PREDICTING YOU DFNI AFRICA CAPE TOWN JUNE 23, 2015 #DFNIFROGS Artificial Intelligence #AIPYou
Predicting YOU! The Future of Artificial Intelligence
Aug 13, 2015
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PREDICTING YOUDFNI AFRICA
CAPE TOWN JUNE 23, 2015
#DFNIFROGS
Artificial Intelligence
#AIPYou
Stephenie Rodriguez @DigitalGodess#ROCKSTAR #LATINA #BIGDATA #MARKETING #TFWA #SXSW #VODKA #TEDX
CHIEF ENABLING OFFICER/FOUNDERGlobal nomad. Digital Strategist. Hyper sharer. Data nut. Travel Executive
Innovation Enabler. Thought Leader. Nowist.
#AIPYou
Presented by
Tarquin Ralph - Quantum Scientist#ANU #BIGDATA #ACCENTURE #LASERS #AI
CHIEF ENABLING OFFICER/FOUNDERFormer Accenture Parter. Data Geek. Futurist. PhD Student at Australian National University
#AIPYou
In collaboration with
THE FUTURE IS RIGHT NOW
How do we define AI?
#AIPYou
Artificial Intelligence is…The ability of a non-human brain to interpret human behaviour and sentiment, identify what is explicit with what is implicit and deliver over time an algorithmic prediction of what we will buy, do, and perhaps even whom we should date.
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#AIPYou
What are the implications of AI?
#AIPYou
Artificial Intelligence is…No longer science fiction.
For Google, “the biggest thing will be artificial intelligence,” according to Eric Schmidt in an interview with Bloomberg Television’s Emily Chang. How is this impacting start-ups?
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#AIPYou
Artificial Intelligence is…Changing the way we work. Human jobs will be reduced by automated workers starting with the transport industry. Driverless cars already exists. What will happen Uber and Lyft?! #OMG!
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#AIPYou
Artificial Intelligence is…changing consumer shopping journeys by being able to actively predict what we are seeking.
AI can incorporate existing and known data with third party data including environmental data and trend data.
How will your brand OR product remain contextually relevant?
Is your startup incorporating this emerging technology in your ecosystem?
#AIPYou
CONTEXTUAL RELEVANCE
LocationWhere I am in correlation to
what you are trying to convey?
EnvironmentalWhat is happening around me in
real life?
Social Media Who do you follow?
Where do they share? Who do they influence?
BehaviouralDo I have distinct patterns in my
daily life? What can you learn from me by observation and
listening?
Historical What have I done in the past
that could impact what you want me to do today. (Think Legacy
data here!)
Motion/Direction Am I moving towards you or
away from you? Fast or Slow? How will you get my attention?
CONTEXTUAL INTELLIGENCE
#AIPYou
“The biggest re-imagination of all is people enabled with mobile devices
& sensors uploading troves of findable and sharable data.”
01THINK DIFFERENTLY
#AIPYou
RETAIL TODAY
More than 2x by 2020!
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IMPACT OF DIGITAL
Connectivity
CLOUD
THE HUB OF CONSUMER EXPERIENCEUbiquitous and maturing
WIFI IS NEARLY FREEConnectivity is everywhere
WE’VE UNPLUGGEDCollaboration and information
are democratized
Social Media Analytics
BIG DATA/ANALYTICS 90% of all the data collected has
been collected in the past two years.
Contex
tContent
Device
Location
THE AXIS OF RELEVANCE
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Case Study
THE SWEET
SOUND
OF SUCCESS
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MATCHMAKING
REDEFINING RETAIL
PREDICTING TRAVEL
allow companies brands and businesses to use data to predict your behaviour, preferences, and life experiences.
Vote for us & #IAPYou to see the full presentation at SXSWi 2016!
Artificial Intelligence will…
“Artificial Intelligence is almost a humanities discipline. It’s really an attempt to understand human intelligence and human cognition.”
– Sebastian Thrun
SEE YOU IN AUSTIN @ SXSWi! #AI, #CONTEXUALREVELEVANCE #FUTURE #BIGDATA #STARTUPS #ANALYTICS
NEED HELP? JUST [email protected]
http://au.linkedin.com/in/digitalgodess @Digitalgodess
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