Pragmatic UX - 10min talk at UX Australia 2015

Jason Crane (@snapperwolf)

Pragmatic UX

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MartyCrampton @MartyCrampton Jun 12When a bank changes its online account functionality & it's a big #Westpac #fail. So much I'm considering changing #banks after 20 years!

Guy Pearson @guy_pearson Aug 26After being with @Telstra personally for 6 years they are unable to identify me + won't take digital copies & I have no printer . #fail #bye

John @bhrjnq Aug 1Really slow DSL internet & all @Optus can say is you're welcome to go to someone else. 3 years with them and treated like that #optusfail

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pragmatic

/praɡˈmatɪk/

adjective

dealing with things sensibly and realistically in a way that is based on practical rather than theoretical considerations.

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A great customer experience is…Start here

Desirable(Customer)

Viable(Business)

Feasible(Solutions)

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A great customer experience is not…

Desirable(Customer)

Viable(Business)

Feasible(Solutions)

Poor Design Agency Led

Desirable(Customer)

Viable(Business)

Feasible(Solutions)

Poor Business Led

Desirable(Customer)

Viable(Business)

Feasible(Solutions)

Poor Tech Company Led

Start here

Desirable(Customer)

Viable(Business)

Feasible(Solutions)

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A great customer experience is…

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Collaborate

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Collaborate

Be present Be proxied Be precise

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Show respect

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Show respect

Respect people Respect yourself (na na na na)

Respect ecosystem

Jason Crane (@snapperwolf)Pragmatic UX Practitioner

Thanks!