Kelso Consulting 1 PR & Marketing for the Sole Practitioner December 2014
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Kelso Consulting 1
PR & Marketing for theSole Practitioner
December 2014
@timprizeman www.kelsopr.com
Marketing, PR, Sales
Limited time, limited resources
Marketing strategy – target market, differentiation, value proposition, 4 P’s,
Your ideal client – be really, really clear what they look like
January February Etc
Business plan Income Income Income
# Leads
# Opportunities
£ sales
Marketing plan
The activity that will deliver this
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Repetition, routine
Make it easy for people to find you
1 – Social media (don’t just use it… use it properly)
Where to start:
Wordpress.com
Blogger.com
Your website
Topics:
The implications of legal changes & problems your ideal clients face
Become a blogger
www.hubspot.com/blog-topic-generator
• Paragraphs with more than 45 words or 3+ commas
• Therefore, regarding, aforementioned and other pointless filler words
• Anything in Latin
• Full names of legal acts & adjudications
• Anything technical, especially referencing specific clauses, paragraphs etc in acts & judgments
Get to the top of Google
15
Get noticed
Focus on the people you already know
• Speak at events
• Organise own events:
• Discussion lunches/dinners
• Webinars
What do your targets read?
Study the publication & its website
Relevant sections
Who writes on your subject
• Letters to the editor
• Authored articles
• Always emphasise “the important implications to your readers are xxx”
• Utilise your blog (and vice versa)
Utilise your legal knowledge as a lawyer:
• Impending laws & regulations
• Seasonal problems
• Consultations
• What it will mean for your clients
Questions????
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• dddddd
More information:
Getting to the top of Google
Thursday 29 January 2015
Others in 2015:Thought leadership for law firms
Creating a successful business bookMaximising your rankings in Chambers
Creating & nurturing prospects effectively
21 Bloomsbury WayLondonWC1A 2TH
020 7242 2286
www.KelsoPR.com
Kelso Consulting
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