Analytics Catwalk Analytics S/S 22: Print & Colour A celebratory mood dominates this season. Unsaturated shades and simple techniques take a backseat, as dopamine dressing drives the return of joyful colour and graphic print Polly Walters & Morgan Spaulding 11.04.21 · 4 minutes Roksanda Roksanda
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Analytics
Catwalk Analytics SS 22Print amp ColourA celebratory mood dominates this season Unsaturatedshades and simple techniques take a backseat asdopamine dressing drives the return of joyful colour andgraphic print
Polly Walters amp Morgan Spaulding110421 middot 4 minutes
RoksandaRoksanda
Overview
The joyful mood we tracked across SS 22catwalks culminated in a season where colourpacked a punch Despite still holding themajority of the colour mix unsaturated hues(black -13 white -9 and grey -85) lostshare to dopamine-inducing brights (+44) Asdesigners focused on letsparty-inspiredstyling sweet pastels (+23) and zingy greensemerged as a fresh way to updateoccasionwear
With a focus on standout monochromaticcolour all-over prints (-3) and placementprints (-03) showed a dip with plain apparelgrowing 10 YoY
Designers continued to favour the familiarchampioning perennial print classics such asflorals (+27) stripes (+25) andplaidschecks (+41) Brands gave theseclassics the same treatment as colour workinginto high-energy renditions that transformedthe prints from safe to exciting
Aligning with the dip in all-over printsplacement graphics saw a meteoric rise(+1167) From logomania to sentenceslogans and everything in-between weʼrekeeping a close eye as the pendulum swingsback to standout graphics across womenswear
WGSN catwalk data
Print and pattern mix
SS 2210ppts+ YoY
Plain686
Placement44
All-over27
WGSN catwalk data
200
100
0
Bright cyan Pastel green Pastel pink Pastel purple Bright red Bright green
202
113 11086
63 62
c
hang
e Yo
YFastest-rising colours SS 22
SunneiSunnei
ChloeacuteChloeacute
Nina RicciNina Ricci
1
Colour
Black and white remain top but pastels and brights gain pace eating into the share ofsimpler colourways and strengthening the return of joyful looks
WGSN catwalk data
SS 22colour mix
26
16
118
8
8
6
4
5
33 3 1
WGSN catwalk data
SS 22 colour shifts YoY
Pink
Purple
Red
Orange
Green
Cyan
Yellow
Grey
Beige
White
Black
Brown
Blue0 50 100
8977
5634
2913
4-3
-5-9
-13-14
-23
change YoY
Pastel and brights gain share of the colour mix while unsaturated dips over time
0
20
40
60
a
ssor
tmen
t m
ix
Bright Dark Medium Pastel Unsaturated
2018 2019 2020 2021 2022
2
Perennials hold onto the majority of the print mix as tie-dye remains relevant Showing abig rise placement graphics emerge as one to watch
WGSN catwalk data
SS 22 print and pattern shifts YoY
Ombreacutetie-dye
Abstract
Geometrics
Blackwhite
Plaidchecks
Gingham
Florals
Stripes
Animalprintsskins
Paintedpainterly
Naturelandscape
0 50 100
85
75
54
41
37
34
24
21
16
-15
-24
change YoY
mix
4
4
4
22
30
2
14
7
10
13
7
WGSN catwalk data
SS 22 all-over and placement mix for print and pattern by category
Jackets
Dresses
Skirts
Trousers
Sweaters
Blouses amp woven tops
Coats
Knit amp jersey tops
Suits amp sets
0 20 40 60 80 100
27 5 68
33 4 63
31 66
23 75
21 6 73
33 64
25 72
23 20 57
36 4 60
mix
All-over Placement Plain
Placement graphics uptick across apparel for SS 22
0
10
20
a
ssor
tmen
t m
ix
mix
2017 2018 2019 2020 2021 2022
10+
7+
7+
Plain increase YoY
3
Key prints
Now commercial tiedyeevolves via soer blown-outtechniques Tap into our newwave story and explorehyperreal ombreacutes and gradientsthat take on an almost virtualtexture
Staple florals hold the largestshare of the prints mix presenton 30 of apparel Useenergising brights and packedtechniques to transform bloomsapplying to matching separatesand accessories
Showing sharp growthgraphics increased their shareof the mix from 2 in SS 21 to19 in SS 22 As noughtiesnostalgia remainstap into poppunk graphics foryouth ranges
As designers turn their attentionto graphic print styles soertechniques lose favour Cater toconsumer desire for virtualvisibility by working intouptrending visualvoids
Despite holding 1 of the mix butterfly prints are one towatch Experiment by amplifyingscales and placements usingblown-out versions or overlaidrepeats to offer a new angle
+92Ombreacutetie-dye
LoeweLoewe
+24Florals
Christian WijnantsChristian Wijnants
+1167Placement graphics
Raf SimonsRaf Simons
-16Paintedpainterly
Issey MiyakeIssey Miyake
+100Buttery
Alberta FerrettiAlberta Ferretti
4
Key colours
Pastels stay on an upwardtrajectory increasing their shareof the colour mix to 25 A must-have palette this shi is led bypastel greens (+112) pinks(+109) and purples (+85)
Greens account for 6 of thecolour mix with bright (+61)and pastel (+112) shadesleading in lieu of darks(-28) Tap into vibrantvacationstyling via acidic limegreens
Impacted by dopamine dressingunsaturated black (-13) grey(-85) and white (-9) declinedBlack and white still make upthe largest portions of the mixholding 26 and 16respectively
With designers turning theirattention to partywear brightsincreased 44 to 9 of thecolour mix Despite making up1 of apparel the increase wasled by bright red (63) and cyan(+201)
While in decline white remainsimportant for summer due to itspotential sustainabilitycredentials Focus onsustainable colour using unbleached and undyedqualities
+23Pastels
RoksandaRoksanda
+29Greens
MSGMMSGM
-10Unsaturated
BalenciagaBalenciaga
+44Brights
Ester ManasEster Manas
-9White
NanushkaNanushka
5
Methodology
WGSN catwalk analytics
WGSN is supplied with images covering all the major catwalk shows and pre-season collections Each look is classified with its individual garments allowing usto get accurate counts for each product classification This ensures the tags applyat a garment level The garments are then given further keywords for stylesilhouette neckline length print and pattern detail embellishment and fabricThis process is completed by our panel of fashion-trained image taggers Eachimage is quality-checked for accuracy by our in-house team
This report uses data based on SS 22 shows across New York London Milan andParis tagged as of October 12 2021 Future reports may contain a bigger data set aswe continue to tag and classify images
Definitions
Product assortment or category mix ( mix) proportion of a set of products overa larger set An example is volume of dresses over the whole volume of apparel
Apparel mix contains the following categories coats jackets blouses and woventops dresses knits and jersey tops jumpsuits skirts sweaters shortsswimwear trousers and intimates
dresses within apparel = (volume dressesvolume apparel) 100 mix
Percentage point (ppts) a percentage is the proportion of a set of products over alarger set ndash an example is new-in trousers over new-in apparel mix A percentagepoint computes the arithmetical difference between percentages going from 40to 44 is a 4ppts increase
YoY year-on-year
YoY changes difference between the of each category or keyword within itslarger set
Keyword penetration (floral blouses and woven topsall blouses and woventops) meaning 23 of blouses and woven tops are floral
MSGMMSGM
6
Overview
The joyful mood we tracked across SS 22catwalks culminated in a season where colourpacked a punch Despite still holding themajority of the colour mix unsaturated hues(black -13 white -9 and grey -85) lostshare to dopamine-inducing brights (+44) Asdesigners focused on letsparty-inspiredstyling sweet pastels (+23) and zingy greensemerged as a fresh way to updateoccasionwear
With a focus on standout monochromaticcolour all-over prints (-3) and placementprints (-03) showed a dip with plain apparelgrowing 10 YoY
Designers continued to favour the familiarchampioning perennial print classics such asflorals (+27) stripes (+25) andplaidschecks (+41) Brands gave theseclassics the same treatment as colour workinginto high-energy renditions that transformedthe prints from safe to exciting
Aligning with the dip in all-over printsplacement graphics saw a meteoric rise(+1167) From logomania to sentenceslogans and everything in-between weʼrekeeping a close eye as the pendulum swingsback to standout graphics across womenswear
WGSN catwalk data
Print and pattern mix
SS 2210ppts+ YoY
Plain686
Placement44
All-over27
WGSN catwalk data
200
100
0
Bright cyan Pastel green Pastel pink Pastel purple Bright red Bright green
202
113 11086
63 62
c
hang
e Yo
YFastest-rising colours SS 22
SunneiSunnei
ChloeacuteChloeacute
Nina RicciNina Ricci
1
Colour
Black and white remain top but pastels and brights gain pace eating into the share ofsimpler colourways and strengthening the return of joyful looks
WGSN catwalk data
SS 22colour mix
26
16
118
8
8
6
4
5
33 3 1
WGSN catwalk data
SS 22 colour shifts YoY
Pink
Purple
Red
Orange
Green
Cyan
Yellow
Grey
Beige
White
Black
Brown
Blue0 50 100
8977
5634
2913
4-3
-5-9
-13-14
-23
change YoY
Pastel and brights gain share of the colour mix while unsaturated dips over time
0
20
40
60
a
ssor
tmen
t m
ix
Bright Dark Medium Pastel Unsaturated
2018 2019 2020 2021 2022
2
Perennials hold onto the majority of the print mix as tie-dye remains relevant Showing abig rise placement graphics emerge as one to watch
WGSN catwalk data
SS 22 print and pattern shifts YoY
Ombreacutetie-dye
Abstract
Geometrics
Blackwhite
Plaidchecks
Gingham
Florals
Stripes
Animalprintsskins
Paintedpainterly
Naturelandscape
0 50 100
85
75
54
41
37
34
24
21
16
-15
-24
change YoY
mix
4
4
4
22
30
2
14
7
10
13
7
WGSN catwalk data
SS 22 all-over and placement mix for print and pattern by category
Jackets
Dresses
Skirts
Trousers
Sweaters
Blouses amp woven tops
Coats
Knit amp jersey tops
Suits amp sets
0 20 40 60 80 100
27 5 68
33 4 63
31 66
23 75
21 6 73
33 64
25 72
23 20 57
36 4 60
mix
All-over Placement Plain
Placement graphics uptick across apparel for SS 22
0
10
20
a
ssor
tmen
t m
ix
mix
2017 2018 2019 2020 2021 2022
10+
7+
7+
Plain increase YoY
3
Key prints
Now commercial tiedyeevolves via soer blown-outtechniques Tap into our newwave story and explorehyperreal ombreacutes and gradientsthat take on an almost virtualtexture
Staple florals hold the largestshare of the prints mix presenton 30 of apparel Useenergising brights and packedtechniques to transform bloomsapplying to matching separatesand accessories
Showing sharp growthgraphics increased their shareof the mix from 2 in SS 21 to19 in SS 22 As noughtiesnostalgia remainstap into poppunk graphics foryouth ranges
As designers turn their attentionto graphic print styles soertechniques lose favour Cater toconsumer desire for virtualvisibility by working intouptrending visualvoids
Despite holding 1 of the mix butterfly prints are one towatch Experiment by amplifyingscales and placements usingblown-out versions or overlaidrepeats to offer a new angle
+92Ombreacutetie-dye
LoeweLoewe
+24Florals
Christian WijnantsChristian Wijnants
+1167Placement graphics
Raf SimonsRaf Simons
-16Paintedpainterly
Issey MiyakeIssey Miyake
+100Buttery
Alberta FerrettiAlberta Ferretti
4
Key colours
Pastels stay on an upwardtrajectory increasing their shareof the colour mix to 25 A must-have palette this shi is led bypastel greens (+112) pinks(+109) and purples (+85)
Greens account for 6 of thecolour mix with bright (+61)and pastel (+112) shadesleading in lieu of darks(-28) Tap into vibrantvacationstyling via acidic limegreens
Impacted by dopamine dressingunsaturated black (-13) grey(-85) and white (-9) declinedBlack and white still make upthe largest portions of the mixholding 26 and 16respectively
With designers turning theirattention to partywear brightsincreased 44 to 9 of thecolour mix Despite making up1 of apparel the increase wasled by bright red (63) and cyan(+201)
While in decline white remainsimportant for summer due to itspotential sustainabilitycredentials Focus onsustainable colour using unbleached and undyedqualities
+23Pastels
RoksandaRoksanda
+29Greens
MSGMMSGM
-10Unsaturated
BalenciagaBalenciaga
+44Brights
Ester ManasEster Manas
-9White
NanushkaNanushka
5
Methodology
WGSN catwalk analytics
WGSN is supplied with images covering all the major catwalk shows and pre-season collections Each look is classified with its individual garments allowing usto get accurate counts for each product classification This ensures the tags applyat a garment level The garments are then given further keywords for stylesilhouette neckline length print and pattern detail embellishment and fabricThis process is completed by our panel of fashion-trained image taggers Eachimage is quality-checked for accuracy by our in-house team
This report uses data based on SS 22 shows across New York London Milan andParis tagged as of October 12 2021 Future reports may contain a bigger data set aswe continue to tag and classify images
Definitions
Product assortment or category mix ( mix) proportion of a set of products overa larger set An example is volume of dresses over the whole volume of apparel
Apparel mix contains the following categories coats jackets blouses and woventops dresses knits and jersey tops jumpsuits skirts sweaters shortsswimwear trousers and intimates
dresses within apparel = (volume dressesvolume apparel) 100 mix
Percentage point (ppts) a percentage is the proportion of a set of products over alarger set ndash an example is new-in trousers over new-in apparel mix A percentagepoint computes the arithmetical difference between percentages going from 40to 44 is a 4ppts increase
YoY year-on-year
YoY changes difference between the of each category or keyword within itslarger set
Keyword penetration (floral blouses and woven topsall blouses and woventops) meaning 23 of blouses and woven tops are floral
MSGMMSGM
6
Colour
Black and white remain top but pastels and brights gain pace eating into the share ofsimpler colourways and strengthening the return of joyful looks
WGSN catwalk data
SS 22colour mix
26
16
118
8
8
6
4
5
33 3 1
WGSN catwalk data
SS 22 colour shifts YoY
Pink
Purple
Red
Orange
Green
Cyan
Yellow
Grey
Beige
White
Black
Brown
Blue0 50 100
8977
5634
2913
4-3
-5-9
-13-14
-23
change YoY
Pastel and brights gain share of the colour mix while unsaturated dips over time
0
20
40
60
a
ssor
tmen
t m
ix
Bright Dark Medium Pastel Unsaturated
2018 2019 2020 2021 2022
2
Perennials hold onto the majority of the print mix as tie-dye remains relevant Showing abig rise placement graphics emerge as one to watch
WGSN catwalk data
SS 22 print and pattern shifts YoY
Ombreacutetie-dye
Abstract
Geometrics
Blackwhite
Plaidchecks
Gingham
Florals
Stripes
Animalprintsskins
Paintedpainterly
Naturelandscape
0 50 100
85
75
54
41
37
34
24
21
16
-15
-24
change YoY
mix
4
4
4
22
30
2
14
7
10
13
7
WGSN catwalk data
SS 22 all-over and placement mix for print and pattern by category
Jackets
Dresses
Skirts
Trousers
Sweaters
Blouses amp woven tops
Coats
Knit amp jersey tops
Suits amp sets
0 20 40 60 80 100
27 5 68
33 4 63
31 66
23 75
21 6 73
33 64
25 72
23 20 57
36 4 60
mix
All-over Placement Plain
Placement graphics uptick across apparel for SS 22
0
10
20
a
ssor
tmen
t m
ix
mix
2017 2018 2019 2020 2021 2022
10+
7+
7+
Plain increase YoY
3
Key prints
Now commercial tiedyeevolves via soer blown-outtechniques Tap into our newwave story and explorehyperreal ombreacutes and gradientsthat take on an almost virtualtexture
Staple florals hold the largestshare of the prints mix presenton 30 of apparel Useenergising brights and packedtechniques to transform bloomsapplying to matching separatesand accessories
Showing sharp growthgraphics increased their shareof the mix from 2 in SS 21 to19 in SS 22 As noughtiesnostalgia remainstap into poppunk graphics foryouth ranges
As designers turn their attentionto graphic print styles soertechniques lose favour Cater toconsumer desire for virtualvisibility by working intouptrending visualvoids
Despite holding 1 of the mix butterfly prints are one towatch Experiment by amplifyingscales and placements usingblown-out versions or overlaidrepeats to offer a new angle
+92Ombreacutetie-dye
LoeweLoewe
+24Florals
Christian WijnantsChristian Wijnants
+1167Placement graphics
Raf SimonsRaf Simons
-16Paintedpainterly
Issey MiyakeIssey Miyake
+100Buttery
Alberta FerrettiAlberta Ferretti
4
Key colours
Pastels stay on an upwardtrajectory increasing their shareof the colour mix to 25 A must-have palette this shi is led bypastel greens (+112) pinks(+109) and purples (+85)
Greens account for 6 of thecolour mix with bright (+61)and pastel (+112) shadesleading in lieu of darks(-28) Tap into vibrantvacationstyling via acidic limegreens
Impacted by dopamine dressingunsaturated black (-13) grey(-85) and white (-9) declinedBlack and white still make upthe largest portions of the mixholding 26 and 16respectively
With designers turning theirattention to partywear brightsincreased 44 to 9 of thecolour mix Despite making up1 of apparel the increase wasled by bright red (63) and cyan(+201)
While in decline white remainsimportant for summer due to itspotential sustainabilitycredentials Focus onsustainable colour using unbleached and undyedqualities
+23Pastels
RoksandaRoksanda
+29Greens
MSGMMSGM
-10Unsaturated
BalenciagaBalenciaga
+44Brights
Ester ManasEster Manas
-9White
NanushkaNanushka
5
Methodology
WGSN catwalk analytics
WGSN is supplied with images covering all the major catwalk shows and pre-season collections Each look is classified with its individual garments allowing usto get accurate counts for each product classification This ensures the tags applyat a garment level The garments are then given further keywords for stylesilhouette neckline length print and pattern detail embellishment and fabricThis process is completed by our panel of fashion-trained image taggers Eachimage is quality-checked for accuracy by our in-house team
This report uses data based on SS 22 shows across New York London Milan andParis tagged as of October 12 2021 Future reports may contain a bigger data set aswe continue to tag and classify images
Definitions
Product assortment or category mix ( mix) proportion of a set of products overa larger set An example is volume of dresses over the whole volume of apparel
Apparel mix contains the following categories coats jackets blouses and woventops dresses knits and jersey tops jumpsuits skirts sweaters shortsswimwear trousers and intimates
dresses within apparel = (volume dressesvolume apparel) 100 mix
Percentage point (ppts) a percentage is the proportion of a set of products over alarger set ndash an example is new-in trousers over new-in apparel mix A percentagepoint computes the arithmetical difference between percentages going from 40to 44 is a 4ppts increase
YoY year-on-year
YoY changes difference between the of each category or keyword within itslarger set
Keyword penetration (floral blouses and woven topsall blouses and woventops) meaning 23 of blouses and woven tops are floral
MSGMMSGM
6
Perennials hold onto the majority of the print mix as tie-dye remains relevant Showing abig rise placement graphics emerge as one to watch
WGSN catwalk data
SS 22 print and pattern shifts YoY
Ombreacutetie-dye
Abstract
Geometrics
Blackwhite
Plaidchecks
Gingham
Florals
Stripes
Animalprintsskins
Paintedpainterly
Naturelandscape
0 50 100
85
75
54
41
37
34
24
21
16
-15
-24
change YoY
mix
4
4
4
22
30
2
14
7
10
13
7
WGSN catwalk data
SS 22 all-over and placement mix for print and pattern by category
Jackets
Dresses
Skirts
Trousers
Sweaters
Blouses amp woven tops
Coats
Knit amp jersey tops
Suits amp sets
0 20 40 60 80 100
27 5 68
33 4 63
31 66
23 75
21 6 73
33 64
25 72
23 20 57
36 4 60
mix
All-over Placement Plain
Placement graphics uptick across apparel for SS 22
0
10
20
a
ssor
tmen
t m
ix
mix
2017 2018 2019 2020 2021 2022
10+
7+
7+
Plain increase YoY
3
Key prints
Now commercial tiedyeevolves via soer blown-outtechniques Tap into our newwave story and explorehyperreal ombreacutes and gradientsthat take on an almost virtualtexture
Staple florals hold the largestshare of the prints mix presenton 30 of apparel Useenergising brights and packedtechniques to transform bloomsapplying to matching separatesand accessories
Showing sharp growthgraphics increased their shareof the mix from 2 in SS 21 to19 in SS 22 As noughtiesnostalgia remainstap into poppunk graphics foryouth ranges
As designers turn their attentionto graphic print styles soertechniques lose favour Cater toconsumer desire for virtualvisibility by working intouptrending visualvoids
Despite holding 1 of the mix butterfly prints are one towatch Experiment by amplifyingscales and placements usingblown-out versions or overlaidrepeats to offer a new angle
+92Ombreacutetie-dye
LoeweLoewe
+24Florals
Christian WijnantsChristian Wijnants
+1167Placement graphics
Raf SimonsRaf Simons
-16Paintedpainterly
Issey MiyakeIssey Miyake
+100Buttery
Alberta FerrettiAlberta Ferretti
4
Key colours
Pastels stay on an upwardtrajectory increasing their shareof the colour mix to 25 A must-have palette this shi is led bypastel greens (+112) pinks(+109) and purples (+85)
Greens account for 6 of thecolour mix with bright (+61)and pastel (+112) shadesleading in lieu of darks(-28) Tap into vibrantvacationstyling via acidic limegreens
Impacted by dopamine dressingunsaturated black (-13) grey(-85) and white (-9) declinedBlack and white still make upthe largest portions of the mixholding 26 and 16respectively
With designers turning theirattention to partywear brightsincreased 44 to 9 of thecolour mix Despite making up1 of apparel the increase wasled by bright red (63) and cyan(+201)
While in decline white remainsimportant for summer due to itspotential sustainabilitycredentials Focus onsustainable colour using unbleached and undyedqualities
+23Pastels
RoksandaRoksanda
+29Greens
MSGMMSGM
-10Unsaturated
BalenciagaBalenciaga
+44Brights
Ester ManasEster Manas
-9White
NanushkaNanushka
5
Methodology
WGSN catwalk analytics
WGSN is supplied with images covering all the major catwalk shows and pre-season collections Each look is classified with its individual garments allowing usto get accurate counts for each product classification This ensures the tags applyat a garment level The garments are then given further keywords for stylesilhouette neckline length print and pattern detail embellishment and fabricThis process is completed by our panel of fashion-trained image taggers Eachimage is quality-checked for accuracy by our in-house team
This report uses data based on SS 22 shows across New York London Milan andParis tagged as of October 12 2021 Future reports may contain a bigger data set aswe continue to tag and classify images
Definitions
Product assortment or category mix ( mix) proportion of a set of products overa larger set An example is volume of dresses over the whole volume of apparel
Apparel mix contains the following categories coats jackets blouses and woventops dresses knits and jersey tops jumpsuits skirts sweaters shortsswimwear trousers and intimates
dresses within apparel = (volume dressesvolume apparel) 100 mix
Percentage point (ppts) a percentage is the proportion of a set of products over alarger set ndash an example is new-in trousers over new-in apparel mix A percentagepoint computes the arithmetical difference between percentages going from 40to 44 is a 4ppts increase
YoY year-on-year
YoY changes difference between the of each category or keyword within itslarger set
Keyword penetration (floral blouses and woven topsall blouses and woventops) meaning 23 of blouses and woven tops are floral
MSGMMSGM
6
Key prints
Now commercial tiedyeevolves via soer blown-outtechniques Tap into our newwave story and explorehyperreal ombreacutes and gradientsthat take on an almost virtualtexture
Staple florals hold the largestshare of the prints mix presenton 30 of apparel Useenergising brights and packedtechniques to transform bloomsapplying to matching separatesand accessories
Showing sharp growthgraphics increased their shareof the mix from 2 in SS 21 to19 in SS 22 As noughtiesnostalgia remainstap into poppunk graphics foryouth ranges
As designers turn their attentionto graphic print styles soertechniques lose favour Cater toconsumer desire for virtualvisibility by working intouptrending visualvoids
Despite holding 1 of the mix butterfly prints are one towatch Experiment by amplifyingscales and placements usingblown-out versions or overlaidrepeats to offer a new angle
+92Ombreacutetie-dye
LoeweLoewe
+24Florals
Christian WijnantsChristian Wijnants
+1167Placement graphics
Raf SimonsRaf Simons
-16Paintedpainterly
Issey MiyakeIssey Miyake
+100Buttery
Alberta FerrettiAlberta Ferretti
4
Key colours
Pastels stay on an upwardtrajectory increasing their shareof the colour mix to 25 A must-have palette this shi is led bypastel greens (+112) pinks(+109) and purples (+85)
Greens account for 6 of thecolour mix with bright (+61)and pastel (+112) shadesleading in lieu of darks(-28) Tap into vibrantvacationstyling via acidic limegreens
Impacted by dopamine dressingunsaturated black (-13) grey(-85) and white (-9) declinedBlack and white still make upthe largest portions of the mixholding 26 and 16respectively
With designers turning theirattention to partywear brightsincreased 44 to 9 of thecolour mix Despite making up1 of apparel the increase wasled by bright red (63) and cyan(+201)
While in decline white remainsimportant for summer due to itspotential sustainabilitycredentials Focus onsustainable colour using unbleached and undyedqualities
+23Pastels
RoksandaRoksanda
+29Greens
MSGMMSGM
-10Unsaturated
BalenciagaBalenciaga
+44Brights
Ester ManasEster Manas
-9White
NanushkaNanushka
5
Methodology
WGSN catwalk analytics
WGSN is supplied with images covering all the major catwalk shows and pre-season collections Each look is classified with its individual garments allowing usto get accurate counts for each product classification This ensures the tags applyat a garment level The garments are then given further keywords for stylesilhouette neckline length print and pattern detail embellishment and fabricThis process is completed by our panel of fashion-trained image taggers Eachimage is quality-checked for accuracy by our in-house team
This report uses data based on SS 22 shows across New York London Milan andParis tagged as of October 12 2021 Future reports may contain a bigger data set aswe continue to tag and classify images
Definitions
Product assortment or category mix ( mix) proportion of a set of products overa larger set An example is volume of dresses over the whole volume of apparel
Apparel mix contains the following categories coats jackets blouses and woventops dresses knits and jersey tops jumpsuits skirts sweaters shortsswimwear trousers and intimates
dresses within apparel = (volume dressesvolume apparel) 100 mix
Percentage point (ppts) a percentage is the proportion of a set of products over alarger set ndash an example is new-in trousers over new-in apparel mix A percentagepoint computes the arithmetical difference between percentages going from 40to 44 is a 4ppts increase
YoY year-on-year
YoY changes difference between the of each category or keyword within itslarger set
Keyword penetration (floral blouses and woven topsall blouses and woventops) meaning 23 of blouses and woven tops are floral
MSGMMSGM
6
Key colours
Pastels stay on an upwardtrajectory increasing their shareof the colour mix to 25 A must-have palette this shi is led bypastel greens (+112) pinks(+109) and purples (+85)
Greens account for 6 of thecolour mix with bright (+61)and pastel (+112) shadesleading in lieu of darks(-28) Tap into vibrantvacationstyling via acidic limegreens
Impacted by dopamine dressingunsaturated black (-13) grey(-85) and white (-9) declinedBlack and white still make upthe largest portions of the mixholding 26 and 16respectively
With designers turning theirattention to partywear brightsincreased 44 to 9 of thecolour mix Despite making up1 of apparel the increase wasled by bright red (63) and cyan(+201)
While in decline white remainsimportant for summer due to itspotential sustainabilitycredentials Focus onsustainable colour using unbleached and undyedqualities
+23Pastels
RoksandaRoksanda
+29Greens
MSGMMSGM
-10Unsaturated
BalenciagaBalenciaga
+44Brights
Ester ManasEster Manas
-9White
NanushkaNanushka
5
Methodology
WGSN catwalk analytics
WGSN is supplied with images covering all the major catwalk shows and pre-season collections Each look is classified with its individual garments allowing usto get accurate counts for each product classification This ensures the tags applyat a garment level The garments are then given further keywords for stylesilhouette neckline length print and pattern detail embellishment and fabricThis process is completed by our panel of fashion-trained image taggers Eachimage is quality-checked for accuracy by our in-house team
This report uses data based on SS 22 shows across New York London Milan andParis tagged as of October 12 2021 Future reports may contain a bigger data set aswe continue to tag and classify images
Definitions
Product assortment or category mix ( mix) proportion of a set of products overa larger set An example is volume of dresses over the whole volume of apparel
Apparel mix contains the following categories coats jackets blouses and woventops dresses knits and jersey tops jumpsuits skirts sweaters shortsswimwear trousers and intimates
dresses within apparel = (volume dressesvolume apparel) 100 mix
Percentage point (ppts) a percentage is the proportion of a set of products over alarger set ndash an example is new-in trousers over new-in apparel mix A percentagepoint computes the arithmetical difference between percentages going from 40to 44 is a 4ppts increase
YoY year-on-year
YoY changes difference between the of each category or keyword within itslarger set
Keyword penetration (floral blouses and woven topsall blouses and woventops) meaning 23 of blouses and woven tops are floral
MSGMMSGM
6
Methodology
WGSN catwalk analytics
WGSN is supplied with images covering all the major catwalk shows and pre-season collections Each look is classified with its individual garments allowing usto get accurate counts for each product classification This ensures the tags applyat a garment level The garments are then given further keywords for stylesilhouette neckline length print and pattern detail embellishment and fabricThis process is completed by our panel of fashion-trained image taggers Eachimage is quality-checked for accuracy by our in-house team
This report uses data based on SS 22 shows across New York London Milan andParis tagged as of October 12 2021 Future reports may contain a bigger data set aswe continue to tag and classify images
Definitions
Product assortment or category mix ( mix) proportion of a set of products overa larger set An example is volume of dresses over the whole volume of apparel
Apparel mix contains the following categories coats jackets blouses and woventops dresses knits and jersey tops jumpsuits skirts sweaters shortsswimwear trousers and intimates
dresses within apparel = (volume dressesvolume apparel) 100 mix
Percentage point (ppts) a percentage is the proportion of a set of products over alarger set ndash an example is new-in trousers over new-in apparel mix A percentagepoint computes the arithmetical difference between percentages going from 40to 44 is a 4ppts increase
YoY year-on-year
YoY changes difference between the of each category or keyword within itslarger set
Keyword penetration (floral blouses and woven topsall blouses and woventops) meaning 23 of blouses and woven tops are floral
MSGMMSGM
6
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