Synopsis
PAGE
PRAJAVANI
Synopsis
Chapte1- Introduction
Introduction of newspaper
Objective of the newspaper
Scope of newspaper
Methodology of the study
Limitations of the study
Chapter scheme
Chapter2- An overview of newspaper
About the newspaper
What is newspaper
History of newspaper
Importance of newspaper
Chapter3- company profile
Vision, mission and quality policy
Product/service profile
Regional offices
Competitors information
Infrastructural facilities
Achievement and awards
Future growth and prospects
Chapter4- classification tabulation analysis and interpretation
of data
Chapter5- major findings
Suggestion
Conclusion
Chapter6-annexure
Questionnaire
Bibliography
Copy of the newspaper
Chapter1
Interdiction Introduction of newspaper
Objectives of news paper
Methodology of the news paper
Limitations of news paper Chapter scheme
1.1 Introduction to news paper:
News paper is a publication devoted chief to presenting &
excellent means of keeping well informed on current event. they
also play a virtual role in shopping public opinion.
News paper have certain advantages over the major news media
television radio & news magazines for ex news paper can cover
more new & in much greater detail then can television &
international events .but daily news paper report local as well as
national & international news.
A large daily news paper provide a greater variety of
information news stories cover the largest development in such
fields as government politics, sports , science, business , &
the arts. but other news starie report crimes & events special
events of human interest editorial & columns of opinion comment
on current assume informative feature articles examine a wide range
of subjects, including psychology,fashion,health,& child care
comic strips advice column & other entertainment items also
appear regular in most daily news paper.
Thee are more then 200 daily news papers are published in more
then 80 languages they have a total circulation of about 17 million
people. The English language press remains influential daily news
papers such as the times of, the Praja Vani The project report is
associated with the study of effectiveness of production and
circulation efforts mode by the firm PRAJA VANI shimoga is
discussed and analyzed. For this purpose the various aspects of
which would have bearing upon general circulation and readers
preference price, distribution have been studied. The area selected
for the survey and eternal factors were considered while survey has
prepared with recommendation.
The main idea of this project is to bring to light the existence
of the paper industry. While it still faces the cutthroat
competition from various other media like television to the latest
being the internet. When the completion become tough marketing
becomes challenge marketing does not aim at more survival but a
reaching at its best.
In spite of facing threats from other media it still does
commend its own esteem the minds of the people. It is often notice
that is no great joy then reading a news paper early morning with a
sip of coffice or tea. This project reports shows a views of news
paper marketing district it contains all types of studies and the
aided materials, interdiction in its separate branches chapters.
This report may help the firm to come-up to dealers expectation and
customer satisfaction. 1.2 OBJECTIVES OF THE STUDY
To know the sales volume of PRAJA VANI news paper in shimoga
city
To know the readers response PRAJA VANI news paper.
To know the application of marketing techniques practically in
the marketing environment.
To get practical knowledge of survey methods.
To over come the fear during the time of survey, collation of
information and present in systematic manner.
To familiarize marketing techniques which are thought
academically in collages.
To know what the readers need, in their news paper.
To come out with appropriate findings, suggestions and
conclusion based on the analysis and interpretation of the
data.
The minimize the problems which are involved in the marketing of
PRAJA VANI news paper.
The main purpose of this survey in to get bachelor in business
management course certificate.
1.3 SCOPE OF THE SYUDY: The study is restricted to the
shivamogga city, the study mainly concentrated on readers response
of the Pragavani.
1.4 METHODOLOGY OF THE STUDY:
The prepare this project report a field surveys method is used.
Here both primary and secondary data have been collected to prepare
this report. Marketing data has been collected by marketing
research using field survey method.
The special type of questionnaires is prepared for the purpose
of this survey. The data through this questionnaires was collected
from selected the answers are directly noted in questionnaires and
all the respondents were meet personally by me. Thus, the primary
data is given a real and fire view of the news paper market in
shivamogga city.
Data collected for the preparation of this project reports
include primary and secondary data. Primary data has been collected
through survey the survey was conducted through questionnaires was
set up with a view to understand the readers response and their
behavior with regard to newspaper. The questionnaires have been
delivered as par as possible all the required information secondary
data was collected from the various book and magazines. While
preparing questionnaires a special psychological attention has been
given, so that the data collected by this should represent the true
attitude towards the paper.1.5 LIMITATION OF THE STUDY:
There are some limitations for the preparation of the project
work. The following are the important limitation in some areas of
this project work. They are;
1). Survey work:
In this project, study was restricted only to shivamogga city.
Even though it is distributed all over district. This project gives
the analysis of only shivamoga city.
2). Time aspects:
For the purpose of survey, only the time given for completing
the project very short I.e., about 3 months only.
3). With regard to participation:
As it is a part of the study of B.B.M course, the fall
involvement is not possible.
1.6. Capacity of study:
This project has been clearly bifurcated into five chapters
1. First chapter deals with introductory aspect to news paper
like introduction, objectives, scope, methodology and
limitations.
2. second chapter contains an overview of news paper, like about
the news paper, what is news paper, history and importance of news
paper
3. third chapter deals a brief company profile Vision, mission
and quality policy, Product/service profile, Regional offices,
Competitors information, Infrastructural facilities, Achievement
and awards, Future growth and prospects.4. fourth chapter deals
with - and classification tabulation analysis interpretation of
data 5. fifth chapter deals with the summary of major findings,
suggestions and conclusion. Chapter-2
An overview of newspaper
About the newspaper
What is newspaper
History of newspaper
Importance of newspaper
Chapter-2
2.1 About The newspaper:
Newspaper I a publication devoted chiefly to presenting and
commenting on the news. Newspapers provide an excellent. Means of
keeping well informed on shopping public opinion.
The four letters of word NEWS describes and represents the four
directions that is
N-North
E- East
W-West
S-South
The news can come from any directions. So, this means that the
news from all over the world or from extreme corner are collected
and edited in a page called NEWSPAPER.
A newspaper is a collection of information and entertainment
printed on very cheap paper. In broad Sense, newspaper is an
unbound publication issued at regular interval that seek to inform,
analyze influence and entertain.
News papers have certain advantages over the other major news
media- television, radio, and magazines for instances news papers
can over more news and in much rate detail then can television and
radio
news bulletins. News magazines concentrate on the chief national
and international events. But daily news papers report local as
well as national and international news.
A large daily news paper provides a greater variety of
information, news stories cover the largest developments in such is
fields as government, polities, sports, science, business, and the
arts. Other news stories report crimes disasters and special events
of human interest. Editorial and columns of opinion comments of
current issues. Informative feature articles examine a wide range
of subjects, including psychology, fashion, health and child care,
comic strips advice columns and other entertainment items also
appers regularly in most daily newspapers.
Producing daily newspaper are requires great speed and
efficiency. Reporters, editors, and photographers work under the
constant pressure of dead lines. A large daily newspaper also
employs many other workers, including advertising sales peoples.
Artist librarians printing-press operates and truck drivers. The
entire staff the papers is to reach homes and news stands on
schedule.
2.2 What is in NEWSPAPER?
A typical metropolitan daily newspaper contains about more than
1, 00,000 words of reading matter. From a nose for news is not
enough, published by the Bill Telephone system.
HOW MANY OF US REALLY KNOW WHAT IS IN NEWSPAPER?
Most of us would say news, editorials, pictures, sports and the
conic strips and perhaps our favorites columnists we read
selectively so that few of us realize the vast number of things
than that most newspaper cover everyday. Newspaper contains
national, international, state and community news. There is regular
news in a dozen different categories: Births, deaths, local
recreation program, church services, traffic courts, fire calls,
and hospitals library programmers, police news, announcement of
coming news, market bulletins, stock market report, and the
country, treasury, balance, whether news, politics, and probably
different items in different community.
There are special pages the sports pages and a page for
childrens. the editorial page carries editorial written by the
editor and is staff it say what they think about what is going on
letter to the editors are also found here telling what the readers
think about what is going on and
What they think news opinion of the newspaper. Editorial a make
enemies for paper about they an built a reputation for honesty and
integrity if they are thoughtful, intelligent and fire minded.
Nationally syndicated columns brigs news and opinions of expert
in various fields to even smallest towns. The front page always
over the political of nation. Newspapers contain material. The may
be consider either news like entertainment theoretical reviews,
film, industry, book reviews, television and radio programmers.
There are comic strips and horoscopes material column in separate
supplements.
The contents of goods newspaper are the result of serious
thought and hard work by the editorial and advertising staff. They
include both what will interest the reader and what is for the
public welfare.
Such a paper give us a good picture of what our life is like:
how we live, what we do, think we think about, the motive and
issues that contains us.
The good newspaper and good reader are involved in the serious
business of trying to understand man and the universe in which he
lives.
THE NEWS:-
In today society communication has became a must as part of our
life. People would like to know what is happening around the
home,
country and of course the global. The definitely would know what
new thing are invented in the field of medicine. Environment and in
the field they are interested. They want to know what affect them.
So the information which makes the people to know about their
surrounding is called NEWS on the basis news can be defined as News
is an account of recent events of opinion which is important and
interest to the people.
Through the concept of news is very old but the word news is
relatively recent in origin. In English it appeared as NEWS in
1423, NEWS in 1485 and evolved to news and even in 1865 we had such
sentence as the amazing news of Charles as once was spread.
All events do not make news the event must be important and
interesting, An events becomes news when its account is available.
In India about 2000 daily news papers are published in more then 80
languages. They have total circulation of about 17million
THE IMPORTANT LEADING NEWS PAPER IN INDIA
1. Praja VaniEnglish
2. Deccan chronicleDo
3. The new Indian expressDo
4. Mid-dayDo
5. The economic timesDo
6. The HinduDo
7. the states manDo
8. The time of IndiaDo
9. TribuneDo
10. TelegraphDo
11. Vijay timesHindi
12. Aaj kapuriDo
13. Aaj varnasi Do
14. Dainik jagranDo
15. HindustanDo
16. Nai duniaDo
17. Nava bharath timesDo
18. Nava bharathDo
19. Prabhat kabarDo
20. Dainik bhaskarDo
21. Punjabi kasseriDo
22. Rajasthan patrikaDo
23. Rashtriya SaharaDo
23. YeshobhumiAssamese
24. Asomiya PratidinBebgal
25. AajkaalDo
26. Ananda Bazaar PatrikaDo
27. BartamaanDo
28. GanashakthiDo
29. Sambad PratidinDo
30. Bombay SamacharGujurathi
31. JaihindDo
32 PhulchchabDo
33. Kannada Prabhakannada
34. PrajavaniDo
35. Samyukta KarnatakaDo
36. UdayavaniDo
37. Malayalam Manoram
Malayalam
38. MathrubhumiDo
39. Aaplala VartaharDo
40. Daily SakalMarathi
41. Dainki LokmatDo
42. LokmatDo
43. LoksattaDo
44. Maharashtra TimesDo
45. Navakal
Do
46. SandhyakalDo
47. PragativadiDo
48. PrajatantraDo
49. SambadDo
50. Jog BaniDo
51. Daily ThanthiDo
52. DinamalarDo
53. DinamaniDo
54. Andhra Prabha
Telugu
55. EenaduDo
56. VaarthaDo
57. Dina thandniTamil
58. Dina karanDo
2.3 HISTORY OF NEWSPAPERS:-
During the early stage of human civilization as mans urge to
communicate consolidate. He begins to research for appropriate
media to express his ideas. He tired to express his ideas through
the signs of movements of his body. Then the different sticks are
used as means of communication. Then the communication made through
the mouth.
In olden days, the news of public importance was made through
different kinds of drummers. Then they wanted permanent means i.e.
which is kept for future use.
So, hand written news sheet posted in public places probably
were first newspapers. The earliest daily newssheet was ACTO DIURA
which means daily events its started in 59 B.C.
The credit of printing first newspaper goes to Chinese. The
first newspaper was DIBAO. Chinese began printing DIBAO. From
carved wooden blocks during the 700s D.A.
Even the first of paper was manufactured in chin a. The first
book was printed by the Chinese in 868A.D. The Chinese court of
Gazette. Is said to be the oldest newspaper published by
printing.
The knowledge of art of printing spread to the west from china.
The Chinese have developed the movable types between 19th and 11th
centuries, but it was not until 14th century, that the moving type
was introduced in Europe. In 15th century John GUILENTERGE, a gold
smith of main city in Germany developed a movable type.
He also invented a suitable ink for the metal types of which
replace the wooden blocks in 1458 Guitenberge printed nearly 300
copies of the bible.
After that the printing press was established in many other
countries. Venice in Italy, become a flourishing centre of
printing. In these days the governments and churches patronize the
printing process.
Even in the ancient and early medieval times bulletins news
pamphlets and propaganda materials were used to paste on wall. The
kings in ancient times used to get written reports form their
departments, spies or agents. In ancient times thee were also
writers of new letter who sent news to the persons who were
residing for away from the capital of Country. In India during the
Moguls regimes news writing had become a much prevalent
institution.
In the middle of 16th century, morning newspaper took shape in
Europe. First of all, trading house published news books and their
newsletters, generally, political and economic
News for general interest was contained in this book. In 1560s
in some towns of Germany and Switzerland serial numbered news
sheets started appearing. In the year 1603 two newssheets viz.,
AVISA from Germany and RELATIONS: from It Roseburg stated coming
our regularly. In 1618 weekly newspaper stated coming out in
English, French, Dutch and German language from Amsterdam in
Holland.
By 1621, the English printers started their own newspapers. In
1621, a single newspaper which was published twice a week. But
first daily newspapers. The Daily Current made appearance, this was
regular newspaper which was printed regularly. The foreign and
domestic. It was published in 1704; the first daily newspaper of
America appeared in Pursuance.
In 1550, the Jesuits brought the first printing press to India.
In the beginning only religion books were published in Portuguese,
Tamil and Malayalam. In India, writing in the shape of news letter
has become quite prevalent during the Mughal period. Although the
manuscript reports were meant exclusively for official use. Yet
they were copied sometimes for wide use. The first attempt to start
a news paper was in Calcutta. This newspaper consisted of two
sheets only. It specialized in the exposure of the stories
regarding the private lives of the servants of East India Company.
Mess ink and Road started the next newspapers named as India
Gazette. They benefited much from the experience of the Hinchey. In
1784, another paper named Calcutta Gazette was started. Before that
James Augustus Hickey stated his Bengal Gazette on January 23rd
1780 at sirampur. After this 1785, Richard Johansson started the
Madras Courier, and then in 1783 the newspaper Bombay Herald was
started in 1783. Generally, first newspaper in India company.
Usually the circulation of these newspapers was very small and did
not exceed one hundred or two hundred copies.
In those days there was neither freedom of press nor any press
laws in India. The authorities could use censorship of these
newspapers. The printing of these newspapers was not very
attractive.
Generally, this newspaper printed such things sales forecast
intense to the British residents in India. Some of the oldest
newspapers in India are Bombay Samachar Published from Bombay in
Gujarat started in 1872.
Praja Vani in English in Bombay 1838, Pioneer in English Luck
now 1885 and AmrithBazaar Patrika in English in Calcutta 1868. Of
course, compared with the teeming population of India, the number
of newspapers and their circulation was very small. This is due to
the fact that still a great majority of our country men are
illiterate. In India literacy percentage is only 29.45 as per the
census of 1971. was very oldest English Daily. The oldest
periodical is Calcutta Review, published monthly in English from
Calcutta started in 1844.
Science the 1960s many newspaper have modernized word processing
and layout system reporters can also writes stories on potable
computers and hen sent the stories to the officers via a modem, a
advice that transmits information over telephone lines.
The process of making up the pages and printing the paper has
also advanced. For instance, in some newspapers the stories,
photographs and adders are inserted into layout while it is still
on computer. Today several papers offer electronic newspaper also
called on-line newspapers computer users can access stories and
often classified adders with them modern. Some newspaper also.
2.4 IMPORTANCE OF NEWSPAPERToday, with the growing popularity of
TV and expanding horizons of satellite based information an
numerous quantity of various types of informations are readily
available to a common man. Yet, the role of newspapers in society
will not be less important because common man does not have time to
study the huge volume of information. The Journalist will sort-out
those and caters, through the newspapers, to the common man. The
relevant and correct information in its proper perspective by
analyzing the
Background which will be beneficial to an individual as well as
to the whole society.
No doubt the TV and satellite channel cater news very quickly
and nicely but that is one way communications.
One glance through headlines or a major story in a newspaper,
when it comes. Rest if the paper can be read it, in the time of
ones choice. But in case of Radio & TV news bulletins are broad
cast as fixed times and if one does not tune in, then one cannot
listen to it.
The advantage with TV & Radio is that they can be sport news
earlier than newspapers. Normally, what one seen in the night TV
bulletin is read in Newspapers in the morning, but, why does one
read
Newspaper even after listening to the news in the night? Those
who have TV set have not stopped buying newspaper!
Hence, the popularity and the utility of newspaper are presumed
that, it will not decline in India in the foreseeable future.
KINDS OF NEWSPAPER:
News papers are printed on coarse papers called news print.
There are two major sizes of newspapers standard and tabloid. There
is no cut size for newspaper. This standard and tabloid size is
both used in publishing all types of newspaper.
1. daily newspapers
2. weekly newspapers and
3. special-interest newspapers
1). Daily newspapers:
Print world, national and local news they also carry editorials,
opinion columns features articles and entertainment item. Big city
dailies print miniseries on social and political issues, such as
the quality of school and the efficiency of government.
Many dailies are morning papers; some are afternoon or evening
papers. In large cities, many morning papers published several
editors. The first on in early evening and the last one in the
early morning.
2). Weekly newspapers:
In general, serve much smaller area than daily newspapers and
published news of a more personal nature. In small communities most
people know another and take great interest in the activities of
their friends and neighbors. Weddings, births and deaths are mager
news times. Fires are traffic gets front-page covering.
Interest news papers:
Print news of concern to particular groups many large companies
and trade unions published news papers for their members. News
papers printed in foreign languages serve foreign born residents in
big cities.
Chapter-3
- company profile
Vision, mission and quality policy
Product/service profile
Regional offices
Competitors information
Infrastructural facilities
Achievement and awards
Future growth and prospects
This report tries to spread out the functional and managerial
aspects practiced in media industry especially in print media. It
is my pleasure to mention that I have received a heartfelt support
from all the staffs of The Printers (Mysore) Pvt Ltd, to know about
the functional and managerial aspects practiced in the company.
The Printers (Mysore) Pvt Ltd is one of the leading publishers
in the Indian print media industry. Operating in its 60th year, The
Printers (Mysore) Pvt Ltd is well known for its products containing
refreshing and reliable news. Following are the different
dimensions, which clearly explain about The Printers (Mysore) Pvt.
Ltd.
It was late Mr.Guruswamy who had a broad vision and aspiration
to give trustworthy news to the people at large. Being the founder
of The Printers (Mysore) Pvt Ltd., Mr.Guruswamy dedicated his life
to truth and impartiality in providing news.
Mr. Tilak Kumar, Mr. K.N Shanth Kumar and Mr.Praful shah now
head the company.
The time line of the companys publications is given below.
1. 1948 - Praja Vani - English Daily Newspaper.
2. 1948 - Prajavani - Kannada Daily Newspaper.
3. 1965 - Sudha - Kannada Weekly Magazine.
4. 1968 - Mayura - Kannada Monthly Magazine.
The Printers (Mysore) Pvt Ltd operates in media industry. The
nature of business is publishing. The company has 4 main products
namely Praja Vani, Prajavani, Sudha, and Mayura.
The Praja VaniAs said earlier, publishing activity takes place
through 3 different markets viz. The Content Market, the
Advertisement Market and the Consumer Market. Thus, we can list out
the following unique features of publishing activity as for as
other type of business in the media industries are concerned.
1. The product is tangible, in the sense, every published work
can be stored and the consumer feels that he has purchased some
material, which he can touch, sense, and store.
2. The basic end product will be the news or other writing works
which aims at delivering the literature information in and around
the world.
3. In case of newspapers, the product will be the same but
content changes everyday.
4. The new forms of publishing is through Internet i.e.
e-papers
5. Publishing includes the stages of the development,
acquisition, production, marketing and distribution aspects.
Further, following are the nature of the publishing business,
which is almost common to other business operations in media
industry.
1. The success of business highly depends on the quality of
contents as well as the consumers tastes and preferences.
2. The information flow should be so quick that news reaches
people as and when it occurs.
3. There will be a great responsibility on the media, as it is
considered as reliable source of information. In other words, every
published works should be authentic.
3.1 Vision, Mission and Quality Policy:
The Printers (Mysore) Pvt Ltd emphasizes on truth and
impartiality in providing the news. The company is working as per
the visions of the founder Mr. K.N Guruswamy.
VISION:
Doing right first time, every time is our guiding principle
MISSION:
The objective of the company is to attain 50% of the market
share by collective work and better co-ordination and to introduce
a special school edition of Praja Vani.
QUALITY POLICY:
We strive to maintain leading position by providing quality
information, features, and services on time.
Technological superiority:
When it started publication in 1948, Praja Vani was produced on
printing equipment that was comparable to the best in this part of
the country at the time.
From stereo rotary machines to linotype composing machines to
fully computerized editing and page production systems and web
offset color printing, it has been striding along the steady path
of modernization. The automation extends today to counting,
packaging and stripping of the printed copies rolling out of the
rotary machines.
Advances in newspaper concepts, content, design and layout have
helped Praja Vani keep pace with the rapidly expanding interests of
its readers.
Welfare:
The blueprint for rapid growth is appreciation, excellent
infrastructure and a healthy and work environment that ensures job
satisfaction. The Group cares for its people. So it has several
comprehensive programmers designed to change attitude and behavior
and perfect strategic decision-making and problem solving skills
which are explained in detail in part-B of this report.
Encouragement received from the Group has helped the DHPV
Lalitha Kala Sanghas troupes to win many major awards and shields
in cultural contests at the State level. The Groups sports squads
too have fared well sports meets and tournaments
Organized for the media. A unique feature is the counseling
service offered to employees facing crises of diverse kinds.
Redefining excellence
Fifty spectacular years of growth, multi-faceted and on target.
Fifty years of active interaction with Karnataka. Its people, their
aspirations, and the history they have made. Today, the Group is
balanced to stand tall among the newspaper giants of the
country.
Commitment to Quality-ISO 9002
As the fifty steps towards total quality, the Group has changed
its quality control process from reactive to proactive. And a
quality system ISO 9001:2000 model for quality assurance in
production, installation and servicing. With this, the Group has
become the first publishing house in the country to receive this
prestigious certification for all its facilities. The functions
covered in the quality system include advertisement, editorial,
materials, production and training.
Total Quality Management (TQM):
The Group believes in Total Quality Management, which is an
effective system of integrating quality improvement efforts so as
to provide product that ensures customer satisfaction. Every
section of the organization is therefore geared to face challenges.
A common vision, a common mission and common goals bind together
here. Not content with streamlining its day-to-day
Functioning. The Group is constantly integrating quality in to
its corporate strategic planning process.
Every Praja Vani touches the lives of the people of Karnataka.
Today the daily shapes the opinions and directs their actions.
Praja Vani was born 60 years ago when the first edition hit the
streets on 16, 1948. The newspaper is a reflection of optimism, and
a voice of the aspirations of a newly independent nation.
Proud of its regional moorings and responsive to global change,
Praja Vani is Karnataka and Bangalore hold a special place in the
newspapers scheme of things, but its coverage of national and world
happening is equally comprehensive and analytical. Praja Vani is
also the voice of the poor and underprivileged. On its agenda is a
relentless campaign against corruption and advocacy of
pro-environment economic development.
The very analytical opinion/policy page presents a variety of
views on national, state and international issues. Regular
columnists and experts in various fields place the latest events in
perspective. The well-written editorials are known for their
unbiased and informed commentary on events and developments. The
newspapers human-interest reports and profiles of interesting
personalities give the reader not only news and views, but also the
emotions and the drama behind the happenings in a short and snappy
manner.
3.2 Product /Service Profile:
The Printers (Mysore) Pvt Ltd has following products offered to
the public.
1. PRAJA VANI:
DH is an English daily newspaper having circulation throughout
Karnataka and other parts of the country also. Being the leading
English daily in Karnataka DH is satisfying the needs of the
readers by providing supplements on several topics such as sports,
career, culture and so on. The following are the supplements.
A. SUNDAY HERALD:
A special supplement is given with Sunday edition covering
contents on entertainment, travel, astrology, literature, arts and
books.
B. DH CLASSIFIEDS:
It facilitates the regional advertisement needs. A special
supplement is providing space for small advertisers such as ads on
property, vehicle, auction, and lease.
C. ECONOMY AND BUSINESS:
Mondays supplement is covering market analysis, business
issues.
D. SPECTRUM:
Tuesdays supplement is covering all about Karnataka, its people,
traditions and development stories from the district also
included.
E. DH AVENUES:
Wednesdays supplement, which fulfills the needs of the
employees, employers, job seekers, and articles on marketing,
communication skills, and HR issues, are published.
F. SCIENCE AND TECHNOLOGY:
Mondays edition is covering issues related to new technologies,
scientific aspects, and new advancements.
G. DH EDUCATION:
This is the Thursdays supplement, which opens the window to the
world of learning and knowledge.
H. DH REALITY:
Issues covering real estate, home loans etc
I. SPORTSCENE:
Issues covering regional, national and international sports
J. LIVING:
Saturdays supplement is covering health, fashion, food and
beauty tips.
K. OPEN SESAME:
Fridays supplement, it is a fun-filled eight-page tabloid for
kids packed with some of the best childrens writing.
L. DH WHEELS:
It covers information about automobile industry.
4. CINEMA RANJANE:
Fridays supplement, which covers film, related issues.
5. BHUMIKA:
Saturdays supplement for ladies.
6. SAPTHAHIKA:
A special supplement is given with Sunday edition covering
contents on entertainment, travel, astrology, literature, arts and
books.
3. SUDHA:
It is a weekly magazine. It covers stories, serials and so
on.
4. MAYURA:
It is a monthly magazine covers full-size stories3.3 REGIONAL
OFFICES
The company has the corporate in the heart of the city at the
live and vibrant of Bangalore on the Mahatma Gandhi road. The
regional offices of the company are in New Delhi, Mysore,
Hyderabad, Mangalore, Kolkatta, Hubli, Mumbai and Chennai.
The Printers (Mysore) Pvt Ltd
Bangalore Hubli Mangalore Mysore Gulbarga Davangere
Division Division Division Division Division Division
1.Bangalore 1.Bellary 1.Mangalore 1.Mysore 1.Gulbarga
1.Davangere
2.Tumkur 2.Bijapur 2.Kasaragodu 2.Mandya 2.Bidar 2.Shimoga
3.Kolar 3.Bagalkot 3.Chikmaglore 3.Chamaraj 3.Koppal
3.Chitradurga
4.Dharwad 4.Madikeri -nagar 4.Raichur
5. Gadag 5.Udupi
6. Haveri
7. Karwar
8. Belgaum
Source: The Printers (Mysore) Pvt Ltd.3.4 Competitors
Information:
In the recent years print media industry is facing competition
not only from other types of media such as TV, Radio, and Internet
but also within the journalism. Price is a sensitive part as for as
the newspapers are concerned. Even a small hike of 50 paisa in the
price reduces a lot of subscribers and vice versa. But, however,
the habit of reading in
People are the main reason for the survival of newspaper
industry. Following are the competitors for the products of the
company.
2. Competitors for DH
Sl. NoProduct TypeBelongs ToIntensity Of CompetitionArea Of
OperationDominated Areas In Karnataka
1The HinduThe Hindu GroupHighAll Over IndiaPopular In Cities
2Indian ExpressThe Indian Express GroupMediumAll Over
IndiaPopular In Cities
3The Times Of IndiaThe Times GroupVery HighAll Over IndiaStrong
In Karnataka
Source: The Printers (Mysore) Pvt Ltd.
3. Competitors for Sudha and Mayura Sl. NoProduct TypeBelongs
ToIntensity Of CompetitionArea Of OperationDominated Areas In
Karnataka
1TarangaManipal Media Network LtdHighKarnatakaAll Over
Karnataka
2KasturiThe Loka Shikshana TrustHighKarnatakaAll Over
Karnataka
3TusharaIndian ExpressModerateKarnatakaAll Over Karnataka
4KarmaveeraThe Lokashikshana TrustHighKarnatakaAll Over
Karnataka
The newspaper industry is facing the price war among the
competitors. In 2000, Vijayananda Printers Ltd started price war
using Penetration Strategy. It made all other newspapers to bring
down their selling price to Rs 1.50. The Times of India also used
the same strategy for gaining market share. Both succeeded in
effective launching of the newspaper using this strategy. In fact,
a strong network of VRL logistics also helped Vijayananda Printers
Ltd to root deeply in the market.
Expected new entries to the market are,
The Deccan Chronicle
The Hindustan Times
DNE3.5 Infrastructural Facilities
The printer (Mysore) Pvt Ltd has good infrastructural
facilities. Following are the points, which explain the
infrastructural superiority of the company.
The company has 6 plants in Karnataka. (Gulbarga plant yet to
opened)
The total numbers of employees are 1,280.
The Printers (Mysore) Pvt Ltd has the KBA printing machine (made
in Germany) having a capacity to print 60,000 copies per hour.
It has a well-networked distribution channel all over Karnataka
and out of state also.
Every plant is well equipped with 2 types of printing machines
i.e. High Line and News Line.
Canteen facilities for workers in production Department and also
garden has been maintained in the premises of every plant
Raw material maintenance is centralized is located at Bangalore.
All the activities are computerized. TCS has designed application
software for the operation of The Printers (Mysore) Pvt Ltd called
as Integrated Information System. It has a separate machine for the
purpose of recycling the wastages.
Praja Vanis several zonal editions serve to cover local news in
greater detail and to highlight the developments in these areas,
thus being in touch with readers in every region of Karnataka.3.6
Achievements and awards:
Central governments award for prompt tax payment.
ISO certification for all the departments in the company.
Hubli plant has got award for best garden maintenance in its
premises.
Praja Vani has got BEST PRINTING AWARD for two times by IIFA.3.7
Future Growth and Prospects:
The organization has the dream to expand its market to other
states such as Andhra Pradesh and Tamilnadu. So to expand its
market it has taken various promotional activities such as,
Power Jacket Exercises.
Hand bills.
Stall Promotion.
Promotional free copies.
Road shows (bike rally, cycle rally)
Conducting various sports and cultural competitions for school
children.
Chapter4- classification tabulation analysis and interpretation
of data
Classification, Tabulation, Analysis and Interpretation of
DATA
4.1 Respondents Demographic Factors
Gender
Today, customer is the king of each and every area and customer
is the only judge. In case of news papers, readers are their
customers. Therefore, the news paper must take readers into
consideration. It is only through readers satisfaction. News paper
can improve.
Survey has been conducted in respect of readers of the PRAJA
VANI news paper in shivamogga city only. The main intention of
field survey is to know readers attitude towards this news paper
and what do they expect out of their news paper.
While conducting survey good response was received from the
readers of news paper the survey was made purely an random basis.
All their suggestions and attitudes towards news papers have been
interpreted.
I consider this survey as useful both to the readers and news
paper. The area of survey analysis has been strictly restricted to
shivamoga city only. Thus, the survey gives information in general
regarding the attitude of readers towards this news paper.
Survey analysis
The numbers of customers interviewed are only 50 numbers. Almost
all the readers are satisfied with their news paper.
Following are the analysis of survey findings
1, table showing the readers on the basis of their educational
qualification
Educational qualificationNumber of respondentsOn basis of
percentage
SSLC and below1224%
Degree2040%
Post degree1122%
Other714%
Total50100%
Source: survey-results
Analysis
This table shows that 38 out of 50 persons of graduate read this
daily, it means that more qualified persons prefer to read the
Praja Vani. According to this table based on qualifications numbers
respondents prefer deccan hearld are as follow say SSLC and below
of there 24% and total graduates 76% in this graduates Degree
responses 40% post degree 22% ad other educational qualified
persons are 14%. In this way graduates are more in readers it is
profitable to deccan heald paper.
Graph showing the educational qualification of respondents
2. table showing the reader on the basis of their occupation
OccupationNo. of respondents
Students13
Professional20
House wife3
Others14
Total50
The above table and also the shows the maximum number of
percentage of readers for the news paper THE PRAJA VANI in
shivamogga city which comprising of professionals students and
others.
Graph showing the occupation of the respondents
3, table showing the age of number of respondents
Age(year)No. of respondentsPercentage of respondents
Below 251020%
25-401632%
40-552346%
55 and above12%
Total
50100%
Analysis
I the above table, the people in the age group of 25-40 and also
group of 40-55 admire this news paper and reader satisfactorily
them the other age group . in this way Praja Vani move reaches age
group of 40-55.
Graph showing the age of number of respondents
4, Table showing readers opinion about number of pages and
language.
No. of pagesQuality of printingpricelanguageTotal
Opinion
about81172450
Parentage of respondents16%22%14%48%100%
The above table clearly stats that respondentents opinion about
the deccan herd 16% of readers seeing the pages of the news paper
they buy the news paper and 22% respondents see the quality of news
paper, 14% respondents see language of the news papers. More no. of
respondents purchases paper on basis of language.
Graph showing the readers opinion about no. of pages, quality,
price and language.
5, Table showing the language of news paper of respondents
Language of news paperNo. of respondentsPercentage of
respondents
English3876%
Kannada816%
Hindi24%
Other24%
total50100%
The above table showing respondents of readers towards language
in above respondents kannada news paper readers are 16%, Hindi
readers ad other readers on 4%. In this way English news paper
respondents are 76%. More number of respondents are reading English
news paper thats it the Praja Vani news paper has opportunity to
increase it sales.
Graph showing the language of news paper from respondents
6, Table showing regular reader of the deccan hearld
Readers of Praja VaniPercentage of respondents
Yes3570%
No1530%
total50100%
The above table shows readers of respondents as positive are 70%
and negative 30% there are more number of readers responded as
positively it shows the Praja Vani is good possession in market and
it lead the market and the deccan heard are good competitor to
others.
Graph showing the reader of the Praja Vani
7, Table shows the prefer of news paper by respondents
News papersNo. of respondentsPercentage of respondents
Praja Vani3570
Prajavani816
Times of India36
other48
The table shows, number of respondents of readers about news
paper the deccan hearld readers are 70% after that prajavani 16%,
ties of India 6% and others are 8%. In this way the Praja Vani show
that leader of market. In this way the Praja Vani is leading paper
in Karnataka.
Graph showing prefer of news paper by respondents
8, Table showing spending a time for reading news paper
Time spending by respondentsNo. of respondentsPercentage of
respondent
15 min1734%
30 min2040%
1 hour816%
More510%
total50100%
The table shows, the readers time spending for reading news
paper more time takes 30 min by 34 respondents, 1 hour by 16% and
more time 10% respondents. In this bases the Praja Vani news paper
more popular in readers of 30 min spenders.
Graph showing spending a time for reading news paper
9. Table showing coverage of newspaper
Coverage of news paperNo. of respondentsPercentages of
respondents
Excellent1428%
Good2550%
Average1020%
Poor12%
total50100%
In this table shows the coverage of news in Praja Vani more
percentage is 50% given for good and after excellent 28%, average
20% and poor 2%. According to this table the deccan herarld is good
coverage in new paper its show good quality of news published by
The D H.
Graph showing coverage of news in The D H
10, Table shows opinion about supplements of the deccan
herld
SupplementsNo. of respondents% of respondents
Every day2448%
Alternative day2550%
Weekly1122%
The table shows the supplements of The DH like by respondents
who want every day 48% respondents after that alternative days 50%
and weekly 22%. In this opinion about The D H news paper already
satisfied. The DH already giving daily supplements.
Graph showing the opinion about the supplements in Praja
Vani.
11, Table shows entertainment section of Deccan Hearld
Opinion of respondentsNo. of respondentsPercentages of
respondents
Excellent1734%
Average1632%
Good1530%
poor24%
The table shows the analysis about entertainment section of The
D H.
In this way opinion excellent as 34% and average of 32% good as
30% and poor is only 4%. It shows the most of respondents are give
positive result about the entrainment section. The DH is also
publishing section well. It shows the The Praja Vani is a model
news paper is others news papers.
Graph showing entertainment section of The Praja Vani.
Chapter5 major findings9 Suggestion
Conclusion
SuggestionsThe covrage of news by the firmmust be improved the
firm has to collect quality news and ood news.
it should be seen that the advertisement made more attractive
and less in number.
The price f the nes paper must remain same. Maximum effort
should be made to maintain the same prie.
Conclusion
The Praja Vani, shivamogga,is an English daily, has been a
prominent daily. The staffs of this paper are highly experienced in
the field of journalism. Majority of the respondents interviewed
during the survey are of the opinion that the paper claims almost
qualities of an ideal English daily.
The creative thing about thee news paper is that, being a
national international daily it covers the local news. All readers
are satisfied with all aspects of this paper.
The suggestion given may help the Praja Vani to increase its
sales volume.
Questionnaire
Dear Respondents:
I am PAlLAVI, Final Year B.B.M student in GOVERNERMENT FIRST
GRADE COLLAGE, Shivamogga. I am doing A STUDY ON READER ATTIUDE TO
WORDS PRAJA VANI WITH SPIECIAL REFERNEC TO SHIVAMOGGA CITY, So I
request you to kindly spare some time for filling up the below
questionnaire.
Thanking You,
1. NAME :
___________________________
2. ADDRESS :
____________________________
____________________________
3. AGE:
__________
4. Educational qualification:
Below SSLC
post graduation
Degree
other
5. OCCUPATION :
Student
Professional
Hose wife
others
6. Which language news paper do you read?
English
Kannada
Hindi
Other
7. which news is first prefer to read?Praja Vani
Prajavani
Times of India
other
8. Do read the Praja Vani regularly?
Yes
No
9. when do you read news paper?
Morning
Afternoon
Evening
Night
10. How much time you spend for reading newspaper?
15minuts
30minuts
1hour
more
11. You select your newspaper based on the following criteria,
please indicate your priority.
No of pages
Quality of printing
Price
Language
12. Are you happy with price of Praja Vani?
Yes
No
13. what do you feel about the news courage in the news paper
you subscribe?Excellent
Good
Average
Poor
14. Which sections do you like reading most?
National
Sports
Business
Others
15. How important is a supplement to a news paper?
Very important
Important
Not so important
Not important
16. when would you like to have supplements?
Everyday
weekly
Alternative day
17. how do you rate your news paper in covering entertainment
section
Excellent
Average
Good
Poor
18. Do you consider advertisements are important in your news
paper?
Yes
no
19. What do you expect from Praja Vani?
__________________________________________
20. your overall opinion about the Praja Vani paper
__________________________________________
Subramanya.mSignature of the reader
Signature of the surveyor
Place:
Date:
Bibliography
world book of encyclopedia
journals
American encyclopedia
The news papers, its place in democracy by: Duane bradely
Web site: www.google.com ( Google search)
Web sites: www. Deccan hearld.com
Www. Deccan hearld.in.net
Copy of news paper
PAGE 58 DSBG Government first grade college,Mudigere