PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

Page 1 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/1.jpg' width='140' height='200' /> DEFINING THE ONLINE ADVERTISING LANDSCAPE AND NAVIGATING THE FUTURE SPACE

Created by Ben Fox [ Follow me!: @benfoxgo ]

– 3.30.2011 –

Page 2 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/2.jpg' width='140' height='200' /> HOW DID WE GET HERE?

Page 3 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/6.jpg' width='140' height='200' /> HOW BIG IS THE U.S. ADVERTISING SPACE?

Page 7 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/7.jpg' width='140' height='200' /> VALUE ADDED RESELLERS

Page 8 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/8.jpg' width='140' height='200' /> VALUE ADDED SERVICE PROVIDERS

Page 9 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/9.jpg' width='140' height='200' /> TECHNOLOGY SERVICE PROVIDERS

Page 10 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/10.jpg' width='140' height='200' /> WHO BOUGHT WHO?

Page 11 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/11.jpg' width='140' height='200' /> WHO DID GOOGLE BUY?

Page 12 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/12.jpg' width='140' height='200' /> GOOGLE ALTERNATIVES

Page 13 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/13.jpg' width='140' height='200' /> TOP 5 COMPANIES HAVE 63% OF REVENUE

Page 14 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/14.jpg' width='140' height='200' /> THE ECONOMICS OF IT ALL

Page 15 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/15.jpg' width='140' height='200' /> FORCES OF THE FUTURE

Page 16 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/16.jpg' width='140' height='200' /> DISPLAY ADVERTISING IN 2015

Page 17 <img data-url='document/prediction-the-past-present-and-future-of-online-advertising-and-how-to-navigate-the-space.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042816/558c89b1d8b42a014b8b460d/html5/thumbnails/17.jpg' width='140' height='200' />