Pra Chute

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NAME ROLL NO

PRATIKSHA.K.GONDHALI 11

IRFAN HAIDER 14

SULEMAN KHAN 28

DIVYA PUJARI 40

ANDILIP SHAIKH 56

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Marketing Mix Parachute OR 4PS Competitors of Parachute Hair Oil

Challengeof Rural Market and rural

consumer of Parachute Hair Oil. Counterfeit of Brand

Rural communication

Recommadation

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Inception in 1948 by the Mumbai basedMariwala Family- Bombay oil industries ltd.

(BOIL) Marico industries in one of the largest FMCG

company in India

Marico is well known for its brand, Parachutecoconut oil.

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PRODUCT:

Varieties of Parachute

Parachute Jasmine Parachute Aftershower

Parachute Therapie Parachute Advansed:

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Parachute: 200ml Rs. 39 , 20ml Rs. 5

Mini a bottle shaped small pack Re. 1

Parachute Advansed 80ml Rs. 27, 170ml Rs. 48,300ml Rs. 80,

Parachute Therapie 50ml Rs.190,Parachute Jasmine Rs.500ml Rs. 90, 50ml Rs. 12,

Starz Shampoo Rs. 100ml Rs. 54

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Promotion Print Media - Magazines, 2 dayprint adds for parachute therapie, news papers.

Wall painting Endorsement by celebrities like

Deepika Padukone, Diya Mirza, Yuvraj. parachute therapie Sales promotions - 20%

extra , festive season promotion Internet

Advertising- facebook Mall branding .

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Channels Distributors Retailers Consumers Retailers includes - Kirana Stores,Supermarkets, Medical Shops, Co-operativeStores etc.

Coverage All India market Urban Semi-urban and rural markets - primary focus.

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Low Literacy:

There are not enough opportunities for education inrural areas. The literacy level is as low (36%) whencompared to all- India average of 52%.

Transportation:

Many rural areas are not connected by rail transport.Kacha roads become unserviceable during the monsoon

and interior villages get isolated. Distribution:

An effective distribution system requires village-levelshopkeeper, Mandal/Taluka- level wholesaler orpreferred dealer, distributor or stockiest at district level

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Mass communication on the platform of

caring with mother and daughter themeMarico industries lauch a van campaign

The communication strategy on getting women

Out of their home to parcipates van campaign

Which was aimed excusively for themexcusively for them .

Result a study by marico showe a 25 %

conversion from loose coconut oil usage toparachute pouch

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Our group has done a visit to semi-urban area atAsangoan. According to our survey the productparachute hair oil has good impact in that area. The

product like paneri,panchratna,parineeta cocoa hairoil which are the spell alike and look alike areavailable in the rural market along with theparachute hair oil.

Though our survey we came to know that the big

competitor in rural market of parachute hair oil ishimtaaj oil, thanda oil which is cool and refreshingoils.People in rural area buys their hair oils mostly from

glosary shop,chemist but people in urban area prefer

glosary and malls to purchase their hair oil etc.