PRA 304 FINAL PROJECT CRİSİS MANAGEMENT

Who are we ?

Last four years number of participants of festival

2011 2012 2013 20140

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

Seri 1Seri 2Seri 3

What is the our crisis ?

• Rumour about spring festival cancelled. • Managerial

What will be affects of crisis ?

• We will lose prestige. • Decrease participant of festival• Loss of confidence against sponsor firms.• Dangerous for next year spring festival. • Guests will suspect about organization.

How will affect our team members ?• Loosing of motivation• Unwillingness • Members will can be secede from teamHow can we will increase motivation of team ?- We have to assemble a meeting.- We remind responsibilites of members.- We have to provide flow of information between

group members.- Create team spirit

How can we manage this crisis ?

- Emergency action - Press Bulletin - Social media- Appreciation of the situation

Emergency action

• Come together with crisis team• Determine spokesperson of crisis• Distribution of roles within team• Determine extent of crisis• Gathering information

Press Bulletin

• Provide media communication• Organise press meeting • Distribute of facts sheets about event• Exact information• Preparing answers of some specific questions• Clear answer

Social Media

• Which social media platforms best for us ?• How can we use social media platforms to solving

crisis ? • We have to determine strategy• We have to determine target groups• How we can reach them ?• When we share information ?

Facebook and Twitter

• Facebook and twitter best social media platforms for us

• Share information about rumour • We have to persuade people about rumour is not

real • Share video which shooting by the guests of festival

Appreciation of the situation

• Follow up• Doing research about what is the our mistake

before the emerge of crisis ?• Adjust plan

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