Alumni Consultative Group 10 th March 2012 Abi Kelly Interim Director of Public Relations
PR Presentation, Abi Kelly
May 24, 2015
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Alumni Consultative Group10th March 2012
Abi KellyInterim Director of Public Relations
Public Relations overview
• Bit about me• Scope of the role• Immediate challenges• Progress to date• Emerging priorities• Next steps
Scope of the Role
• Embed the new team: Move to Level 5 – PR & Events/ Press office/Engagement
• Strategic oversight through Executive Board• Review PR activities across the organisation
and make recommendations for improvements
Immediate Challenges
Corporate Positioning
Culture and ways of working
Press Office
Press Office
Website and social media
International PR
PR and Events
Public Lectures
Emerging priorities
• Social media development – as part of Digital Campus
• Research Impact – REF case studies • Strategic positioning - Public Affairs/ ‘Big
Picture’ stories, stakeholder bulletin • Social Renewal PR campaign – Jan 2012• Engagement and support for British Science
Festival – Sept 2013
Next Steps
• PR Think Tank – 12th March 2012 • PR Review – EB paper in April 2012• PR Strategy – Council 10th Sept 2012
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