Pr by baraka

- INTRODUCTION

Road mabe - Question - Quote ( talk about us )

- Definition of public relation - Nature - Objective

- Competency function

- Essential function

- Model - Advantage - Disadvantage's - Ethics - Skill of PR Member - definition review - Outline

What do u know about PR ?

Management function that establish and maintain

the relationship between an organization and the

public on whom it’s success or failure depends

- Definition

• Other definition : using communication to adapt relationships between organizations and their publics’ (Carl H. Botan “International public relations: Critique and reformulation” in Public Relations Review, Vol. 18, No. 2, 1992: 149-152)

Public relations is the art and science of managing communication between an organization and its key constituents to build, manage, and sustain its positive image.

- Nature

• Public relations provides an organization or individual

exposure to their audiences using topics of public interest and news items that do not require direct payment.

• The aim is often to persuade the public, investors, partners, employees and other stakeholders to maintain a certain point of view about the company, its leadership, products or of political decisions.

• Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.

- OBJECTIVE

• It provides relevant information on planning

technical and organizational developments, inventions and their potential utilization, etc.

• The scope of public relation is wide and also include political field. Entrepreneurs, teachers, political leaders, social workers, religions, leaders are all involved in public relations day in and day out.

• In business public relation is tool of management like

marketing, production and finance. It is investing and creating asset for an organization which is finally reflected in improved performance profitability, and growth of the organization.

1. internal public relation

2. External public relation

3. Community public relation

4. Media relation

5. Trusted counsel

- Competency function

- Communication within an organization.

Mission Statements:

Helps employees set priorities and goals

Calibrates employees to the shared goals and milestones for an organization

1-Internal Relations & Employee Communications

Communication within an external

organization:

2-External public relation

Establish the relation between

organization and benefit’s

3- community relation

Develop public trust and digital

marketing

4-media relation

planning Management Evaluate

5-Trusted counsel

R = Research

A = Action

C = Communication

E = Evaluation

-Marston’s four-step “ ”

model describes the PR process:

research

strategic and plan

implement , exudate and communicate

evaluate

publicity and special events

issues management

crisis management

-Essential function

Trusted counsel

E.P.R

Community

Media relation

-speaker

Marketing

Digital marketing

Model

I.P.R

Evaluate

Project

manager

Credibility

Cost

Avoidance of Clutter

Lead Generation

Ability to reach specific groups

Image Building

-Advantages.

Difficult to quantify PR benefits

Lack of control

‘Deft’ management required

-Disadvantages of PR

-Ethics

-Skill of PR member

Strategic Message Development

Media Relations and Publicity

Presentation Skills Training

Media Training and Coaching

Opinion/Editorial Writing

Press Conferences

Media/Press Kits

Collateral Materials

Audio-Visual Programs Video News , Releases and Blogs

Market/Issue Research

Special Events

Working under stress

Initiative

Advertising – Information placed in the media by

an identified sponsor that pays for time or space.

Marketing – Management function that identifies

human needs and wants, and offers products and

services to satisfy those demands by targeting

customers

-Definition review:

2/ Publicity – Information from outside source used by the media because it has news value.

3/ Government relations – Involves flow of

information to and from legislative bodies.

4/ Lobbying – Primary purpose is to influence

legislation and regulation

-Definition review:

Contact

face book: [email protected]

E-mail: [email protected]