pr esentation pulsar

Aurore SAURY/mars 2011


Weaknesses:Mismatch between the display and communication

Strengths:DynamismMaterialKnowhowPlay of light

Co

mm

unic

atio

n

Will:Buy the watch no longer by default, but for what it is.Target Customer redefi ned


Pyrite as a basis.The cube as the basic shape.

Sta

rtin

g p

oin

t


Sha

pe

and

min

eral

asp

ect


Min

eral

arc

hite

ctur

e


arti

stic

insp

irat

ion

Romain Lenancker


Hubert Duprat

arti

stic

insp

irat

ion


Met

al a

rchi

tect

ure


Org

anic

arc

hite

ctur

e


Linking to a rigid curve as the cube.

Based on a piece of work by Hubert Duprat, a cylinder shaped exclusively with cubes of pyrite. The cubes then turn into parallelogram rectangles.Verticality is replaced by a horizontal orientation for better product visibility. With ahorizontal version of the base circle, height counts rather than depth and the effects canbe seen much better.

Inte

ntio

n


Co

mp

osi

tio

n o

f th

e d

isp

lay

4o watches at least on display:25% womens watches

10 watches for women21 classic mens watches9 sports watches for men


Classics men watches

Sports men watches

Women watches

Co

mp

osi

tio

n o

f th

e d

isp

lay

Two modulesThe segmentation is done on both modules.The 9 men's sports watches are placed at the intersection of two modules.The 21 classic men's watches are located on the left module.The 10 women's watches are on the right module.


Co

unte

r d

isp

lay

48x38x17 cm


Modular display

Another module can be added to reach a width of 96cm. (2x48)This second module can also be placed at the back of the main module so as toreconstruct a circular base. The display can then be seen from both sides.(The method used for the counter)This system will be used for the counter display using appropriate sizes.The360 degree effect means the display can be put on a pedestal for example, which would enable custo-mers to move around it inside the store.(48x38x17).

Initially, the possibility of fitting the parallelograms together oneself, to build the display atwill, seemed an interesting idea, but the loss of control over the construction of the display,as well as a waste of time when assembling it, became risks.Thats why the running backs are semi-cylinders made of a single piece for ease ofinstallation and transportation.


Mo

vie

Display assembly


It takes a shopper 4 seconds to walk past a shop window so the rounded shape of the display catches the customer's eye from the beginning.Ad

vant

age

of

a se

mi-

cylin

dri

cal d

isp

lay


Est

ablis

hmen

t

C-ring Socket

Sockets are provided for the establishment of the c-ring located on top of theparallelepipeds so the placing of the watches is controlled and simplified.


Titanium as the original material due to its association with cutting-edge design and youth,but quickly ruled out because of its price.

Aluminum as a substitute - light, soft, enables easy modeling of shapes.Aluminum immitation

Proposed Materials


Sus

tain

able

dev

elo

pm

ent


Mat

eria

l 1 :

Fro

sted

DescriptionThe simplest and most elegant material.Attractive and bright surfaces.Impression of softness and sophistication.Ecological qualities.

Technical Specifi cationsExcellent chemical resistance to scratches and fi ngerprints.Wide range of colors and thicknesses available.


DescriptionMade from recycled material, contains 70% recycled elements.

Technical Specifi cationsScratch, shock and friction resistant.Major weight gain.

Mat

eria

l 2 :I

nno

mar

bre


Res

po

nse

to t

he p

rob

lem

atic

- Target a younger audience- Aimed at both women and men- Segmentation clearer- Consistency between materials and forms- Consistency between the brands communication in the media and the display.

pr esentation pulsar

Documents

menaurore saurymars

materialsaurore saurymars

intentionaurore saurymars

mineral aspectaurore

starting pointaurore

display atwill

watches10 watches

display4o watches