Prado marketing

DIPLOMA IN BUSINESS MANAGEMENT

THE HISTORY OF PRADO

DONE BY: MUZAN

CONTENTSINTRODUCTIONPRODUCTLATEST REDESIGNED PRADO TO UNREVEILEDFEATURESTHOUGHTFUL & PRACTICAL FEATURESTHE LEADING EDGE IN SAFEPRICEPLACESWOT ANALYSISPEST ANALYSISPLCCONCLUSIONREFERENCE

INTRODUCTION Toyota is one of the world’s largest automobile manufacturers s, selling over nine million mobiles in 2006. A top 10 fortune global 500 enterprise, Toyota ranks among the world’s leading corporation and is proud to be the most admired automaker, an achievement the company believes from its dedication to customer satisfaction. Toyota has been shaped by a set of values and principles that have their roots in the company’s formative years in Japan.

PRODUCTABOUT THE LAND CRUISER PRADO

The 2010 Toyota land cruiser Prado has been arrived and every bit of luxury is awarded for the Toyota Prado. It’s now flexible for off road use and the fourth generation is longer and wider for the first time, there is a three door model.Inside the 2010 Prado features a luxurious interior with a latest dash design, the Prado also boasts with a multifunction steering wheel, heated seats, keyless entry, plenty of wood trims and 14 surround speaker system which makes you more enjoyable.

THE LATEST REDESIGNED PRADO TO UNREVELIED

Engine:2982CC four cylinder turbo diesel. Power: 127Kw @ 3400 rpm. Torque: 410Nm @ 1600-2800rpm. Transmission : five speed automatic gear. Driven wheels: all wheel drive. Brakes: four wheels disc. Fuel consumption: 8.5L/ 100KM(ADR). Fuel tank capacity: 150 liters. Fuel type: diesel. Safety : ABS brakes. Tour capacity: 2500Kg. Turning cycle: 11.4m. Warranty: 3 years? 100,000km. Weight: 2420Kg. Wheels: 265/60R18 Colors available: black, white, maroon, silver and green.

FEATURES

THOUGHTFUL AND PRACTICAL FEATURES•RAIN-SENSING WINDSHIELD WIPERSWiper speed is adjusted automatically according to the volume of rain.•TONNEAU COVERprotects items in the cargo area from prying eyes outside.•ACCESSORY SOCKETprovides 12V DC power for your traveling convenience.•DRIVER SEAT MEMORY SWITCHESremembers the preferred seat position of two drivers.•AUTOMATIC ANTI-GLARE REAR VIEW MIRRORImproves visibility by reducing glare from the headlights of following cars.

THE LEADING EDGE IN SAFE•PEDESTRIAN PROTECTIONThe impact absorbing structure of the hood, fenders and other components helps enhance safety performance in accidents•CRASH SAFETYAn energy absorbing body structure contributes to a higher level of crash safety performance by effectively absorbing impact energy from the front, rear or side.•ACTIVE HEADRESTSIn the event of an accident, the front seats with active headrests contribute to a reduction of neck impact by moving the headrest upwards to simultaneously cushion the head and neck.

PRICEo The latest model land cruiser Prado 2010 has been priced as $ 889900 and the srilankan cost is = LKR: 16046000/= The discount available for cash purchase is 5% of the cost value and the discount available for credit purchase is 2%. The credit system is first you should pay the half value of the jeep which is LKR : 8023000 and the balance payment should be paid within 3 months. We have introduced the skimming price to catch up the market.

PROMOTIONoFantastic offers available on all 2009s and 2010's, whether you need a car, van or jeeps, we've got a complete line of Toyota vehicles for your budget and lifestyle. With our Regional Sales Promotion, which changes monthly, you can purchase your new Toyota vehicle now and save up to 25% And if you buy a Jeep a DVD player with 2 headrest TV FREE hurry grab it out…. oThe warranty period for the Toyota motor vehicle is 3years/ 100,000 km within this period if any fault occurs the Toyota corporation will do the best service.

PLACEIn Japan Toyota’s sales and marketing work is divided into four distribution channelToyota (high-end, large cars)Toy pet (medium size)Toyota corolla (compact)Nets Toyota (compact) Overall, Toyota offers about 60 car models, with each channel offering 15-25 models.The Toyota dealers as a hole have approximately 5,000 outlets.The outlets are in : EUROPE,JAPAN,AFRICA,AMERICA,SRILANKA, and etc…The dealer for Toyota in srilankan is Toyota Lanka it was established in 1995 as a subsidiary of Toyota Tsusho Corporation Japan, to be the sole distributor for brand new Toyota vehicles and Genuine Spare Parts in the country with the renowned Toyota Quality Service in Sri Lanka. 

TOYOTA LANKA (PRIVATE) LIMITEDToyota Plaza, No.337, Negombo Road, Wattala, Sri Lanka.Tel - +94 11 2939000Fax - +94 11 2939005Email - [email protected]

SWOT ANALYSISo StrengthsNew investment by Toyota in factories in the US and China saw in 2009 profits rise, against the worldwide motor  corporations. The high yen was forcing the company to accelerate plans to build more manufacturing capacity abroad. The company's aim is to produce 2 million cars a year in 1998 and now by the new inventory and the new technology the production is more than 200 million cars a year.o Weaknesses. Being big has its own problems. The World market for cars is in a condition of over supply and so car manufacturers need to make sure that it is their models that consumers want. car market experiences an upturn, then the company may miss out on potential sales due to under capacity i.e. it takes time to accommodate. This is a typical problem with high volume car manufacturingo. Opportunities.Lexus and Toyota now have a reputation for manufacturing environmentally friendly vehicles. Both are based upon advance technologies developed by the organization. Toyota is to target the 'urban youth' market. The company has launched its new Ago which is targeted at the streetwise youth market and captures the nature of dance and DJ culture in a very competitive segment.o ThreatsProduct recalls are always a problem for vehicle manufacturers. In 2005 the company had to recall 880,00 sports utility vehicles and pick up trucks due to faulty front suspension systems. As with any car manufacturer, Toyota faces tremendous competitive rivalry in the car market.

PEST ANALYSIS

•PoliticalToyota had a lot of help from the local government, including tax breaks  on the flip side, Toyota is expected to 'sell' Indiana and its assets to the world.•EconomicalToyota had many problems due to increase in the rate of taxation in the economy. The tax rate charged for vehicles in srilankan is 200%. Due to the increase in tax the export rate to srilankan dropped.•SocialDue to the bad smoke of the vehicle we cannot export the recondition vehicles which is used in Japan because its polluting the country.•TechnologicalToyota motor corporation has developed many new technology. The company says has the potential to reduce noxious diesel particulate matter by over 80 percent. The new technology utilizes a newly developed filter in a catalytic converter, which Toyota said could bring cleaner air to polluted cities. The new system is named the "Diesel Particulate-NOx Reduction System.

CONCLUSION

This is all about the history of Prado and its demand in the market of 2010. hope you enjoyed watching this.

THANK YOU

REFERENCE

HTTP:/ WWW.TOYOTA.COM