prem ganpathy

8/13/2019 prem ganpathy

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GROUP MEMBERS

A15 -Kshitij Joshi

A16 -Nidhi Kachhela

A18 -Niva Kanjani

A27 -Mayuri MehtaA29 -Monika Mistry

A39 -Jay patel

A52 -Rachit Shah


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INTRODUCTION

Prem Ganapathy

Born in Nagalapuram- Tamilnadu

Family background

Education Employed at coffee shop and rice trading business

Learnt the tricks of trading


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Cousins coffee shop Chennai

Job in coffee & rice trading business

- Learnt the tricks of trading

1990went to bombay

- Life in bombay

Cleaner at Das Bakery in Sion-Mumbai


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Cleaner at bakery in Satguru hotel-Chembur

Dishwasher in Gurudev hotel

- regional cartels against madrasis

- Preference to mangaloreans

Main unko kaafi request karta tha main tenth tak

padhaa hoon. Mujhe thoda english knowledge hai. Mujhe

waiter banaao ya to bahar chai leke jaane ka kaam do.

Kuch nahin to kam se kam table clean karne ka job de

do


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TEA BOY-PREM SAGAR RESTAURANT

Why is a tea boy better off than a dishwasher?

- commission of 10%- HUMAN RELATIONSHIPS


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50:50 PARTNER IN CHAI KI DUKAN VASHI- a Tamilian gentleman, made an offer

- From day one shop started doing briskbusiness.

- Profits were touching Rs.8000-10000 permonth.

- Investor thought why give away 50% ofthat?

- Mujhe nikal diya aur salary par kisi ko rakhliya.

Thus he was back to the pavilion.


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OWN ROADSIDE STALL

- With a capital of around Rs.20,000 which was

borrowed from his uncle

- Business was good, but the neighboringhousing society was making life difficult.

- That venture too was short lived.


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OWN SOUTH INDIAN STALLVASHI

- After the failure, started south Indian stall.

- He was unaware of how to make either idlis

or dosas.- Initially he procured batter from the homes

of south Indians living next door; and then

learnt cooking by observation, trial and error

method.

- The dosa stall flourished from 1992 to 1997.

- Soon, the profit rose toRs.20,000per month


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WHYWASTHETINYSTALLSOSUCCESSFUL?

Because it was DIFFERENT .

emphasis on hygiene.

Branding was clear and concise

food was economically priced


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JANUARY1998 - ABIGGAMBLE.

RENTED SHOP NEXT TO VASHI STATION

- Rs.50,000 as deposit and Rs.5000 per month as

rental for a shop next to Vashi station.

Prem Ganapathys Prem Sagar Dosa Plaza

an interesting story of name Dosa Plaza

built a website for his open air eateryprobably the

first dosa shop in the country to do so.


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OPENED A CHINESE STALL


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throughout his journey his role model remainedMcDonalds


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TRADE MARKETING

noticed McDonaldswrite TM

Dosa Plaza trademark get registered

copyrights and trademarks for 27 of his recipes.


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BRANDING

Main hamesha personally nahin khada ho

paoonga.. Is liye ek brand bnana zaroori tha!

Branding at collages


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SCENARIO IN 2002

2 outlets

staff of 15 people

turnover of Rs.10 lakhs per month.

vision - Mujhe aur dukaan kholna hai, aur mujhe

accha banana hai; accha service krna hai. Meravision yehi rehta tha.


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chance encounter

New Bombays first mall - space in food court

HOW DID HE FUND THIS IDEA?- investment included Rs. 3 lakhs for the deposit

- equipment cost

- interior decoration.

- No Bank Loan

- Went to his family and friends for funds.


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AUGUST 2003

In August 2003Center One mall threw open its

doors.

Dosa Plaza was a hit from day one.- sales touched Rs.44,000.

- first monthsturnover - Rs. 6 lakhs.

- profit marginsa healthy 15-20%.


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CONTINUED

Need to do more branding - an advertising agency

called Think Why Not.

Although advertising is great, but theresnothing aspowerful as free publicity.

The 108 dosas on offer fetched Dosa Plaza plenty

of coverage in local papers and on television.


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After seeing 108 items a question comes up in

mind:

ARE THEY FOR REAL OR JUST FOR EFFECT.


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THE SECRET

Mix and match.

to train the staff to combine the stuff together and

give it a cool name.

to be consistent in taste

PG made sure that all important chutneys andsauces are made at a centralized kitchen.


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WHAT NEXT ??

Two things happened after the success of Centre

One outlet.

- PG learnt about something called Franchise.

- installations of systems


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FRANCHISING

he was in control of the important things.

The recipes, masalas, and sauces were made at hiscentralized kitchen only.

The staff was also supplied by him but the franchiseespaid their salaries.

The franchisees were needed to handle the cashcounter and make the upfront investment, plus bear therunning expenses.

Dosa Plaza earned 6-8% royalty on sales


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INSTALLING SYSTEMS

The company invested in software connected to a

central server to keep track of billing, inventory and

overall operations.

professionalization

In 2004, PG took on a partner called Easwaran to

look after business development and automation.

At the same time, Dosa Plaza started setting up

different departments.


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COSTING

calculations for every recipe

A training manager was deputed to visit outlets on a

rotation to control cost.

But now the question arises that: Who were these

managers and how were they persuaded to join this

unknown company which was in the less-than-glamorous business of dosas?


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RELATIONSHIPS

PG says, Mera hotel industry mein sabse relation

tha.

PG was able to sense that many employees were

working with big brand names, but their aspirations

were not being met.

Dosa Plazasoperationsmanager Mendonsa, isone such example. He was recruited from

McDonalds. Magar kaise??????


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ITS NOT JUST ABOUT MANAGERS

Crucial to the success of Dosa Plaza are not just

managers, but employees at all levels.

Around 80% of the original kitchen staff is still with

Dosa Plaza.

PG also made sure that caste and community is of

no consideration in the company.

PG says, Hard work and talent is what we value.


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CURRENT SCENARIO!!!

150 EMPLOYEES

26 OUTLETS

21 RUN BY FRANCHISEES

TURNOVER CROSSED Rs.5 crores


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CONTINUED

To market the franchisees in North India, the

company tied up with Franchise India Holding Ltd

on a 67:33 basis.

There have been enquiries from US, Japan,

Australia and it has one franchise in New Zealandalready.

They have one express model on Mumbai Pune

highway and PG plans to open 20 more such

outlets.

They had to shut down the Centre One outlet due

to competition and reduced sales.


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CHARACTERISTICS

Passion

Self motivated

Honest

Risk-taker Innovative

Inquisitive


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LEARNINGS

Whatever you do, do it differently and branding is

very important.

In any business if you do costing properly you will

earn profit.

The behavior should be good. It helps in building

relationships.

Product and service quality should be proper.


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One has to work very hard and put in lot of efforts

and sacrifice to nurture the Business.

Execution , execution and executio.

One might get failure at various stages but you can

learn a lot from them and improve.

Think Big, Start small and grow fast.


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And last but not the least 3ks

Keep learning.

Keep walking.

Keep growing.

prem ganpathy

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