PR Network 8 th December 2009 Newport City Homes CHC’s movements
May 27, 2015
PR Network 8th December 2009
Newport City Homes
CHC’s movements
‘Don’t get bitten by loan sharks’
Aim: To raise awareness of the scale of the problem
Messages: by borrowing even a small amount ofmoney could mean paying back thousands of poundsin interest
Media used: Television ITV and S4CBus streetliners – 10ft and 13ft
Call to action: Website
Member buy in: Art work/Leaflets
Bus Streetliners
Television Adverts – Kitchen
http://www.youtube.com/watch?v=D68NngRte8A
Television Adverts - Bedroom
Leaflets
Launched at the Senedd
Launched at the Senedd
Launched at the Senedd
Money Line Cymru
5 outlets open
Over 100 loans issues to date
Some really good case studies
After Christmas: Local coverage
Western Mail
Western Mail - online
BBC Wales
Flintshire Chronicle
• How much does the sector contribute to the economy?
• How much is retained in Wales?
• How many people employed?
• How many new affordable homes built?
Wales Economic Impact Study
Bits and Bobs
European Investment Bank
Bits and Bobs
European Investment Bank
Digital Inclusion
Bits and Bobs
European Investment Bank
Digital Inclusion
PR Conference
Bits and Bobs
European Investment Bank
Digital Inclusion
PR Conference
Eisteddfod
Bits and Bobs
European Investment Bank
Digital Inclusion
PR Conference
Eisteddfod
Training for the sector
Bits and Bobs
European Investment Bank
Digital Inclusion
PR Conference
Eisteddfod
Training for the sector
Young Wales
Bits and Bobs
European Investment Bank
Digital Inclusion
PR Conference
Eisteddfod
Training for the sector
Young Wales
Future PR Network Dates
Happy Christmas