Premier Changes 2013

7/29/2019 Premier Changes 2013

1/12

PREMIER 2013 QUESTIONNAIRE

CHANGESNEW DATA IN ACTION


2/12

HOLIDAYS & TRAVEL

FUTURE HOLIDAYS

Base: All Premier Adults 20+ Source: Premier 2013

2

10 million upmarket adults intend totake a holiday or short break in the

next 12 months


3/12

3.7

million

upmarket

adults

own aneBook

BRANDS

eBOOK READERS



4/12

3.7million

upmarket

adults own

an eBook

0% 20% 40% 60% 80% 100%

20-34

35-44

45-54

55-64

65+

eBOOK READERSPROFILE

Area of employment:

Medical [120]

Business services [116]

14% of eBook

owners also boughtone as a gift

Age



5/12

CAR ACCESSORIES

NEW OPTIONS ADDED

Which accessories:a) did you have built-into the car when purchased?

b) did you install or purchase?

Digital RadioPark AssistSeat Belt SensorsSeat/Mirror Settings Save (memory) ButtonTow BarPaddle Shift or Tip Tronic Gears

Automatic Start/Stop FunctionDriver Fatigue Detection System

Base: All Premier Adults 20+


6/12

ONLINE

WHAT DO YOU USUALLY DO WHEN SURFING THE NET?

36% of upmarket adults also watch

TV

21% of upmarket adults also listen to

music not on the radio

12% of upmarket adults also send

text messages



7/12

CONTACTLESS PAYMENT

NEW SUBJECT ADDED

1.7 million adults have paid using

contactless bank cards in the last 12

months

It's worth paying more for organic food 133 [31%]

I'm tempted to buy products I've seen advertised

129 [32%]

I always buy the brands my children prefer120

[18%]



8/12

NEW LIFESTYLE STATEMENTS

PROFILE

I often notice products or brands that appear in television

programmes and films

78% more likely to watch childrens

shows

43% more likely to watch non-British

police and adventure series

55% more likely to watch chat shows



9/12

TV SHOWS

NEW SHOWS ADDED



10/12

COMPANIES AWARENESS & RATINGS

NEW METRICS

Now measure company success,products and ethical behaviour by a

rating of

Good/ Indifferent/ Poor



11/12

VOUCHER CODE WEBSITES

NEW QUESTION

4.2m upmarket adults visit

voucher code websites

Top Luxury Lifestyle Statements

It is important my household is equipped with the latest technology [138]

There are certain luxuries I cannot do without [129]

I can't resist expensive perfume or aftershave [124]



12/12

Why CodeSolutions and packages

Tel: 020 8433 4000

Email: [email protected]: www.kantarmedia.co.uk

Premier Changes 2013

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