Marketing + PR = Happy Customers Hosted by: Rebekah Iliff Chief Strategy Officer, AirPR Writer for Mashable, Inc., Entrepreneur
PR Genome Series: How Marketing and PR should work together to reach customers
Aug 12, 2015
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Marketing + PR = Happy Customers
Hosted by: Rebekah IliffChief Strategy Officer, AirPRWriter for Mashable, Inc., Entrepreneur
The Great Convergence
● What is the difference between marketing and public relations?
● Who owns what?
● Is marketing about the product and PR about the relationships?
ResourcesPRTech.co "Hub" for the evolving PR landscape and educational site to help navigate the changes.
Blog.airpr.comCovers insights and industry trends (light reading for PR and marketing pros).
Blogs.forrester.com/sheryl_pattekSheryl Pattek's insights and thoughts on everything CMO.
Onespot.com/blog Adam Weinroth talks content marketing best practices, inspiration and more.
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