Pre-competitive Electric Motor Research

1. Pre-competitive Research Fulfilling EMERFs Mission John Morehead VP, Strategic Planning & Marketing Bison Gear & Engineering Corp. 2009 Spring Management Conference 2. No! I cant be bothered to see any crazy salesman -- Weve got a battle to fight!! 3. EMERF Mission Statement :

• To advance and promote the electric motor industry through education,pre-competitive electric motor researchand facilitation of technology transfer within the industry and in cooperation with academic, private research and governmental organizations.

4. Lossesin Lamination Magnetic Steels

• Consortium of SMMA member companies, founded to study losses in lamination steels, paricularly at high frequencies and non-sinusoidal wave forms,was awarded over $750,000 from the U.S. Department of Energy to accelerate the research .

5. Pre-competitive Research Defined

• the space after fundamental research (usually carried out in universities or research institutes) and before final company-specific product development.

• a middle ground of focused cutting-edge research that lies between fundamental basic research conducted mainly in universities/ETH domain and proprietary research performed in corporate laboratories.

• Non-competitive, cooperative research and development(R&D)which leads the way to full scale competitive development in the future by addressing key requirements of new technology for the low-cost realisation of IBC equipments and services.

• work where companies are not adverse to their competitors having equal access to the results

6. R&D Map 7. Pre-Competitive Researchis notwork that:

• Provides incremental improvements in cost, features or performance of a product

• Guarantees a differential advantage for one competitor over another

• Allows one or more competitors to catch up to a place where someone else already is

• A company insists must be held as proprietary

• Is directed to platform products that provides a competitive advantage

• Focuses on existing, successful products or their immediate successors

8. Pre-Competitive Researchiswork that:

• Overcomes basic obstacles that prevent a technology from being used in commercial applications

• Helps understand the characteristics of new technologies or materials

• Is aimed not at producing products, but rather at providing the tools, information, and data that enables others to develop future products and services

• Competitors are willing to support on a collaborative basis with results shared beyond the sponsors

• Offers equal benefit to all competitors

• Work that industry is willing to have fully published

• Has a high cost or high risk of failure, such that individual companies cannot undertake the research

• Work on something no one knows how to do

• Develops industry standards and test procedures where no precedents exist

9. Top Technology Institutes

• University and Industry network

• For Pre-Competitive Industrial Innovation

• Tax credits, subsidies, legislation, partial research funding

• Same for Dutch and foreign-owned

• Dow, Shell, Phillips

• New polymers, nanotech, sustainable energy

10. Top Technology Institutes

• DPI (Dutch Polymer Institute)www.polymers.nl

• NIMR (Netherlands Institute for Metals Research)www.nimr.nl

• Telematics Institutewww.telin.nl

• TIFood & Nutritionwww.tifn.nl

• TI Pharmawww.tipharma.nl

• TTI Wetsuswww.wetsus.nl

• TI Green Geneticswww.plantum.nl/groenegenetica

11. Sematech

• 1980 U.S. semiconductor industry represented the pinnacle of technology, easily leading the world in the production of semiconductor computer chips.

• In 1989 Japan was the irrefutable world class leader.

• Positions of the two nations were reversed.

• a national emergency during the 1980s that was unlike previous ones the country had faced, such as the cold war

• 1987 response to Japanese threat. Goal was to restore competitiveness of U.S. chip industry.

12. Sematech

• Between 1987 and 1994, Sematech overcame obstacles to cooperation and created a viable organization that enabled U.S. manufacturers to resume world leadership in the semiconductor market.

• 1. Horizontal collaboration between chip manufacturers, vertical partnerships with their equipment suppliers, and collaboration with academic and national laboratories created a viable, cooperative consortium of organizations that had previously been competitors.

• 2. The consortium built a close relation with the government by gaining assurance of antitrust exception, securing support from the Department of Defense, and heading off excessive government control of Sematechs operational activities.

• 3. Sematech successfully carried out its technological strategy of producing increasingly miniaturized silicon chips and improving its equipment and manufacturing processes.

13. Advanced Battery Technology

• Advanced battery tech started in U.S.

• Opted out re initial ROI

• Went to Asia, aligned with consumer electronics

• Panasonic and others dominate EV battery field

• China building 4 dozen advanced battery factories

• Likely customer preference: China, Korea, Japan

• Limited U.S. lithium-ion capacity

• Houston, weve got a problem.

14. National Alliance for Advanced Transportation Battery Cell Manufacture

• Consortium of 14 U.S. companies

• 3M, Johnson Controls and FMC

• ActaCell, Mobius Power, and EnerSys

• Goal: Lighter, Cheaper, More Powerful

• $1-2 bil. for first large-scale lithium ion plant

• Cells of different chemistries, sizes

• Members turn into finished with proprietary electronics and package to fit applications

15. USAutoPARTS

• U.S. Automotive Partnership for Advancing Research & Technologies

• Pre-competitive R&D alliance

• 3 Consortia:

• Lightweight Materials

• Electrical, Electronic Thermal Management

• Engine Combustion/Emission Aftertreatment

• $30 mil. DOE + member contribution, including personnel and in-kind

16.

• Due to low cost foreign markets, U.S. producers cant compete in low-mix, high volume manufacturing.

• But we excel when advanced technology comes into play.

17. Craig Barrett, CEO, Intel:

• U.S. leadership in technology is under assault.

• The challenge we face is global in nature and broader in scope than any faced in the past.

• The initial step in responding to this challenge is that America must decide to compete.

• If we dont compete and win, there will be very serious consequences for our standard of living and national security in the future.

18. National Priorities

• Energy

• Environment

• Competitiveness

19. 1:15 2:45 Andalucia II