Pre-Production

Pre-Production

Mark Mulliss

Genre of my Magazine

I’m going to select a Hip-Hop/Rap genre. Here are examples of magazines that are already circulating in the genre of Hip-Hop/Rap. XXL is the most known magazine for Rap and has a huge revenue within the USA. The same for the Source. Looking at the conventions of these two magazines I can see a dominant colour scheme and font style. Masculinity is a forefront for this genre so in my recreation I will use the conventions a like to these magazines. The masthead fits with conventions being in the top left or top of the magazine for identification when on the shelf selling.

Fonts In typography, a sans-serif typeface is

one that does not have the small flick features called "serifs" at the end of each stroke. The term comes from the French word sans, meaning "without“. In print, sans-serif fonts are used for headlines rather than for body text.

Fonts for my Genre. Most Rap magazines today all use Sans

serif fonts. I’ve looked at the fonts and decided that I would like to use a Serif font as I would like to add a gothic look to my font. I understand this goes against the conventions of my magazine but I really like the look of Coppergate Gothic and either Bold or Light.

Coppergate Gothic BoldCoppergate Gothic Light

Colour Schemes Looking at existing magazines I can see

that hip-hop magazines tend to use predominantly the colour red and most definitely black. White being a contrasting colour I feel that I am going to use to obvious choices of red, black and white.

But I will create another questionnaire showing 4 options for colour choice.

Results for my colour scheme

After sending out my questionnaire to my classmates through email the unanimous vote was for my already chosen red, black and white!

Ideas for my magazine name?

Xtra

HHH – Hot Hip Hop

RELOAD or RELOADED

Xclusive

To the left are some names I have selected from a list of 30 I had created. I feel these names are catchy and easy to remember, which I believe is a key in creating a high selling market. The idea of using abbreviations, capital letters or using slang to help attract my niche market.

Magazine NameAfter handing out a questionnaire my results came back with a

majority vote selecting HHH. I have formulated some design ideas computer aided as well as free hand. H

H

H

HHH

The images shown are the 3 most popular images chosen by my classmates that I made computer aided.

Final Magazine Name Logo I decided to choose the HHH

logo inside the box as I felt it was very simplistic yet it still did what I was looking for. From this I spent some more time with the logo and edited it on Adobe Photoshop manipulating the letters and added a contorting border around the black background. After letting some of my classmates view my logo 8 out 10 liked it.

HHH

Image types?

My image types will be relevant to the latest up and coming artist, that being A$AP Rocky. His individual style has no been recognised and is all over all sources of

modern day media. I am going to imitate his fashion with a model.

Image Responses

Image Responses 2

Image SelectionAfter reviewing all 35 photos I took I’ve narrowed it down to 5 photo’s to use on my front cover and

double page spread.

I’ve sent these images over email to my class mates to gain an idea of which 2 photos to use.

My results showed a unanimous choice and one that won over narrow margins which above was photo 3 and photo 5.

I’m going to use photo 5, for

my front cover and photo 3

for my double page spread.

Design? These two designs

are what I have in mind, they look similar as I feel this particular style will work best with the composition of everything works around it.

I feel like I like design 2 slightly better as I can add banners on the top and bottom promoting what’s inside as well as the main articles on the front cover.

Captions about stories inside go here. Captions about stories inside go here.

Issue number & Price

His Name goes here

Captions about stories inside go here.

Captions about stories inside go here.

Double Page Spread Design?

Interview and words by

Interview

Title/Header

His Name

Phot

ogra

phed

by

Page numberPage number

My double page design is based on most XXL double page spreads, I didn’t want to copy their style as such but I liked the idea of introducing the artist quite large taking up a whole page. The title and header will be the start of my sentence in my interview.

My colour scheme will fit in as my background will be black and my text will be white with bits of red for highlighted important words/sentences.

Contents Page Design?

This Issue

This Month

Title

Image of Article

info info info info info info info info info info info info info info

info info info info info info info info

info info info info info info info info info info info info

Parental Advisory Parental Advisory, abbreviated

PAL, is a label affixed when a particular source of media may contain excessive use of profane language and/or sexual references

I have chosen as the nature of my magazine I am using the Logo, I know that existing magazines don’t have this logo attached to their magazine but I feel it adds a rebellious edge as my target audience would know what the hip-hop music genre is like.