PPw presentation for conference final

Gordon GlenisterDirector General,

BPMA

Gordon Who ?

What is Promotional Products Week?

National Promotional Products Week is a celebration of the Promotional Products Industry.

What is the purpose of Promotional Products Week?

The aim of National Promotional Products Week is to raise the profile of

promotional products and celebrate their use and value within the marketing mix.

https://www.youtube.com/watch?v=bP9_xc4TjXo

PPAI Commissioned Research

48% would like to receive promotional products more often

38% feel promotional products serve as a constant reminder of the advertiser

83% of American consumers surveyed like receiving a promotional product with an advertising message

48% would like to receive promotional products more often

National Cupcake Week – British Baker

• The National Cupcake Championships take place every year during National Cupcake Week.

• Mary Berry presented the awards to the lucky winners last year.

National Stationary Week – LMC Media

• Win a 4 star weekend break in Paris or a hamper full of stationary

• Upload stationary images to Twitter.

• Get Kids Writing campaign – promoting the importance of writing by hand.

What happened last year?

BPMA PR Stunt

BPMA Promotional Products Week Coverage

…and helped us to created 8.2 million media impacts!

Last year 120 BPMA members took part!

Why should YOU get involved this year?

• To raise the profile and exposure of Promotional Products.

• To support YOUR industry.

• To encourage the use of Promotional Products in the marketing mix.

What should YOU do to get involved this year?

We want you to see YOUR Deskie! Upload a snapshot of your workspace to @PPWeek

- don’t forget to use #Deskie!

Can you guess who this famous Deskie belongs too…..

Come and See our Promotional Products Week hall of fame and

take a picture with Freddie Mercury!

We want your images & case studies of Promotions in action to feature on the

BPMA Pinterest site.

Hold a PR stunt or put on an event

The Sourcing Team - PR Stunt at Monument Station

Speak to local and National press

Incentive and Motivation Magazine•Sixteen page report focusing on the Promotional Products industry

•Published on 6th September within I&M magazine, then online

•Additional copies provided to BPMA  for use during Promotional Products Week

•Editorial content – Ethical sourcing, Impact of digital print, Using merchandise within an employee programme, Product trends and innovation

•Deadline 22nd August contact [email protected]

Special Offers & Competitions

£100 off a £1000 order voucher featured on the

Promotional Products Week Website

40 Distributor companies took part last year

Use the logo on email signaturesUse the logo on websitesUse the logo on flyers and promotionsUse the logo on product mailers

Feature a Question & Answer interview with Gordon!

Featured on PA Promotions website

Use the Research!

Get your team involved

Set a countdown

Look out for a video featuring Jamie Raven

This year’s Promotional Products Week Sponsors

Thank you

Were you listening…..it’s quiz time!

What is the purpose of Promotional Products Week?

Last year, we generated sizeable media impacts from our marketing, how much was it ?

• 1.2 million • 3.5 million • 8.2 million

Last year students from which University supported the BPMA in visiting top London agencies?

• University of London • Kings College • Brunel University

How many companies participated in the Week

• 50 • 120 • 200

What other organisation around the world runs a similar week ?

• PPAI• ASI • APPA

• Tell us 3 ideas of activities that you can do to get involved in the week

Give us 3 places where you can advertise the Week.

Which of these Social Media channels do the BPMA use to promote PPW? • Pinterest • Facebook• Linkedin • Twitter • Google+

• So, how did you do?

• What's the purpose of Promotional Products Week?

• Answer: To celebrate the use and value of promotional products

• Last year, we generated sizeable media impacts from our marketing, how much was it ?

• 1.2 million • 3.5 million • 8.2 million

• How many companies participated in the Week

• 50 • 120 • 200

Last year students from which University supported the BPMA in visiting top London agencies

• University of London • Kings College • Brunel University

What other organisation around the world runs a similar week ?

• PPAI• ASI • APPA

• Tell us 3 ideas of activities that you can do to get involved in the week

•PR stunt

•Promotion for customers

•Voucher offer on PPW site

•Interview with local newspaper/radio/TV

•Staff incentive

•Fundraising activity

•Competition

•Mini show, reception, party, event

Give us 3 ideas of where to advertise the Week • Advertise in special Incentive & Motivation feature

• Advertise in other magazines

• Press release

• Use logos on emails and website

• Window or car stickers

• Use social media eg #PPWEEK

Which of these Social Media channels do the BPMA use to promote PPW? • Pinterest • Facebook• Linkedin • Twitter • Google+

Answer: All