Practici eficiente in atragerea clientilor companii

Laurentiu MarianCluj, 05.12.2012

Cine sunt si ce am ispravit?

• Head of Accounts – MindMagnet• Sales Manager – MindMagnet• Account Manager – Vitrina Felix Media• Marketing Specialist – World Vision Romania• Research Analyst – Kerkhoff Consulting• Sales Operator – Gericom Romania

Ce vinzi?Defineste-ti produsulDefineste-ti punctele tari / slabeAnalizeaza piata / concurentaUnique Selling PropositionRelevanta produsului pentru domeniu

Cui vinzi?Cunoaste-ti foarte bine clientii:

Nevoile lorPosibilitatile lorStrategiile lorPozitia lor pe piataDisponibilitatea lor de a investiFactorul de decizie

Cum vinzi?Esti persoana potrivita in locul potrivit?Poti vinde orice? Daca da, poti vinde bine?Ai cumpara daca ti-ai vinde tie insuti/-ati?Iubesti ceea ce faci?

Cei 4 “S”

B2B vs. B2CNeed vs. WantHandshake vs. MilkshakeContinut vs. FormaNew Business vs. New Markets

Inbound vs. Outbound Marketing

LEGEA SEDUCTIEI

Traditional MarketingTelefonDirect EmailTVRadioPrint

PRO & CONs

Digital is the new BlackContent Marketing - articole online - testimoniale clienti - forumuri de specialitate - bloguriSocial Media - LinkedIn Rezultate: Lead-uri mai bune

NetworkingBusiness ClubsOnline GroupsForumsSocial EventsSesiuni de trainingBrunchesEtc.

EventsCSRConferinteEvenimente culturaleEtc.

Personal BrandingPersonal BlogSocial MediaPublic EventsTrainingsArticlesForumsEtc.

Sky is the limit !

http://www.youtube.com/watch?v=wkT5yzZrml8(interview scene*)

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Multumesc!Email: [email protected]: http://facebook.com/laurentiumarWeb: http://about.me/laurentiumarian