Pre-Agile: How To Stop Building The Wrong Thing Really, Really Well.

Pre-Agile Training

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wonful consulting. wonful.co

In pairs, answer:

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“What do you hope to give, and get, from today?”

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“What’s a big challenge you face that requires more agility or creativity?”

Agenda Overview

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PreAgile

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“Stop Building the Wrong Thing Really Well”

How many products are built

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1. Have awesome idea for a product and build it. 2. Develop value prop. 3. Get customers. !

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Sometimes this works. But most times, it doesn’t.

How products should be built

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1. Customer 2. Their Problem 3. Your Solution

PreAgile Design Loop

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PreAgile Design Loop

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Scales up and down

Empathy

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How can we experience empathy?

Rule #1: Pull, Don’t Push Rule #2: No Ice Cream Questions Rule #3: No Leading Questions Rule #4: Past Behavior --> Future Behavior Rule #5: Actual Self vs. Ideal Self Rule #6: No Pitching Rule #7: “N of 1” is Not Proof Rule #8: No Seeding. Rule #9: Stories > Statements

Part 1: The Rules

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So how do you get someone telling

stories?

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Technique #1: “5 Why’s” Technique #2: “Tell me more.”

Interviewing Tactics

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Technique #1: “5 Why’s” Technique #2: “Tell me more.” Technique #3: “Tell me about the last time...” Technique #4: “What do you mean by...” Technique #5: “How are you dealing with your problem now?” Technique #6: Silence is Golden Technique #7: Walk away.

Interviewing Tactics

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Question #1: “What if they never talk about the problem I’m trying to solve?” !

Question #2: “How do I put these into a survey?” !

Question #3: Face2Face>Skype>Phone>Email>Pigeons

F.A.Q.

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Fluid Adjustment Break

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10 minutes.

Split into teams of 3.Practice time!

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B

CA

Interviewer

Takes notes Interviewee

“Tell me about the last big project you were involved with…”

Problem topic:

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How do we organize all this information?

Affinity Mapping

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Take themes from Affinity Mapping, rewrite them as insights.

Insight Generation

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Rewrite insights as ACTIONABLE “How might we…” statements.

How Might We…

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Choose a “How Might We” and solve it.

Generating Solutions

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DesirabilityDVF

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ViabilityFeasibility

Product Development

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Built empathy with a “customer” Learned more about their problems

Organized our learnings Generated insights

Made them actionable Brainstormed solutions

Prioritized solutions

What did we do?

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wonful consulting.Zachary Cohn Fisher Qua

[email protected] [email protected]

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