PR Committee 2009/10: Alan Cheng Freddie Long, Datuk Koh Jit Huat Leong Chee Woh (Chair)

Club Public Relations________________________________________________________________________________________________________________________________

PR Committee 2009/10:

Alan ChengFreddie Long, DatukKoh Jit HuatLeong Chee Woh (Chair)Ng Swee Poh (Sec, Club Director)Roland Lim (Incoming Chair)


Strategic Goal:

Advance the internal and external recognition and public image of Rotary and the Rotary Club of Johor Bahru.


Annual Goals 2009/10:

Several PR projects in 2009/10 that enhance Rotary’s / RCJB‘s public image;

Identify media professionals for membership.


24/7 approach to PR:

PR is a perpetual exercise, not only when we have a project.


Rotary insignia:

Rotary pins everyday;

Rotary ties at work / weekly meetings;

Rotary T-shirts, caps & vests at projects.


Rotary PR posters:

At Rotarians’ places of work;

At shopping malls and public places;

Sold at district assemblies and conferences.


Media releases:

Committee chairs submit media release 1 week before project launch;

Standard form to be filled.


Billboards Project:

Cost RM14,460.00;

Application for RI PR Grant;

District & international competition for funding.

Rotary Dialysis Centres: Viewed by south-bound traffic towards Singapore

End Polio Worldwide: Viewed by north-bound traffic

PR Committee 2009/10: Alan Cheng Freddie Long, Datuk Koh Jit Huat Leong Chee Woh (Chair)

Documents

public placessold

public image of rotary

rotary club of johor

pr projects

pr posters

rotary dialysis centres

bound traffic

project launchstandard