PREMIUM DOMAINS the (web content) icing on the cake

online content location for superior web performance
PREMIUM DOMAINS
keyword domain match on high impact digital address

PREMIUM DOMAINS the (web content) icing on the cake

1) simplify memorization & typing (shortcut)
Paper.com OfficeDepot.com/a/browse/paper/N=5+530715/
Platform.com IBM.com/systems/platformcomputing/
Director.com Adobe.com/products/director.html
Dessert.com KraftRecipes.com/recipes/dessert/main.aspx
Social.com SalesForceMarketingCloud.com/products/social-media-advertising/
Ultrasound.com healthcare.Siemens.com/ultrasound/


2) optimize searchability through exact keyword domain match: it's a consensus among search engine optimization experts: links containing keyword-rich anchor text are essential for search engine ranking (SEO)

3) aggregate value through rarity (intangible asset): like trademarks, domain names are intangible assets which must not be ignored as an element of goodwill - Trademarks and Domain Names: a necessary harmonising of practices Trademarks and Domain Names: a necessary harmonising of practices afnic.fr/medias/documents/afnic-_issue-paper-_trademarks-and-domain-name.pdf

domain names are intangible property subject to a writ of execution
Northern District of California - Kremen v. Cohen 337 F3d 1024, 1030 9th Cir 2003 Northern District of California - Kremen v. Cohen 337 F3d 1024, 1030 9th Cir 2003 jolt.law.harvard.edu/digest/jurisdiction/9th-circuit/office-depot-inc-v-zuccarini


4) create visibility through uniqueness highlight: domain bias: a users propensity to believe that a page is more relevant just because it comes from a particular domain … domains can actually flip a users preference about 25% of the time … we provide evidence of the existence of domain bias in click activity as well as in human judgments via a comprehensive collection of experiments … we demonstrate the existence of systematic domain preferences, even after factoring out confounding issues such as position bias and relevance - Domain Bias in Web Search Domain Bias in Web Search ilpubs.stanford.edu:8090/1021/1/wsdm12-domain-bias.pdf


5) enable brandability through generic keyword appropriation
Diabetes.com GSK
Pet-Diabetes.com Merk
DiscussDiabetes.com Sanofi
MyCatHasDiabetes.com Boehringer
Diabetes4Patients.com Novo Nordisk
ManagingYourDiabetes.com Eli Lilly
DiabetesHealthConnection.com Abbott


- branded content on premium domains
Pregnancy.com J&J
Baby.com J&J
TV.com CBS
Radio.com CBS
Games.com AOL
Advertising.com AOL
Malts.com Diageo
Asthma.com GSK
Meals.com Nestle
RecycleCartons.com Tetra Pak
Arthritis.com Pfizer


DOMAIN NAMES CONSULTING, APPRAISAL AND MEDIATION

ELECTRONIC ADDRESS PLANNING AND DIGITAL NAMING SERVICES.
ASSISTANCE FOR CONTENT PRODUCERS, ADVERTISING AGENCIES, BRANDING AND INTELLECTUAL PROPERTY OFFICES.