2014 ROTARY INTERNATIONAL CONVENTION PRACTICAL APPLICATION OF THE NEW VISUAL IDENTITY GUIDELINES
Practical Application of the New Visual Identity Guidelines
Jun 26, 2015
Rotary’s got a new look, so let’s learn how use it! Get an overview of the new visual identity guidelines and see examples of how clubs are already using it to bring our story to life in their communities. You’ll also get a chance to share your own ideas and learn how to use the Brand Center on My Rotary to turn them into reality.
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2014 ROTARY INTERNATIONAL CONVENTION
PRACTICAL APPLICATION OF THE NEW VISUAL IDENTITY GUIDELINES
TAKE ACTION
ModeratorHoward TongRotary Public Image CoordinatorRotary Club of Port Nicholson,New Zealand
TAKE ACTION
PanelistGlenda Sherwin-LaneRotary Club of Waverley, Victoria, AustraliaDistrict 9810
TAKE ACTION
PanelistJoe BrownleeChief Strategy OfficerStrategy and Enterprise Projects
• Why rebrand?• Brand center tour• The final product• How you can use the brand
AGENDA
WHY STRENGTHEN ROTARY?
STRENGTHENING ROTARY
What? How? Why?
SURVEYS SHOW
Never Heard of Rotary
Know Name Only
SomeFamiliarity
SURVEYS SHOW
Not earning full credit for our good workHARDER TO REACH OUR FULL POTENTIAL
Rotary unites leaders to exchange ideas and take action to improve
communities everywhere
Follow with your Rotary moment…
WHAT IS ROTARY? WHY SHOULD I JOIN?
STRATEGY: OUR CORE
JOIN LEADERS
EXCHANGE IDEAS
TAKE ACTION
JOIN LEADERS
• Clarify and communicate our core reason for being
• Bring our values to life
• Redefine or re-energize our voice
• Organize how present our offerings
• Energize our look and feel while celebrating our heritage
VALUE: STRENGTHENING ROTARY’S BRAND
OUR VISUAL IDENTITY
BRANDS EVOLVE
FLEXIBLE AND CONSISTENT
VISUAL GUIDELINES
THE FINAL PRODUCT
TAKE ACTION
CREATING A CLUB BROCHUREGlenda Sherwin-LaneRotary Club of Waverley, Victoria, Australia
TAKE ACTION
THE WHY & THE FIRST STEPS
SETTING UP
The Rotary Club of Waverley Inc
District 9810, Victoria, Australia
PO Box xxxMt Waverley Vic 3150
www.waverleyrotary.org.auemail:
THEROTARY
EFFECT
Join leaders from all continents and cultures to take action in our communities and around the world.
THE IMAGE HUNT CONTINUES …
GATHERING THE ELEMENTS - LOGOS
JOIN FOR OUR
COMMUNITYSTAY FOR THE
WORLD
FINDING TOOLS
USING ELEMENTS OF THE BROCHURE TEMPLATE
WE ARE ROTARYRotary brings together people like you—from all walks of life—who want to use their expertise for good. People whose sense of responsibility inspires them to give back to their communities. At Rotary we connect for good—and form lifelong friendships in the process.Together we empower youth, improve health, promote peace and advance our communities in all corners of the globe. With 1.2 million members in 34,000 clubs worldwide, our global community’s impact has never been greater—and it continues to grow.
MAKE A DIFFERENCEBelonging to a Rotary club provides members with an opportunity to give back to their communities and to connect with like-minded leaders and friends.People join Rotary for many reasons including community involvement, personal development, professional networking and camaraderie. But perhaps the most important benefit is the satisfaction you gain from making a real difference in your community and in the world.
Our club gives you an opportunity to join leaders to take action on important issues affecting our community, our nation and the world. We also have a lot of fun — whether we’re socialising or working together on service projects.Members of our Rotary club connect at weekly meetings and learn from business experts, political and civic leaders, and entrepreneurs, who help us stay informed on topics that are relevant to our community. Together, we make great things happen. We have a structure that focuses on action and positive results.
OUR CLUBOur club is committed to making a difference locally, nationally and internationally. Our favourite projects and programs mainly focus on the areas of health research, delivering free reconstructive surgery, and providing education and development opportunities for the young. Our tree planting project is helping to provide a future ‘highway’ for birdlife.We partner with local and global organisations to maximize our impact and expand our reach.
GET INVOLVEDLearn how you can make a difference. For more information about our projects and our upcoming events visit www.waverleyrotary.org.au. “My experience with my club is truly valuable. I have made lifelong friends and gained professional development that has led to previously unimagined opportunities. Thanks to Rotary I have a much greater understanding of world communities and a deep and abiding respect for what this wonderful organisation has achieved.”
Glenda Sherwin-Lane
Rotary:Humanity in Motion
WHAT YOU CAN DO
TAKE ACTION
1. ADOPT OUR VOICE AND VISUAL IDENTITY
• Review our guidelines
• Create your own club logo
• Use templates as a starting
point
• Use images to inspire your ownphotos
2. TELL COMPELLING STORIES WITH CONSISTENT MESSAGES
• Real people, real stories
• Tug the heartstrings
• Focus on the WHY, not the HOW
• Define your impact
3. UPDATE YOUR WEBSITE AND FACEBOOK PAGE
4. PLAN AND BUDGET FOR MARKETING
• Plan for success NOW
• Map out your events
• Put the right team in place
• Give them a clear budget
5. KEEP THE MOMENTUM GOING
5 ACTIONS YOUR CLUB CAN TAKE
1. Adopt our new voice and visual identity
2. Tell compelling stories with consistent messages
3. Update your website and Facebook page
4. Plan and budget for marketing
5. Keep the momentum going
THE END RESULT
million members
delivering a consistent message
1.2+ =Better
understanding of our value and impact
stronger story and brand
identity
More members, donors, partners
=
BE A
ROTARYCHAMPION
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