PR vs. Marketing vs. Advertising

Me vs You vs ThemSuccessfully utilizing PR, Advertising, and

Marketing

Businesses have a multitude of resources available to use in order to connect with consumers.

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These resources includeMarketingAdvertising &PR (or Public Relations) http://goo.gl/WnyLzu

These resources are separate- but can also work together to spread brand awareness.

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Marketing

Marketing is the activities of a company associated with buying and selling a product or service. (https://goo.gl/3izfRM) http://goo.gl/OKMCYu

Both advertising and PR fall under the “umbrella” of marketing. Marketing can include promotions (contests and giveaways), events, trade shows, webinars, social media, sponsorships and more.

Marketing is everything a company does to acquire customers and maintain a relationship with them. (https://goo.gl/KYCdvg)

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Advertising is the act or practice of calling public attention to one’s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. (https://goo.gl/KYCdvg)

Advertisement

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“Advertising is bought media…”

(https://goo.gl/KYCdvg)

“Advertising is what you pay for…”

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“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” (https://goo.gl/3HX7OY)

Public Relations

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PR is about building positive relationships with the public primarily through exposure and coverage in the media, i.e. interviews in newspapers, on the radio on or a TV newscast. (https://goo.gl/KYCdvg) http://goo.gl/pk8gTC

The biggest differences lie between PR and Advertising, since they both fall under the Marketing umbrella.

Compare & Contrast

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Marketing

Advertising

PR

Promote the Company

Paid, exposure, visual

Earned, trust, audio

Budget, promote, all

selling techniques