August 13th

2:00 PM – 3:00 PM

Next Make Your Connections Workshop Navigating the web of social media Avoiding fines when doing business online

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Time: [start time] – [end time]

Location: [meeting location]

Next Make Your Connections Call Session

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Time: [start time] – [end time]

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