8/7/2019 prabhu mahyco
1/18
S.C.Prabhu 17TH
FEB 20101
8/7/2019 prabhu mahyco
2/18
S.C.Prabhu 17TH
FEB 20102
Seed Industry basic structure
R & D - Hybrid Development and multilocation testing - hybrid owners
Seed production - To produce the seed as per defined norms
Seed processing - To maintain the physical purity and physical uniformity of the produced seed as per
defined norms
QA - To ensure that the seed meets the predefined quality norms
Marketing and product promotion - To distribute the seed to customers in a very effective manner
Product management - To understand the customer expectations and put efforts to fulfil the same
Supporting functions - Accounts, Administration, HR, legal etc.
Single Objective : CUSTOMER DELIGHT
Businesswise : To help in achieving topline and bottomline of the organisation
8/7/2019 prabhu mahyco
3/18
S.C.Prabhu 17TH
FEB 20103
New Hybrid Development
( R&D)
Customer Feed Back From MKT Team/
Business Manager/
Product Manager
Selection of Germplasm
Stabilization of Male & Female lines
Hybrid Development
Multilocation trials & Demonstration
Selection ofNew Hybrids
Bt gene
Test at
Every stage
8/7/2019 prabhu mahyco
4/18
S.C.Prabhu 17TH
FEB 20104
OBJECTIVES OF SEED PRODUCTION
1. To supply seeds of assured quality,in the required quantities,
at the right time.
2. Cost effective seed production.
8/7/2019 prabhu mahyco
5/18
S.C.Prabhu 17TH
FEB 20105
Requirements
Stable and highly productive female lines from R&D with clear distinguishable
characters and trial production data from R&D with special technology if any
Timely production target from marketing
Timely availability of Foundation or Breeder seed with required quality norms
Timely availability of manpower and other resources
Efficient and timely processing
Timely availability of Qulaity testing results with accuracy
Timely payment to the growers as per the agreement
8/7/2019 prabhu mahyco
6/18
S.C.Prabhu 17TH
FEB 20106
Levels of Seed Production
Nucleus Seed
- (R&D)
- Concerned plant
breeder- 100 % Pure
Breeders Seed
( R&D)
- >100/ 99.5 % pure, produced
under the supervision ofthe crop breeder and R&D
seed production unit
- Research farms
Foundation Seed
- Parental seed multiplication
- F/s production team
- >99.5/99% purity- Contract growers
F1 Hybrid
- Hybrid seed production
- Production department
- As per QC standards- Contract growers
8/7/2019 prabhu mahyco
7/18
S.C.Prabhu 17TH
FEB 20107
Methods of Seed Production
a) Line X Line Production
- Traditional method
- Involves Emasculation & Crossing
- Labour Oriented and expensive
b) Genetic Male Sterile Production
- One parent is GMS
- Involves rogueing of50% plants during production
- Less labour oriented and comparatively less expensive
c) Cytoplasmic Male Sterile
- 100% Male sterile
- Cheaper production
8/7/2019 prabhu mahyco
8/18
S.C.Prabhu 17TH
FEB 20108
Production Process
Sales Plan
Production Plan
Distribution of targets to regions / centres
Selection of Clusters/Villages/Growers
Distribution of F/seed to Growers
Crop Monitoring at different crop stages
Male line harvesting
Checking for male plants if any
Female line harvesting
Threshing, drying and bulk packing
Despatch to the designated processing unit
8/7/2019 prabhu mahyco
9/18
S.C.Prabhu 17TH
FEB 20109
1) Production Planning
a) Target distribution
b) Parental seed availability
c) Indent for B/seed
2) Area/ Target achievement
a) Grower contact/agreement/cash collection
b) F/seed distribution (Distribution list)3) Area Distribution to staff
4) Registration with Govt. agencies
5) Collection of planting details
Preparation of planting list
6) Field inspections
7) Harvesting and threshing
8) Verification of sealing & despatching9) Payment to Growers
10) Disposal of remant and fail lots
11) Resolving growers complaint
Activities of the Production department
8/7/2019 prabhu mahyco
10/18
S.C.Prabhu 17TH
FEB 201010
Production planning
Area planning - Calculating area in terms of unprocessed qty
target
Selection of villages based upon the average productivity and
track record
Selection of growers based upon the grower data and previous
performance of the growers in terms of productivity, quality and
track records
Grower education program/training about the production
techniques, package and practices, spraying of fungicide, pesticide
and micronutrient schedule
8/7/2019 prabhu mahyco
11/18
S.C.Prabhu 17TH
FEB 201011
Field monitoring activities
Strictly maintain the isolation distance and rogue out volunteer plants
Seed village concept
Field inspection at critical stages of the crop Minimum 4-6 visits
Implementation of recommended package and practicesChecking for offtypes, timely roguing before crossing and recording the same
Detecting pest and disease incidence if any and timely spraying for the same
Precautionery fungicide sprays
Yield estimation of the crop at different stages with well defined methods
Lock the yield estimate at a particular stage
Ensure proper harvesting and drying ( if combined harvester is used ensure no mixtureof other varieties)
Despatch of seeds Smooth transit from grower field to the processing unit
8/7/2019 prabhu mahyco
12/18
S.C.Prabhu 17TH
FEB 201012
Few critical steps of seed production cycle
Effective planning : Cross functional interaction
Analysis of previous data
Planning the location and area
Schemes to promote the area
Risk distribution
Implementation: Timely placement of F/s (treated with recommended chemicals)
Timely sowing
Timely inputs and pesticide sprays
Timely monitoring and rogueing
Timely guidance to growers
Timely and proper emasculation and crossing
Timely removal of non crossed flowers and self bolls if any
Timely picking and drying
8/7/2019 prabhu mahyco
13/18
S.C.Prabhu 17TH
FEB 201013
Data recording and Analysis
Record the data starting from F/s distribution till the payment to the growers
The field monitoring data recording is a must and helps in solving many issues of quality complaints
Try to develop grower data system
Analyse growerwise performance after the season and this data to be used for production planning
Categorise the growers based upon the performance in terms of productivity, quality and other parameters
Best category growers to be selected for future programs and nonperformers to be blacklisted
Simple problem solving tools to be used to analyse the production problems
The data should be shared with all concerned for future improvement
Any field level problems to be communicated immediately to the relevant department for immediate solution
8/7/2019 prabhu mahyco
14/18
S.C.Prabhu 17TH
FEB 201014
Grower relations
The production staff should have very good communication skills in local language
The good HR skills will help to maintain good relations with the growers
Always give good information about the products to be produced and other terms
and conditions
Conduct technical training program to educate the growers
Give package and practices and ensure the implementation of the same
Frequently visit the fields and guide in very efficient manner to solve any problems
Ensure the use of genuine inputs like pesticides, fungicides, micronutrients
Involve in social activities and community development programs
8/7/2019 prabhu mahyco
15/18
S.C.Prabhu17
TH
FEB 201015
1. Ensuring correct use of parental seed , timely sowing in proper season.
2. Ensuring agronomy , inputs as per recommendations
3. Ensuring proper isolation, rogueing and other seed production procedures(Accuracy and
timeliness).
4. Preventive and curative plant protection measures.
Eg. Ergot in Jowar
5. Ensuring proper harvesting , threshing , drying and sealing as per procedure.
6. Ensuing the use of new / clean gunny bags for packing seeds.
7. Constant efforts for problem solving in the production fields.
8. Ensure proper sampling for QC tests.
9. To ensure that admixtures are prevented during processing and packing .
10. Training and technical guidance to growers
11. To maintain cordial growers relations.
12. Random cross checking of customers field for purity .
Responsibility of QA team for BIQ of during seeds production.
8/7/2019 prabhu mahyco
16/18
S.C.Prabhu17
TH
FEB 201016
PRESENT SCENARIO
Fairly good income from commercial hybrid Bt cotton
Increased commodity price of competing crops
High expectation of Seed production growers
Increased cost of production leading to demand for increase in purchasecost
Shift in cropping pattern
Abnormal Monsoon and late rains
Tendency of grower unwillingness of accepting risk of quality failures
Labour problem
8/7/2019 prabhu mahyco
17/18
S.C.Prabhu17
TH
FEB 201017
Major concerns to be addressed
Shortage of Labour in major production locations
Less emphasis on quality parameters leading to casual approach of
growers
Process of advance payment risk factor Need to evolve alternate methods for emasculation and crossing
Increased failure percentage in germination in cotton production
particularly in Gujarat unheard earlier
Demand for increasing the purchase price
8/7/2019 prabhu mahyco
18/18
S. . ra17
TH
FEB 201018