Precor Brand Guidelines v2.0 — July 2012
Precor Brand Guidelinesv2.0 — July 2012
Precor Brand Guidelines v2.0 07.10.20122
Table of Contents
Introduction � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 3
Brand Attributes, Pillars & Positioning � � � � � � � � � � � � � � � � � � 4Corporate Culture � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 5Brand Attributes � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 6Brand Pillars � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 7Core Positioning � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 8Tone of Voice � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �9-10
Precor Logo Usage & Guidelines � � � � � � � � � � � � � � � � � � � � � � � 11Use of Company Name � � � � � � � � � � � � � � � � � � � � � � � � � � � 12Precor Logo: Guidelines � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 13-15 Colors � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 16-18 Backgrounds � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 19 Incorrect Usage � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 20 Merchandising Guidelines � � � � � � � � � � � � � � � � � � � � � � � 21 Digital Logo Guidelines � � � � � � � � � � � � � � � � � � � � � � � � � 22 Amer Sports Brands Lockup � � � � � � � � � � � � � � � � � � � � 23 Logo File Formats � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 24
Preva Logo Usage & Guidelines � � � � � � � � � � � � � � � � � � � � � � � 25 Introduction and Guidelines � � � � � � � � � � � � � � � � � 26-27 Colors � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 28 Special Use � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 29 Backgrounds � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 30 Incorrect Usage � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 31 Precor/Preva Relationship � � � � � � � � � � � � � � � � � � � 32-33 Merchandising Guidelines � � � � � � � � � � � � � � � � � � � � � � � 34
Color Palette � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 35Corporate Color Palette � � � � � � � � � � � � � � � � � � � � � � � � � � 36Effective Use of Color Palette Samples � � � � � � � � � � � � � 37Special Use: Interior Retail Color Palette � � � � � � � � � � � 38
Fonts � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 39Typeface Guidelines � � � � � � � � � � � � � � � � � � � � � � � � � � � � 40Employee Use Only: Typeface - Calibri � � � � � � � � � � � � � 41Primary Typefaces: Gotham � � � � � � � � � � � � � � � � � � � � � � � 42Primary Typefaces: Whitney � � � � � � � � � � � � � � � � � � � � � � 43
Image Usage & Guidelines � � � � � � � � � � � � � � � � � � � � � � � � � � � 44Photography Access � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 45Lifestyle Image Examples � � � � � � � � � � � � � � � � � � � � 46-47Image Rights & Restrictions � � � � � � � � � � � � � � � � � � � � � � 48Image Use & Guidelines � � � � � � � � � � � � � � � � � � � � � � � � � � 49
Copyright Guidelines � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 50-51Trademarks and Registration� � � � � � � � � � � � � � � � � � � 52-54
Sample Layouts � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 55Headlines, Titles & Subtitles � � � � � � � � � � � � � � � � � � � � 56-58Body Copy & Text Blocks � � � � � � � � � � � � � � � � � � � � � 59-60Contoured Graphics & Backgrounds � � � � � � � � � � � � 61-62Sample Collateral, Catalog & POS Construction � � 63-66Sample Online Display Ads � � � � � � � � � � � � � � � � � � � � � � � 67Sponsorships & Co-branding Concepts � � � � � � � � � � � � 68Corporate Presentation � � � � � � � � � � � � � � � � � � � � � � � � � � 69Letterhead � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 70Precor Forms � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 71Email Signature � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 72
Precor Toolkit � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 73-74
Tradeshow Guidelines & Resources � � � � � � � � � � � � � � � � � 75-79
Contact Information � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 80-81
Precor Brand Guidelines v2.0 07.10.20123
The Precor Brand Guidelines have been created as a tool for creating advertising
and marketing materials when referencing Precor in any manner� The goal of this
document is to ensure consistency of branding for Precor�
These guidelines consist of an integrated system of graphic elements, including
the Precor and Preva logos, color palette, recommended typefaces, and much
more� These guidelines assist communicators in the consistent and effective use
of these brand elements across all media, print and electronic communications�
If you have any questions, please contact the Precor Marketing team via email
marketing@precor�com or phone +1 (425) 486-9292�
Brand Assets and Product ImageryBrand Assets and Product Imagery are available on the Precor Toolkit (page 73)
at http://toolkit�precor�com/
Updating your documentsPlease update existing documents to current brand guidelines when possible
going forward without incurring unnecessary expenses�
Previous Brand GuidelinesThese guidelines supersede any previous guidelines and will evolve over time�
Please reference the Precor Toolkit for the most current brand guidelines�
Introduction
Brand Attributes, Pillars & Positioning
Corporate Culture � � � � � � � � � � 5
Brand Attributes � � � � � � � � � � � 6
Brand Pillars � � � � � � � � � � � � � � � 7
Core Positioning � � � � � � � � � � � 8
Tone of Voice � � � � � � � � � � � � � � 9
Precor Brand Guidelines v2.0 07.10.20125 Brand Attributes // Corporate Culture
Corporate Culture
The Precor Creed is an expression of the Precor employee culture�
I desire a life without limits�
I believe fitness is key to living the life I desire�
I believe in the power of the human spirit�
I believe the human body is an amazing thing�
I believe tomorrow will be even better because of my actions today�
I believe in the importance of doing things right versus simply doing them first�
I believe in mutual respect and the overwhelming returns of sharing�
I am the heart and soul of Precor�
Precor Brand Guidelines v2.0 07.10.20126 Brand Attributes // Brand Attributes
Brand Attributes
approachable human passionate pioneering responsible thoughtful
These six brand attributes drive Precor and should be considered when creating any material that
references Precor� They are evident within the culture, individuals, practices, communications and
products� The chemistry of these attributes provides the company with a rich and distinctive brand�
Approachable – Warm and honest, we actively listen in an open and non-intimidating manner�
Human – Our character is to be caring and understanding in a way that is true to ourselves and
genuine to those with whom we interact
Passionate – Precor is deeply devoted to a vision of health & well-being�
Pioneering – We apply our deep insight of the fitness industry in a thoughtful, yet fearless approach
to developing new ideas and inspiring others�
Responsible – We do the right thing based on good judgment and a level of accountability that
drives ethical, reliable, and courageous behavior�
Thoughtful – Precor is caring, engaged, and dedicated to the ultimate well-being of others�
Precor Brand Guidelines v2.0 07.10.20127 Brand Attributes // Brand Pillars
Brand Pillars
Design ExperienceWe’re moved by the long haulWe develop products to meet a need� When we design something new, we make sure it’s reliable, uncomplicated, and easy to service� It’s great to do things first, but it’s more important to do them right�
Member Experience®We’re moved by changing it upMonotony is the enemy� So we did away with it� AMT® isn’t just a different machine, it’s a different method� It lets users create different workouts at will, keeping them interested, engaged and coming back�
Service ExperienceWe’re moved by doing the right thingIn 1995 the EFX® was a brand new product, a brand new category� But we identified a flaw, so we took it upon ourselves to do the right thing� We redesigned it, went all over the country, and replaced every unit�
Precor consistently strives to exceed customer expectations in the following three areas, and therefore these elements should also be considered when creating any material that references Precor�
Precor Brand Guidelines v2.0 07.10.20128 Brand Attributes // Core Positioning
Core Positioning
The Precor VisionTo be the world’s most recognized and respected brand in health and fitness�
Core Company Description StatementFor use in press releases, presentations, and other corporate communications restricted to 300 characters or 50 words or less� (296 characters/44 words)Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural� We continually redefine the levels of innovation, quality and service necessary to deliver the very best fitness experiences—all with the goal of improving the ways people improve themselves�
Extended Company Description StatementFor use in press releases, presentations, and other corporate communications restricted to 650 characters or 100 words or less� (616 characters/93 words)Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural� Our equipment is chosen by health clubs, hotels, spas and individuals all over the world� For nearly three decades we’ve driven fitness forward with a passionate focus on ergonomic motion, proven science, and superior engineering� We constantly study and anticipate the needs of the people and organisations we serve, and continually redefine the levels of innovation, quality, and service necessary to deliver the very best fitness experiences—all with the goal of improving the ways people improve themselves�
Precor Brand Guidelines v2.0 07.10.20129 Brand Attributes // Precor Tone of Voice Guidance
Precor Tone of Voice Guidance
What is ‘tone of voice’?Tone of voice is the ‘personality’ of the Precor brand as expressed through the written word� It governs what we say in writing, and how we say it – the content and style of textual communications, in any setting and any medium�
Why bother with tone of voice guidance?Managing written tone of voice is a key part of achieving a unified message across all our communications, internal and external� Just as it’s desirable to have a consistent look and feel in design terms across stationery, signage, advertising and online marketing, it’s also important to ensure that the voice of all our communication feels like it’s coming from a single source�
Precor Tone of Voice Pillars1. Leverage the following three Precor Brand Attributes to establish a consistent personality: • Human – A caring and understanding tone, genuine attitude i� A “human” tone expresses itself in a welcoming manner, demonstrating we’re prepared to listen
intently and offer helpful advice� It means we relate to our audience with the understanding we’re participating in this fitness journey together�
ii� Example from the Commercial Products Catalog: “The things that motivate us are many, but we’re all part of a larger club – one that’s always moving and improving. It’s a shared feeling that sustains our efforts and keeps us going…”
• Passionate – Demonstrate a deep devotion to our vision of health and fitness i� Our passion shows when we speak to audiences about the tangible benefits our products and
services deliver� ii� Example from the “We’re Moved By” stories: “We’re moved by her moment in the sun…Once
she finally got the hang of it, all my little Molly wanted to do was dive again and again. I didn’t know I could tread water for an hour, but I guess that’s why I work out. So I can be there when she needs me.”
• Thoughtful – We are caring, engaged and dedicated to the well-being of others
Precor Brand Guidelines v2.0 07.10.201210 Brand Attributes // Tone of Voice Guidance, cont.
i� We understand the value of listening to our customers and making sure we’re always doing the right thing – from a business standpoint as well as supporting the fitness goals of exercisers�
ii� Example: Precor Service Experience: “We’re moved by doing the right thing. In 1995 the EFX® was a brand new product, a brand new category. But we identified a flaw, so we took it up on ourselves to do the right thing. We redesigned it, went all over the country, and replaced every unit.”
2. Use an active, not passive voice • Usingactivevoicemakesthemeaningclearforreaders,andkeepssentencesfrombecomingtoocomplicated
or wordy� • Passiveexample:“The AMT has been purchased by our customer.” • Activevoiceexample:“Our customer purchased the AMT.”
3. Use a conversational tone • Thisstylemakestheaudiencefeelconnectedtotheinformationsothattheyaremorelikelytorememberit.
4. Avoid jargon • Usingjargon,orlanguagethatishighlyspecializedtoinsidersinourindustry,whencommunicatingwitha
consumer audience can result in meaningless content to the audience� This is less of an issue with a commercial health-club audience given their product familiarity� Be careful with vertical market customers that may not have fitness equipment as a core competency (Example: Multi-Family property owners)�
5. Always consider the target audience • Precorspeakstomanydifferentaudiencesandtheywillbelookingfordifferentwordsthatmeettheir“What’sInIt
For Me?” criteria� Focus on benefits to the target audience, rather than features�
6. Inject some creativity • Thisisnottosayyoucan’tre-usekeymessagepointsthatbearreinforcement,buttrytoavoidsoundingtoo
repetitive or mechanical�
7. Keep it simple • It’seasytoover-thinkyourmessage.Followingtheaboveguidanceandstayingonmessagewillallowyour
audience to quickly grasp the point of your communication� Remember, their time is precious – respect it�
Tone of Voice Guidance, cont�
Precor Logo Usage & Guidelines
Use of Precor Name � � � � � � � � 12
Precor Logo:
Guidelines � � � � � � � 13-15
Colors � � � � � � � � � � � 16-18
Backgrounds � � � � � � � � 19
Incorrect Usage � � � � 20
Merchandising Guidelines � � � � � � � � � � 21
Digital Logo Guidelines � � � � � � � � � 22
Amer Sports Brands Lockup � � � � � � � � � � � � � � � � � � � 23
Logo File Formats � � � � � � � � � 24
Precor Brand Guidelines v2.0 07.10.201212 Logo Usage & Guidlines // Use of Company Name
Use of Company Name
The full legal name of the company is Precor Incorporated.
The public name, or trade name, is Precor� This public name is recognized worldwide and in most communications, is the preferred way to identify
the company�
The name “Precor” is a registered trademark and should be used as a proper noun in reference to the company
itself or as a proper adjective in reference to products and services such as “Precor fitness equipment”�
It should NOT be used as a noun to represent a product such as “a Precor” or “Precor’s”�
Precor Inc.Precor, Incorporated
Precor USA
Incorrect Usage of Company NameCorrect Usage of Company Name
Precor Precor Incorporated
Correct Applications
Enjoy working out on a Precor® Treadmill�
Precor® treadmills will help you meet your goals�
Use a Precor® StretchTrainer™ daily�
There were many Precor® treadmills at the club�
Incorrect Applications
Enjoy working out on a Precor®
Help meet your goals with a Precor®�
Precor® your body�
There were many Precors® at the club�
NOTE: In some countries the licensed name may be slightly different, i�e� in the United Kingdom Precor is referred to as Precor Products, Limited�
Precor Brand Guidelines v2.0 07.10.201213 Logo Usage & Guidlines // Precor: Guidelines
Precor: Guidelines
Always use the ramp and logotype as a
unit, and in the configuration shown here�
The official Precor logos are grouped by
color and end-use� Color choices are
outlined on the following page�
When placing logo in a layout, maintain
clear space around logo, and use a logo
version that will stand out from the
background�
ramp mark logotype
The Precor logosignature is composedof the mark, calledthe “ramp,” and thelogotype.
When placing the logosignature in a layout,maintain clear spacearound the logo equalto the height of thelogo on all sides.
The logo signature should be no less than 0.75 inches/ 1.905 cm width (not including the “®” symbol).
Clear Space
Minimum Size
≥ 0.75 inches1.905 cm
registered mark
Usage Permissions: Permission must be granted by the
Precor marketing department to
individuals wanting to use the Precor
logo� This is specific for third parties,
individuals/companies who are neither
an employee, dealer, or facilities that
carry Precor products, including
broadcast television, commercial
advertising, movies and websites�
Unauthorized dealers of Precor
products are not allowed to use the
Precor logo
Precor Brand Guidelines v2.0 07.10.201214 Logo Usage & Guidlines // Precor: Registered Guidelines
Precor: Registered Guidelines
Registered Logo Always use the logo lockup with
the ® mark attached�
Early versions of the Precor logo
had a TM symbol, instead of the
® symbol� These logos should be
replaced with the correct logo�
Exceptions: There are some merchandising
exceptions where the inclusion
of ® is not possible, please see
page 20 for more details�
Logo lockup with ®
Replace Logo lockup with TM
Precor Brand Guidelines v2.0 07.10.201215 Logo Usage & Guidlines // Precor: Taglines
Precor: Taglines
As part of these brand guidelines,
the Move Beyond tagline is not part
of the Precor logo� In the future,
Precor will use taglines in
marketing materials, but not by
modifying the logo�
Updating your documentsPlease update existing documents
to the logo without the tagline
going forward�
Digital documents should be
updated upon next use�
Printed documents should be
updated upon next printing�
Precor Brand Guidelines v2.0 07.10.201216 Logo Usage & Guidlines // Precor: Color Guidelines
Ocean Blue
PMS: 2905C
2905U
2905PC
2905M
C: 40
M: 0
Y: 0
K: 0
R: 140
G: 215
B: 245
Hex: 8CD7F5
Basalt*
PMS: 432C
432U
432PC
432M
C: 0
M: 0
Y: 0
K: 90
R: 65
G: 65
B: 65
Hex: 414141
LED Blue
PMS: 801C
801U
801PC
801M
C: 100
M: 0
Y: 0
K: 20
R: 0
G: 170
B: 205
Hex: 00AACD
Precor: Color Guidelines
Careful application of this color
palette will impart a consistent and
professional look to all Precor
communications�
Please do not use this reproduction
for color matching—refer to the
Pantone Color Matching System
(PMS) selection guides when
specifying print colors�
Vivid Blue
PMS: 301C
301U
301PC
301M
C: 100
M: 20
Y: 0
K: 40
R: 0
G: 100
B: 150
Hex: 006496
Ocean Blue
LED Blue
Vivid Blue
Basalt
*Basalt should never be applied as 100% black. Always use 90% black in 4 color process (CMYK).
Precor Brand Guidelines v2.0 07.10.201217 Logo Usage & Guidlines // Precor: Color Options
Precor: Color Options
Primary Logo Choice
Full ColorThis is the preferred logo and should be used
whenever possible� It should be used on white
or neutral/light-colored backgrounds�
Versions:•2-4spotcolors–offsetprintwithPMSinks•CMYK–Alldigitalprint•RGB–Webanddigitalmedia
Secondary Logo Choices
BlackThe solid black logo is for use in print when only one color is available, and the print resolution will too low to hold a dot, e�g� FAX� Ink color may be black or a Precor PMS color (PMS 432, PMS 301 or PMS 801)� It should be used on white or light-colored backgrounds�
WhiteThis version is for use on dark background in applications where a full color logo or black logo is not practical� The logo should always appear white and never appear as the paper color�
PMS 2905 or40% PMS 30140c0m0y0kHex: 8CD7F5
PMS 801100c0m0y20kHex: 00AACD
PMS 301100c20m0y40k
Hex: 006496
PMS 4320c0m0y90kHex:414141
One ink color
White
Precor Brand Guidelines v2.0 07.10.201218 Logo Usage & Guidlines // Precor: Special Use Color Options
Precor: Special Use Color Options
Special Use Only
2 Color HalftoneIf limited colors are available, the two-color halftone version may be used in print� It employs two spot colors, PMS432 gray for the logotype and PMS301 for the ramp (the tonal variation in the blues is achieved through halftone screens)�
PMS 301 PMS 432
Special Use OnlyPermission Required
Full Color WhiteThis is the preferred logo for specialapplications such as signage and should be not be used unless other logos will not work�
Permission is required to use this logo version.
VERSIONS:•2-4spotcolors–offset&lithoprint•CMYK–Alldigitalprint•RGB–Webanddigitalmedia
PMS 2905 or40% PMS 30140c0m0y0kHex: 8CD7F5
PMS 801100c0m0y20kHex: 00AACD
PMS 301100c20m0y40k
Hex: 006496
PMS 4320c0m0y90kHex:414141
20% 50% 100%
Precor Brand Guidelines v2.0 07.10.201219 Logo Usage & Guidlines // Precor: Background Usage
Precor: Background Usage
Preferred logo choice on blue or dark backgrounds
WhiteThis version is for use on blue or dark backgrounds in applications where a full color logo or black logo is not practical�
Size and Positioning: Please referred to page 10 for logo positioning guidance, in addition please reference the sample Layout section starting on page 43. The Precor logo should not detract from the main image and should appear in the corner of the document.
White
Precor Brand Guidelines v2.0 07.10.201220 Logo Usage & Guidlines // Precor: Incorrect Usage
Precor: Incorrect Usage
Do not alter the Precor logo in any way
Correct and consistent use of
the Precor logo will establish
and maintain the strength of
our brand�
NEVER cHANgE cOLOR Of LOgO.
Incorrect color configuration Incorrect color configuration Do not place imagery inside the logo
Never cover up the logo.Observe clear space requirements.
Incorrect use of logo orientation. The Precor logo should appear horizontal to the eye of the user. There are some scenarios where this application would be acceptable,i.e. water bottle. Please contact the Precor Marketing team to discuss acceptable uses.
Do not separate the logotype and the “ramp” mark
Do not alter the lock-up Do not stretch the logo Incorrect transparency.Never alter opacity. Logo should always appear at 100%
Incorrect use of low-resolution artwork Do not stretch the logo
Precor Brand Guidelines v2.0 07.10.201221 Logo Usage & Guidlines // Precor: Merchandising Guidelines
Precor: Merchandising Guidelines
Embroidery GuidelinesThe Precor logo should never be
smaller than 3 inches (7�62 cm)� The
three ramps and all letters should be
legible� Each letterform (especially the
E) should be clean and true� Use a
high stitch count to ensure quality
The ® can be dropped when the logo is
embroidered at a small size and the ®
is unreadable�
Merchandising GuidelinesItems should be of high quality, well-
designed, timeless, and long-lasting�
Stay away from trendy items or short
lifespan items�
Logo application should be
White, Black, or Full color� Do not
alter in any way to fit on the item�
See page 15 for appropriate logo
color usage guidelines�
When selecting merchandise colors,
please lean toward the use of Precor
brand colors, whenever possible�
Minimum Embroidery Size
≥ 3 in (7.62 cm)
Embroidery Samples
Samples of Correct Logo Use in Merchandising
Precor Brand Guidelines v2.0 07.10.201222 Logo Usage & Guidlines // Precor: Digital Guidelines
Precor: Digital Guidelines
Logo in Motion GuidelinesPrecor has created a digital logo for use at the beginning of all videos� This can be
found on the Precor Toolkit at http://toolkit�precor�com or by contacting the Precor
Marketing team�
A sound file is also available to work with this digital logo�
No one is authorized to create a digital logo without the permission of Precor�
Files names -
Precor-Sonicon-192k_part 1 of 2�aif
Precor-Sonicon�mov Part 2 of 2
Logo in Motion
Precor Brand Guidelines v2.0 07.10.201223 Logo Usage & Guidlines // Amer Sports Brands Lockup
Amer Sports Brands Lockup
Combining the Amer Sports logo with the group brands
As a groupWhen using the Amer Sports logo with a group of product brands, such as Wilson, Suunto, and Atomic, components are combined as shown here, as specified by Amer Sports brand guidelines�
Amer Sports Logo with TaglinePlace the Amer Sports logo centrally above a corporate tagline – PERFORMANCE PRODUCTS FOR ACTIVE SPORTS – reproduced in PMS 432� A gray line (PMS 432, 50%; 0�1 mm) separates the tagline from the product brand logos�
Gray LINe:Weight - 0.1 mmColor - 50% PMS 432
Gray LINe:Weight - 0.1 mmColor - 50% PMS 432
61% 47% 33% 27% 28%31%31%
10% 10% 10% 10% 10% 10%
61% 47% 33% 27% 28%31%31%
10% 10% 10% 10% 10% 10%
100%
Precor Brand Guidelines v2.0 07.10.201224 Logo Usage & Guidlines // Logo File Formats
Logo File Formats
A few guidelines to help in selecting the appropriate logo file format:
EPS and AIEPS files are the preferred file formats� Because these are vector-based files, they are scalable and generally provide the best reproduction in print� Use a PMS or CMYK EPS file for all professionally printed pieces�
TIFFA good choice for Microsoft Word or other applications where the logo will be seen in print more often than on screen�
JPEGMost often used in digital media (online and PowerPoint)� A JPEG formatted logo should never be used for print advertising as it is too low resolution and will print fuzzy/pixelated�
PNGPNG files of the white logos have been provided for use in online and PowerPoint applications where the logo will appear on a blue or dark background�
PDF Press Ready filesOften used in printed media (advertising, offset print)�
Preva Logo Usage & Guidelines
Intro & Guidelines � � � � � � 26-27
Colors � � � � � � � � � � � � � � � � � � � � 28
Special Use � � � � � � � � � � � � � � � 29
Backgrounds � � � � � � � � � � � � � � 30
Incorrect Usage � � � � � � � � � � � � 31
Precor/Preva Relationship � � � � � � � � � � � 32-33
Merchandising Guidelines � � � � � � � � � � � � � � � � 34
Precor Brand Guidelines v2.0 07.10.201226 Logo Usage & Guidlines // Preva: Guidelines
Preva is the Precor solution to networked fitness that leverages the power of
technology to meaningfully connect people with their lifelong fitness journey while
delivering experiences that engage and motivate in ways that help exercisers
achieve their fitness goals� For fitness operators Preva provides solutions that
increase retention of exercisers, optimize asset management of fitness equipment
and help drive more revenue�
The Preva Brand MarkIt is complimentary to the Precor logo because there will be many instances where the two brand marks will be featured
together (see pages 28, 29 for examples)� And yet it is distinct to ensure Preva as a brand can ultimately stand alone as a
brand mark if, when, and where it makes sense�
The Precor brand mark uses a heavier, more solid “engineered” font to reflect the Precor heritage in the design, development
and manufacturing of mechanical fitness equipment� Preva intentionally utilizes a lighter, more fluid font-style to both create
a logical (i�e� Preva isn’t about manufacturing fitness equipment) separation from Precor and to convey the dynamic,
approachable, connectedness inherent to networked fitness�
The Preva “Path”Preva is a partner in the fitness journey and this is represented by the path symbol in the
logo—the “Preva Path�” The Preva Path isn’t straight and uniform, but curved and
winding, just as it is for most exercisers over the course of their lifetime�
Preva: Guidelines
Precor Brand Guidelines v2.0 07.10.201227 Logo Usage & Guidlines // Preva: Brand Architecture for the Logo
Minimum Size (Web Excluded)The logo signature should be no less than
1�8 inches width�
Clear SpaceWhen placing the logo signature in a layout, maintain clear
space around the logo equal to or greater than 25% of the
logo on all sides with ideal spacing of 50% of the logo�
1.8 inches / 45.72 mm
Preva: Brand Architecture for the Logo
Minimum 20% Logo
Width
Ideal 50%+Logo Width
Minimum 20% Logo
Width
Ideal 50%+Logo Width
Minimum 20% Logo Height
Ideal 50%+Logo Height
Ideal 50%+Logo Height
Minimum 20% Logo Height
Precor Brand Guidelines v2.0 07.10.201228 Logo Usage & Guidlines // Preva: Color Options
Primary Logo Choice
Full ColorThis is the preferred logo and should be used whenever possible.
It should be used on white or neutral/light-colored backgrounds.
Secondary Logo Choice
BlackThe solid black logo is for use in print when only one color is available,
and the print resolution will be too low to hold a dot. It should be used
on white or light-colored backgrounds.
WhiteThis version is for use on dark background in applications where a full
color logo or black logo is not practical. The logo should always appear
white and never appear as the paper color.
Pantone 7469CC:100 M:20 Y:0 K:40Hex: 00AACD
Precor ‘Vivid Blue’
One Ink Color
One Ink Color
Preva: Color Options
Precor Brand Guidelines v2.0 07.10.201229 Logo Usage & Guidlines // Preva: Special Use Options
Different Usage for Logo
VariationsThe Preva logo can be utilized in three different ways.
1. As a fully realized logo, including the Preva Path and the tagline.
2. It can be represented solely by the Preva Path where there isn’t
enough room for the full Preva logo.
3. The visual representation can be made without the tagline.
Localization
VariationsThe Preva logo has localized versions available to
match all languages available on P80 consoles.
Please visit http://toolkit.precor.com
to download localized versions.
1
3
Preva: Special Use Options
2
Spanish German Chinese
Precor Brand Guidelines v2.0 07.10.201230 Logo Usage & Guidlines // Preva: Background Usage
Logo choice on blue or dark backgrounds
WhiteThis version is for use on blue or dark backgrounds in applications where a full color logo or black logo is not practical�
BlackThis version is for use on patterned backgrounds in applications where a full color logo or white logo is not practical�
PositioningThe Preva logo should not detract from the main image and
should appear in the corner of the document�
Preva: Background Usage
Precor Brand Guidelines v2.0 07.10.201231 Logo Usage & Guidlines // Preva: Incorrect Usage
Do not alter the Preva logo in any wayCorrect and consistent use of
the Preva logo will establish
and maintain the strength of
the brand�
Preva: Incorrect Usage
Incorrect color configurations
Never cover up the logo.
Incorrect use of low-resolution artwork
Do not place imagery inside logo
Never rotate the logo.
Generally avoid gradients.
Do not alter the lock-up
Incorrect use of low-resolution artwork
Do not stretch or distort.
Precor Brand Guidelines v2.0 07.10.201232 Logo Usage & Guidlines // Preva: Brand Architecture
Preva: Brand Architecture
Parent-Endorsed Brand Model:Preva enters the marketplace as its own brand but has the strong and visible
endorsement of Precor� For example, iPod is a parent-endorsed brand, as is Macintosh�
Both enter the market carrying the strong, visible Apple logo, but the only name you
see is the name of the brand you’re buying at the moment: iPod or Mac� With Preva,
the brand emphasis is on the product, but the Precor brand adds instant credibility�
In this model the Preva brand will not appear on corporate communication tools such
as letterhead, business cards, envelopes or standard email signatures, but will appear
prominently in Preva-specific marketing collateral�
The Preva logo may be used independently, or together with the Precor logo� There
should be a minimum space equal to half of the Precor logo between the two� When
using the Preva logo in white on a dark background, the white Precor logo must be
used� When the blue Preva logo is
used, it must be used with the full
color Precor logo�
REVOLUTIONIZEYour Workout
preva.comPrevaBanner0512
©2012 Precor Incorporated
TRM 885 Treadmill AMT® 885 with Open Stride™
Adaptive Motion Trainer®
UBK 885 Upright Bike
EFX® 885 Elliptical Fitness Crosstrainer™
RBK 885 Recumbent Bike
Preva puts the most interesting internet content at your fingertips
Preva is offered exclusively on Precor® touch screen cardio equipment
©2012 Precor Incorporated
Preva™
puts the most interesting internet content right at your fingertips
To start simply tap one of these menu options.
* For safety the on-screen keyboard will not be available if moving faster than 4mph.
Easily navigate through these popular topics designed for easy reading and navigation during your most serious workout.
1 FeaturedIf you’d like more content options, this is the place to go. Topics such as news, sports or more, you’ll find it all right here.
2 All
1
2
3
Preva™ provides easy access to your favorite websites. Starting from Google, simply touch in the search box to bring up an on-screen keyboard*. Type your desired webpage, select and go!
3 Web
Interesting WorkoutWelcome to a More
PREVA0512 ©2012 Precor Incorporated
Console Card Banner
Precor Brand Guidelines v2.0 07.10.201233 Logo Usage & Guidlines // Preva: Collateral Look & Feel
Preva: Collateral Look & Feel
To start simply tap one of these menu options.
Find the Preva icon on the bottom of your screen.
Preva is offered exclusively on
Precor touch screen cardio equipment.
Preva™
puts the most interesting internet content
right at your fingertips
Your facility has provided new and exciting offerings for you!
Easily navigate through these popular topics designed for easy reading and navigation during your most serious workout.
1 Featured
If you’d like more content options, this is the place to go. Topics such as news, sports or more, you’ll find it all right here.
2 All
Preva™ provides easy access to your favorite websites. Starting from Google, simply touch in the search box to bring up an on-screen keyboard*. Type your desired webpage, select and go!
3 Web
3
2
1
* For safety the on-screen keyboard will not be available if moving faster than 4mph.
preva-net-leaflet_proof-FINAL.indd 2 5/11/2012 2:02:53 PM
Many have tried to develop a networked fitness solution
that connects operators, exercisers and technology. Preva™ is the first deliver on
the promise.
FOR OPERATORS
FOR EXERCISERS
mobile phones and electronic tablets with proprietary software to provide a rich and inviting interface. And we are committed to this technology with the industry’s only dedicated in-house software design center to continually refine Preva.
Preva is proudly brought to you by Precor. Precor, has an established reputation of bringing new, vital innovation and technology to the fitness industry. And Preva is pure Precor.
Preva Networked Fitness is the inspired connection of people and the technology that empowers their fitness journey. It provides exercisers with the tools and experiences to reach goals and then set higher ones. These same technologies also help facility operators better manage their business with solutions that drive revenue, increase retention and improve equipment management.
Our R&D team created an integrated software and hardware experience that combines the touch screen technologies found in the latest
Change is constant.Once in a while there is a revolution.Introducing Preva™ Networked fitness. The inspired connection of people and technology that enables both exercisers and operators to achieve their goals .
©2012 Precor Incorporated
Precor Incorporated20031 142nd Avenue NEP.O. Box 7202Woodinville, [email protected]/preva
preva.com
preva.com©2012 Precor Incorporated PrevaLeaflet0512
Precor Incorporated20031 142nd Avenue NEP.O. Box 7202Woodinville, [email protected]/preva
preva.com
Interesting Workout
Welcometo a More
preva-net-leaflet_proof-FINAL.indd 1 5/11/2012 2:02:47 PM
Leaflet
Brochure Email
Precor Brand Guidelines v2.0 07.10.201234 Logo Usage & Guidlines // Preva: Merchandising Guidelines
Embroidery GuidelinesThe Preva logo should never be smaller than 3 inches
(7�62cm)� All elements of the logo should always be legible�
The TM can be dropped when the logo is embroidered at a
small size and the TM is unreadable�
Preva: Merchandising Guidelines
Color Palette
Corporate Color Palette � � � 36
Effective Use of Color Palette Samples � � � � � 37
Special Use : Interior Retail Color Palette � � � � � � � � 38
Precor Brand Guidelines v2.0 07.10.201236 Color Palette // Corporate Color Palette
Corporate Color Palette
Ocean Blue
PMS: 2905C
CMYK: 40-0-0-0
RGB: 140-215-245
HEX: 8cd7f5
LED Blue
PMS: 801C
CMYK: 100-0-0-20
RGB: 0-170-205
HEX: 00aacd
Vivid Blue
PMS: 301C
CMYK: 100-20-0-40
RGB: 0-100-150
HEX: 006496
Primary Color PaletteUse for backgrounds 100%-33% coverage of layout and for type at 10%-100% of layout�
Precor Blues - Ocean, LED, and Vivid - are meant to be the dominant color in a single execution�
Aqua (consumer and Preva only*)
PMS: 7472
CMYK: 59-10-24-0
RGB: 101-182-191
HEX: 65b6bf
Radiant Red
PMS: 7417
CMYK: 2-87-89-0
RGB: 228-72-47
HEX: e4482f
Strong Orange
PMS: 143
CMYK: 0-35-85-0
RGB: 231-178-66
HEX: e7b242
fresh green
PMS: 583
CMYK: 23-0-100-17
RGB: 176-188-34
HEX: aabs00
graphite
PMS: Black 7
CMYK: 59-53-51-21
RGB: 102-100-100
HEX: 666464
calm gray
PMS: 7541
CMYK: 9-6-7-0
RGB: 229-229-229
HEX: e5e5e5
Secondary Color PaletteUse for backgrounds up to 33% coverage of layout and for type at 10% of layout�
Secondary colors should cover no more than 10% for text and 33% for backgrounds of overall layout.
Primary colors are not the same colors as the blues in the Precor logo.
Precor recommends using the Precor Vivid Blue in all gradient usages.
* aqua is to be used on Consumer and Preva advertising applications only.
Precor Brand Guidelines v2.0 07.10.201237 Color Palette // Effective Use of Color Palette Samples
Effective Use of Color Palette Samples
Samples:Background coverage of primary and secondary color palettes is limited to 33% of layout�
Type usage of primary and secondary color palettes is limited to 10% of layout� Color is used as an added emphasis�
Precor Brand Guidelines v2.0 07.10.201238 Color Palette // Special Use: Interior Retail Color Palette
Special Use: Interior Retail Color Palette
Haze
PMS 12-4306 TPX
PMS 12-4306 TCX
PMS Cool Gray 3C
Vapor
PMS 11-4303 TPX
PMS 11-4303 TCX
PMS Cool Gray 1C
Silver Lining
PMS 14-4201 TPX
PMS 14-4201 TCX
PMS 5445C
Use in backgrounds and large fields of color on walls, paint, fabrics, and product�
Color Matching:Do not print this page for color matching� Please reference the appropriate Pantone Matching System guide or contact Precor Marketing team for color chips�
glacier
PMS 13-4110 TPX
PMS 13-4110 TCX
PMS 537C
Storm
PMS 14-0002 TPX
PMS 14-0002 TCX
PMS 537C
crystal
PMS 12-4609 TPX
PMS 12-4609 TCX
PMS 545C
ThIS PaLeTTe NOT fOr PrINT
Brindle
PMS 13-0403 TPX
PMS 13-0403 TCX
PMS 400C
Fonts
Typefaces: Guidelines � � � � � � 40
Typeface: Calibri � � � � � � � � � � � 41
Typefaces: Gotham � � � � � � � � 42
Typefaces: Whitney � � � � � � � � 43
Precor Brand Guidelines v2.0 07.10.201240 Font // Typeface Guidelines
Typeface Guidelines
Employee Communications TypefaceCalibri: This typeface is intended for employee communications only, such as Word documents, and materials produced that will not be offset printed� Professionally-created collateral should use the primary typefaces: Gotham and Whitney�
Calibri is a font found on most PCs and does not need to be purchased separately� The Calibri font is found in all Microsoft Office® products�
Professional Marketing Communications TypefacesGotham and Whitney (see pages 40-41)� Both typefaces are intended for printed and professional produced materials and are available for purchase at www�typography�com
FormatPreferred text format is upper and lowercase� Text should never appear in all caps unless it serves as emphasis (headlines, etc�)
WeightBook is the preferred weight for both Gotham and Whitney�
Precor Brand Guidelines v2.0 07.10.201241 Font // Typeface: Calibri (for Employee Use)
Typeface: Calibri (for Employee Use)
RegularAa Bb Cc Dd Ee
ItalicAa Bb Cc Dd Ee
BoldAa Bb Cc Dd Ee
For use by Precor Employees only�
Calibri is the required font for use in all communications, such as emails, corporate communications, letterhead, etc�, when the primary typefaces, Gotham and Whitney, are not available�
Calibri is a font found on most PCs and does not need to be purchased separately� The Calibri font is found in all Microsoft Office® products�
Setting the default font to calibri in Word 20071� Open a blank word document2� In the ribbon, on the Home tab, find the font options button3� Find Calibri in the font list and select it4� Make sure font style is “Regular” and all effects are turned off5� Click the [Default…] button6� You will be asked “Do you want this change to affect all new documents based on the
NORMAL template?” – click [Yes]
All new documents will now start with Calibri as the default font for paragraphs, headings, and all other selectable styles
Setting the default font in Outlook 20071� In Outlook go to Tools > Options2� In the Options window go to the Mail Format tab and click the [Stationery and Fonts…]
button3� In the Signatures and Stationery window use the [Font…] buttons plus steps a and b
below to change the font in the ‘New mail messages’ section and the ‘Replying or Forwarding messages’ section� a� Find Calibri in the font list and select it b� Make sure font style is “Regular” and all effects are turned off
Precor Brand Guidelines v2.0 07.10.201242 Font // Typefaces: Gotham (Marketing Publications Only)
Typefaces: Gotham (Marketing Publications Only)
GothamGotham Book with
GOTHAM LIGHT
TitlesAnd subtitles
Light (Headlines only)
Aa Bb Cc Dd Ee 1 2 3
Book (Headlines, Titles and Subtitles)
Aa Bb Cc Dd Ee 1 2 3
Medium (Headlines on photos only)
Aa Bb Cc Dd Ee 1 2 3Gotham Book with
GOTHAM MEDIUM
Examples
For use in titles, headlines and subheads
Intended for printed and professionally produced materials and is available for purchase at www�typography�com
Precor Brand Guidelines v2.0 07.10.201243 Font // Typefaces: Whitney (Marketing Publications Only)
Typefaces: Whitney (Marketing Publications Only)
For use in subheads, body copy and bullet copy
Intended for printed and professionally produced materials and is available for purchase at www�typography�com
Body copy must always appear using Whitney Book as the font weight.
Minimum font size of 10 PT for body and bullet copy�Disclaimers must appear no smaller than 7pt�
UBK 815 Upright Bike
Book (Body copy)
Aa Bb Cc Dd Ee 1 2 3
Medium (Bullet point introductions and product titles)
aa Bb Cc Dd ee 1 2 3
Whitney• 2-Stage Belt-Drive System – Yields a very low start resistance and smooth, consistent changes of resistance levels.
Image Usage & Guidelines
Photography Access � � � � � � � 45
Lifestyle Images � � � � � � � � 46-47
Image Rights & Restrictions � � � � � � � � � � � � � 48
Image Use & Guidelines � � � � 49
Precor Brand Guidelines v2.0 07.10.201245 Image Usage & Guidelines // Photography Access
Product Images:
Images with white background.
Available to:• Everyone• Used broadly in
communications tools
In Situation Images:
Product with talent in commercial or home setting.
Available to:• Precor Distribution
Partners & Customers • Public Relations/
Advertising Agencies
Lifestyle Images:
Customer stories - demonstrating benefit of Precor equipment use.
Available to:• Precor Corporate
Marketing Only• Limited
distributor use
Limitations:
Never cut and paste products into another image�
Photography Access
Where to Download:Precor Images are available on the Precor Toolkit (see Toolkit section) at http://toolkit�precor�com/
Before using an image:Please check usage rights and restrictions� Precor grants usage of these images for promoting Precor products internally in Precor Marketing� Images cannot be used in conjunction with promoting any product other than Precor products�
Precor Brand Guidelines v2.0 07.10.201246 Image Usage & Guidelines // Lifestyle Images
Lifestyle Images
Characteristics:
ContemporaryThe images reflect today without being trendy, posed, or staged�
Emotional/MovingThe intent of this photography is to elicit an emotional response in the viewer, and to provide a natural, authentic starting point for the storytelling component of the brand� In particular, images should convey an intimate connection that draws the viewer into the setting�
Realistic/NaturalThe images depicted range from everyday settings to active settings� Any selected setting should convey situations that viewers would want to be in, whether daily or during a vacation or a long weekend�
TonalityThe images are not overly retouched� The tone and color look natural� Skin tones are natural as is overall color� Color saturation is slightly dialed up to depict a vibrant, optimistic, confident setting�
Precor Brand Guidelines v2.0 07.10.201247 Image Usage & Guidelines // Lifestyle Images
Lifestyle Images
Precor Brand Guidelines v2.0 07.10.201248 Image Usage & Guidelines // Image Rights & Restrictions
Image Rights & Restrictions
Rights:All images/photos used on sales and marketing materials for Precor and its brands have been purchased either through a photographer or via image websites� Rights have been secured for specific uses�
Never use expired images� Please check use and availability of images� Always check usage rights and restrictions� Be sure the images rights are valid (not expired) before you use the image�
Restrictions: There are restrictions that we must observe when using images� For example, often times photographers and modeling agencies require the following information prior to a photo shoot:• Purpose of image• Number of images that will be used• Duration that the images will run• Where the image will appear – TV, advertising, POP, tradeshows, etc�
Video/Stills: A still image from a video cannot be used in print, nor can a static image be used in a video without prior authorization by Precor and/or the photographer or model
Precor Brand Guidelines v2.0 07.10.201249 Image Usage & Guidelines // Image Use & Guidelines
Image Use & Guidelines
Limitations:Permission is needed to alter, crop or colorize images� This should only be done by Precor Corporate�
Never cut and paste products into another image�
Recommendations:Overlapping Text on Imagery: This should only be done when it does not take away from the image� The images have areas where the text can interrupt the space�
Resolution:For Advertisements / Professional printed collateral: Use CMYK high resolution images, which is at least 300 dpi at 100%� Do not enlarge images more than 100% as the image will appear soft or pixelated� High Resolution images file formats are TIF, EPS, and high res JPG files�
For Web site/ Email Campaigns:Use RGB low resolution images, which are 72 dpi at 100%� Do not enlarge images as the image will appear pixelated� High Resolution images file formats are TIF, EPS, and high res JPG files�
For Powerpoint:Use RGB low resolution images, which is at least 72 dpi at 75% or 96 dpi at 100%� Do not enlarge images as the image will appear soft or pixelated�
Copyright Guidelines
Copyright Guidelines � � � � � � � 51
Trademarks and Registration � � � � � � � � � � � � � � 52
Trademarks and Registration: Logo Marks � � � � � � � � � � � � � � � 53
Trademarks and Registration Guidelines � � � � � � � � � � � � � � � � 54
Precor Brand Guidelines v2.0 07.10.201251 Copyright Guidelines // Copyright Guidelines
Copyright Guidelines
Copyright protection is accorded to any original work of authorship fixed in any tangible medium of expression from which it can be perceived, reproduced, or communicated�
Copyright Notice: Precor policy is to display a copyright notice on all copies of original work� A proper Precor copyright consists of three parts:• The Symbol © or written out for works not submitted for copyright (such as ads, banners, emails, etc)• The year of publication of the work• The name of the owner of the copyright in the work – i�e� Precor Incorporated
Therefore a proper copyright notice of a Precor product should take one of the following forms:• © 2012 Precor Incorporated• Copyright 2012 Precor Incorporated
Quotes & Testimonials: Get written permission from the person featured to use his/her name and quote in materials�
Quotes from Publications: This includes articles, excerpts, artwork from magazines, newspapers, books or any other publications� Get permission from the publisher – as the publisher may have guidelines or restrictions for use� Do not assume that any printed material is in the public domain and therefore, for your free use�
Photographs: (1) Get permission from the photographer or owner of the copyright in writing� If you are using a stock photography website,
the site will have the proper procedures for permission� (2) Get permission and a signed release from any people in the photograph if photo is from a private source� Contact the
Precor Marketing team as 1+ (425) 486-9292 for a standard Precor photo release�
You must get permission for images from the web (including Google)�
Precor Brand Guidelines v2.0 07.10.201252 Copyright Guidelines // Trademarks and Registration
Trademarks and Registration
The Mark How it is used DescriptionAdaptive Motion Trainer® Three words – each word begins with capital Reference to the Precor AMT
AMT® Three letters – all caps Acronym for the Adaptive Motion Trainer
Cardio Theater® Two words– each word begins with capital Reference to Cardio Theater products
CrossRamp® One word – with C & R both capitalized Reference to the ramp that moves up and down on the EFX
EFX® Three letters – all caps Acronym for the Elliptical Fitness Crosstrainer
EFX Elliptical Fitness Crosstraining™ Reference to training on EFX
Elliptical Fitness Crosstrainer™ Three words – each word begins with capital Reference to Precor Ellipticals
Elliptical Fitness Crosstraining™ Three words – each word begins with capital Reference to training on EFX
Experience™ The word – first letter capitalized Reference to Precor Cardio lines
Experience Strength™ Two words– each word begins with capital Reference to Precor Strength lines
Ground Effects® Two words– each word begins with capital Reference to technology in Precor treadmills
Icarian® The word – first letter capitalized Reference to the Precor commercial Icarian strength products
Integrated Footplant Technology™ Three words – each word begins with capital Reference to technology in Precor treadmills
Member Experience® Two words– each word begins with capital Reference to user experience with Precor products
Muscle Monitor™ Two words– each word begins with capital Reference to readout on display of EFX
Precor® The word – first letter capitalized Reference to the brand
Preva™ One word - with a capital P Reference to Precor Networked Fitness
QuickStart™ One word – with Q & S both capitalized Reference to the button on cardio product displays that in-stantly begins workout
SmartRate® / Smart Rate® One word – with S & R both capitalized Two words – each word begins with capital
Reference to readout on cardio products that show actual heart rate in relation to user’s target zone
Space Planner® Two words – each word begins with capital Reference to the Precor space planning tool
SmartService™ One word (not used in U�S�) – with S & S both capitalized Reference to Precor Service
StretchTrainer™ One word – with S & T both capitalized Reference to the Precor StretchTrainer
Stride Dial™ Two words– each word begins with capital Reference to readout that show stride distance on AMT prod-ucts
Teambike™ One word (not used in U�S�) – with T capitalized Reference to the Precor indoor cycle
International Use: Use appropriate marks for the country you are in. Please check with legal counsel if you have any questions.
Precor Brand Guidelines v2.0 07.10.201253 Copyright Guidelines // Trademarks and Registration: Logo Marks
Trademarks and Registration: Logo Marks
The Logo Usage Description
®The logo as shown, and as designated in corporate identity guide
Reference to the brandSee Logo Usage & Guidelines section
™The logo, as shown Reference to
Preva Networked FitnessSee Logo Usage & Guidelines section
®The logo, as shown Reference to
the Precor AMTSee Logo Usage & Guidelines section
®The logo, as shown Reference to
Precor Ellipticals
®The logo, as shown Reference to
Precor Ellipticals
®The logo, as shown Reference to
Precor Icarian Line
The Logo Usage Description
®
The logo, as shown Reference to Precor Member Experience
®The logo, as shown (Not used in the U.S.)
Reference to Precor TeamBike
®The logo, as shown Reference to
Cardio Theater
®The logo, as shown Reference to
StretchTrainer
®The logo, as shown Reference to
Authorized Precor DealerSee Logo Usage & Guidelines section
®The logo, as shown (Not used in the U.S.)
Reference to SmartService
International Use: Use appropriate marks for the country you are in. Please check with legal counsel if you have any questions.
Precor Brand Guidelines v2.0 07.10.201254 Copyright Guidelines // Trademarks and Registration Guidelines
Trademarks and Registration Guidelines
Use of ™ and ® with a documentInclude appropriate symbol in first usage on a page or most prominent location on document page� It is not necessary to use the symbol more than once on a single page�
® should always appear in text as superscript� Example: Precor®
International UseUse appropriate marks for the country you are in� Please check with legal counsel if you have any questions�
Sample Layouts
Headline Arrangements � � � 56-57
Headline, Title & Subtitle Colors � � � � � � � � � � � � � � 58
Body Copy Color � � � � � � � � � � � � 59
Text Blocks � � � � � � � � � � � � � � � � � 60
Contoured Graphics � � � � � � � � � 61
Contoured Backgrounds � � � � � 62
Printed Collateral Construction Example � � � � 63-64
Sample Catalog Page � � � � � � � � 65
POS Concepts � � � � � � � � � � � � � � 66
Online Display Ads � � � � � � � � � � 67
Sponsorships & Co-branding Concepts � � � � � � � � � � � � � � � � � � � 68
Corporate Presentation � � � � � � 69
Letterhead � � � � � � � � � � � � � � � � � � 70
Precor Forms � � � � � � � � � � � � � � � 71
Email Signature � � � � � � � � � � � � � 72
Precor Brand Guidelines v2.0 07.10.201256 Sample Layouts // Headline Arrangement
VARYHEADLINE
Size of
Creating the idealHEADLINE
Headline Arrangement
When creating headlines letter characters should not overlap� The vertical spacing between the lines of text should be as indicated above� Font sizes may be varied to create visually interesting headlines�
Headlines are a key device in creating strong brand messaging�
Gotham Book Lower case
x-height of first line
1/2 x-height of first line
Gotham Light (Medium on photos)
Emphasis words should use CAPITALS
using multipleLINES
Non-emphasis words should be in lower case
fonts can
Note to DesignersGotham Book character spacing should be set to -33�
Gotham Light spacing should be set to -57, as illustrated opposite�
Example shown: Adobe Illustrator
Only use two alternating font sizes in Headlines.
1/2 x-height of first line
1/2 x-height of first line
Precor Brand Guidelines v2.0 07.10.201257 Sample Layouts // Headline Arrangement continued
HEADLINEIndentsWhen creating headlines, the first two or three lines should always be staggered like a staircase�
Never start the second or third lines of a Headline further left than the first line�
Headline Arrangement continued
Examples
The fourth line of a HEADLINE
can align left toALLOW FOR LONGER LINES
using multiple lines
Creating the ideal
HEADLINEonly uses two
A good
COLOURS
COLOURS that compliment
Always use
EACH OTHER
90% TINT OF BLACKinto your
You can combine
HEADLINES
Precor Brand Guidelines v2.0 07.10.201258 Sample Layouts // Headline, Title & Subtitle Colors
Headline, Title & Subtitle Colors
The following are the permitted colors which can be used on the three backgrounds�
ON BLUEBackground
ON GREYBackground
ON WHITEBackground
NEVEROn any background
Permitted colors
Permitted colorsPermitted colors
Never use only one colour:
Never use 100% black:
Creating impact with COLOR
Creating impact with
COLOR
You can use these colors on photography as long as there is clear contrast between the background and the text�
Permitted colors
ON PHOTOGRAPHY
TitlesAnd subtitles
TitlesAnd subtitles
TitlesAnd subtitles
Never use two secondary colors together:
Creating impact with
COLOR90%*
Creating impact with
COLOR
CreatingIMPACT
with
COLOR
CreatingIMPACT
withCOLOR
CreatingIMPACT
withCOLOR
*90% tint of black on GREY, WHITE or PHOTOGRAPHY backgrounds
90%*
90%*
Precor Brand Guidelines v2.0 07.10.201259 Sample Layouts // Body Copy Colors
BLUEBackground
White text on BLUE background
GREYBackground
WHITEBackground
PHOTOGRAPHICBackgrounds
Body Copy Colors
Black text on GREY background
90% tint of black text on GREY background
The following are the permitted colors which can be used on backgrounds, for body copy�
90% tint of black text on light photographic backgrounds
Vivid blue text on light photographic backgrounds
Black text on light photographic backgrounds
White text on dark photographic backgrounds
Keywords can be highlighted using the permitted colors, as detailed on the Headline, Title & Subtitle Colors page�
Black text on WHITE background
90% tint of black text on WHITE background
Precor Brand Guidelines v2.0 07.10.201260 Sample Layouts // Text Blocks
Can be used as product detail holders or for calls to action on GREY, WHITE or Photographic backgrounds�
Text colors for Text Blocks should be White, Green or Vivid Blue and should always contrast sufficiently with the Text Block Color.
Text Blocks can vary in dimension to suit the desired purpose. However, the Standard/Shaped Text Blocks should cover no more than 10% of the page area.
Drop Shadows Drop shadows can only be used when a Text Block sits over a photographic image, as illustrated opposite�
Scaling Shaped Text BlocksNever stretch a Shaped Text Block� Always ‘scale’ to the right depth using the ‘Anchor Nodes’, as illustrated� Then adjust to the chosen width using the ‘Anchor Nodes’�
Text Blocks
Experience Strength™S-Line
Experience Strength™S-Line
Permitted colors for Standard Text Blocks
Permitted colors for Shaped Text Blocks
Experience Strength™S-Line
Experience Strength™S-Line
Anchor Nodes
Anchor Node
Anchor Node
Never use Vivid Blue on Standard or Shaped Text Blocks on the BLUE Contoured Background.
Precor Brand Guidelines v2.0 07.10.201261 Sample Layouts // ‘Contoured Graphic’
‘Contoured Graphic’
The ‘Contoured Graphic’ has been created using the product contours, to emphasise the elegant styling of the product range� It is an optional graphic device�
The Contoured Graphic should never run over the first line of the headline.
Ready for a new
EXPERIENCE
The Contoured Graphic should always match the colour of the headline emphasis word.
The Contoured Graphic must only be used to connect either the GREY or BLUE backgrounds with an image, vertically. It must not be used wholly within an image or either of the GREY or BLUE backgrounds.
The opacity of the Contoured Graphic must not be changed.
Please contact your local marketing department to obtain the Contoured Graphic in various colors�
Ready for a new
EXPERIENCEReady for a new
EXPERIENCE
Ready for a new
EXPERIENCE
Precor Brand Guidelines v2.0 07.10.201262 Sample Layouts // Contoured Backgrounds
BLUeBackground
Grey Background
WhITe Background
Contoured Backgrounds
The BLUE and GREY backgrounds are approved for use in all Precor materials� They represent the elegant styling of the product range� WHITE can also be used in conjunction with one or other of the contoured backgrounds, or for text or product pages�
The ‘contour’ – or a cropped area of it – must always appear as part of the BLUE or GREY background� Areas without visible ‘contour lines’ are not to be used�
Never use the BLUE and GREY backgrounds on the same page, either side-by-side or on top of each other, to avoid ‘contour’ clashes�
The following are the permitted backgrounds to be used across all marketing materials�
No contour showing
Continuous contour Continuous contour Continuous contour Implied contour clash
Contour clash Contour clashContinuous contour
aqua* fresh Green
radient red
Strong Orange
Secondary backgrounds are approved up to 33% Background Coverage.
*Consumer advertising applications only
Precor Brand Guidelines v2.0 07.10.201263 Sample Layouts // Printed Collateral Construction Example
This is your chosen
HEADLINEThis is your chosen
HEADLINE
Printed Collateral Construction Example
Front Cover ExamplesThe following pages illustrate many of the elements and principles previously covered in the Brand Guidelines�These pages are intended to offer guidance on how to construct a piece of Precor marketing material�
Cover Photography:Full Bleed to three sides
headline: Gotham Bookand Light.
BLUe Contoured background
Contoured Graphic connecting image and BLUe background
Cover Photography:Full Bleed image without a Contoured Background
headline: Gotham Bookand Medium. Emphasis wordsshould use CAPITALS
White Logo Exclusion areas must adhere to the clear space rule (see page 7 for guidance).
White Logo
Precor Brand Guidelines v2.0 07.10.201264 Sample Layouts // Printed Collateral Example, continued
Title and Subtitle:Gotham Book
Vertical BLUe Contouredbackground
Shaped Text Block with Product Detail
White Body Copy:Whitney Book
Standard Text Block for Call Outs or Call to action
Cut out detail imagewith Whitney Book annotations
Body Copy and Bullet Points:Whitney Book
Printed Collateral Example, continued
Images with Captions:Whitney book
Body Copy:Whitney Book
Product Description:Whitney Medium
precor.com
Never use a ‘www.’ prefix
always use a lower case ‘p’
always use Whitney Medium font for UrL
Captions can be used on photographs
Call Outs!Cut out images can be used with coloured Text Blocks
Inside Spread Example
Precor Brand Guidelines v2.0 07.10.201265 Sample Layouts // Sample Catalog Page
Sample Catalog Page
Catalog pages should utilize the Precor backgrounds, palette and typefaces to showcase the Precor product line�
Note:The ratio of color vs white space�
Use of color text to add emphasis, call out headlines, headers and product numbers�
Equipment images should never be cropped or altered�
Mix of Gotham and Whitney fonts�
eMPhaSIS TyPe: Gotham all Caps, Secondary color
BaCkGrOUND:Backdrop for headline and body copy
PhOTOGraPhy:Precor equipment on white
CaPTION:Whitney
heaDLINe fONT: Gotham, secondary color
BODy COPy fONT: Whitney
Above: Samples from a commercial catalog.
Precor Brand Guidelines v2.0 07.10.201266 Sample Layouts // POS Concepts
POS Concepts
POS materials should quickly and simply convey a concise message and the Precor brand�
heaDLINe fONT: Gotham
LOGO: all White version on background
BaCkGrOUND:Backdrop for headline and body copy
PhOTOGraPhy:Most prominent layout componentShowcases Precor equipment
Precor Brand Guidelines v2.0 07.10.201267 Sample Layouts // Online Display Ads
Online Display Ads
Online ads should use minimal effective content to entice viewer into clicking through to website�
Precor Brand Guidelines v2.0 07.10.201268 Sample Layouts // Sponsorships & Co-branding Concepts
Equal weight presentationWhen both partners have equal billing, be sure logos are of equal size and weight�
Sponsorships & Co-branding Concepts
New Fitness Equipmentcoming soon to
Brought to you by
Logos are equal size and weight
Precor emphasisWhen Precor has more prominent billing, be sure the Precor logo is more prominent and the sponsor logo is smaller�
Sponsor emphasisWhen the sponsor has more prominent billing, be sure the sponsor logo is more prominent and the Precor logo is smaller�
Precor logo only.
precor�comprecor.com
precor.com
Coming Soon
precor.com
Sponsor logo is larger and more prominent
Precor logo is smaller and less prominent
Precor Brand Guidelines v2.0 07.10.201269 Sample Layouts // Corporate Presentation
Corporate Presentation
Presentation Title Here <Speaker Name> <Date>
Sample Content Slide
• Key Point #1 • Lorem ipsum dolor sit amet, consecteur adipiscing elit. Nullam vitae leo
erat, ac vulputate tortor
• Key Point #2 • Lorem ipsum dolor sit amet, consecteur adipiscing elit. Nullam vitae leo
erat, ac vulputate tortor • Lorem ipsum dolor sit amet, consecteur adipiscing elit. Nullam vitae leo
erat, ac vulputate tortor
• Key Point #3
Title Slide Content Slide Content Slide with Image
Section Title Here Replace With Your Own Text
Section Slide
Sample Content Slide with Image
• Key Point #1 • Key Point #2
• Key Point #3
• Key Point #4
• Key Point #5
Note on inclusion of Images: Images should always have a shadow. To do this - right click on picture above and match shadow formatting. Select Format Picture, click Shadow.
Agenda • Key Point #1
• Key Point #2
• Key Point #3
• Key Point #4
• Key Point #5
• Key Point #6
Sample Text Sample Text Sample Text
Sample Text Sample Text Sample Text
Sample Text Sample Text Sample Text
Sample Text Sample Text Sample Text
Shapes with bevels:
Flat shapes:
Shape Style Gallery
Agenda Slide Shape Styles
NOTe: Contact marketing if you need the current master template. font throughout is Calibri.
Precor Brand Guidelines v2.0 07.10.201270 Sample Layouts // Letterhead
Letterhead
Precor Incorporated -‐ 20031 142nd Avenue NE, Woodinville, WA 98072-‐4002 – phone 425.486.9292 – fax 425.486.3856
An Amer Sports Brand – www.precor.com
September 01, 2010
To whom it may concern,
As si di seriae. Ovit vollab int occus pore volupta tiorunt volum reicimos aliquiasi de re re experibusam fugiatium dest, nullitet, tem et latque voluptur, offici dolorehenis eos doluptatur? Quiderro moluptur sum ea volupta spellat millantum, sae omnisqui dolupit late aut idi comnimin comnit aceat.
Nectem rerum asperum natem quiam cum conem ipsunt dignim abor re pe voluptum fugitas molore lit lacepel et unti doluptati derum apiciunt et as re ipidebis dolorum la volut facera non cuptur sime lab ius mo ma quidunt ute pro quaspiendi as que occum aut mos dolupta tiossi ut eaquae vollupta dolore eruntio volupidio. Nam sumquistem qui dis enimaio velit ex exceped eveliquaepra ped et libearchici doluptatione eat velitat emolliam imped mi, none quiaecerum quationse quatqui con reiur?
Adi consenet, sinctat esediae nus, offic te poritios apienisque molo conecti nihilles atur reptatem quis abori delene estoria epedistet laut aut perum nempore verum simagnihil earum faccum quiassi mintotam, cus nistrum volorernatet voluptas ad quia venditistius dolorerat.
Lor aut por restrum que re volorerferit elluptur, nullabo riaestiorest fugit et esequia spernatemo doluptatur? Quiasped et vendaec tatiam, sit rero occus, simod molorepudi debis soluptam, alist, exerate mporeium facerferi occaecuptas ea veliquam adis ex etum repe con ped exeria comnim vendaeperum cullabor repudam voloreicate si commolupture nimiliquas et qui utem se veliatur res molorae rempore pudicie ntiam,
Sincerely,
Your Name, Job Title
Sample letter with body copy in Calibri�
Letter can also be composed with Gotham or Whitney if available�
Calibri / 12pt / Title Case14pt Leading
Precor Brand Guidelines v2.0 07.10.201271 Sample Layouts // Precor Forms
Precor Forms
Recommended form in Calibri font�
FAX
Precor Incorporated -‐ 20031 142nd Avenue NE, Woodinville, WA 98072-‐4002
800.786.8404 or 425.486.9292 -‐ precor.com
Date: Month XX, 20XX To: Name of Company Attention: Name of Individual Fax number From: Your Name Contact Number Subject: Enter Subject Here Pages: XX
Urgent
For review
P lease comment
P lease reply
P lease recycle
Calibri / 12pt / Title Case
Precor Brand Guidelines v2.0 07.10.201272 Sample Layouts // Email Signature
Email Signature
Recommended e-mail signature in Calibri font and Social Media icons�
Directions on how to incorporate the new Precor e-mail signature:First, copy the signature template from the Microsoft® Word document
located U:\Precor_Branding\Precor Standard email footer_2011�docx
(shown to the right)�
Now in Outlook:
1� Select Tools | Options���
2� Go to the Mail Format tab�
3� Change “Compose in this message format:” to HTML
4� Click Signatures���
5� Click New�
6� Type the new signature’s desired name�
7� Click OK�
8� Paste the copied signature into the bottom box�
9� Change the text of the first 4 lines to reflect your company information
10� Click on the email address, and then hit the “insert hyperlink” button
(on format bar, right icon)
• Change “text to display” to your email address
• Change “email address” to your email address
11� Hit OK
12� Change the box for “New Messages:” to the signature you just created
13� Make sure the new signature name is highlighted, and then click save�
14� Click OK�
15� Click OK again�
16� Create a new email and you should now have your new signature at the
bottom of the email�
fIrST LaST NaMe: Bold
TITLe
All email Signature Formatting unless noted:Calibri / regular / 11pt / Title Case
CONTaCT NUMBerS
LOGO: full color GIf
aDDreSSWeB SITe
SOCIaL MeDIa ICONSfacebook links to www.facebook.com/precorincorporated youTube links to www.youtube.com/precorinc
Precor Toolkit
Precor Toolkit � � � � � � � � � � � � � 74
Precor Brand Guidelines v2.0 07.10.201274 Sample Layouts // Precor Toolkit
Precor Toolkit
The Precor brand assets and product imagery referenced in this guideline document are available on the Precor Toolkit at http://toolkit�precor�com/
Prior to accessing the site, users are required to register and set-up their own unique user name and password� Users are granted automatic access to the site, with appropriate level of access available within 48 hours�
Questions:Please contact the Precor Marketing team with any questions regarding the assets found on the Precor Toolkit or for assistance finding specific images via email marketing@precor�com or phone +1 (425)482-5382�
Tradeshows
Tradeshow Overview � � � � � � � 76
Tradeshow in a Box � � � � � 77-79
Precor Brand Guidelines v2.0 07.10.201276 Sample Layouts // Tradeshows & Events
Tradeshows & Events
Tradeshows and events are an important part of our business� Tradeshows in particular are one of the best ways to get in front of a large amount of customers and potential customers in a relatively short amount of time� Tradeshows give us the opportunity to not only display our product offering, but also create that all-important first impression� So it’s essential that we do them right�
This section of the Brand Guidelines is intended to help you not only leverage the tools the Precor Marketing and Events teams have created, but ensure that you use them effectively to get a maximum return on your time and investment�
In this section, you’ll see the tools (Tradeshow-in-a-Box) that will help you portray a unified corporate identity� With the visibility to hundreds and, sometimes thousands, of attendees, the importance of consistent branding and a great looking both will achieve results�
Precor Brand Guidelines v2.0 07.10.201277 Sample Layouts // Tradeshow-in-a-Box
Tradeshow-in-a-Box
Here you’ll find what the Precor Tradeshow-in-a-Box (TSiaB) program options are for your event� Be sure to plan well ahead of time — 30 days or up to a year in advance� On occasion we can fulfill requests in a shorter timeframe; however, we cannot guarantee availability of requested items�
Contact tradeshows@precor�com for questions�
Precor Brand Guidelines v2.0 07.10.201278 Sample Layouts // Tradeshow-in-a-Box Layout Guidance
Tradeshow-in-a-Box Layout Guidance
10' x 10' In-Line Booth IdeasOpen in Front Only
100i
546i846
R
FTSKSW
orksta
tion
Open on Two Sides
100i
100i
10' x 20' In-Line Booth IdeasOpen in Front Only
605KAS
100i
546i
Open on Two Sides
FTSKSW
orksta
tion
EFX5
76i
100i
10' x 30' In-Line Booth IdeasOpen in Front Only
605KAS
FTSKS Workstation
100i
546i
Open on Two Sides
605KAS
619 KS Leg Curl
100i
EFX5
76i
MockCableBox
AbX
FTSKS Work
statio
n
EFX5
76i
546i
100i
100i
100i
846R
20' x 20' Peninsula BoothOpen on 3 Sides
MockCableBox
Table Drape
Moss Wall
Banner Stand
Mock Cable Box
Reception Counter
Cable Management
Integrated PVS Display
Signage
Booth Pieces
120v/20 AMP Dedicated Circuits
120v/10 AMP Circuits
120v/5 AMP CircuitsElectrical Requirements
Precor Brand Guidelines v2.0 07.10.201279 Sample Layouts // Tradeshow-in-a-Box Materials
Tradeshow-in-a-Box Materials
The Tradeshow in a Box shows effective use of Precor Lifestyle images, logo use and background image in the following banner stands, hanging banners, moss walls, and table drape�
Moss Walls
8’w x 8’h, Free Standing
Banner Stands
32”w x 87”h x 12”d, Free Standing
Table Drape
Fits 4 foot, counter height table (48”w x 42”h x 24”d) Can be used on larger table, if the table has it’s own drape for underneath�
Contact Information
Contact Information � � � � � � � 81
Precor Brand Guidelines v2.0 07.10.201281 Sample Layouts // Contact Information
Contact Information
To ensure consistent and effective use of these brand elements across all media, print and electronic communications, please contact the Precor Marketing team with questions regarding these guidelines via email marketing@precor�com or phone +1 (425) 486-9292�
Precor Logo & Product Usage Permissions: Permission must be granted by the Precor marketing department by individuals wanting to use the Precor logo� This is specific for third parties, individuals/companies who are neither an employee, dealer, or facilities that car-ries Precor products, including TV shows, commercials, movies and websites of unauthorized dealers of Precor�