P.R.C Business Plan1 Business Plan Group Members Melten Leopold Merlina Ludwig Brend Yamaguchi.

P.R.C Business Plan 1

Business PlanBusiness Plan

Group MembersGroup MembersMelten LeopoldMelten LeopoldMerlina LudwigMerlina Ludwig

Brend YamaguchiBrend Yamaguchi


•CompanyCompany** Peaceful Rest Cemetery (P.R.C) will Peaceful Rest Cemetery (P.R.C) will

be the Federated of States of be the Federated of States of Micronesia’s first burial ground to be Micronesia’s first burial ground to be established within the region ever. established within the region ever. The cemetery is to replace the The cemetery is to replace the overcrowded grave yards in overcrowded grave yards in Micronesia and to decrease the lack Micronesia and to decrease the lack of burial places, especially in Pohnpei of burial places, especially in Pohnpei as we all have seen. Peaceful Rest will as we all have seen. Peaceful Rest will be the first Micronesia’s best be the first Micronesia’s best memorial and unique cultural and memorial and unique cultural and botanical resources located in the botanical resources located in the heart of Palikir, Pohnpei.heart of Palikir, Pohnpei.We exist for the benefits of our lot-We exist for the benefits of our lot-holders and we do our outmost to holders and we do our outmost to respect the privacy of families.respect the privacy of families.

1. EXECUTIVE SUMMARY1. EXECUTIVE SUMMARY


• Products and ServicesProducts and Services*The peaceful Rest Cemetery will provide a quality *The peaceful Rest Cemetery will provide a quality burial ground that will replace the overcrowded grave burial ground that will replace the overcrowded grave yards in the Federated States of Micronesia. The PRC yards in the Federated States of Micronesia. The PRC will provide a funeral home with its necessary will provide a funeral home with its necessary equipments and supplies that involves in funeral equipments and supplies that involves in funeral services and will continue to keep the graves and the services and will continue to keep the graves and the environment clean and neat.environment clean and neat.

• Market AnalysisMarket Analysis*Expected to be a $30 million business by 2015, the *Expected to be a $30 million business by 2015, the cemetery will provide clients with opportunities to cemetery will provide clients with opportunities to receive top quality funeral services in Micronesia at receive top quality funeral services in Micronesia at lower prices than anywhere else. The company will lower prices than anywhere else. The company will target clients who seek better environments where they target clients who seek better environments where they can lay their dead loved ones and believe that the PRC can lay their dead loved ones and believe that the PRC will take good care of their graves to those non-will take good care of their graves to those non-islanders and islanders of Micronesia. Rather than islanders and islanders of Micronesia. Rather than sending the dead bodies back to their home country, sending the dead bodies back to their home country, these clients will prefer to bury their bodies in these clients will prefer to bury their bodies in Micronesia where all their needs are met. While these Micronesia where all their needs are met. While these clients could afford the higher prices for funeral clients could afford the higher prices for funeral services in other countries, they would rather go abroad services in other countries, they would rather go abroad to receive a better funeral services at low prices and to receive a better funeral services at low prices and friendly environment. friendly environment.


• ManagementManagement

*P.R.C founder, Brend Yamaguchi will serve as *P.R.C founder, Brend Yamaguchi will serve as the General Manager of the cemetery. Brend the General Manager of the cemetery. Brend Yamaguchi will provide overall leadership of the Yamaguchi will provide overall leadership of the business. He will work closely with the other business. He will work closely with the other two founders Merlina Ludwig (secretary) and two founders Merlina Ludwig (secretary) and Melten Leopold (Agent/accountant). The PRC Melten Leopold (Agent/accountant). The PRC will be organized in two general departments – will be organized in two general departments – Service and Marketing. The Service department Service and Marketing. The Service department will be led by the secretary, who will be will be led by the secretary, who will be responsible for supervising of services of the responsible for supervising of services of the PRC clients. The marketing department will be PRC clients. The marketing department will be led bi the Agent, who will be in charge of led bi the Agent, who will be in charge of promoting the PRC to the target market.promoting the PRC to the target market.


2. INTRODUCTION OF THE 2. INTRODUCTION OF THE COMPANYCOMPANY• CompanyCompany

*Peaceful Rest Cemetery will be located in Palikir, *Peaceful Rest Cemetery will be located in Palikir, Pohnpei.The company’s principal owners are Pohnpei.The company’s principal owners are Brend Yamaguchi, Melten Leopold, and Merlina Brend Yamaguchi, Melten Leopold, and Merlina Ludwig. Our company provides burial and Ludwig. Our company provides burial and funeral services. We do also provide necessary funeral services. We do also provide necessary equipments and supplies that involves in funeral equipments and supplies that involves in funeral and burial services.and burial services.

• LocationLocation*The beautiful 30-acre Peaceful Rest Cemetery *The beautiful 30-acre Peaceful Rest Cemetery site is located in Palikir, Pohnpei opposite to site is located in Palikir, Pohnpei opposite to Chinese Embassy. It is next to the big building Chinese Embassy. It is next to the big building intended to be a Chinese Medical School. It is intended to be a Chinese Medical School. It is just a 20 minutes drive or less from Kolonia just a 20 minutes drive or less from Kolonia Town.Town.*The land at Peaceful Cemetery is comprised of *The land at Peaceful Cemetery is comprised of a patchwork of grassland, mixed forests, a patchwork of grassland, mixed forests, changing weather exposed to fog, winds and changing weather exposed to fog, winds and sun. The land is flat and hilly.sun. The land is flat and hilly.



• Facilities Facilities *The PRC is preparing to operate on an *The PRC is preparing to operate on an

approximately 7,500 square foot land approximately 7,500 square foot land invested by the founder and General invested by the founder and General Manager of PRC located at Palikir, Pohnpei. Manager of PRC located at Palikir, Pohnpei. Within this land we will build our office, Within this land we will build our office, chapel, and other necessary facilities that chapel, and other necessary facilities that would involve in our business operation.would involve in our business operation.

• CompetitionCompetition*There are no competitors *There are no competitors SO FARSO FAR!!

• DevelopmentDevelopment*As our company grows, we plan to expand our *As our company grows, we plan to expand our

services, which will include body cremating, services, which will include body cremating, body transporting, coffins retailing, etc.body transporting, coffins retailing, etc.


3. MARKET ANALYSIS3. MARKET ANALYSIS• Target MarketTarget Market**Our first target are those who seek a better Our first target are those who seek a better

environment in which they can put their trust environment in which they can put their trust in keeping their dead loved ones, especially in keeping their dead loved ones, especially Micronesians living at the region as well as Micronesians living at the region as well as those who are serving at the U.S army and those who are serving at the U.S army and those working outside of the region who feel those working outside of the region who feel that their only place for rest is home-sweet-that their only place for rest is home-sweet-home.home.

*Our second target are the foreigners residing in *Our second target are the foreigners residing in the F.S.M and Non-Land Owners.the F.S.M and Non-Land Owners.

• Marketing StrategyMarketing Strategy*The PRC will seek to develop brand awareness *The PRC will seek to develop brand awareness

on the island by advertising in the publications on the island by advertising in the publications of Kaselehlie Press, on the radio (V6AH), of Kaselehlie Press, on the radio (V6AH), Pacific Daily News, Banners, and the internet. Pacific Daily News, Banners, and the internet.


S.W.O.TS.W.O.T• StrengthsStrengths ~No competitors~No competitors ~Right service~Right service ~High profit earning~High profit earning ~Convenient business (opens on weekdays and on ~Convenient business (opens on weekdays and on

weekends)weekends)• WeaknessesWeaknesses ~High cost structure~High cost structure ~Limited financial ~Limited financial • OpportunitiesOpportunities ~Could extend its services to other states in the FSM.~Could extend its services to other states in the FSM. ~Add more values to the environment~Add more values to the environment ~fulfill citizens/non-citizens dream~fulfill citizens/non-citizens dream• ThreatsThreats

~~Emergence of a new same type of Emergence of a new same type of business/substitutes goodsbusiness/substitutes goods

~Shifts in consumer tastes away from the firm’s ~Shifts in consumer tastes away from the firm’s productsproducts

~New Government Regulations (set of laws).~New Government Regulations (set of laws).


4. PRODUCTS AND SERVICES4. PRODUCTS AND SERVICES• Features and BenefitFeatures and Benefit*The Peaceful Rest Cemetery will provide a quality *The Peaceful Rest Cemetery will provide a quality

burial ground that will replace the overcrowded burial ground that will replace the overcrowded grave yards in the F.S.M. The PRC will provide a grave yards in the F.S.M. The PRC will provide a funeral home with its necessary equipments and funeral home with its necessary equipments and supplies that involves in funeral services and will supplies that involves in funeral services and will continue to keep the graves and the continue to keep the graves and the environment clean and neat. environment clean and neat.

*The PRC‘s services will include the following:*The PRC‘s services will include the following:-Providing a convenience burial ground for the -Providing a convenience burial ground for the Micronesians who traveled abroad and those Micronesians who traveled abroad and those living within the region.living within the region.-Digging the graves and burying your dead loved -Digging the graves and burying your dead loved ones.ones.--We also have a small chapel for you to hold We also have a small chapel for you to hold your funeral service at, and several gathering your funeral service at, and several gathering houses for anniversaries.houses for anniversaries.- - We can also help you with the grave layouts, We can also help you with the grave layouts, and choose the best headstone.and choose the best headstone.


:HERE ARE A FEW SAMPLES OF OUR PRODUCTS:


5. STRATEGY AND PERFORMANCE5. STRATEGY AND PERFORMANCE• MissionMission

The duty of Peaceful Rest Cemetery is to provide our The duty of Peaceful Rest Cemetery is to provide our community, its citizens and their families outstanding community, its citizens and their families outstanding a compassionate burial ground in a respectful and a compassionate burial ground in a respectful and caring manner on a lasting forever basis. We not only caring manner on a lasting forever basis. We not only honor dead but also bring hope to the livings. honor dead but also bring hope to the livings.

• VisionVisionPeaceful Rest Cemetery is committed to preserve a Peaceful Rest Cemetery is committed to preserve a quality environment and creates a welcoming to the quality environment and creates a welcoming to the citizens of the community.citizens of the community.

• ObjectivesObjectives-To provide a compassionate service to the citizens of -To provide a compassionate service to the citizens of Micronesians and other customers.Micronesians and other customers.-To supply funeral ceremonies to people of -To supply funeral ceremonies to people of Micronesia.Micronesia.-To keep the ground neat, clean and safe for the -To keep the ground neat, clean and safe for the customers.customers.-To operate and maintain the cemetery for the public -To operate and maintain the cemetery for the public benefit.benefit.


Human Resource ManagementHuman Resource Management• General Manager: Brend YamaguchiGeneral Manager: Brend Yamaguchi*General Statement of Duties: TO direct cemetery programs, *General Statement of Duties: TO direct cemetery programs,

supervise workers in providing burial services and supervise workers in providing burial services and maintaining graves and equipments.maintaining graves and equipments.-Supervise, support staff in the performance of their duties -Supervise, support staff in the performance of their duties including: assigning and prioritizing duties and giving input including: assigning and prioritizing duties and giving input to administration and staff regarding employee performance, to administration and staff regarding employee performance, reward and discipline issues.reward and discipline issues.-Make recommendations for equipments purchases and -Make recommendations for equipments purchases and cemetery improvementscemetery improvements-Make sure that the cemetery meet the terms of the state and -Make sure that the cemetery meet the terms of the state and the federal set of lawsthe federal set of laws

• Agent & Accountant: Melten LeopoldAgent & Accountant: Melten Leopold*General Statement of Duties: To keep financial records, *General Statement of Duties: To keep financial records,

manage the business’s moneymanage the business’s money-Responsible for the profits of the business-Responsible for the profits of the business-Prepare employees salaries-Prepare employees salaries-Make purchases-Make purchases-Sell lots-Sell lots-Advertise the business-Advertise the business-Make business investments-Make business investments


• Secretary: Merlina LudwigSecretary: Merlina Ludwig-Receive orders and extending to the General -Receive orders and extending to the General ManagerManager-Type up documents-Type up documents-Make appointments for customers and interviews-Make appointments for customers and interviews-Maintain records of burials by name, sex, date, etc.-Maintain records of burials by name, sex, date, etc.-Be responsible for paper works and communications -Be responsible for paper works and communications with funeral homes with funeral homes

• Equipment Operators/Laborers/Maintenance: Equipment Operators/Laborers/Maintenance: To be hiredTo be hired-Give instructions to part-time laborers -Give instructions to part-time laborers -Operate back hoe to open graves, moves headstones, -Operate back hoe to open graves, moves headstones, ditch areas and compact graves.ditch areas and compact graves.-Operate trucks, mowers and trimmers to maintain the -Operate trucks, mowers and trimmers to maintain the area clean and neat.area clean and neat.-Perform general maintenance, cleaning and labor -Perform general maintenance, cleaning and labor duties, concrete work, and repair workduties, concrete work, and repair work-Perform janitorial duties-Perform janitorial duties-Perform rough carpentry work such as making of -Perform rough carpentry work such as making of benches, etc.benches, etc.


6. Financial Plan6. Financial Plan• RequirementsRequirements

-In order to get the business off the ground and -In order to get the business off the ground and achieve a self-sustaining level of cash flow, the PRC achieve a self-sustaining level of cash flow, the PRC requires $700,000 in investment capital. requires $700,000 in investment capital.

• Use of FundsUse of Funds-Funds will be used to acquire facilities with -Funds will be used to acquire facilities with necessary equipments and supplies, hire main necessary equipments and supplies, hire main human management and support staffs, develop a human management and support staffs, develop a website and a brand identity and begin marketing website and a brand identity and begin marketing the PRC services to clients. The land is invested by the PRC services to clients. The land is invested by the founder and owner, Brend Yamaguchi. the founder and owner, Brend Yamaguchi. Remaining funds will be used to support business Remaining funds will be used to support business operations until the Peaceful Rest Cemetery operations until the Peaceful Rest Cemetery becomes self-sustaining.becomes self-sustaining.-The PRC will acquire office furniture, maintenance -The PRC will acquire office furniture, maintenance equipments and supplies to begin operations.equipments and supplies to begin operations.


• PricingPricing• Fee SummaryFee Summary Current FeeCurrent FeeUse of ChapelUse of Chapel FreeFreeUse of Gathering HouseUse of Gathering House $10/hr$10/hrGravesGraves

– 4 by 6’4 by 6’ $700$700– 5 by 7’5 by 7’ $900$900– Bricked GravesBricked Graves $1,800$1,800– Babies GraveBabies Grave $200$200

Lots (To Be Own By 1 Family)—Depends Lots (To Be Own By 1 Family)—Depends on sizeon size

Keepsake (memento)Keepsake (memento) $20$20Sign or HeadstoneSign or Headstone $150$150


• Income StatementIncome Statement *The PRC expects to achieve profitability by *The PRC expects to achieve profitability by

the middle of the second year. This will be the middle of the second year. This will be achieved by gradually increasing the number achieved by gradually increasing the number of clients per month from 3 in month 1 to 15 in of clients per month from 3 in month 1 to 15 in month 12. The PRC will bill clients a fee month 12. The PRC will bill clients a fee based on the total cost of their funeral service based on the total cost of their funeral service expenses, family consultations, burial ground, expenses, family consultations, burial ground, along with the equipments, supplies, and along with the equipments, supplies, and facilities used during the funeral. facilities used during the funeral.

• Balance SheetBalance Sheet* Our balance sheet will depend greatly on our * Our balance sheet will depend greatly on our sources of capital. We expect to raise sources of capital. We expect to raise approximately $700,000 million through approximately $700,000 million through investments and loans to start up the business.investments and loans to start up the business.


:Goals::Goals:• Secure necessary funds.Secure necessary funds.• Hire skilled employees.Hire skilled employees.• Open same business in the other three Open same business in the other three

states of the F.S.M.states of the F.S.M.• Improve ServicesImprove Services• Have our own website.Have our own website.


.Thank You. .Thank You. and and

?Questions??Questions?AreAre

!Welcome!!Welcome!

P.R.C Business Plan1 Business Plan Group Members Melten Leopold Merlina Ludwig Brend Yamaguchi.

Documents

prc clients

c business plan5

peaceful rest cemetery

c founder

c business plan3 products

quality funeral services

better funeral services

supervising of services