PR cases 2014 B2C market

1

Cases

examples of

implemented

PR-projects

( for В2С companies)

Content Case №1. Media Tour in Ukrainian regions for INGO Ukraine and opening the INGO

clinics

Case №2 Originals against generic

Case 3. PR-moving TM "Monarch" and a network of shops "Monarch“

Case 7. PR-moving ТМ ColorWay (consumable materials, 2007-2010)

Case 8. Promotion of TM Iren Bukur via Internet (December 2009-September 2010)

Case 9. «Goodbye, carburetor, hello, Euro-2»

Case 10. The press conference for the international project "Battle of the Nations“

Case №11. Press-tour- Information PR-support of company’s social activity

Case 12: Launch of a new product group TM «ColorWay»(April-May 2011)

Case №13: Lighting the Dr. Bubnovsky arrival in Ukraine

Case №14: Press-conference for «Eldorado» and and «Alfa-Bank» companies: presentation of join product «Profitable card with credit»

2

Content Case 16

Campaign for launching URSA GEO in Ukraine 2012.

Case №17: Project for the Ukrainian bloggers-thousanders: testing classes in Kyiv Center of Dr. Bubnovsky

Case 18 Press-Tour to the plant of the «MIROPLAST» company (city of Dnepropetrovsk)

Case №21: Contest for journalists- effective instrument to upturn relevant media loyalty

Case № 22: PR-moving of «Nebesna Krynitsa» Company in market H.O.D. sector B2B

Case №23:Integrated PR-program on the retail market: «ECO market» supermarket chain

Case №24: Integrated advertising and PR-moving campaign for TM DAIKIN in Ukraine (2012)

Case№ 25 Velika Kishenya 2013

Case №26 Lenovo 2013.

Case № 28: PR-organization of SKODA car-salon opening, new automobile model SKODA FABIA presentation

Case № 29: PR-support of the introduction of plastic diplomas in Ukraine

3

Content

PR-case № 31:Organization 100 anniversary of the 3M in the world(Ukraine,President-Hotel)

Case № 34: KNAUF Ukraine - pages in social media (Facebook, Twitter) - implementation and development

Case № 35: PR-support of AVON actions in social sphere

Case №36: Promotion in PR-moving of the new cooling lollipops "NORD" and fruit lollipops "VIT" (production ROSHEN) on the Hreschatik, during «Kiev Day» celebration.

Case № 37:Organization of the plant opening in "turnkey“ way

Case № 38: Marketing campaign on promotion of sanitary pads Angels (factory U.P.P.) in maternity hospitals

Case№40: PR-moving DKT corporation, TOSHIBA brand, NOTEBOOKS category

Case №42: The opening of the turnkey shop

Case № 43: Marketing campaign to stimulate sales of diapers LUXUS Moomin Thin

Case №44: PR of sanitaryware company

4

Case№1: PR for insurance company 1.1. Media-tour in the Ukrainian regions

1.2. Opening of the medical center

Client: SIC «INGO Ukraine», 2007, 2014

Project: Media-tour in Ukrainian regions, 2007

Goals and tasks:

To increase information level of insurance company's services among consumers

To form regional media loyalty to insurance company

To support local branches activity

Solutions:

Events organization and realization for regional media in 7 essential Ukrainian regions

Media-support in regional press

Media-tour SIC «INGO Ukraine»

Media-tour in Ukrainian regions

Results:

Following the results of event 93 editorial

publications and reports came out in

regional media(press, radio, Internet, TV).

More than 80 representatives of regional

media (urban, business, and popular press,

TV, Internet) took part in the event.

Opening of the medical center «INGO», 2014

Ceremonial opening of first in Ukraine medical center «INGO» was held at 21 January,2014 in Kiev.

After press-breakfast, where the representatives of front office and shareholders were speaking with leading media journalists, the ceremonial opening of medical center «INGO» and tour of the center took place.

Following the results of events 30 editorial

publications and reports came out in

media(press, radio, Internet, TV).

More than 25 representatives of media

(urban, business, and popular press,

Internet) took part in the events.

Results:

10

Case №2

Originals against generic

Client:Representative office of Boehringer Ingelheim,

2004-2005,

Project: A series of events for media on PR-moving of prescription and OTC drugs of the original production

Aims and objectives:

To increase consumer awareness about the benefits of original drugs compared with generics

To form national media loyalty to the German manufacturer and its products

Solution:

Organization and carrying out a series of activities for the national media with the involvement of independent experts

Creating a brochure that is focused on young audience (TM Lazolvan)

Media support in the regional press and on TV

11

Round table on a problem Round table "Respiratory diseases: the situation in Ukraine, problems,

forecasts“

Partner: Institute of Phthisiology and Pulmonology of F. Yanovsky

Participants:

Doctors - leading experts on the issue

Officials (representative of the Ministry of Health of Ukraine)

Manufacturers of medical products (client’s representative)

Experts (head of the research company)

12

World COPD Day in Ukraine Press briefing on the World Day Against

COPD (chronic obstructive pulmonary disease).

Partner: Ukrainian Association of Tuberculosis and Pulmonology specialists.

13

Briefing on medications for children

issue

Press Briefing "Requirements for

Medicinal Products for children.“

Participants of the event:

Doctors- specialists on the problem (in particular, leading experts KMAPE and the Institute of Pediatrics, Obstetrics and Gynecology, Academy of Medical Sciences of Ukraine)

Independent experts - representatives of non-governmental organizations (Union of Consumer Protection, Public Organization "Gromadsky control").

14

Round table "What consumers need to know?"

Round table "Medications: What consumer needs to know?“

Partner: Independent Consumer Expertise Center.

Participants of the event:

The independent expert (Center "Test")

Manufacturer (customer representative)

The representative of the retail network (head of the pharmacy)

15

Originals against generic

Results:

In all the event was attended by over 80 representatives of the national media (press, radio, TV, news agencies) who received interesting information on the problem and got acquainted with the main trends and terms in the pharmaceutical market.

Post coverage of more than 100 editorial publications and reports.

Specially designed booklet for children "Veselі kanіkuli" of printed circulations 150,000 copies was spread in places with the target audience (Circus, Zoo).

Other project:

Media support in regional media - writing and placement of 24 notes in the regional press (all regions of Ukraine).

Media support on TV - 7 reports on leading TV channels.

16

Case 3. PR-moving TM "Monarch" and a

network of shops "Monarch"

Client: JV "Palmira-Ruta" (TM "Monarch», Brooks), 2006-2007.

Project: Integrated PR-moving, with the aim of strengthening the positive

image of TM: media events, PR-projects, communication with the media.

Aims and objectives:

Strengthen the positive image of TM "Monarch", to establish a system work with the media and other forms of public

To form a pool of loyal journalists to establish a system work with the media

Solutions:

Carrying out two large-scale presentations of new footwear collections (spring-summer and autumn-winter)

Organization and carrying out activities for national media

Tendering for journalists

Regular communication with the media

17

Presentation of the new shoe collection,

autumn-winter

18

Events for media

Carried out regular informing the media about

company news, updates, fashion trends and other

news - by distributing press releases, delivery of

thematic collections of materials and organization

of events for the media

19

Promotion of TM "Monarch"

Results:

Key messages (strategic and tactical)

communicated to the target audience

Established contacts with the target media

(business, entertainment, mass media,

publication about fashion, etc.)

Formed a pool of loyal journalists (over 30

people).

Case 7. PR-moving ТМ ColorWay (consumable

materials, 2007-2010)

Aims and objectives: Launching of the new brand,

entering the TOP5 consumable products market

Formation of the brand awareness

Formation of the company's top-manager reputation as the market expert.

Forming dealers loyalty, expanding dealers network.

The proposed solution During the annual complex program was used a wide range of

tools, combined in a balanced and intense communication program.

Key elements: Articles in the regional and specialized press, Press-releases, press conferences and round tables, corporate events (seminars, dealer conference) participation in exhibitions, campaign for customers and partners, calling on independent testing of products among consumers and

professional users, advertising campaign on the Internet (contextual advertising,

banners, posting news) photosessions

Strategic documents are developed annually - PR-moving concept, a comprehensive media plan, a number of ideas, information model and subject articles Regularly carried out consulting.

The project implementation

1. Informing the target audiences about the new TM ColorWay, justification for the selection of compatible consumables, compared with the original.

2. Increasing knowledge of TM. Promotion of "Rubin" and TM ColorWay as a professional and reliable partner with whom you can evolve and earn.

3. Formation a pool of loyal journalists and interest to the market of consumables, as a separate, important segments of IT.

4. Fastening the company in the top three market leaders. Formation of loyalty and further development of the affiliate network. Promotion of TM for narrow target audiences.

Obtained results The company is the informational leader in the industry. Total number

of editorial publications for 2009 was more than 1,130.

Sales volume ColorWay (mln. USD.) Increased by 120% in 2009 compared to 2008, despite a general decline in the market of IT, due to the crisis.

Formed dealers loyalty, a work to deepen this process (dealer conference and other projects). The dealers network is growing by an average of 50% annually.

During 4 years of cooperation TM ColorWay from the new, unknown brand has grown to one of the leaders of the Ukrainian market of consumables (TOP5). Products and the company have received awareness, become attractive to customers and partners, have a good reputation.

The head of the company is one of the most authoritative experts of the market, assists with the comments and ratings in sectoral media reviews.

24

Case 8. Promotion of TM Iren Bukur via Internet

(December 2009-September 2010)

Aims and objectives:

Informing about the entering a new Ukrainian TM of premium cosmetics into

the market

Promotion the first person of the company, the founder of TM

Filling the Internet space with information about production

Formation the image of TM as a natural, "living" cosmetics of domestic

production

Solution:

Promotion in the Internet through social networks, forums, blogs, comments,

and other forms

Making the independent testing of products

Organization and holding on a round table for the media with the assistance of

independent experts

25

PR in the Internet Work directions:

Preparation / publication of news and press releases on specialized information Internet portals

Work in social networks: creating groups inviting friends, filling with news

Competition for the best recipe for self-care in vkontakte

Creating and maintaining a corporate blog, and blogs about natural cosmetics with an explanation of various aspects of products use

Discussion on women forums about beauty and health

26

Round table on the topic «Ukrainian

phenomenon: «luxury» class of live

cosmetics»

Participants:

Representative of the client (President of the Medical Technology Center named after L.Moskalenko)

Representative of the raw material manufacturer (medicinal herbs)

Representative of the Independent consumer expertise Center

Practicing dermatologist

Stylist

Video report with Irina Bukur

The first anniversary of

TM IREN BUKUR

Results:

Saturation of informational field with information on TM: qualitative and quantitative (more than 200 publications)

On request «Iren Bukur» in Google - more than 20 pages, on-demand "living cosmetics" - TM occurs on page 1-2

Increasing awareness among TM consumers

Increased interest in the media to the problem of the production of natural cosmetics in Ukraine (dozens of publications on the round table results of)

Formation of an image of TM as a market leader in the domestic cosmetics class "luxury"

29

Case 9. «Goodbye, carburetor, hello, Euro-2»

Informational campaign on problem of the introduction of Euro-2 environmental standards in the Ukraine (in furtherance of the VAZ / LADA)

Aims and objectives:

To inform consumers about the consequences of the introduction of Euro-2 environmental standards

To stimulate sales of cars with carbureted engine on the "old price".

Features of information

campaign

Unbiased materials in specialized and popular press, wide dissemination of information on the issue in the media.

Series of articles and essays on various aspects of the introduction of Euro 2 (consumption, price aspect, technical features, operation, etc.)

The involvement of automobile market experts, the organization of interviews with experts.

In relation to alert interdict of first auto with carburetor engine, campaign was carried on a tight schedule.

Results:

Guaranteed consumer awareness in short terms (during 2 weeks 3 analytical articles were published in professional journals and 16 articles in the popular press, including regional).

More than 30 editorial publications came out in the media on the basis of the press release distribution

Informational campaign actively contributed to the establishment of excessive demand on the model VAZ with carbureted engine.

Case 10. The press conference for the international

project "Battle of the Nations" Client: "Battle of the Nations» (Battle of the Nations®) - international project,

under which are held most significant events in the world of historical medieval battles (HMB), in particular, large-scale and spectacular historical festivals.

Date and place of the event: December 10, 2010, the news agency "Ukrainian News". Press conference was held in the framework of the II International Summit of project participants "Battle of the Nations.“

Aim of the event: to inform the media about the purpose and main activities of the project "Battle of the Nations", about the upcoming festival HMB, which was planned for May 2011.

Participants of the event: the captains and representatives of national teams participating countries: Ukraine, Russia, Poland, Lithuania, Belarus, France, USA, Italy and Canada.

33

Press conference for the international project

"Battle of the Nations"

The results of the event Press conference was attended by about 30 representatives of the national media (TV,

radio, Ukrainian and foreign press, inform agencies, Internet portals and etc.). They got the needed information about the project "Battle of the Nations" and the historical medieval battle from Ukrainian and foreign speakers, and also witnessed a master class in HMB and demonstration of original reconstructions of medieval weapons and armor used in festivals HMB.

Post coverage 97 editorial publications, reports, stories on TV and radio.

TV story of "24 channel" on the results of the press conference received wide publicity, and quickly spread to information portals on the Internet.

Information delivered at the press conference, became the property of the general public because was published on media of various directions: general-popular, youth, entertainment, social, political, etc.

Thanks to the professionalism and the activity

of the agency, wide announcing, including in

the social networks, the event was organized

in a short time has passed at a high level and

caused a good response in the media.

35

The purpose of the project:

to inform the media and general public about the importance of timely prevention of influenza and SARS complications, as well as their treatment; demonstration of the company's social responsibility.

Client: Representative office of pharmaceutical company "TEVA" in Ukraine.

The proposed solution:

A series of round tables, with the participation of experts and officials, the transfer of charitable aid to orphanages.

Date and venue:

October-December 2010, 6 cities of Ukraine - Kiev, Donetsk, Lviv, Dnipropetrovsk, Kharkiv, Simferopol.

Participants of the events:

officials - representatives of the Ministry of Health, provincial and city health management organizations, well-known experts – doctors pediatricians, representatives of regional charities, media representatives. 36

Case №11. Press-tour- Information PR-support of

company’s social activity

Series of round tables

37

The transfer of charitable aid (the original high-performance broad-spectrum

antibiotic) to orphanages

38

Achieved results during the project :

Attracting media interest in the issue of influenza and acute respiratory viral infections prevention, especially in children's collective, as well as treatment of complications after these diseases. Promoting healthy prevention methods, suitable for even the youngest.

Well chosen format - round table - allowed reporters to get answers to the most pressing issues, which greatly increased the informativeness of released publications.

The transfer of charitable assistance was organized and carried out to Kiev, Donetsk, Dnipropetrovsk, Kharkiv, L’viv, Kherson, Cherkasky district and Crimea orphanages.

Generated more than 500 publications in leading media in Kiev and regions, the video footages on roundtables materials, interviews, commentaries, outputs the printed daily and specialized press.

39

Social Project was accompanied

announces and informational press

releases and notes, which were

published in the press and on the

Internet.

Case 12: Launch of a new product group TM

«ColorWay»(April-May 2011)

Aims and Objectives:

Bring to market a new product group - cleaners TM «ColorWay»

To enter into practice new generic word / concept to product group - "chistilki“

To form the basis for the development of contact with the target audience of TM

The proposed solution

Advertising campaign in 3 major radio stations in Ukraine - Russian Radio, Kiss FM and Rocks in the form of short (5 seconds) phrases with high intensity output (every 30 minutes). The original phrases drew attention of listeners to the various situations in which you need to use «chistilki» ColorWay, as well as to the brand itself. Over 4 weeks were withdrawn on the air 16 various audio clips from "negative" and "positive" meaning, which alternated. Examples of audio clips (to listen to - select the text hyperlink, right-click - and click "open hyperlink) Creation and development sites in social networks (Vkontakte, Facebook, Twitter) Creating and filling the blog Writing and distributing articles about the product (purpose, benefits, and typical situations of use) Carrying photo and video sessions with examples of the use of products and advices to consumers. Examples of video (to see - select the text hyperlink, right click, and then - "open the hyperlink")

For the widest dissemination of information on «chistilki» and achieving a high level of knowledge about TM and commodity group was used the following tools:

Obtained results In just 4 weeks of intensive campaign was achieved :

The appearance of information about the product group in TOP10 Google (by request "chistilki")

Wide coverage of the target audience, introduction with the new product group (Total Reach - 888,90 thousand people)

Getting 280 friends in social networks

Getting 113 publications on the Internet

Thus, in a short time and with a small budget was successfully implemented launch of the new product group - cleaners of TM ColorWay.

At the same time, were used original methods, new media, as well as the efficient synthesis of 2 informational channels - radio and the Internet. It was also been launched into practice a new word for a generic product group - "chistilki."

Case №13: Lighting the Dr. Bubnovsky arrival in

Ukraine

Client: Medical Center of Dr. Bubnovsky in Ukraine

The object of promotion: Bubnovsky Medical Center in Ukraine and movement method of treatment (kinesitherapy) in general

Location: Kiev

Period: March 2012

Aims and objectives:

To attract public and media attention to the problems of disease of the musculoskeletal system and effective methods of treatment

To inform about the the first visit in Ukraine the world famous professor, Doctor of Medicine S. Bubnovsky

To enlarge audience of seminars, conducted for patients 43

The proposed solution

Organization and conducting press-briefing for national media directly to the medical center, which was personally involved with S.Bubnovsky

Conducting an online broadcasting of the Kiev Seminar at the website www.segodnya.ua and www.publicity.kiev.ua

Carrying out photography and video shootings, creating on their basis content for the articles, social networks and for the site of the Centre

News placement on the leading news sites

44

The obtained results

The press briefing was attended by 23 media (including 4 TV channels), which could literally feel on their own experience the basic methods of Dr.Bubnovsky

Following the results of the event were published in more than 85 publications, including stories on TV channels ICTV, Era, articles in such editions as "family doctor", "Your Health" and others

On the day of seminar were made 53330 video showing with online broadcast. Continuously have been watched 396 unique IP with the presence in seminar hall an audience of 100 people. Also during the video presence on www.segodnya.ua this month were received 6056 views

For a week of the video channel existence of Dr. Bubnovsky Center, witch was established under the project , were received 2861 views of 9 video stories at the end of the press briefing and seminar 45

Case: Press-conference for «Eldorado» and

and «Alfa-Bank» companies: presentation of join product

«Profitable card with credit» Clients: «Eldorado» Company – the biggest representative of retail market in household

appliances and electronics sector.

Alfa-Bank(Ukraine)–multifunctional commercial bank, that is a member of international consortium «Alfa group». Bank occupy a leading positions in all segments on Ukrainian banking market..

Time and place of the event: July 4 2011 in news agency UNIAN

The aim of the event: informing the media about the first results of the operation on the Ukrainian market of co-branded cards Visa, working on credit scheme - a joint product of "Alfa-Bank" and the company "Eldorado", called "Profitable card with credit"

Participants of the event: director consumers finance block "Alfa-Bank" Marina Dutlov, director of private persone products "Alfa-Bank" Catherine Vinnytsia, marketing director of "Eldorado" Anton Wasilewski and head of Visa in Ukraine Svetlana Georbelidze

46

Press-conference for «Eldorado»and «Alfa-Bank» companies: presentation of joint product «Profitable card with credit»

47

Results of the press-conference for companies «Eldorado» and «Alfa-Bank» Approximately 30 representatives of central media( TV,radio, Ukrainian and foreign

press, news agencies, internet portals etc) attended the press-conference. Journalists collect targeted information about the first results of the co-branded card functioning - a joint product of "Alfa-Bank" and the company "Eldorado", and also about the unique features of the card.

Post coverage of 110 editorial publications, reports, stories on TV and radio.

Information made at the press conference, became the property of the public at large, as was published by the media of different areas: business, financial, general, popular, social and political;

Bloggers-thousanders attended the press-conference, and left interesting feedbacks in their blogs about events and presented product «Profitable card with credit»

The event was organized in a short time,

though - thanks to the professional work

of Publicity Creating - attracted

considerable interest from the media and

a large number of original publications,

positively valued by clients.

48

Case: Press-conference for «Eldorado» and

and «Alfa-Bank» companies: presentation of join product

«Profitable card with credit» Clients: «Eldorado» Company – the biggest representative of retail market in household

appliances and electronics sector.

Alfa-Bank(Ukraine)–multifunctional commercial bank, that is a member of international consortium «Alfa group». Bank occupy a leading positions in all segments on Ukrainian banking market..

Time and place of the event: July 4 2011 in news agency UNIAN

The aim of the event: informing the media about the first results of the operation on the Ukrainian market of co-branded cards Visa, working on credit scheme - a joint product of "Alfa-Bank" and the company "Eldorado", called "Profitable card with credit"

Participants of the event: director consumers finance block "Alfa-Bank" Marina Dutlov, director of private persone products "Alfa-Bank" Catherine Vinnytsia, marketing director of "Eldorado" Anton Wasilewski and head of Visa in Ukraine Svetlana Georbelidze

49

Press-conference for «Eldorado»and «Alfa-Bank» companies: presentation of joint product «Profitable card with credit»

50

Results of the press-conference for companies «Eldorado» and «Alfa-Bank» Approximately 30 representatives of central media( TV,radio, Ukrainian and foreign

press, news agencies, internet portals etc) attended the press-conference. Journalists collect targeted information about the first results of the co-branded card functioning - a joint product of "Alfa-Bank" and the company "Eldorado", and also about the unique features of the card.

Post coverage of 110 editorial publications, reports, stories on TV and radio.

Information made at the press conference, became the property of the public at large, as was published by the media of different areas: business, financial, general, popular, social and political;

Bloggers-thousanders attended the press-conference, and left interesting feedbacks in their blogs about events and presented product «Profitable card with credit»

The event was organized in a short time,

though - thanks to the professional work

of Publicity Creating - attracted

considerable interest from the media and

a large number of original publications,

positively valued by clients.

51

Case 16

Campaign for launching URSA GEO in Ukraine 2012. Client: Enterprise with foreign investment “URSA” a subsidiary of the Spanish group URALITA. The

main products made by the company - high-quality heat and sound insulating materials

The object of promotion: New line of environmentally friendly materials URSA GEO

Aim: Announcing and PR- support entry into Ukrainian market with new product line of heat and sound insulating materials URSA GEO.

Special aspects of activity:

Announcing URSA GEO was conducted with the help of number of articles and news, that were published in specialized building media and also with the banner advertisement on a popular building portals in Ukraine.

The key point was the public relations activities at the exhibition InterBudExpo 2012:

• Press-briefing, with the attending of top-management of Russian and Ukrainian offices, that was devoted to the derivation to the Ukrainian market range of materials for "green building» URSA GEO;

• a series of video interviews with representatives of URSA, dedicated to entering the line URSA GEO on the market;

• Large-scale representation of URSA GEO exhibition in partnership with the key ID building sphere: ACC-media, Edipresse Ukraine , Murator Ukraine.

52

Campaign for launching URSA GEO in Ukraine at I quarter of

2012: announcing of URSA new product line

53

Campaign for launching URSA GEO in Ukraine at

I quarter of 2012: activity on exhibition

InterBudExpo 2012

54

Results

In result the realization of comprehensive program of renewed product line, targeted audience

was effectively informed about new URSA GEO product line, that was worthy presented on the

Ukrainian market.

Emphasis was placed on the target audience:

Visitors of the exhibition InterBudExpo 2012 (on the URSA stand and on the publishing houses

partners stands );

Journalist of specialized and business media (on press-briefing in terms of InterBudExpo

exhibition 2012 were presented mere than 30 journalists including 20 representatives of

specialized media, and also 3 TV channels) herewith, according to results of press-

conference more than 100 editorial publications came out, incl. – over 50 publications on

post-release event;

Final consumers and experts(information was conveyed via the Internet (banner ads, news,

announcements on specialized portals)

Wide audience (thanks to news on the site, news agencies and outlets scenes on TV news

about the launch of the product line was URSA GEO aired for a mass audience)

In a short time it was managed

effectively to attract the attention of the

target audience to yield of a new line

environmentally friendly materials to

"green construction» URSA GEO 55

Case №17: Project for the Ukrainian bloggers-thousanders: testing

classes in Kyiv Center of Dr. Bubnovsky

Client: Medical Center of Dr. Bubnovsky in Ukraine

The object of promotion: Bubnovsky Medical Center in Ukraine and treatment method by moving (kinesitherapy) in general

Performer:Publicity Group

Geography: Kiev

Period: May-August 2012

Aims and Objectives:

Provide unbiased and objective information about the activities and kinetotherapy of Bubnovsky Kiev Center in the Internet, to inform the public and potential customers

Submit the Centre of Dr. Bubnovsky activities in Kiev in terms of informal opinion leaders - Ukrainian bloggers-thousanders

Expand the target audience of the Center of Dr. Bubnovsky due to visitors who have certain problems of the musculoskeletal system and the one who prefer a healthy lifestyle

56

The proposed solution

The project with the participation of 5 major Ukrainian bloggers, that are keeping a blog on www.livejournal.com Each blogger was free of charge taking an individual course of 12 lessons at the Center, and told about his observations and feelings in his blog.

For the project were selected active bloggers-thousanders, many of which duplicate reviews of the Bubnovsky Centre's activities on own accounts in the social networking site Facebook

Project participants were aware that their task - is subjective, not an advertising assessment of the Centre, and in their blogs there are no dictum commercials - just transferred own feelings from seminars in the center and a personal opinion about the effect of activities and quality of service.

57

The results Dr. Bubnovsky Centre in Ukraine has received a high evaluation from the independent

public opinion leaders - bloggers.

The total readership of bloggers-thousanders was 14,561 people, mainly - residents of Ukrainian megacities, which coincides with the target audience of Bubnovsky Center, which is based in Kyiv, Kharkiv and Donetsk

Readers of bloggers-thousanders that were participating in the project actively followed the theme, were interested in the activities of the Bubnovsky Centre, and had a total of more than 500 comments.

Bloggers not only described in detail their own feelings and the effect of classes at the center, but also repeatedly made reference to the website of the Bubnovsky Center, which increased the number of visits to the site during the project.

But the main result of the action was the formation of positive, and at the same time - an objective opinion about the Bubnovsky Center and the benefits of treatment method by moving

58

Case 18 Press-Tour to the plant of the

«MIROPLAST» company (city of Dnepropetrovsk) Client: "MIROPLAST" - Ukraine's largest producer of PVC profile systems for windows. The

company "MIROPLAST" produces profiles TM «WDS», «Olimpia» and others.

The date and place of the event: June 20, 2012, the plant «MIROPLAST» in Dnepropetrovsk.

Format: Press-tour with a press briefing and demonstration of production.

Aim of the event: to inform the media and the CA about the company and its brands, promotion companies, public demonstration of Ukrainian modern high-quality production.

Participants of the event: management of the company «MIROPLAST», invited media representatives.

59

Press briefing was held, which caused huge interest among

journalists.

Excursion on factory for the media.

Post-briefing with a lively dialogue between company

representatives and journalists.

60

Press-Tour to the plant of the

«MIROPLAST» company

Maintaining of fan-pages

in popular social networks

The results of the event The press tour was attended by 26 members of the media (TV, inform agencies,

Internet portals, etc.). Attended by three national television channels. The journalists were able to take comments from the company's management during a press briefing and post-briefing, as well watching the entire production process - modern profile systems.

By the results of the event were published 269 editorial publications (including stories on TV).

Publications, referred to the voiced information during the press tour, had been actively published within a month after the event.

According to the results of the press-tour, publications were placed into a various directions of the media: on the websites of inform agencies, into professional journals, business media, TV and internet portals. Thus, target audience was tightly covered by production of «MIROPLAST».

62

Case №21: Contest for journalists- effective instrument to

upturn relevant media loyalty

Clients:

o Leacond Company – official distributor of DAIKIN corporation (Japan) and HOVAL (Liechtenstein)

equipment in Ukraine.

o «ECO-market» chain of supermarkets

o «BIONA» group – market leader in biotechnology for agriculture

o Performer: Publicity Creating

Aims and objectives: • To increase relevant media editors, journalistsloyalty to client-company.

• To increase client-company visibility in media sphere, company speakers citedness, amount of references

about company in media.

• To motivate journalist to cover up market practice, where the participants are the clients-companies. To

level up journalists materials professional level on market

• To demonstrate openness of Company willingness to provide comments, professionalism of TOP-

management and familiarity about markets.

The proposed solution

Organization and conducting competitions for journalists for the best editorial publication on

topics related to the market, where the companies work:

o Leacond – climate technology and equipment market

o ECO-market – food retail market

o GC «BIONA» –biological products for agriculture market

Holding a press lunch for the participants of competitions: journalists, editors, market

observers. During a press lunch not only prize distribution to the winners were held, but also informal

contacts between representatives of the media and the company's top management took place, for

whom the competition was organized

64

Results

65

LEACOND:

Competition for journalists "Fresh thought“ is holding since

2004. Traditionally, the competition arrives about 30-50

articles in 2012 were accepted television programs and

Internet publications. During the competition Leacond

Company became a informational leader in the air

conditioning market, the first face of the company - the

opinion leaders.

ECO-market:

The contest "From the Life of supermarkets" was held in

2012. The competition 57 articles from 21 authors have

arrived on competition. Participants in the competition were

the journalists of the media as "Today", "Focus",

"Comments", "Investgazeta", "Obozrevatel», AllRetail,

«World of Products" and many others. Chain "EKO-market"

has demonstrated itself as a public company, the leader of

the market retail information sector

CG «BIONA»

The competition attracted 19 articles from 15 authors,

published in the print media and online media - business and

specialized subjects. Business media showed interest to a

narrow sector of biological products for agriculture, market

came from the informational shadows. In this case, the first

person GK «BIONA» demonstrated themselves as the

opinion leaders in the market of biological products, and on

the agricultural market as a whole.

Case № 22: PR-moving of «Nebesna Krynitsa»

Company in market H.O.D. sector B2B

Client: «Nebesna Krynitsa» Company, one of the leaders in Ukrainian market of bottled

water delivery.

Performer: Publicity Creating

Operating period: April-December 2012 г.

Aims and objectives:

• To from image of «Nebesna Krynitsa» Company as a best supplier of bottled water in

offices

• Strengthen the reputation of the “Nebesna Krynitsa" as a reliable company that provides

a quality product and delivery service in the market of bottled water in offices

• To form the image of top managers “Nebesna Krynitsa" as delivery market experts of

bottled water in Ukraine 66

The proposed solution Complex PR-moving program , which in particular includes:

Organizing a press conference of “Nebesna Krynitsa" on "The Ukrainian market of water

delivery: Trends and Forecasts for 2012".

Press conference attracted significant interest among the media,6 representatives of the Ukrainian TV

channels visited the event (among them - BUSINESS, Noviy Canal, UBR), business media ("Business",

"Status", "Kommersant", “Delovaya Stolitsa") and others, in total - 29 journalists. Post coverage of more

than 180 publications.

Organization of series of video interviews with the experts of “Nebesna Krynitsa" with further

video items spreading on the corporate channel on YouTube and support in the form of range

video –releases distribution to relevant media (more than 3000 views, continues to grow).

67

The proposed solution Course realization of expert online-conference with the «Nebesna Krynitsa» representatives on

top rated Internet platforms (the views amount of online-conference page – from 1500 to 3000(

continues to grow)

Performing the duty as «Nebesna Krynitsa» press-office: writing and distribution different

materials to media ( 36 press-materials (press-releases, news, articles and so on) during the

period under review) – satiety of media scene with relevant information about the company.

Media trainings for management and senior executives of the company.

PR-support of «Nebesna Krynitsa» CSR projects: writing press-releases, that to the full

illustrates realization of CSR program.

Forming B2B-content for platforms of “Nebesna Krynitsa" in social networks.

68

Results

69

As the result of realization of «Nebesna Krynitsa» PR-moving program on B2B market, was

formed image of the Company as a dependable dealer of proficient botteled water, that provides

the best service for client on the market

In a result of organized by Publicity Creating press-conferences, online-conferences, filmed

video-plots, «Nebesna Krynitsa» top-management were introduced as experts on market in

bottled water delivery. At the same time, all advantages of ordering water from «Nebesna

Krynitsa» were demonstrated for target audience.

PR-moving complex for «Nebesna Krynitsa» Company on B2B market strengthen it reputation as

a company that is usually recommended in choosing dealer of office water-in view of high quality

product and service Also PR-moving promoted new clients attraction to «Nebesna Krynitsa»

Company in B2B sector.

Case №23:Integrated PR-program on

the retail market: «ECO market» supermarket chain

Client: «ECO market» chain of supermarkets

Performer: Publicity Creating

Цели и задачи:

Leadership in rating of media citedness among all participants of product retail market

Forehanded and full coverage of «ECO market» events, that was asserted as consistent

with brand strategy

Digital PR: creation and support of corporate «ECO market» platforms in social pages and

blogosphere

Uprising visibility in media sphere of «ECO market» speakers citedness

PR-support of KSR program («ECO market for schools») 70

The purposed solution

Implementation of ECO market press-office functions with «Publicity Creating» efforts

• During a year (December 2011 – December 2012 ) were written and sent to media above 70 press-

releases

• Also about 30 different press-materials(articles, news, research notes) about «ECO market» activity

were written

• Press-center swiftly provided to media representative comments of LLC «ECO» speakers, at the same

time effectively generating informational subjects for publications

For arranging more productive communications with media contest for journalist «Life of

supermarkets» was organized . 57 articles from 21 author took part on the contest. Contest

participants were journalitss from such media as Segonya, Focus, Commetarii, Investgazeta, Obozrevatel,

AlllRetail, Mir productov and many others. «ECO market» chain demonstrated openness, as a leader in

informational sphere of retail market. Based on contest results in December 2012 a press-lunch was

organized. The winners got a Apple tablet PC.

71

The purposed solution

Creating and supporting corporate platforms in social

media and blogosphere:

Facebook:

• Regular updating, qualitative content( more than 300 post

in a period)attracting more than 2000 users on the page

• Diverse content: articles, photo, video, surveys, contests

etc.

Vkontakte

• More than 300 post during the period under review

• Attracting more than 1000 users into the group

• Diverse content: articles, photo, video, surveys, contests

etc.

Livejournal

• More than 180 post during the period under reviewд

• Forming blog-readers audience(over 300)

• Diverse content: articles, photo, video, analytics, opinions

Twitter

• Over 190 tweets in microblog

• Follower audience-over 1000

72

The purposed solution

Press-conference realization on the results of final stage of ECO market KSR

program «ECO market for schools»

In press-conference that was held in Kiev secondary school ( that won in the program «ECO-

market to schools») took part LLC ECO top management speakers and civil servant of Kyiv

mayor's office, also schools headmasters.

Press-event spark an interest among media, it was visited by over 20 journalists in part- 5 TV

channels representatives. In such manner information about ECO-market KSR program

received a vast resonance.

73

Results

74

As a result of press-office ECO market activity, that was organized by Publicity Creating, client

since spring 2012 consistently ranked in TOP-3 media-citedness among product retailers. From

summer 2012 regularly headed given list, outperforming all competitors

The amount of applications to LLC ECO representatives for comments from journalist have

increased in 2 times during 2012.

The contest for journalists «Supermarkets life» strengthen specialized journalists loyalty to ECO

market chain, and asserted LLC ECO as open company, and TOP management- as experts in

product retail market.

Was created a communicational channel with consumers through the blog and main social

medias. It strengthen the loyalty to ECO market chain, which have given ability to inform targeted

audience about Chain’s news directly, and also to establish backwash with consumers.

Case №24: Integrated advertising and PR-moving

campaign for TM DAIKIN in Ukraine (2012)

Client: Daikin Europe N.V. – European headquarter of Daikin Industries corporation (Japan) – the biggest world manufacturer of HVAC equipment

Promotion objects : ТМ DAIKIN, Daikin new products (RAC, air cleaners, climate systems), Daikin Europe N.V. as a partner(loyalty program for dealers)

Aims:

• Increasing recognition of TM DAIKIN among the target audience

• Target audience familiarization with new TM DAIKIN products

• Hardening dealers loyalty to ТМ DAIKIN HVAC equipment and Daikin Europe N.V company

Performance features:

PR-moving of TM DAIKIN program had a complex character, which included variety of activities:

Advertising and PR-campaign:

• TV (sponsorship of consumer and sport programs)

• Radio (commercials)

• Internet ( banners and articles in business and Internet-resources)

• Press (articles in business and specialized media)

Loyalty scheme for dealers «High sales in peak season»:

• Creating and supporting specialized site for dealers program www.daikin-loyalty.com.ua

• Organization presentation-seminar of a new flagship DAIKIN product, during which prizes were bestowed to dealers-winners of loyalty program.

Advertising and PR-campaign to promote

TM Daikin in Ukraine

76

Website for DAIKIN dealers (Loyalty program)

77

Presentation of VRV IV system

and prizes to winners of loyalty program

78

Results

As a result of a comprehensive program of advertising and PR-moving TM DAIKIN in Ukraine in 2012

targeted audience was effectively informed about new TM Daikin products and about TM Daikin

in whole. Also strengthening dealers loyalty to TM Daikin climate technologies.

Emphasis was placed on the target audience:

Dealers of TM Daikin climatic technologies in Ukraine:

In loyalty program «High sales in peak season» took active role 38 dealers of TM Daikin

In seminar-presentation of new flagship DAIKIN product –system VRV-IV – about 200

representatives of dealer companies took part

Final consumers of DAIKIN household appliances :

Internet-users (on whom banner advertisement and articles in Internet-editions were directed);

TV audience

Radio listeners

Readers of business and wide range press

Final consumers of industrial and semi-industrial DAIKIN equipment - readers of

specialized press

During the period of program implementation it

was managed to strengthen the promotion of

TM Daikin reputation as an ultramodern energy-

efficient climate technology, and contribute to

strengthening the position of TM Daikin on the

market HVAC equipment in a difficult for the

market time 79

Case 25: Maintenance development of BRAND platforms in

social media: «Velyka Kishenya» chain of supermarkets

Client: «Velyka Kishenya» chainof supermarkets Performer: Publicity Creating

Aims and Objectives:

Forming strategies and platforms development, posteriority

Informing audience of users and forming their loyalty

Content generating- as qualitative and various

Increasing the amount of page fans ( 2 platforms-Facebook and Vkontakte)

Creating and implementation activities for fans(contests, quizzes, surveys)

Increasing index of involvement (likes, reposts,comments, participation in surveys and

contests)

Provision of communications with users of social media and timely to react on questions (in

mode 24/7 )

Timely coverage of company's news in social media

Updating design of pages

80

Purposed solution

Developing «Velyka Kishenya» platforms in social media; generating unique content

Developed and implemented informational model:

• theme areas of the content,

• acting scenario in case of negative appearance,

• Attracting and engaging users

Regular uploading of information on pages (no fewer than 3 publications a day), 7 days a week.

Creating content-plans week ahead ( on basis of early created thematic directions)

Анализ контента – выявление самого популярного поста недели, месяца

Conducting surveys

Creating own infographics

81

Purposed solution Attracting new audience and increasing involvement index of existing audience

Conducting contests, actions, quizzes of different directions

Attracting new fans

Audience involvement

Increasing users loyalty

Increasing motivation for regular visits

Development conception for contest partners and sponsors

82

Purposed solution Creating exchangeable design for Facebook and Vkontakte

Creating range concept of graphical images- coverages

Implementing of plan and timing of coverage shifting in social medias- in relation to season, themed

holidays, demand for goods

Creating of pages’ design

83

Results

84

Following the results of 8 working months with Brand «Velyka Kishenya» in social media

Page content moved to a new proper level

Audience gain on Facebook platform worked out 4000 fans (work was conducted without any

paid/advertising methods).

Показатель взаимодействия с аудиторией достинг

Number of fans at the end of the month

Results

85

Following the results of 8 moth of work with «Velyka Kishenya» :

Audience growth on Vkontakte platform worked out 3000 fans (work was conducted without

any paid/advertising methods).

Показатель взаимодействия с аудиторией достинг

Results

Contests-statistics

During 8 months of work with «Velyka Kishenya 6 contests with different mechanisms

were created and implemented. Among them - photo contests, contests on guessing,

question-answer, checking of knowledge and erudition

User involvement was managed to increase and stabilize.

Results

Contests-statisitcs Contests were along held on 2 platforms, moreover assignments were partly changed

Every contest had a case - participant had to repost post with the contest. It gave an

opportunity to expand exposure, the one who saw the contest post and the whole page.

88

Results

Contests-statistics

Today «Velyka Kishenya» platforms in social media are laudable:

1. Content– is cognitive, entertaining, vivid, unique with small marketing embedments

2. Posting frequency- 3 times a day(and more)

3. Reaction on negative–online(maximum during hour in working days, maximum during half

of the day- in weekends and holidays),

4. Carrying out contests- systematical (one in a month)

5. Total involvement of users– high

6. Admin interaction with the audience– maximal (answer to every post)

7. Design updating– systematical (one in a month)

All indexes, that measure pages success in social media, point that «Velyka Kishenya» pages

are the significant contribution to positive reputation of this big Ukrainian Chain in product

retail.

Case 26: Integrated PR-moving in the PC market +:

Lenovo Company

Client: Lenovo Ukraine

Performer: Publicity Creating

Aims and objectives :

• PR of the product: close work with media on coverage of new Lenovo products launch:

smartphones,electronics slates, notebooks / ultrabooks, monoblocks, desktops, as well

as providing editorial reviews of new devices in the relevant media

• Timely and full-coverage of Lenovo Company‘s events in Ukraine and in the world, first

person of Lenovo Company in Ukraine .

• PR-supporting of Lenovo smartphones launching on Ukrainian market

• Leadership in the ranking of media-citedness among all PC +market players

• PR-support of Lenovo products Lenovo for corporate customer

89

The proposed solution Acquittal of Lenovo press-office functions by Publicity Creating, results on 4 moths of work in

hand, July-October 2013:

• written and sent in the media 28 press release, received more than 2,200 publications in Ukrainian mass

media with the mention of the brand Lenovo

• issued on the testing of more than 70 units of devices Lenovo, received over 60 reviews of Lenovo

devices in more than 20 media, which is an absolute record for all 5 years of the company's activities in

the Ukrainian market

• ensured the presence of leading Ukrainian mass media on the top events of Lenovo in the world with

subsequent media coverage

• press office promptly provides media representatives with Lenovo speakers commentaries, at the same

time -generates newsbreaks for publications

90

The proposed solution Press events for the Lenovo Company:

Press lunch for representatives of the target authoritative media

The press lunch was attended by 13 representatives of the most relevant for Lenovo's business and IT

publications and news agencies, including: Expert Investgazeta Capital, UNIAN, Computer review, SHIP,

and others.

Following the results of a press lunch came out the publication about new Lenovo products, as well as

plans and prospects of the company in all media presented at the event.

Press conference about the Lenovo Launch line of smartphones in the Ukrainian market, led by the

flagship product K900.

The event was attended by 87 journalists from specialized, business, mass media, magazines, TV, as well as representatives of leading news agencies.

Following the results of a press lunch were published more than 150 publications in the media, including - 3 TV reports.

The press event was acknowledged as one of the most successful in the history of Lenovo in Eastern and Central Europe.

91

The proposed solution

First person PR, Lenovo representatives in Ukraine and Lenovo corporate direction

Head of Delegation is the main speaker at press events Lenovo, as the industry experts and a successful

manager.

Come out interviews and first person comments in relevant/ leading media in Ukraine, particularly –

Companion,Smartphone.ua and so on

In the press center "LigaBusinessInform“ was conducted an expert online conference with Head of

Corporate Sales of Lenovo. During the Internet conference Lenovo experts have received more than 20 questions from visitors to the portal "LigaBusinessInform" Following the results of an online conference were received about 70 publications in the Ukrainian media 92

Results

93

As a result, at the end of 4 months of Lenovo consistently adopts 1 place in the monthly ranking

of media citedness among market players PC + in Ukraine.

Working with the media brought to a qualitatively new level. New Lenovo devices regularly are

being tested in the relevant media, receiving high marks objectively. Each of the reviews / video

reviews has a significant number of views (from 3000 to 20 000) and a high degree of confidence

among consumers.

Significantly has increased journalists loyalty to Lenovo brand, which generated brand loyalty

among consumers. Were made certain steps to overcome the wrong stereotypes associated

previously with the brand in Ukraine.

Successfully conducted PR-support withdrawal of Lenovo smartphone to the Ukrainian market,

which largely confirmed sales of devices, for example, it was commodity group smartphones

leader in sales among all products in single-brand stores Lenovo.

Carried out PR-support of the corporate department of Lenovo: PR-event conducted on relevant

topics, and also released a series of press releases informing about Lenovo devices for

business.

Case № 27: PR-moving of the distributor in the IT market

Due to the developed strategy and its embodiment in the last 5

years, the company K-TRADE - has been recognized as one of

the leading distributors and manufacturers of PCs in Ukraine and

became one of the leaders among other IT-companies (3-5 place

in the ranking of IT newspaper "Business" and the winner in the

ranking of publishing house ITC).

Organization of participation in the specialized

"turnkey" exhibition (show on the stand)

The development of scenario and

conducting activities at the

company stand

Contests, inviting celebrities and others.

Attracting visitors of the exhibition attention to the stand

of the company in the pavilion

More than 10 press events representatives of international brands for

business and specialized media

September 28-29, 2001 , for "Auto Trading" a series of PR-activities, within

the Opening of a new automobile dealership SKODA in Kiev

were organized

Case № 28: PR-organization of SKODA car-salon opening, new automobile model SKODA FABIA presentation

On September 28, in the press center of the Ukrainian House was organized a press conference for the media. The event was attended by over 60 journalists and specialized business editions, TV and radio channels

In September 29 was organized the grand opening of the the first SKODA car-salon in Ukraine, equipped according to corporate standards of SKODA. The opening was attended by about 150 guests, including the official representatives of the plant, customers.

The presentation continued on the open area of the sports complex "Chaika", where an entertainment show «SKODA: multifaceted possibilities!» was organized. Ilya Noyabrev was the presenter.

The event on sports complex “Chaika”

As the show unfolded which was attended by over 400 people, the guests were shown the different models of «SKODA» cars in motion. The presentation was opened by the parade of vintage cars of Soviet and foreign manufacture, to the accompaniment of a jazz quintet, and then stunts demonstrated “top class" figures on modern cars. The total area of VIP-zone area of 150 square meters and a height of 8 m., which housed the tables for the guests.

Case № 29: PR-support of the introduction

of plastic diplomas in Ukraine

Explaining the benefits of plastic diplomas,

compared to paper.

Working with renowned print media ( mass media and socio -

political)

Mainstreaming, providing information to editorial office,

preparing press kits, training speakers.

Exclusive press-tour to the production plant,

answers to journalists' questions.

Output of 12 editorial materials in the 10 most

popular print media who covered the problem,

informed the public, in a favorable way for the

manufacturer.

PR-case № 31:Organization 100

anniversary of the 3M (Ukraine,

President-Hotel)

Press conference dedicated to the 100th anniversary of the

corporation 3M, was attended by over 50 partners 3M in

Ukraine from all regions and more than 30 journalists

from the specialized and business media (at the end, came

out more than 100 publications)

During the press conference, Frank Huber, CEO of 3M

(East) AG, the head of representational 3M office in

Ukraine acquainted the participants with financial

performance of 3M in the world. The total annual sales

work out more than $ 16 billion.

In the second part of the event was organized a solemn

buffet with live entertainment. The Agency has prepared all the necessary documents for the solemn

event: from script development of activities to the press pack (in

particular, was created a brochure "3M 100 years ").

On the 100th anniversary of 3M was also held PR-campaign in the

press - a series of articles about the most outstanding inventions of 3M

Corporation, such as Post-it, Scotch, or light-reflecting film came out

in leading business publications of Ukraine.

In addition, during the cooperation, the agency has promoted a

variety of new 3M products, informing journalists and other target

audiences.

Case № 34: KNAUF Ukraine - pages in social media (Facebook,

Twitter) - implementation and development

On pages highlighting the work of the company, industry news, Internet users

are getting familiar with the new products. Brand also shares his advice to

consumers about the proper selection and use of building materials.

Generation of interesting content that is updated regularly, allow you to increase

pages fan audience significantly and expand the circle of loyal customers. Gradually

rising rates of engagement - for example, the number of questions and comments

from users, reposts appeared in specialized groups.

Organizing press-tour for JOURNALISTS in Lviv

The event was attended by journalists from national and regional media, in

particular, «Bud Expert», «Building aspects», «Real Home», «Mіzhnarodna

Arhіtekturna Maisternia" "Dim Іdey “ and others.

Guests learned a lot about the company "Knauf", its activities in Ukraine and, in particular,

in the Western Region.

Case № 35: PR-support of AVON actions

in social sphere Transfer of mammography equipment by AVON to Vinnitsa, Nikolayev, Odessa

oncological dispensary, in the framework of AVON social project «Pink ribbon»

The event was held in the Kiev city oncological hospital in April 2005, and was

attended by more than 120 guests

For Kyiv Regional oncological hospital were purchased 3 mammographyies "Siemens" and 3 processing machines "Agfa", as well as modern ultrasound machine.

Inviting guests (media representatives, officers, partners) was

carried on name list, work was organized at the event, writing text

materials and dissemination of information about the charity event,

prepared a report.

Case №36: Promotion in PR-moving of the new

cooling lollipops "NORD" and fruit lollipops "VIT"

(production ROSHEN) on the Hreschatik, during

«Kiev Day» celebration.

Development, organizing and conducting of the action

- Publicity Creating.

Aim of the action - to acquaint customers with the new

domestic production candy caramel, and present new brands.

To participants of numerous competitions that were

conducted at two platforms with a diameter of 15 m

each, modeled in accordance with the corporate

identity of each brand, as gifts were handed tubes of

candies, toys, gifts, balls with a logo and so on.

During the action Kievans were distributed to over

4,000 free tubes of candies of both brands.

The competition was attended by over 500 people.

Кейс: организация открытия завода «под ключ» The official opening of U.P.P. - Ukraine's first plant for the production

of disposable hygiene products and medical devices

Senior government officials, politicians, as well as Ukrainian and foreign partners of the company, members of the media attended the official opening After raising flags U.P.P. and speeches, a symbolic ribbon was cut by President UPP Alexander Peev and chairman of the State Committee on Entrepreneurship Alexandra Kuzhel.

Case № 37:Organization of the plant opening in "turnkey“ way

Before the official opening of the plant press conference for journalists was held

in the boardroom, that was attended more than 60 media representatives.

For media representatives and guests a tour of the factory was conducted

(production- laboratory-warehouse).

Management staff and specialists of U.P.P. acquainted the guests with the main

stage of the production and testing of sanitary pads Angels - the first plant

products.

For investors and partners a banquet was held in the evening . It was opened by an exclusive fashion

show (stylist- fashion designer Irina Didichenko).Models feature was that they were completely made

of materials which are used for production and packing of towel - nonwoven web, paper airlaid,

perforated polypropylene, polyethylene, etc. The evening was conducted by Masha Efrosinina and

Yuri Gorbunov.

Publications in press

Case № 38: Marketing campaign on promotion of

sanitary pads Angels (U.P.P. factory) in maternity

hospitals

Work with the target audience in hospitals -

mothers with newborns, more than 400

contacts

Distribution of samples (towels) and proprietary

printing.

Work with the target audience of specialists (staff

maternity homes). Conducting seminars,

presentations about the new brand of hygiene

products, distribution of samples and branded

polygraphy.

Case№40: PR-moving DKT corporation, TOSHIBA brand,

NOTEBOOKS category

Organizing celebrations for the company DKT:

5,6,7,8,9,10 years (emcee B.Benyuk, A.Hostikoev,

N.Sumskaya,more than 150 guests)

Fantasy make-up at corporate events on

"Japan"theme

Organization of a campaign to promote notebooks

TOSHIBA in Ukraine 2002-2003,conferences, forums,

press-releases,a series of articles, actions on radio

channels

Repeated carrying out actions on FM-channels for the

promotion of DKT showroom and NOTEBOOKS

category, action "Mobile Zarnitsa", 2003 - one of the

first in Ukraine Interactive actions.

Case №42: "The opening of the turnkey shop " Organization of supermarket "Digital World“ opening in Kiev, m.Petrovka, more than 300 guests, contests, lottery, emcee, press event on the shop floor, photo- report.

Organization opening of salon of Czech kitchens KORYNA, Bulvar Druzhby Narodov more than 50 guests, emcee, contests, inviting guests, program, photo report.

Store opening UNITRADE, st. Khreschatyk, conducting press events, work with journalists, more than 100 guests, photo report.

The action on FM channel "Money in the washing machine", dedicated to the opening of home appliances and electronics «VICOTEC», Lev Tolstoy Street. More than 120 participants, maintenance, organization, report

Organization of the opening of the first design gallery Stil Haus in Kiev, st. Krasnoarmeyskaya, inviting more than 100 guests, including businessmen and celebrities, emcee Ilya Noyabrev, program, live music, contests, design of invitations, report.

Case № 43: Marketing campaign to stimulate sales of

diapers LUXUS Moomin Thin

Working with children's clinics visitors target

audience №1 (mothers with children up to three

years, more than 800 contacts). Distribution of

samples and branded polygraphy.

Work on the streets, with the target audience №1

(mothers with children up to three years, more

than 500 contacts). Informing about the products

and the distribution of samples and branded

polygraphy.

Work with the target audience №2 (employees of

maternity and child health centers in Kiev). Informing

about the new brand of hygiene, products presentation, the

distribution of samples and branded polygraphy.

Case №44: PR of sanitaryware company

Perennial promotion of company UNITECH BAU (plumbing and heating the production of Germany, Switzerland):

Annual PR-service,

- organization of the company's involvement in the largest construction exhibition,

-the organization of entertaining and educational activities for partners

-development and implementation of actions for designers and architects

- Formation creative products (original models, articles, releases, slogans and texts for printing, photo shooting).

Publications in specialized press

Promo action “Use every day"

Promo action “Use every day" was directed on the recognition of TM "Unitech Bau» nonstandard sales pitch allowed to draw attention to the campaign: At the crossroads of Kiev were distributed 40,000 rolls of toilet paper in the original wrapper. This handout directly related to plumbing, fully was meant as a concept of “Use every day." Addresses of shops "Unitech Bau" were listed on the wrapper rolls and thus consumers were informed about where in Kiev they can get qualitative sanitary appliances. The action became a vivid example of how epatage may be civilized. Rolls were distributed by promoters in branded clothes and costumed characters: "Soap" and "Sponge".

Organization of "Unitech Bau" participation in the largest construction exhibition. Concept development, overseen the design of the stand, development of participation program , including a show at the booth, which included non-standard "Defile in terry robes," contests for visitors, promoters work in the exhibition halls. As well as preparation of souvenir products, printing, photo-report. Stand "Unitech Bau" was recognized as the most pictorial in the exhibition and daily up to the active program collected hundreds of visitors who filled the aisles and even the neighboring stands.

Promotion at the booth to attract the attention of

visitors and partners

Development and organization of the exhibition "Installing

WALL-HUNG WATER CLOSET in real time" at the booth,

which caused great interest among the specialists

Promo for TM «Hansa» on FM radio channels, the final action took place at

the company's booth, prizes distribution to the winners was made by the

official representative of Hansa in Eastern Europe

The final of the annual loyalty action to customers, rewarding with

valuable gifts, certificates, E-card

Organization of "turnkey" annual corporate

event

Welcome: Publicity Creating, company of strategic communications

Web-site: www.publicity.com.ua

e-mail: [email protected]

Join us on: Facebook, Twitter, YouTube, SlideShare.