PR

The Role of Public Relations

Lecturer : Mrs. Yunita Permatasari

Class : 11-13 C

Monday

11.00 – 12.30

Group No : 2

Group Member : Yoentoro Mikael (2007110480)

Delivery Date : June 16, 2008

FOREWORDS

We would like to thank Ms Yunita Permatasari, Lecturer of Introduction to

Public Relations for guiding, teaching us helpful lessons, and overseeing

the project from start to finish. At the same time, we are deeply indebted

to all those who have helped and contributed to the project.

The aim of the project is to obtain mark for Introduction to Public Relations

subject. During the process, we have gained plenty experience and

knowledge which bring advantage to all of us to do better in the future.

We hope that the project can be a good source of information for others.

Jakarta, June 16, 2008

Yoentoro Mikael

CHAPTER 1

Product Info

&

PR Consultant

Public Relations Consultant’s Name : Pride PR Consultant.

Logo of PR Consultant:

Address: Menara Mulia Tower A, 12th floor No. 3 A - 3C, Jakarta Pusat

10130.

Telephone: (021) 3804565, 3804566. Fax: 3804567. E-mail:

[email protected].

Product: Baby Milk.

Name of product: Easy-Baby Milk.

Logo of Product:

Packaging: Sachet 25 gr

CHAPTER 2

Venue

&

Decoration

Press Conference room

Number 1: Background Curtain, dark blue color.

Number 2: Standing Banners.

Number 3a: Seats for spokespersons (couch).

Number 3b: Round table, covered with baby-blue colored tablemat.

Number 4: Long tables for the press groups, baby-blue colored tablemats.

Black dots represent seats for the press.

Number 5: Long carpet to enter the room, dark blue color.

Number 6: Coffee table and snacks.

Number 7: Gate/entrance to the room.

CHAPTER 3

Artist

ARTISTS

Lula Kamal

Contact person : 08161850650

Rinnita (Host TV 7)

Café Singers

Contact person : Aldrin Dirham (0818737907)

CHAPTER 4

Timetable (Rundown),

Press Conference

&

Event Launching

RUNDOWN

Press Conference

SCHEDULE PIC TIME

Registration 15.30 - 16.00

Welcoming note MC 16.00 - 16.05

Introduction Product GM 16.05-16.40

Question and answer 16.40 - 17.10

Closing MC 17.10 - 17.15

Snack and Coffee

Break 17.15 - 18.30

Product Launching

SCHEDULE PIC TIME

Registration 18.30 - 19.00

Welcoming Note MC 19.00 -19.05

Welcoming Speech

President

director 19.05 - 19.15

Welcoming Speech Health minister 19.15 - 19.25

Product Launching GM 19.25 - 19.45

Talk Show MC + Artists 19.45 - 20.15

Games and doorprize MC 20.15 -20.30

Closing MC 20.30 -20.35

PRESS CONFERENCE AND PRODUCT LAUNCHING

Location: Ballroom Hotel Atlet Century Park, Jakarta

Address: Jalan Pintu 1 Senayan, Jakarta 10270, Indonesia

Date / Time: December 15th, 2008 ; 15.30-20.35

CHAPTER 5

Vendor List (Quotation)

PRICE LIST

=> Artist :

- Lula kamal for 2 hours Rp. 25.000.000

- Maudy Koesnady for 2 hours Rp. 5.000.000

- Donna Agnesia for 2 hours Rp. 15.000.000

TOTAL Rp. 65.000.000

=> Goodie Bags

- Easy milk @ 750 x 12 Rp. 9.000

- food towel Rp. 14.900

- Huki Milk bottle 120 ml Rp. 22.900

- Huki brush Rp. 18.900

- Clipers milk bottle Rp. 13.900

TOTAL Rp. 73.600

=> Excecutive Guest

- Electric Warm Rp. 34.900

- Product goodie bags Rp. 79.600

TOTAL Rp. 114.500

=> Ballroom

- Kridangga Ballroom Rp. 20.000.000

- Stage Rp. 750.000

- LCD projector Rp. 1.250.000

- Half day meeting Package

For 200 persons Rp. 38.000.000

- Banner 1 x 6 M Rp. 250.000

- Sound System with 5 microphones Rp. 1.000.000

TOTAL Rp. 61.250.000

=> Decoration

- Rent red carpet Rp. 500.000

- Gretings Flowers Rp. 900.000

- 200 Set chair & Cover Rp. 1.000.000

- 200 Tablecloth Rp. 1.000.000

- 50 Round table @ 4 persons Rp. 1.500.000

- 210 Chair Rp. 2.100.000

TOTAL Rp. 7.000.000

=> Equipment

- Sound system

- PA. 6000 watt Rp. 4.500.000

- System monitor Rp. 1.500.000

- Band Gear Rp. 1.500.000

TOTAL Rp. 7.500.000

- Power Genset

- 150 Kva Rp. 2.500.000

TOTAL Rp. 2.500.000

- Lighting system

- 1 package Rp. 3.500.000

TOTAL Rp. 3.500.000

TOTAL RP. 13.500.000

GRAND TOTAL Rp. 147.038.100

CHAPTER 6

Press Release

NEWS FROM PT INDOFLAVOR

PRESS RELEASE

INDOFLAVOR’S NEW EASY BABY MILK MAKES BOTTLE-FEEDING

MORE PRACTICAL AND ECONOMICAL

JAKARTA, Indonesia- PT INDOFLAVOR, Indonesia’s leading company of

baby products, today at Hotel Atlet Century’s Ballroom launched the new

Easy Baby Milk, the first baby milk product in Indonesia that comes in

sachet to make bottle-feeding more practical and economical.

“Easy Baby Milk is indeed an economical way to bottle-feed babies that

mothers can buy only one sachet instead of buying a huge box of it”, said

Mr. Michael John, CEO of PT Indoflavor. Easy Baby Milk is definitely

practical and helpful especially for families in developing countries, as

they are commonly obliged to return to work when their babies are a few

months old and often have limited time to spend with the babies.

The new Easy Baby Milk contains complete nutrition such as DHA,

Multivitamins, Colin, and other beneficial contents which your baby needs

to support stable brain growth. Easy Baby Milk is dedicated to babies aged

6-12months because babies at that age need all the nutrition provided in

every 25gr sachet of Easy Baby Milk priced Rp 750,-.

Continue to Page 2

Page 2

Currently, Easy Baby Milk can be purchased in any nearest supermarkets

and minimarkets in Java, Kalimantan, and Sumatera and soon to be

distributed to whole Indonesia.

ENDS

Pride PR Consultant

Yoeantoro Mikael, Press Officer

PT Indoflavor

3804565

For further information please contact:

Sally M

Customer Service Manager Tel: (021)

3753402, 3753403.

PT Indoflavor Fax: (021)

3753405

SCBD Estate

Jakarta Selatan Date: 21 April

2008

Indonesia Ref: Indoflavor 001/NGT

CHAPTER 7

Design

&

Souvenir

Product: Baby Milk

Product Name: Easy-Baby Milk

Packaging: Sachet 25gr

Logo of Product:

Name of Company: PT Indoflavor

Target Market:

1. Social Grade: C1 - D

2. Geographic Segmentation: Indonesia, Big Cities, Sub- Urban

3. Demographic Segmentation:-Age: 23 – 33 years old-Gender: Female-Family Size: 3-5 people-Income Level: UMR +/- Rp 900.000 – Rp 1,5 million-Occupation: housewife, employee-Education: Junior High School - High School -Religion: flexible (Halal)-Race: Asian-Nationality: Indonesian

GOODIE BAG

Content

Regular Guest:

1. Press Release

2. 1 Bib

3. 1 Huki milk bottle

4. 6 sachets Easy Baby Milk Product

Executive Guest:

1. Press Release

2. 1 Bib

3. 1 Huki milk bottle

4. 6 sachets Easy Baby Milk Product

5. 1 Electric warmer

CHAPTER 8

Media List

MEDIA LIST

NAME ADDRESS

Television1. ANtv (ANteve) Mulia Center Building 19th Floor PT Cakrawala Andalas Televisi Jalan HR Rasuna Said Kav. X-6 No. 8

Jakarta 12940

Tel: +62 21 5222084-86Fax: +62 215222087

2. Global Tv Wisma Indovision Lantai 17 TVG Jalan Raya Panjang Z/III Green Garden PT Global informasi Bermutu Jakarta 11520 Media Nusantara Citra Group-MNC

Tel: +62 21 5828555Fax: +62 21 5823636

3. Indosiar Jalan Damai No. 11 PT Indosiar Visual Mandiri Daan Mogot

Jakarta 11510

Tel: +62 21 5672222Fax: +62 21 5652221

4. Metro Tv Jalan Pilar Mas Raya Kav. A-D PT Media Televisi Indonesia Kedoya, Kebon Jeruk

Jakarta 11520Tel +62 21 5830 0077Fax +62 21 581 6365, 581 0044

5. RCTI Jalan Raya Perjuangan No. 3 PT Rajawali Citra Televisi Indonesia Kebun Jeruk Media Nusantara Citra Group-MNC Jakarta 11000

Tel: +62 21 5303540Fax: +62 21 5493852

6. SCTV Tower - Senayan City Jl. Asia Afrika Lt. 19Jakarta 12970

Phone: +62 21 2793 5599

Fax: +62 21 2793 5598

7. TPI Jalan Pintu II PT Cipta TPI Taman Mini Indonesia Indah formerly Televisi Pendidikan Indonesia Pondok Gede Media Nusantara Citra Group-MNC Jakarta Timur 13810

Tel: +62 21 8412473-83Fax: +62 21 8412470-1

8. Trans TV Jalan Kapten Tendean Kav. 12-14A PT Televisi Transformasi Indonesia Jakarta 12790

Tel: +62 21 794 4240 - 799 0572Fax: +62 21 799 2600

9. Trans 7 Menara Bank Mega Lantai 20 PT Duta Visual Nusantara Tivi Tujuh

Jalan Kapt. Pierre Tendean Kav. 12-14AJakarta 12790

Tel: +62 21 79177000Fax: +62 21 79187752

10. tvOne (formerly Lativi)   Kawasan Industri Pulo Gadung PT Lativi Media Karya Jalan Rawa Teratai II No. 2

Jakarta Timur 13260

Tel: +62 21 461 3545/461 5044Fax: +62 21 461 6255

Press1. Femina Magazine ALAMAT REDAKSI:

JL HR Rasuna Said Blok B Kav. 32-33Jakarta 12910Phone : (021) 5253816, 5209370, 526 6666Fax : (021) 5209366, 526 2131Email : [email protected]

ALAMAT PROMOSI:JL HR Rasuna Said Blok B Kav. 32-33Jakarta 12910

Phone : (021) 5253816, 5209370, 526 6666Fax : (021) 5209366, 526 2131Email: [email protected]

Website: www.feminagroup.com

2. Parents Guide Magazine Jl. Taman Ubud No. 3 KuninganJakarta 12950Telp. (021) 527-7302/ 526-6792Fax. (021) 527-7303/ 526-3194

3. Tabloid Wanita Indonesia Jl. Tebet Barat Raya No. 52 Jakarta Selatan 12810Telp. 021-8308737 (hunting) Fax. 021-8293148

4. Warta Kota Newspaper Alamat Redaksi:Jl. Hayam Wuruk 122Jakarta 11180Telp. (021) 2600818Fax.6266023

5.Tabloid Nova Jl. Panjang 8 A Gedung Gramedia Majalah Lantai 3 Kebon Jeruk, Jakarta 11530Tel: (021) 5330150-70 Fax: (021) 5321020Email: [email protected]

6. Mom & Kiddie and Genie Gedung Bimantara Lt. 3 kav 17-19Kebon Sirih, Jakarta PusatPT. MNC Media Nusantara CitraMenara Kebon Sirih Lantai 28Tel:(021) 3902277

7. Tabloid Nakita Alamat Redaksi:Gedung Gramedia Majalah Lt. 3Jl. Panjang No. 8A, Kebon JerukJakarta 11530Fax. (021) 632 1059Telp. (021) 533 0170 atau533 0150 Ext. 33141-33144

Email: [email protected] Iklan:PT Gramedia Kelompok MajalahGedung Gramedia Unit Lt. VJl. Palmerah Selatan No 24-26, jakarta 10270Telp. (021)5480888-54383008 pes.3428,3493Fax. (21) 5483146Promosi Pes. 3420,3501

8. Mother & Baby Wisma Kosgoro Lt. 11 Jl. MH Thamrin No. 53Jakarta Pusat 10350email: [email protected]

9. Harian Ibu Jl. Raya Kebun Jeruk 12A-B BatusariJakarta BaratTelp. (021) 539765, 43677237Fax. (021) 53651753Email: [email protected]

10. Majalah Kartini Jl. Garuda No. 80 AJakarta PusatTelp. 42801905-6, 42881866email: [email protected]

11. Majalah Kartika Jl. Kemayoran No. 80AKemayoran-Jakarta Pusat 10620

12. Majalah Noor Kawasan Industri PulogadungJl. Rawa Gelam I No. 4Jakarta Timur 13930Email: [email protected]. 46824444

13. Jurnal Perempuan Jl. Tebet Barat VIII No. 27Jaksel 12810Email: [email protected]

Radio1. Radio Elshinta PT. Radio Elshinta

Komp. Menara IndosiarJl. Raya Joglo No.70 Kembangan

Jakarta Barat 11640

2. Radio Sonora Jl. Kebahagiaan No. 4Gedung Perintis KemerdekaanJakarta Barat

3. Cosmopolitan FmJl. Batu Ceper V No. 52 10120 Jakarta Pusat Nomor telepon 3842824 , 3502642Fax: 3862200

4. Indika Fm Mitra Building Lt. 9 Jl. Jend. Gatot Subroto Kav. 21Kode Pos 12930 JakartaTelp. 021-2550 9988Fax : 021 - 2550 9989

5. Radio TrijayaJl. Perjuangan, Kawasan RCTI Kebon Jeruk Jakarta Barat 11530Nomor telepon 5493110 Fax : 5493118

CHAPTER 9

Budget

1. Hotel

Ballroom Rp 23.250.000,-

2. Food and Beverage

Coffee break 60 packs @ Rp 55.000,- 3.300.000,-Dinner packs 250 packs @ Rp 190.000 47.500.000,-

50.800.000,-

3. Decoration and Sound System / Lighting

Decoration ( flower arrangement,backdrop,Banner ) 7.000.000,-

Sound system / Lighting 13.500.000,-20.500.000,-

4. Artist Management

Mc ( Rinnita Host TV7 ) 2.500.000,-Singer ( Café-singer, 2 female & 1male ) 4.000.000,-

Talk show ( Lula Kamal ) 25.000.000,-31.500.000,-

5. Goodie bag

Bag 250 packs @ Rp 10.000 2.500.000,-Press Release 250 packs @ Rp 10.000 2.500.000,-Food towel 250 packs @ Rp 14.900 3.725.000,-Huki milk bottle 120 ml 250 packs @ Rp 22.900 5.725.000,-

14.450.000,-Executive guest

Electric warm 100 packs @ Rp 34.900 3.490.000,-

Product goodie bags 100 packs @ Rp 76.900 7.690.000,-11.180.000,-

6. Print materialInvitation 250 pieces @ Rp 1.600 400.000,-Brochure 250 sheets @ Rp 400 100.000,-

Flyer 300 sheets @ Rp 250 75.000,-

575.000,-

7. Other chargesDoor prize1 Nokia Handphone Type 3110 Classic 1.100.000,-Photocopy 400.000,-

Telephone and Fax 1.000.000,-Postage 1.000.000,-One room for PR crew, One night only 750.000,-Lunch for PR crew 1.500.000,-Tips 1.000.000,-Transport crew 1.000.000,-Notebook 30 packs @ Rp 3500 105.000,-

Pen 30 packs @ Rp 1500 45.000,-Envelope 28 packs @ Rp 300.000 8.400.000,-

15.200.0008. Unexpected cost

15% 25.118.250,-

GRAND TOTAL 192.573.250,-