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• Business: Web-o-Rama House of Metrics (worhm.com)• Year: 2012• Type: B-2-B• Description: Web analytics services for small to medium
businesses• Customer Breakdown:
– 100k free subscribers
– 30k premium subscribers• Credit card auto-bill monthly• High churn rate: 35% per year
• Problem: Attrition rate has increased 20% since last quarter, while conversions have remained the same. Another team is working on increasing conversions.
• www.KDnuggets.com: A comprehensive online reference and newsletter.
• The UCI KDD Database Repository (kdd.ics.uci.edu): the most popular site for datasets used for research in machine learning and knowledge discovery. But all the core references such as this are found under KDnuggets, above.
• The Cartoon Guide to Statistics, L. Gonick and W. Smith.
• Data Mining: Practical Machine Learning Tools and Techniques with Java Implementations, E. Frank and I.H. Witten.
• Database marketing books for preliminary steps towards modeling, and for a more holistic, less technical marketing viewpoint:
– Strategic Database Marketing, Arthur Hughes
– See JimNovo.com for his “Drilling Down” book (first 9 chapters for free)
Services:• Defining analytical goals & sourcing data
• Developing predictive models
• Designing and architecting solutions for model deployment
• "Quick hit" proof-of-concept pilot projects
Training programs:• Public seminars: Two days, in San Francisco and other locations• On-site training options: Flexible, specialized• Instructor: Eric Siegel, Ph.D., President, 15 years of data mining, experienced
consultant, award-winning Columbia professor• Training participants: Boeing, Corporate Express, Compass Bank, Hewlett-
Packard, Liberty Mutual, Merck, MITRE, Monster.com, NASA, Qwest, SAS, U.S. Census Bureau, Yahoo!