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MEDIA ONSLAUGHT
32

PR Performance

Jan 15, 2015

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Marketing

Chris Boyles

Result of my PR efforts during SXSW.
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Transcript
Page 1: PR Performance

MEDIA ONSLAUGHT

Page 2: PR Performance

CUPID

Page 3: PR Performance

The CUPID drone strikes with 80,000 volts to the chestRussell Brandom | THE VERGE

“ It’s the kind of thing we can imagine 20 years in the future, but not now, not yet.”

Page 4: PR Performance

Watch a man get stunned by the Chaotic Unmanned Personal Intercept Drone (stun copter!)

Zach Honig | ENGADGET

“ You’re going to want to steer clear of this CUPID.”

Page 6: PR Performance

Meet CUPID: the drone that will shoot you with an 80,000 volt taser

Brent Rose | GIZMODO

“ At Chaotic Moon in Austin, Texas, amazing things are being made.”

Page 7: PR Performance

Useful! The drone with an 80,000-volt stun gunChris Matyszcyzk | CNET

“ It’s refreshing that someone is thinking of the real future.”

Page 8: PR Performance

Flying taser drone delivers 80,000 volts of paralyzing fearAdario Strange | MASHABLE

“ A new personal drone experiment is showing us just how terrifyingly effective consumer-grade drones can be.”

Page 9: PR Performance

Watch this drone taser a guy until he collapsesKyle Chayka | TIME

“ Drones could deliver pizza—or 80,000 volts of electricity.”

Page 10: PR Performance

Laurie Segall | CNN MONEYWatch this drone stun a man

“ You are about to get stunned by a drone.”

Page 12: PR Performance

Texas start-up tasers intern via stun-copter to spark discussion about tech at SXSW

Susanna Kim | ABC NEWS

“ The 26-year old intern who was tasered by a stun-gun equipped drone during SXSW says he felt “pretty good” about being zapped by his employer.”

Page 13: PR Performance

SXSW 2014: Chaotic Moon demonstrates CUPID, a drone that can tase you

Michael Roppolo | CBS NEWS

“ If you ever see these hovering near you in the future, just say what the intern should have said: “Don’t tase me, drone.”

Page 14: PR Performance

Don’t tase me, droneKai Ryssdal | PUBLIC RADIO’S MARKETPLACE

“ We’ve seen the future and it tases you from the air.”

Page 15: PR Performance

A stun gun drone designed to incapacitate criminals is the scariest thing at SXSW

Caroline Moss | BUSINESS INSIDER

“ It is as crazy and terrifying as it sounds.”

Page 16: PR Performance

The CUPID stun gun drone will hunt you down, zap you into submission

Andrew Couts | DIGITAL TRENDS

“ As a huge fan of both drones and stun guns, I can’t help but get excited about the latest development in aerial weaponry: the stun gun drone.”

Page 18: PR Performance

Stun-gun drone demos 80,000 volt perp put-down potential

Chris Davies | SLASH GEAR

“ Somewhat to our relief, Chaotic Moon isn’t planning on building autonomous taser-toting drones.”

Page 19: PR Performance

SXSW gets invaded by a new stun gun drone that will control our nightmarish future

Andrew Roberts | UPROXX

“ Chaotic Moon wants to strike fear into the hearts of criminals.”

Page 20: PR Performance

Meet the stun gun drone that shoots first and doesn’t ask questions later

Ben Cosman | THE WIRE

“ With criminals using drones for their own nifty purposes, maybe it’s only fitting that police have a new toy to play around with too.”

Page 21: PR Performance

SHARK PUNCH

Page 22: PR Performance

An Oculus VR game about therapeutic shark-punchingKirk Hamilton | KOTAKU

“ It’s currently only playable at SXSW, but maybe one day, we’ll all get to punch sharks.”

Page 26: PR Performance

IMPACT

Page 27: PR Performance

20

15

10

5

MAR. 9MAR. 7 MAR. 10 MAR. 12

Timeline of articles

Number of sources covering usNumber of sources covering us

Page 28: PR Performance

REACH158,878,316

Page 29: PR Performance

YOUTUBE VIEWS204,107+Not all sites post data about views

Page 30: PR Performance

SHARES19,523+

1/3 of sites don’t report share data

Page 31: PR Performance

COMMENTS695+

Page 32: PR Performance

BOOM