DIGITAL INNOVATION & DEVELOPMENT
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DIGITAL INNOVATION & DEVELOPMENT
Our Approach1. Keep it simple
2. Customer centric
3. Design Thinking
4. One-stop-shop
ABOUT INTEMA
Predictive Marketing Engine COLLECT – PREDICT - PERSONALIZE
A Marketing automation platform that uses machine learning algorithms that collects behavioral and nominal data (clicks, weblogs, POS, CRM) for each customer, website visitor, or prospect.
Each individual is then scored based on predictive models and each customer event influences their score and modifies the automated content and offers that are sent.
Plug and play into your POS/CRM and target individuals, not segments, this allows the use of predictive analytics to anticipate the needs, preferences and triggered contented timed and personalized to each consumer.
This business intelligence solution learns over time the unique behavior of each person automatically as it trains on your data.
http://predictivemarketingengine.com
Our Technologies
Our Automated Marketing Solution
PREDICTIVE MARKETING ENGINE
?Know What Your Clients Are Thinking
Know What Your Clients Are Thinking
PREDICTIVE MARKETING ENGINE
Anticipate Their Next Purchases
PREDICTIVE MARKETING ENGINE
Anticipate Their Next Purchases
PREDICTIVE MARKETING ENGINE
Anticipate Their Next Purchases
PREDICTIVE MARKETING ENGINE
Anticipate Their Next Purchases
PREDICTIVE MARKETING ENGINE
Generate Highly Personalized ContentWINTER COLLECTIONHOW TO STAY WARM &
COMFY
VIEW COLLECTION
FIND A STORE
For MenNew Collection Shirts Sweaters Footwear Accessories
PREDICTIVE MARKETING ENGINE
Double Your Conversion Rate
PREDICTIVE MARKETING ENGINE
How Does it Work?
4Easy Steps
PREDICTIVE MARKETING ENGINE
USE / GATHER DATA1
STORE
DATA WAREHOUSE
OTHER SOURCES
TURN BIG DATA INTO SMART DATA2
DATA WAREHOUSE
SMART DATA
PREDICTIVE ALGORITHM
LINK SMART DATA TO PRODUCTS3
SMART DATA KEYWORDS
User
USER PREFERENCES
Each keyword is scored according to the client’s preferences
88 11 02 420004
CONVERT SMART DATA INTO REVENUES4
{ReturningClients
{PersonalizedContent
Collective – Predict – PersonalizeHow the machine learning uses your Big Data
Collective – Predict – PersonalizeAn Omni-channel personalization solution
Collective – Predict – PersonalizePhases of Implementation 12 weeks
Collective – Predict – PersonalizeImplementation Specs
Collective – Predict – PersonalizeAPI Integration
Collective – Predict – PersonalizeMaintenance, Monitoring & Optimization
PREDICTIVE EMAILS
ObjectivesIncrease the Open Rate
Increase the Click Rate
Decrease “Unsubscribtions”
1
3
2
Unique Realtime Segmentation
SUBJECT LINE ?
CONTENT
?
1 Setup 3 Launch
SMART DBUser
2Content Generation
FANS ON SALE
PREDICTIVE EMAILS
PREDICTIVE WEB PAGES
COOKIE
SMART DB
User
Effortless & Cost Effective Deployment
OPTIMAL INFRASTRUCTURE
Case Studies
Information obtained after the implementation of our Predictive Engine Marketing (PME) in the procurement cycle of a large public furniture retailer.
Increase of store visits according to predictive influences on customers.
PREDICTIVE MARKETING ENGINE
To summarize: to achieve Short-Term Lift & Gain Long-Term
Results
1. Increase the Open Rate & CTR
2. Accelerate First Time Purchase
3. Increase average basket/order size
4. Increase Revenue from Cart Abandonment
5. Decrease “Unsubscriptions”
6. Automatic integration of custom content
7. Increase data accuracy & Monetization
8. Responsive Design Content
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