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GLOBAL SCENARIO Last few years have been tumultuous for plastics and petrochemical sector due to steep rise in oil prices, which has adversely affected the global economies. However, considering the feed stock advantage and abundance of oil reserves newer petrochemical complexes are being established in Middle-east countries. i.e. Oman, Saudi Arabia, UAE, etc. It is projected that by the end of 2010, Ethylene capacity in Middle-East would reach to about 35 million tons per annum and Polypropylene (PP) capacity to touch about 7 million tonnes per annum. The US Petrochemical sector may lose Export competitiveness as most of the Ethylene capacities in INDIA are Ethane based, which are not cost competitive and are capable to produce only Polyethylene (PE). Similarly, the revamping of European Petrochemical Complexes would be imperative as they are based on old and expensive technology and are not cost competitive with the Middle-East companies having the biggest advantage of raw material at their door-step. China, Middle-East and India would be the major global players, where expansion and augmentation of existing petrochemical capacity would take place in the next 5 years. Worldwide Plastics Industry witnessed a steady growth in the year 2007 which is reflected in the increased consumption figures of all types of Plastics materials. Asia has been world’s largest plastics consumer for several years, accounting for about 30% of the global consumption excluding Japan, which has share of about 6.5%. Next to Asia is North America with 26% share, then Western Europe with 23% share in the global market. The key growth segment remains “Packaging” which accounted
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Page 1: Pragati Plastic Pvt. Ltd.

     

GLOBAL SCENARIO

 

  Last few years have been tumultuous for plastics and petrochemical sector due to steep rise in oil prices, which has adversely affected the global economies. However, considering the feed stock advantage and abundance of oil reserves newer petrochemical complexes are being established in Middle-east countries. i.e. Oman, Saudi Arabia, UAE, etc. It is projected that by the end of 2010, Ethylene capacity in Middle-East would reach to about 35 million tons per annum and Polypropylene (PP) capacity to touch about 7 million tonnes per annum. The US Petrochemical sector may lose Export competitiveness as most of the Ethylene capacities in INDIA are Ethane based, which are not cost competitive and are capable to produce only Polyethylene (PE). Similarly, the revamping of European Petrochemical Complexes would be imperative as they are based on old and expensive technology and are not cost competitive with the Middle-East companies having the biggest advantage of raw material at their door-step. China, Middle-East and India would be the major global players, where expansion and augmentation of existing petrochemical capacity would take place in the next 5 years.

 

  Worldwide Plastics Industry witnessed a steady growth in the year 2007 which is reflected in the increased consumption figures of all types of Plastics materials.

 

  Asia has been world’s largest plastics consumer for several years, accounting for about 30% of the global consumption excluding Japan, which has share of about 6.5%. Next to Asia is North America with 26% share, then Western Europe with 23% share in the global market.

 

  The key growth segment remains “Packaging” which accounted for over 35% of the global consumption. Amongst the individual Plastics Materials, Polyolefin accounted for 53% of the total consumption, (PE with 33.5%, PP with 19.5%) followed by PVC – 16.5%, PS-8.5%, PET & PU - 5.5%, Styrene copolymers (ABS, SAN, etc) – 3.5% other engineering & high performance & speciality plastics, blends, alloys, thermosetting plastics – 13%.

 

  In recent years, significant aspect of plastics material growth globally has been the innovation of newer application areas for plastics such as increasing plastics applications in automotive field, rail, transport, defence & aerospace, medical and healthcare, electrical & electronics, telecommunication, building & infrastructure, furniture, etc.

 

  Plastics have become the key drivers of innovations & application development. Polymer-Electronics is one such area which has opened up new avenues for plastics; from organic light emitting diodes to electro-optical and bio-electrical complements, from low-cost plastic chips to flexible solar cells. New plastics can conduct electricity and emit light. While polymers will not replace silicon as semiconductors, they do offer completely new opportunities for low-priced mass-manufactured products. Radio-

 

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frequency identification (RFID) tags in smartcards for identification and access control, payment and ticket systems, price labels, product tracking systems in the logistics chain or packaging that monitors product quality – many things are in offing. Growth-trend of plastics has proved that there has been a quiet “Plastics – revolution” taking place in the material – sector.

      

Global Per capita consumption of Plastics is ( in Kgs)

 

     

 

World Average 26

 

 North America 90

 

 West Europe 65

 

 East Europe 10

 

 China 12

 

 India 5.0

 

 South East Asia 10

 

 L. America 18

 

     

  World-wide, the plastics and polymer consumption will have an average growth rate of

5% and it will touch a figure of 227 million tons by 2015. Globally, it is projected that

PET (Bottle grade) will have the highest growth rate of about 11% AAGR.

 

     

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       (Annual Average Growth Rate) amongst all polymers, followed by PP, PE, PVC and

PS in the descending order, as depicted in the Figure.

 

  Furthermore, the grades of PE(HDPE, LLDPE, LDPE) are expected to grow about

GDP growth annually up to 2020. The forecast about global polyethylene demand is as

follows:

 

  • Global polyethylene demand is estimated to grow an average 4.4% annually through

2020.    This is about 1% above the expected global GDP growth.

 

  • LLDPE is expected to experience the fastest growth, with an average annual growth

rate of    6.2 percent. This comes at the expense of LDPE, which is expected to grow

only 1.8%    during the same period.

 

       • HDPE growth is estimated to average 4.6 percent.  

     

  The Global PE Demand in terms of1000 tons per year upto 2020 is projected in Figure :       

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       Similarly, Polyethylene (PE) dominates the future capacity addition amongst different

polymers by 2008, which is evident from the Global Commodity Polymer Capacity

Additions between 2004 – 2008.

 

        

     

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  INDIAN PLASTICS INDUSTRIES – PERSPECTIVE    Over the years, India has made significant progress in the industrial world with healthy

economic growth. On purchase power parity basis, it is one of the top five global

economics and is expected to be the third largest by the turn of this decade. Plastics,

one of the fastest growing industries in India, have a vital role to play. Indian Plastics

Industry is expanding at a phenomenal pace. Major international companies from

various sectors such as automobiles, electronics, telecommunications, food processing,

packing, healthcare etc. have set-up large manufacturing bases in India. Therefore,

demand for plastics is rapidly increasing and soon India will emerge as one of the

fastest growing markets in the world.

 

  The next two decades are expected to offer unprecedented opportunities for the plastic

industry in India. This would necessitate industry initiatives to foster investments, grow

the market, upgrade quality standards, enhance global participation, encourage Indian

industry, to adopt and adapt to world class technology and manufacturing practices

 

  Despite instability in International prices of polymer materials in 2006 - 07, plastics

industry in the country has consolidated its performance by consuming about 5.0

million tonnes of polymers, as compared to Chinese consumption of about 30 million

tonnes in 2007. Indian plastics industries are enthusiastic about the acceleration of the

growth engine in the next 3 to 5 years due to capacity expansion of existing

petrochemical complexes and setting up of new crackers in the country currently.

Reliance Industries Ltd., (RIL) has about 75% share of Indian Petrochemical Cracker

capacity, followed by medium sized capacity of Gas Authority of India Ltd. (GAIL)

and Haldia Petrochemicals Ltd., (HPL). RIL has ambitious plan of augmenting its PP

capacity from 1010 KT to 2600 KT by the year 2010. Indian Oil Corporation (IOC) has

also planned an 800 K tonnes naphtha cracker at Panipat at an investment of Rs.6300

crores to produce 800 KT of PE and PP each at Panipat. IOC would also be setting up a

production capacity 150 KT PP at Chennai by year 2009 as well as styrene, which is

not being produced in India. These positive factors of availability of polymeric

materials would infallibly be harbinger in accelerating the growth of plastics sector in

the near future. The capacities of current petrochemicals producers are given in Table –

1

 

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       TABLE 1- Current Indian Petrochemicals Capacities (in KT)   

Producer & Location PP HDPE LDPE HD/LL PTA PS PVC 

 RIL, Hazira 350 - - 400 - - 300

 

 RIL, Jamnagar 600 - - - 800 - -

 

 RIL Patalganga 60 - - - 300 - -

 

 IPCL, Nagothane 60 - 80 220 - - -

 

 IPCL, Vadodara 75 - 80 - - - 55

 

 IPCL, Gandhar - 160 - - - - -

 

 GAIL, Auriya - 100 - 160 - - 150

 

 HPL, Haldia 210 200 - 260 - - -

 

 BRPL, Bongaigaon - - - - - - -

 

 Finolex, Pisranpar - - - - - - 130

 

 LG Poly, Vizag - - - - - 80 -

 

 Supreme, Mumbai - - - - - 240 -

 

 Chem Plast, Metturdam - - - - - - 60

 

 DCW, Sahupuram - - - - - - 60

 

 DCM, Shriram, Kota - - - - 400 - 35

 

  RPRL, Abu - - - - - 16 -  

 BASF Styrenics, Bharuch - - - - - 60 -

 

 Mitsubishi, Haldia - - - - - - -

 

 TOTAL 1355 460 160 1040 1500 360 790

 

 Grand Total 5665

 

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                 Typical Polymer consumption pattern of different polymers   

Polymer KT 

 LDPE/EVA 275  

 

 LLDPE 550 1745

 

 HDPE 920  

 

 PP   1300

 

 PVC   1000

 

 PS   225

 

 PET Film 135  

 

 Bottle 100 235

 

 SAN/ABS   90

 

 Polyamide 35  

 

 Polycarbonate 72  

 

 Polyacetal 8 125

 

 PET/PBT 7  

 

 Others 3  

 

 Thermoset   100

 

 Total 4820  

 

       To manufacture finished products, polymers are processed through various types of

techniques namely extrusion, injection moulding, blow moulding and rotomoulding.

Various products manufactured through these processes are highlighted in the

following exhibit.

 

     

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  Classification of Plastic Products by Type of process used   

  ExtrusionFilms and Sheets, Fibre and Filaments Pipes, Conduits and profiles, Miscellaneous applications

 

 

Plastic Products

Injection MouldingIndustrial Injection Moulding, Household Injection Moulding and Thermo-ware/ Moulded luggage

 

   Blow Moulding Bottles, containers, Toys and Housewares

 

   Roto moulding Large circular tanks such as water tanks

 

       The polymer consumption in India according to various processes is provided as follows :  

           

Process (%) Share in Total consumption in India 

 Extrusion 60.0

 

 Injection Moulding 25.0

 

 Blow Moulding / Stretch Moulding 06.0

 

 Rotomoulding 01.0

 

 Other Processes 08.00

 

       The Indian plastic processing industry is highly fragmented and comprises 25,000

firms. Barring 10% - 15% of the firms, which can be classified as medium scale

operations, all the units operate on a small-scale basis.

 

  The top 100 players account for just 20% of the industry turnover. The total number of

players in the sector is more than 25,000. However, the degree of fragmentation,

worldwide, is a large and despite the small size of operations of the players, they are

able to operate profitably. Further, the high growth in demand ensures that the market

is able to absorb the excess capacity in quick time. Overall, the degree of competition

can be considered high in the Indian plastic processing industry.

 

  The sector has a significant presence of the unorganised sector, which accounts for

more than 70% of the industry turnover. More than 95% of the firms in the industry are

partnership, proprietorship or private limited companies. Further, these small

companies get significant advantages in taxes. These firms thus provide significant

level of competition to the organised sector companies, which combined together are

 

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making losses. The organised sector companies thus need to build up significant brand

image to survive against the competition from the unorganised sector. The key

organised sector players include Nilkamal Plastics Limited and Supreme Industries

Limited.       Statistics of Plastics Industries in India :    Current Status   

Major Raw Material Producers 15 Nos. 

 Processing Units 25,000 Nos.

 

 Turnover (Processing Industry) Rs.85,000 Crores

 

 Capital Asset (Polymer Industry) Rs.55,000 Crores

 

 Raw Material Produced approx 5.3 MMT

 

 Raw Material Consumed approx 5.1 MMT

 

 Employed Direct/Indirect 3.3 Million

 

 Export Value approx US $ 1.90 Billion

 

 Revenue to Government approx. Rs.7300 Crores

 

            By 2011 - 12   

Demand Potential 12.5 MMT 

 Additional Employment 4.0 Million

 

 Investment Potential Rs.84,000 Crores

 

          

  VISION 2015 – Indian Plastics Industry :   

Consumption of Polymers @ 15% CARG 18.9 Million tonnes 

 Turnover of plastics Industries Rs.1,33,245 crores

 

 Additional Employment Generation 7 Million

 

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 Requirement of AdditionalPlastics Processing Machines

68113 Nos 

 Additional Capital InvestmentIn Machines (2004-2015)

Rs.45,000 crores 

       PLASTIC ENVIRONMENT

 CIPET has been actively involved in inculcating awareness about environment and

Plastics waste management issues at National and International level. To address

various environmental issues and to create an awareness about "Plastics &

Environment", CIPET has conducted series of National Seminars in different parts of

the country:

Indian Centre for Plastics in the Environment(ICPE) and Central Institute of Plastics Engineering & Technology (CIPET) have brought out a comprehensive monograph entitled "Plastics for Environment & Sustainable Development" with an objective to propagate advantages of Plastics in modern society by focusing on various contentious issues concerning sustainability of Plastics materials and assessment of the impact on environment.

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Introduction to the studyThe Plastics Export Promotion Council, established in 1955 by the Government of India, has been the key facilitator for showcasing the Indian Plastic Industry in the global market place. The Council currently has over 2000 members with diverse competencies, exporting about 600 million USD worth of plastic products round the globe. PLEXCONCIL engaged Frost & Sullivan to evaluate the market opportunity for plastic consumer products including Tableware, Kitchenware, Writing Instruments, Gifts & Novelties etc. in INDIA, assessing the competition and developing a strategic action plan that will ensure sustained profitable growth for its members. This chapter outlines the objectives of the study conducted by Frost & Sullivan, and also explains the methodology adopted to meet the research objectives. The subsequent chapters contain the findings of the research done by Frost & Sullivan for plastic consumer goods in the India. Frost & Sullivan is an international marketing consulting company based in California, with sectoral focus across multiple industry verticals including Plastics, Chemicals and Consumer Products. With dedicated industry analysts across America, Asia & Europe continuously monitoring diverse markets, Frost & Sullivan is ideally placed to partner with clients in leveraging global market opportunities. Frost & Sullivan’s domain knowledge of the plastics industry and the company’s experience in the Indian markets for over four decades has enabled us to provide strategic insights on various parameters that influence the business environment. The recommendations will provide a strategic road map for the Indian Plastic Industry in penetrating the Indian markets.

ObjectivesThe primary objective of undertaking this study was to understand the market for plastic consumerproducts in the India and thereby strengthen the market presence of the Indian plastic industry in India for plastic consumer products .The specific objectives behind this engagement were to map the market dynamics, identify specific opportunities that exist for Indian manufacturers and to finally recommend an appropriate market penetration strategy. Frost & Sullivan has addressed the requirements of this study which are compiled under the following modules:Market Analysis• Type of plastic consumer products imported into INDIA• Market demand for each plastic consumer product with the future growth potential of the products• Geographic distribution of the demand and the areas where imports offer a high potential• Import break-up by country of origin• Import break-up by tariff programDistribution Channel Analysis• Different distribution models adopted by imported and domestic manufacturers• Role of channel members at each level of distribution• The pricing structure across different distribution channels

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• Distributor rating of major imported plastic consumer items along some parameters like -availability, performance, reliability, price, margins, country of origin etc.

End – User AnalysisAn in-depth analysis of End user perceptions across different product categories was carried out to obtain information on key factors that contribute towards product preference, level of awareness of various countries of origin, perceived importance of country of origin in purchase decision process, key factors governing product selection and their relative importance for each product category.Competitive AnalysisThe research addressed the following issues - Competitive scenario for plastic consumer products inthe India and market shares of the major countries competing for imports in each segment, the range of products that are offered by major competing country, end user segments being focused upon by the competitors, distinctive strengths/ weaknesses of existing competitors, distribution structure andpricing employed by key importers, marketing strategies adopted by competitors.

Distribution Channel analysisThe structure for distribution channel is fairly complex due to the various forms of retail outlets available to the consumers. However the major retail outlets are departmental stores, discount stores and specialty stores. The Importing agents or the distributors source the products from the overseas manufacturers. Besides them, only the larger retailers deal directly along with the manufacturers. Both distributors and large retailers have their centralized warehouses from where the product is distributed to the next level in the chain.The diagram below elucidates the distribution structure for plastic consumer products in India.

Manufacturers

Import Agents LARGE WAREHOUSE Major Retailers

SmallWholesalers

SpecialityStores

DiscountStores DiscountStor

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The point of initial interaction is most often through International Shows and exhibitions that specialize in specific product lines. They also source through their overseas export consolidator. To study the pricing structure at various channels

Typically, primary distributor / wholesaler margins range from 15 to 20 percent of the landed cost. Net profit for the distributors will be 5-10 percent after the deductions of transportation and warehousing. Big retailers and departmental stores fix the MRP of the products to almost twice of the landed cost of products. The profit margins of the stores may come down to 30-40 percent due to thecost of branding, packaging, liability insurance, and other operational costs. Discount stores typically buy 1$ products from wholesalers at about 0.5 – 0.75$ thereby having an operating margin of anywhere between 25-45 percent. To study the specifics of the consumer products in terms of design & customerPreferences

End user analysisTwo most important criteria for purchase of plastic consumer items were the price and durability where the branding is of lesser importance. Other criteria included design, Colour, quality, and finish. Relative importance of each factor tends to be different for different product categories. Preference for the branded products is high for goods like personal care products, writing instruments, and travel ware. To study the competing countries and suppliers there from and the marketing strategies

deployed by themCompetitive Benchmarking AnalysisIndian plastic goods face competition from various Asian, American, and European countries based on the value, quality, and application of the products. China is the biggest exporter of plastic consumer products in India. Taiwan and South Korea are other Asian countries that export plastic consumer items in significant numbers Free trade zones established due to the enactment of NAFTA agreement has facilitated other North American countries to increase their trade with India. Plastic consumer items manufactured in other North American countries like Canada and Mexico, find a good market in India. Plastic goods from China dominate the export market of plastic goods in India primarily on the basis price. Huge capacities and cheap labour power have enabled them to compete fiercely especially in the price sensitive segments.

Consumers

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To identify good trade fairs in various locations in the India

Consulting Approach & MethodologyFrost & Sullivan assessed each market by analyzing demand, supply as well as the influencers. In depth discussions were held across three levels. 1) Major manufacturers – domestic and international –of select plastic consumer items 2) Major importers, distributors, and retailers across different geographic regions in the India 3) A random sample of consumers spread across different regions.A flow diagram elucidating the research approach adopted for this study is given below:

CONSULTING APPROACH

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Frost & Sullivan initially shortlisted a set of products that would provide the maximum business potential for Indian exporters of plastic consumer products. The market for each segment was evaluated on the parameters elucidated below:

•Recommendations For

•Product-Market Focus

•Competitive Advantage•Market

Penetration

MARKET•Challenge

Identification•Market size,

growth,Trends

•Industry Structure

END-USER•Needs Analysis•Preferences &

•Perceptions•Demographics

COMPETITION•Country Level

•Analysis•Competitive

• Benchmarking•Strengths•Strategies

DISTRIBUTION•Distribution

Structure•Strategic analysis

ofexisting players &

distributor satisfaction

study•Role of Channel

Partners

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Market Potential: This determines the total available market for all the players and measures the magnitude and direction of the industry in the short term and long term. The measurements under thisparameter include:• Macro Economic Indicators

MARKETOPPORTUNITY

DEGREE OFCOMPETITION

MARKETPOTENTIAL COMPETENCY OF

INDIANEXPORTERS

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• Current Market size in value terms• Share of Imports of the total market• Market growth rate• Qualitative factors – consumer perceptions, Channel preferences etc.Degree of Competition: This parameter determines the ease or difficulty of a new entrant to penetrate an established market. Measurements for degree of competition include:• Macro economic indicators of competitive advantage (including economic performance, business efficiency, Government efficiency and Infrastructure)• Level of market concentration – this indicates the total share of the market controlled by the top three players• Market share by distribution channel- especially for imports of plastic items, a key indicator would be the percentage of merchandise sold through discount stores as opposed to regular retail outlets. This indicates the price sensitivity of the product, and thereby, the potential for competitors whose key advantage is lower manufacturing cost.Competency of Indian Exporters: This analyzes the ability of a new entrant to leverage the marketopportunities based on competitive strengths. The parameters for analysis of internal competenciesinclude:• Financial Standing• Product Portfolio• Technology• Manufacturing Capabilities and available capacities• Infrastructure & Logistics• Sales & MarketingHowever, this analysis is beyond the scope of the current study and Frost & Sullivan recommends thata detailed analysis of Indian exporters be undertaken subsequently to determine areas of competenciesthat could be better leveraged for market penetration.For the purpose of current analysis, competency of Indian exporters is measured based on productcategories that currently form the export basket for plastic consumer products.

Strategic Analysis of the consumer plastics market in India

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The objective of this market mapping exercise has been to address the following aspects listed in the terms of reference: Identify the Various consumer plastic items that are being imported into the India and to

define the market segments Understand the competitive scenario for each product segment and determine market

shares Identify the geographic areas of imports Determine tariff structures and preferential programs which drive imports from specific

countries Identify products that offer the best market opportunities for Indian manufacturers based

on the market potential, degree of competition and internal competencies

Methodology and data CollectionFrost & Sullivan used a combination of primary research and secondary research techniques for gathering the necessary information required to meet the objectives of this phase. The information obtained from during primary interviews with various market participants including manufacturers, major retailers and distributors was cross verified with authentic secondary sources of information. The products have been segmented based on the HTS 8-digit code system. The main sources of secondary research data have been Indian government trade statistics, Indian International Trade Commission tariff database and Frost & Sullivan internal database.

Each product segment has been analyzed based on a set of measurements that truly reflect the market dynamics for imported plastic consumer products. The Strategic Significance of each measurement is provided below:

Market Size: Reflects the dollar value of the total imports of a particular product segment from all countries as valued at the customs port of entry. This represents the total available market for each product segment and along with the market growth rate helps in determining the market potential in dollar terms in the short term.

Duty Rate: This represents the Ad Valorem Rate of duty charged on imports from countries having Normal Trade Relations (NTR) with the India.

Market Share of Top 3 countries by imports: Indicates the total market share of the top 3 importing countries and determines the extent of fragmentation of a market. From the perspective of a new entrant, Market Share of Top 3 countries by imports is a direct indication of the difficulty of penetration into a particular market. For eg. A Market Share of Top 3 countries by imports of 95% implies that the top three players dominate and control the market, thereby giving them a substantial bargaining power over other participants. Whereas a Market Share of Top 3 countries by imports of 45% indicates that the market is fragmented and therefore the avenues for penetrating or creating a niche are higher.

Demand Share of Top 3 regions in the India: Indicates the share of value of the goods received through the top 3 customs port of entries. Since a drastic movement of goods across the country reduces the cost competitiveness of manufacturers, they prefer to choose a port of entry that is close to the point of consumption. Hence Demand Share of Top 3 regions in the India indicates the major regions of consumption for each product category and provides insights into warehouse locations that a new entrant should look at.

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Preferential Tariff program and percentage of supply under non-preferential status: This measurement is a key indicator of cost advantages/ Disadvantages that competitors from different countries have. The average rate of duty being about 4-5%, countries under a preferential program for specific products have a distinct competitive edge either by way of reduced/ nil tariff rates. The strategic analysis for each product is provided in this chapter. Based on an assessment of the market opportunities, competitive scenario and internal competencies of Indian manufacturers, Frost & Sullivan has identified a set of products that would offer the maximum business opportunity for Indian Exporters of Plastic consumer products.

Summary Sheet – Demand Side Analysis by category and top three exporting countries

End-User Analysis of the consumer plastics market in IndiaThe focus of this analysis was to study the consumers of finished plastic goods in the India and achieve the following: Understanding the purchasing pattern of consumers and evaluate the parameters that are

important in purchasing finished plastic goods. Assessing the role of brands across different product categories and capturing perceptions

about unbranded products. Determining the importance of the Country of Origin as a decision-making parameter and

identifying preferences for specific countries if any. Methodology and data CollectionSamplingFrost & Sullivan conducted 500 telephonic interviews with legal permanent retailer of the India using a structured questionnaire. The main requirement built into the survey method was that the regional breakdown of interviews should approximately represent the actual share of imported plastics consumption by region. It was assumed that the consumption pattern would be proportional to the actual quantity of imported plastic consumer products getting through each custom district of entry.

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Competitive AnalysisManufacturers, distributors and retailers are increasingly looking at alternative and cost effective manufacturing bases to increase the profitability of their operations. China, undoubtedly, has capitalized on this vast opportunity cutting across product categories and industry sectors. Their dominance in plastic consumer items is evident from US import statistics. While in some product categories China accounts for about 45-50% of the total imports market, it has a near monopolistic supply in others reaching upto 94% of the market. This chapter analyses the reasons for this successful penetration. The competitive benchmarking exercise compares 5 Asian countries across different macro economic parameters that provide the climate for healthy export competitiveness. The parameters for benchmarking include:1. Economic Performance2. Government Efficiency3. Business Efficiency4. InfrastructureThe ranking of the 5 countries on each of the parameters is provided in this chapter5.2 Competitive Benchmarking of India with other Asian Economies

Economic performance

Domestic Economy

Size: GDP, Pvt. / Govt. consumption exp., Gross domestic investmentand savingsGrowth :GDP, GDP/capita, Sectoral consumption .expWealth : GDP per capita, savingsForecasts: GDP, consumption. expenditure, inflation, unemployment,Current account balance

International Trade

Current Account Balance, Balance of tradeExports & Imports of goods & servicesTrade to GDP ratio

InternationalInvestment

Investment : Direct Investment Flows and stocks abroad, DirectInvestment flows and stocks inwardFinance : Portfolio investments assets and liabilities

Employment Total employment, rate of employment, growth, sectoral employment,employment in public sector, unemployment rate

Prices Consumer price inflation, cost of living index, rentals

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Government Efficiency

Public Finance Public finance: Central Govt. Budget surplus / deficiency, CentralGovt. domestic / foreign debt, Interest payment, Govt. reserves,Govt. expenditureFiscal Policy: Tax collections, Effective Personal IT rate, ITcollection, Corporate taxes, Collected Social security contributions,Indirect tax revenues, tax evasion

Institutional Framework

Central Bank: Interest rate, cost of capital, country credit rating,Central Bank Policy, Exchange rate policy / stabilityState Efficiency: Govt. Economic policies, Legal framework, PublicService, Bureaucracy, corruptionJustice & Security: Justice, personal security & private property,Risk of political instability, serious crime

Education Public expenditure on educationTeacher -pupil ratioIlliteracyEconomic LiteracyKnowledge transfer between companies & universities

Business Legislation

Openness: Customs’ authorities, Trade blocks, Protectionism, Publicsector contractsCompetition Regulations: Subsidies, laws, price controls, Paralleleconomy, Foreign companiesLabour Regulations: Laws on employment, unemploymentCapital Market Regulations: Regulations, Confidentiality, Crossborder ventures, Access to capital markets, Investment incentives

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Business efficiency

Management Productivity

Overall Productivity : GDP/person employedLabour ProductivitySectoral Productivity : Agriculture, Industry, Services

Labour Market Costs : Compensation level, Mgmt. Salaries,% changeRelations :Working hours, motivation, dispute, trainingAvailability of Skills : Labour force, male/female, skilled labour, braindrain, competency of senior mgmt

Finance Bank Efficiency : Assets in banking sector, FI assets, credit, creditcards, venture capital, retail reach, lawsStock Market Efficiency : Market capitalisation, trading volumes, listedcompanies, Market indices, Insider trading, transparencySelf-financing : Adequate cash flows for self financing

Management Practices

Adaptability to market changesEthical practicesManagerial CredibilityShareholder Value ManagementEntrepreneurship, MarketingSocial Responsibility, Safety & Environmental issues

Impact of Globalisation

Globalisation is not a threat to the economyAttitude towards globalisationImpact of relocation of production / R&D outside is not a threat to theeconomyInternational image of the country

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Infrastructure

Basic Infrastructure

Roads: Network, Maintenance & developmentRailroads: Network, Maintenance & DevelopmentAir Transportation: Network, qualityWater Transportation: Adequacy of ports, harboursUrbanisationEnergy Infrastructure: Adequacy, Efficiency, Costs,

TechnologicalInfrastructure

Telecommunications (Fixed/ Mobile): Network, Coverage, Investment,CostsInformation Technology: Development and Application of technology,Availability of technology, Use of computers, Internet reach,Availability of skills, Availability of fundingHi-tech exports: As % of manufactured exportsData Security

Health & Environment

Health Expenditure: Total, Public ExpenditureLife expectancyMedical Assistance: No. of doctors, HospitalsHuman Development IndexRecycling and Effluent TreatmentPollution ProblemsEnvironmental laws

Scientific Infrastructure

R&D: Expenditure, PersonnelBasic ResearchNobel prizesPatents granted to residentsPatent & Copyright protection

Value System Quality of lifeOpenness: New ideas, AdaptabilityDiscrimination: Gender, RacialSocietal Values

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Overall Rating of Competing Countries

COUNTRY 2000 2010Taiwan 1 1Korea 3 2China 4 4India 5 5Indonesia 6 6Malaysia 2 3

Although China is rated below China, Taiwan and Korea on macro economic factors, the reason for the country’s success in exports has been due to an aggressive foreign investment and export promotion policies.

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PRAGATI PLASTICS PVT. LTD.

Pragati Plastics Pvt. Ltd. was incorporated as an Indian Company in 1985. Since incorporation, our company specializes in and ships worldwide a very large range of fluoroplastic materials from powders, stock shapes and tubing to high value added parts, components and assemblies. Besides the above, our company markets stock shapes in technical plastics namely nylon6, POM, PP, HDPE and PETG and other industrial consumables.

Over the years the company's above product range has grown both in terms of volume handled and also the range of sizes offered. We have been able to satisfy our clients through our high quality products, competitive pricing and timely deliveries.

We also specialize in delivering quality inputs to the Medical Device Industry and the Brewery Industry as well for discerning Indian as well international customers. Our company distributes within India, OMNICOOL portable refrigerators and deWine bottle chillers, which is fast becoming popular.

We maintain a very large database of related products enabling the company to reverse engineer, source and ship goods listed in this website, under exacting standards and timely deliveries. 

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Our Infrastructure

We have a robust infrastructure, which helps us in better and efficient functioning of our business activities. This state-of-the-art infrastructure is well-equipped with latest technology and advanced machines. Our manufacturing unit is installed with modern machines that help us to manufacture better range of belts and tapes, which meets the emerging market demands. Other then manufacturing unit, we have also developed quality control and research and development unit, which are installed with latest software and requisite tools. All these units work in close coordination to achieve commendable position in market.

Our Quality AssuranceOur organization is a quality conscious organization, which follow stringent parameters in our range of hoses and tapes. Our quality standards are maintained from the very starting of the production till the final dispatch of the products. We check our products on various parameters at every level. Some of them are:  Dimension accuracy Durability Resistance to corrosion & corrosion To supervise this process, we have employed a separate team of professionals, which strive hard to maintain high standards of quality. They work at quality control unit, which is equipped with all latest machines and tools to perform every task efficiently.

Client SatisfactionBy providing technically advanced range of hoses and tapes, we have gained reputation in domestic as well as international market. The products we offer are of superior quality that provides credibility to the name of our organization. We follow latest techniques and international standards of quality, to meet the specific requirements of our esteemed clients. Free sample policy Our organization focuses on the production of durable and reliable range of belts and tapes. We also provide free samples to our clients, so that they can evaluate the quality of our products.

Our Aim"Best Quality product and untiring services" is our motto and base of our quality policy, which guides us in the right direction to end up our business day with satisfaction at our end

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and vice versa too at our valuable customers' end.

Why Us?Over the years, we have managed to gain the trust of a global client base and have become their first choice. Having singular expertise in this domain, we have attained the position, where we today owing to a number of reasons. Some of the prime advantages that make one of the key players in the domain and separate us from the competition are as follows: 

Dedicated team of professionals Ethical business approach Cost-effective industrial solutions Profound infrastructure Extensive product range Prompt deliveries Quality assurance

Warehouse Facilities

The spacious, state-of-the-art warehousing facility we have, is equipped with latest handling equipment and amenities. This well-maintained unit is sectioned into different divisions for facilitating effective retrieval, storage and logistical management of the procured products. Our diligent warehouse staff ensures that these facilities are in their optimal state at all times and are safe from pests, moisture and other hazardous conditions. Also, the integrated packaging department within this facility is equipped with the requisite amenities to pack the products for absolute safety.

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PRODUCTS OF PRAGATI PLASRICS PVT. LTD.

We offer the following range of PTFE powders:         PTFE compression moulding grade :For manufacture of simple shapes in PTFE like rods, sheets , hollows. PTFE ram extrusion gradeFor manufacture of long extruded lengths of rods and hollows

PTFE paste extrusion gradeFor manufacture of long length tubing, thin walled tubing and thread seal tape.

PTFE compression moulding compounded grades ( low flow and     free flow)For manufacture of simple shapes in compounded PTFE. Like carbon filled, bronze filled , glass filled, graphite filled and many others.List of materials for PTFE compounds

PTFE micro powdersFor usage as additive in manufacture of PTFE based     greases, automotive oils and inks.

FEP Granular Material

FEP granular FEP for lining of pipes, pipe fittings and vessels

Prime virgin, first class

Appearance Semitransparent granule, without contaminants of metal or sand particles. Resin pellets having visible black dot < 1 %

Melt Flow Rate (g/10 min C) 0.8 – 2.0

Tensile Strength (>= Mpa) 27

Elongation at break (>= %) 320

S S G 2.12 – 2.17

Melting point 265 +/- 10 deg C

Dielectric constant (=< 1MHZ)

2.15

Dielectric loss target (=< 1MHZ)

7.0 x 10-4

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Volatile matter (=< %) 0.1

Packing 20 kg fiber drums

Fluoroplastic Raw MaterialsVirgin & compounded ptfe resins for compression ram & paste extrusion, impregnation; ptfe micro powders; resins in pvdf, fep, pfa, etfe, tfm for lining, injection and extrusion.

PTFE PRODUCTS

Pioneers in the industry, we offer PTFE Products such as PTFE Rods, Sheets & Hollows, PTFE Expanded Sheets, PTFE Components & Parts, PTFE Powders & Micropowders, PTFE Glass Cloth, 100 Percent Virgin PTFE Tubing and many more items from India.

PTFE Rods, Sheets & Hollows

Product Range of PTFE Rods, Sheets and Hollows:    ptfe rods, sheets, hollows

     Rods :     Extruded -    Diameter 3 to 200, Length 1000 / 2000    Molded -    Diameter 20 to 775, Length 300     PSheets :    Skived -    Thick 0.05 to 5, Width 300 to 1800    Molded -    Thick 1 to 150, Area 300 x 300 to 1500 x 1500     Hollows :     Extruded -    OD 10 to 150, ID 4 to 100, Length 1000    

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Molded -    OD 25 to 1440, ID 10 to 1420, Length 300     Other made-to order sizes on request

Typical general properties of pure virgin PTFE rods, sheets, hollows : 

Specific gravity

DIN 53479 2.13 - 2.18 gms per cc

Tensile strength DIN 53479 200 - 380 kgs per sq.cm

Breaking elongation DIN 53479 250 -450 %

Elastic modulus DIN 53457 7500 kg per sq.cm

Torsional strength DIN 53447 1600 kg per sq.cm

Impact strength (Izod) DIN 53447 no break, at 23 deg C16 cm / cm, at -56 deg C33 cm/cm, at 77 deg C

Hardness Shore D DIN 53505 55 - 59

Compressive strength DIN 53455 70 kg per sq.cm

Thermal conductivity DIN 52612 0.2 - 0.4 K cal per m.h.deg C

Specific heat - 0.25 per kg deg C

Dielectric strength DIN 53841 20 - 30 kv per mm

Water absorption DIN 53472 0.00%

Coefficient of friction on smooth steel

- 0.04

PTFE Expanded SheetsExpanded PTFE gasketing sheet is made of 100% P.T.F.E. by a special process that produces a uniform and highly fibrous mulitdirectional microstructure. These create a soft and pliable sealing material, yet a very reliable gasket that has excellent compressive resistance, negligible creep and cold flow. It can seal uneven and damaged flange surfaces.

Expanded PTFE gasketing sheet possesses all the universal resistance parameters of pure PTFE. Completely asbestos free meeting the FDA requirements.

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SALIENT FEATURES :

100% pure PTFE Excellent sealability and flexibility High recovery of the sheet after use Highly compressible High Resistant to creep and cold flow Unaffected by common chemicals, pH range 0-14 Non-contaminating, non-toxic, asbestos free Meets FDA requirements Service pressure, vacuum to 210 kg/sq.cm (3,000 psi) Service temperature, - 250 to + 250°C, short duration up to +  310° C Easy to cut by blanking, punching, also cutting with sharp blade/ knife Low compressive load to seal Can seal rough or damaged flanges

PTFE Components & Parts

We offer the following range of PTFE Componentsand Parts :    PTFE components:

PTFE Gaskets : standard – plain or envelope to suit piping as per ANSI ASME B 16.5 PTFE Gaskets : non standard – any size, any type as per drawing PTFE Gaskets : for glass lined reactors, SS reactors, glass equipment and mixers PTFE ball valve seats : Taper cut to suit any ball valve, as per drawing PTFE ball valve – body and spindle seals: Accurately cut, thin seals, as per drg. PTFE oilfree air compressor piston rings : Sealing/bearing/rider rings, as per drg. PTFE piston rings : For O 2 , expansion engine, cryogenic pump, as per your spec. PTFE seals : O rings, D rings, U seals, V seals, cup seals etc. PTFE seals : Lantern rings for pumps, bellow type seals for centrifugal pumps PTFE seals : For hydraulic, pneumatic, earthmoving equipment. PTFE seals : For cylinder valves of O 2 , CO 2 , refgn. gases, chlorine, ammonia. PTFE bellows : For glass columns, glass valves, equipment as per QVF standards PTFE bellows : For pipelines: to check expansion, vibration, as per drawing PTFE balls : Accurate, for non-return valves and other applications, all sizes PTFE bushings : Self lubricating – automotive, bearing applications PTFE insulators : Electric, electronic, high voltage etc. PTFE assemblies : Piping systems, spargers, sprinklers, mixers etc.     

   Types of PTFE :

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Pure virgin PTFE Compounded grades of PTFE

PTFE Powders & MicropowdersWe offer the following range of PTFE powders:

PTFE compression moulding grade :For manufacture of simple shapes in PTFE like rods, sheets , hollows.

PTFE ram extrusion grade:For manufacture of long extruded lengths of rods and hollows

PTFE paste extrusion grade:For manufacture of long length tubing, thin walled tubing and thread seal tape.

PTFE compression moulding compounded grades ( low flow and free flow)    For manufacture of simple shapes in compounded PTFE Like carbon filled, bronze filled , glass filled , graphite filled and many others. List of materials for PTFE compounds

PTFE micro powders:For usage as additive in manufacture of PTFE based     greases, automotive oils and inks.     PTFE Glass ClothWe are one of the leading exporters of PTFE/ Teflon coated Fibre Glass products mainly Cloth, One Side Adhesive Tape, Conveyer Belts, Threads, Silicon Rubber Coated Glass Cloth for release application. PTFE/Teflon itself is a highly versatile product with remarkable properties nonstick, extra low friction, non wettable, nontoxic, non flammable, chemically inert, with working range between 50° C to 260° C, Fibreglass is well known as an excellent material in terms of its high temperature resistance and dimensionally stable, Combination of this two materials gives one products of practically unsurpassed utility and value.

PTFE/Teflon Coated Fibreglass Fabrics and Tapes :

Selected woven glass fabrics are coated with PTFE/ Teflon resin. There are a wide range of varieties of PTFE/ Glass Fabric specifically designed for use in a variety of application such as in heat sealing packaging machine, cooking release sheet, polymer processing etc.

PTFE Coated Fibreglass One-Side Silicone Adhesive Cloth and Tapes :

We export some of the most sophisticated pressure sensitive tapes for temperature resistance up to 260° C, which keep the jaws of automated packing (FFS) machine free from sticky residue during the bag sealing operation.

PTFE Coated Fibreglass Yarn and Sewing Threads :

High quality of fibreglass yarn comprising of the filaments are coated with PTFE resins. They are high temperature resistant up to 260° C and are widely used for stitching filter bags, braiding on cables, packing in chemical industries etc.

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PTFE Coated Fibreglass Conveyer Belts :

We have developed a comprehensive range of advanced performance belts having all the inbuilt properties of basic material like light weight, dimensionally stable, temperature resistance up to 260° C, non stick surface easy to clean, good heat transfer, flexible, energy saving, chemically inert. Examples of industrial application is as follows :

    

Heat sealing of plastics pouches in continuous band sealer for higher rate of   production.   In Garments industries for fusing of collars and cuts.    Continuous Drying oven to dry textile materials.   To Wrap and side sealing of soaps, Biscuits and Toilet paper rolls.   Heat shrink Tunnel.  Extruded rubber profile curing. Silicon Rubber Coated Glass Cloth : It is used as a curtain in Heat shrink Tunnel to maintain inner temperature.

100 Percent Virgin PTFE Tubing100 Percent Virgin PTFE Tubing, Perfectly Concentric - Plain, Colored In Mm And AWG Sizes We offer 100% virgin PTFE tubing, perfectly concentric with pressure certificate. Also available is PTFE tubing in colors and AWG sizes. Size range from 0.5 mm ID to 19 mm ID, over 2000 sizes. All goods are exstock. We also offer tubing in FEP, PFA, PEEK, PI, Nylon6 / 12, PU and Silicon.

Films & TapesUL approved PTFE, FEP,PFA films; high performance PTFE  plain adhesive tapes, PTFE  adhesive tapes with glass cloth. PTFE glass cloth & endless flat belts, PTFE  architectural fabric; ETFE, pc, abs films.

Plastic Tubing And ProfilesPrecision tubing in ptfe, fep, pfa, etfe , pi, nylon , hdpe, silicon rubber, soft pvc for applications in medical, electronics, instrumentation, fluid handling, general engineering, insulation ; convoluted / corrugated , multilumen , striped, colored tubing & tubing fabrications ; profiles in uhmwpe, rigid pvc, pp and frp, epdm and in other plastics & elastomers.

Plastic Pipes, Fittings And EquipmentPipes, pipe systems, fittings, valves, equipment in lined PTFE, FEP, PFA, ETFE, PVDF, pipes and fittings in UPVC, CPVC, HDPE, PVDF, PP, PP-R, ABS and other plastic materials.

HDPE And Other Plastic ProductsHDPE large DIA pipes, geo membranes and geo textiles for lining of water canals, tanks, reservoirs, water management etc.

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Plastic Products For Marine Applications

UHMWPE fenders, high impact plastics for ships & boats & floating docks

Machinable Plastic Materials

Rods, sheets, hollows & machined parts of ptfe / teflon , nylon6, uhmwpe / pe 1000, pom / acetal / delrin , pvdf , rigid pvc , hdpe / pe100, pp, pet , fep, pfa, tfm , peek , pc , cpvc, pbt, pbi, abs, hmhdpe / pe 500 , acrylic / pmma

Bearing PadsIn ptfe, neoprene, stainless steel or a combination of 2 or 3 materials for support of pipelines, bridges, structures and buildings.

UHMWPE SheetsUHMWPE Sheets, Food Grade, UHMWPE Rods, Tuffglide Antiwear LinerWe offer 100% virgin quality UHMWPE sheets ( 4 million m.w.) in size 1000 mm x 2000 mm,  food / biosafe grade UHMWPE rods ( 9.2 million m.w.) 1000 mm long , perfectly homogenous and machinable. We offer TUFFGLIDE antiwear liners in 2 mm thick with area size 1000 mm x 2000 mm which has the same wear life as a 10 mm UHMWPE sheet. All goods are exstock. We also offer rods and sheets in PTFE, POM, PEEK and Nylon6.Machined Plastic PartsMachined Plastic Parts For Process And Engineering Industry Flat & spiral wound gaskets, insulators, guide ways/ slide ways, seals and O-rings, packing, bushings, blades, valve & pump seals, liners.

Gasket MaterialsSheets of ptfe / expanded ptfe, non-asbestos jointing sheets, flexible graphite, special application high temperature gasket sheets. non-asbestos mill boards.         EXISTING CUSTOMER LIST

A K Jain and BrothersA.B. Elasto Products Pvt. Ltd.A.V. EnterprisesAarathy Engineering PlasticsAflon AssociatesAgappe Diagnostic Ltd.Ajanta Mill StoreANALAB SCIENTIFIC INSTRUMENTS PVT. LTD.

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Analyser Instrument Co. Pvt. Ltd.Apex PolymersAppasamy Ocular Devices Pvt. Ltd.Baba ji Teknoflon pvt. Ltd.Bafna Health Care Pvt LtdBalaji Insulation HouseBalaji Marketing co