Pre Listing Presentation

a guide to selling

your home

Company Profile

Serving the Communities of the Lower North Shore since 1964

Holgate Real Estate is a third generation, family owned and operated

business established in 1964 by Roy Holgate, the father of the previous

owner, Brian Holgate and the grandfather of the current owners, David,

Timothy & Rebecca Holgate.

In 1982, the agency joined the First National Network which has grown

to be one of Australasia’s largest and most successful independent real

estate networks, with close to 600 offices across Australia and New

Zealand.

Our close affiliations with international networks in the USA add a

worldwide service to members and clients. Most notable among these is

Prudential Real Estate, the largest real estate company in the USA, with

more than 1,200 offices and 38,000 Referral Services associates

worldwide.

Holgate First National have been providers of first class property services

specialising in the sale and management of residential and commercial

properties within the communities of the Lower North Shore since

1964. From luxury homes to deep waterfronts our prestigious fine

homes division will provide a distinctive property to suit your dreams.

We have an extensive growing database of current buyers in the

marketplace including individuals, private companies, banks and financial

institutions who require specialised and accurate information and

advice.

The business has also established a strong tradition of giving back to the

community that has supported it. A comprehensive community and

sporting sponsorship schedule runs every year, assisting sporting groups

like Lane Cove Country Club, Lane Cove West Bowling Club, Lane Cove

Cricket Club, The Lane Cove Swim Club, Royal Flying Doctor Service,

Royal North Shore Hospital - Neonatal Unit and local schools among

others, demonstrating a strong commitment to our local community.

You will find our office centrally located in the heart of the Lane Cove

Shopping Village where our team of experienced sales consultants,

property management and staff will provide you with a personal service

of quality and value.

Roy Holgate - Founder

Brian Holgate

Tim Holgate

Our Team

Our competent sales support team and secretarial staff back the award

winning sales and property management teams. All have many years of

service with the company and are probably the most experienced, (with

over 100 years combined experience) knowledgeable and longest serving

in the Lane cove area.

Our team at Holgate knows what makes the difference in achieving a

better sale price, it’s not one thing; it’s everything. It’s the meticulous

attention to detail that happens in every facet of your sale. It’s anticipating

your concerns and dealing with them proactively.

When others may be thinking “that’ll do”

We’re asking ourselves “What more can we do?”

Tim Holgate

Managing Director Scott Henry

Sales Associate

Carlo Palamara

Sales Associate

Rebekah Hayden

Client Services Manager

Daniel Cakmak

Buyers Agent

Ashley Lock

Sales Assistant

First National Network

First National Real Estate is one of Australia's largest and most successful

independent real estate networks, with almost 600 offices across

Australia, New Zealand, Vanuatu & Singapore.

While most property transactions are local, our customers are in the

unique position of working with a real estate agent with local

knowledge, combined with the support and systems that our national

and international network can provide.

You will always be treated as our top priority.

Our close affiliations with international networks in the USA and Canada

add a worldwide service to members and clients. Most notable among

these is Prudential Real Estate, the largest real estate company in the

USA, with more than 1,200 offices and 38,000 Referral Services

associates worldwide

Internet Marketing

.

www.firstnational.com.au receives

over 2.4 million page views a month

Approximately 75% of all property enquiries originate from online

searches, so the web is vital in exposing your home to a wide audience.

Whereas many agents have just one website, when you list with Holgate

First National we automatically upload your home as a “PREMIUM

LISTING” directly to the main property portals including our First

National Real Estate website which is linked to “all” our individual office

websites. All up, we link to over 500 websites to help buyers find your

property.

Holgate Exclusives

Your property stands out more with Holgate First National on both

RealEstate.com and Domain.com

Holgate has the exclusive use of the ‘Agent Showcase’ tool on RealEstate.com which is

always on the right hand side of every page under the 2066 postcode search. Al l our l isted

properties rotate on an hourly basis therefore increasing maximum buyer enquir ies on

every search result page and in every view.

Property Gallery means that Holgate First National is the dominant agent in the

2066 postcode search on Domain.com.au

Holgate also has the exclusive use of ‘Property Gal ley’ on Domain.com, the tool is

posit ioned immediately beneath the search panel and appears on every search conducted

in Lane Cove. Buyers can navigate the tool to view each of our properties, thus increasing

the exposure and views of your property.

Holgate Database

“Property Alerts”

Wondering how many buyers we have?

At Holgate First National we have invested heavily in our state of the art

database.

Many local agents make big promises how they have the buyer for your

property; FACT: our research has proven that a high percentage of local

agents don't even contact their buyers when you list with them. At

Holgate First National our company policy ensures all buyers are entered

into our system, additionally, buyers can enter themselves directly from

our website and the First National website.

Our system GUARANTEES that as soon as you list your property for sale

with us, our massive database of buyers automatically receive details

about your property within hours. The results have been staggering.

Photography

It is a well-known fact that most people make an initial judgement based

on appearances. It is much easier to look at photos in a window,

brochure or on the internet, than to thoroughly read the description! If

you can catch people’s attention at the outset, with a clear, focused,

correctly exposed image then you are one step ahead of the competition

already.

As the saying goes...

“A picture paints a thousand words”

All Holgate First National clients are offered access to our professional

photographers at a heavily discounted rate so your home will stand out

as exceptional amongst the others.

Ten Valuable Tips to

Enhance Your Home

Presentation of your home is the key to achieving the best price possible.

The following guide contains cost effective tips to ensure potential

buyers view your home in the best light possible.

1. The most important thing is to ensure your home is thoroughly cleaned and clutter free.

2. Now is the time to address the small jobs you have been meaning to get round to for months – it is important

that your home is well maintained.

3. Try not to have pets in the house during a viewing and if you do have a pet or smoke, remember these odours

linger, as do cooking smells. Open windows and use air fresheners.

4. Ensure the bathroom and kitchen are spotlessly clean – these are two rooms potential buyers will inspect

thoroughly.

5. Create a warm, welcoming feel by using soft lighting - overhead lights are harsh and cold. The smell of

flowers, scented candles, freshly brewed coffee and a lit fire all create a homely atmosphere.

6. Make sure washing and ironing are out of sight.

7. Ensure beds are made and toys are off the floor and tidied away.

8. Gardens, particularly the front garden, should be neat and tidy. Whilst many people like the idea of a garden

they also want to feel it is easy to maintain.

9. If you have a lot of furniture, think about clearing some away. Too much furniture will create a cluttered feel

reducing the sense of space.

10. Remember the outside of your home will be the first aspect a viewer will see so make sure you create the

best impression – hanging baskets, freshly painted front door, clean windows etc. This is often referred to as

“kerb appeal”.

Then, leave the rest to your Holgate First National Agent who is professionally trained to show your home to

its best potential and negotiate the best price on your behalf.

The Sales Process

1. Formal appointment of your chosen agent will be confirmed by signing an agency agreement. At Holgate First

National we use the standard Real Estate Institute (REI) Selling Agency Agreement or Auction Agency

agreement.

2. The vendor is responsible for contacting his/her solicitor to arrange the contract for sale of land to be drawn

up. Holgate First National can arrange this if you are unable to.

3. You should provide us with current outgoings for the property if available including council rates, water rates

and Strata rates.

4. Holgate First National will then collect the signed agency agreement from you and the signed copy of the

agreed advertising schedule, copies will be left with you.

5. Holgate First National will then arrange the photographer and floor plan consultants to inspect your home.

6. We will then proceed to order the approved marketing mediums including placing the property on the

internet and provide a window card in the Holgate First National window (on the provision that the agency

holds the contract in the office).

7. We will contact you to confirm suitable open days and times.

8. At Holgate First National we are continually praised for the regular feedback our clients receive, our

testimonials speak for themselves (visit our website and read a few). In addition to regular contact, Holgate

First National provide weekly written updates of how many people attended the open for inspections, any

requests for contracts and offers received including a copy of all the weekly advertising.

9. If you have decided to sell by Auction, prior to Auction Day, your Holgate First National representative will

arrange a meeting with you to discuss in detail all interested parties and to set a reserve price. This is

required by law to be in writing, we will provide the appropriate letter.

10. If the property is sold by Private Treaty, once you have agreed with the terms of sale and sale price, Holgate

First National will prepare and send a sales advice notice to your solicitor and the Purchaser’s solicitor.

11. Your solicitor will then contact the purchaser’s solicitor to arrange a suitable time to exchange contracts. This

is when the 10% or other agreed percentage deposit is paid to either your solicitor or Holgate First National.

Exchanging sale contracts is the legal part of selling a home. There will be two copies of the sale contract: one

for you and one for the buyer. You each sign one copy before they are swapped or ‘exchanged’.

12. When settlement is due, the purchaser will conduct a pre-settlement inspection of the property with us.

13. When the property settles your solicitor and the purchaser’s solicitor will send a confirmation to us advising

on distribution of funds and where the balance of the deposit monies are to be paid.

The contract exchange

is a critical point in the

sale process.

• The buyer or seller is not legally bound until signed copies of the contract are exchanged.

• Buyers of residential property usually have a cooling off period of five working days following the

exchange of contracts during which they can withdraw from the sale.

• If the agent arranges exchange of contacts, the agent must give copies of the signed contract to each

party or their solicitor or conveyancer within 2 business days.

• The cooling off period can be waived, reduced or extended by negotiation.

• There is no cooling off period for sellers. Once contracts have been exchanged, sellers are generally

bound to complete the agreement.

• There is no cooling off period when purchasing at auction.

If there is ever a problem during this process, our agency is contactable

24 hours a day, 7 days a week.

What they say...

Your advice to take the property to auction proved to be the right strategy for maximising the sale price of our

particular home in this particular market. This was in contrast to the ‘one size fits all’ approach of other agents we had

consulted.

5 Poole St LONGUEVILLE

Nothing was left to chance, being kept informed during the weeks leading up to Auction Day. A very good result was

achieved on Auction Day and we could not have been more pleased with the outcome.

20 Fox Street LANE COVE

With a realistic and honest approach from the start, the marketing campaign for our house sale was a great success

with excellent numbers at open each week. The photographer did an excellent job with the photos and showed the

house to its best advantage.

36 Little Street LANE COVE

I remember clearly growing up that my father kept telling me ‘If you want to do well in life, always do everything

that’s expected of you & then a little bit more”.

You certainly achieved a great sales result for us & thank you again for indeed doing “that little bit more”.

76 Centennial Avenue LANE COVE

There were been times when they have gone out of their way to assist me in getting the premises ready for

marketing, which I very much appreciated. I was extremely happy with the way my unit was displayed in the

marketing material, which highlighted its best aspects.

1/8 Hazelbank Road WOOLSTONECRAFT

The sale was achieved with minimum expense and in a very short time frame for a price that was considerably above

our initial expectations. It is obviously this professionalism that has earned the company their reputation in the area

over the last 45 years.

60 Pheonix Street LANE COVE

After a string of impressive sales in my apartment block I recently decided to take the plunge and sell my unit. The

professionalism of the Holgate Sales team turned what could have been a stressful experience into an exciting and

ultimately very satisfying one. From the moment I decided on Holgate’s I know I had chosen well.

8/446 Pacific Highway LANE COVE

Help Us Help You

To ensure that Holgate First National achieves the best possible result for you, we feel that your feedback is essential

in this process and will help us to identify both your individual needs as our client and the properties Target Market.

This also assists us with any information that we must disclose to any potential purchaser in regards with marketing

your property.

Please list below some of the important features or points about your home that we may not know or will be obvious

to us when we meet with you. This will help potential buyers appreciate your home just as much as you do.

(E.g. Why did you buy this home, When was it built, Have you done any work to your home?)

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