[PPT]The Art of Selling - University of Pittsburghsuper7/24011-25001/24141.ppt · Web viewTitle The Art of Selling Subject Marketing Author Eman Ahmed Azmi Last modified by Ahmed

Eman Azmi – (Training Expert)

Eman AzmiTraining Expert

(IFC, PMEC)

[email protected]

Eman Azmi – (Training Expert)

Part (I):1.Promotion Mix.2.Personal & non-

personal elements.

3.What is personal selling?

4.Why personal selling?

5.Promotion Strategies.

1.Promotion Mix.

Eman Azmi – (Training Expert)

Part (I):1.Promotion Mix.2.Personal & non-

personal elements.

3.What is personal selling?

4.Why personal selling?

5.Promotion Strategies.

1.Promotion Mix.

Promotion Mix

Advertising

Publicity

SalesPromotio

n

Personal Selling

Eman Azmi – (Training Expert)

Part (I):1.Promotion Mix.2.Personal & non-

personal elements.

3.What is personal selling?

4.Why personal selling?

5.Promotion Strategies.

1.Promotion Mix.

Promotion Mix

Advertising

Publicity

SalesPromotio

n

Personal Selling

2. Personal & non-personal elements.

Eman Azmi – (Training Expert)

Part (I):1.Promotion Mix.2.Personal & non-

personal elements.

3.What is personal selling?

4.Why personal selling?

5.Promotion Strategies.

2. Personal & non-personal elements.

Promotion Mix

Advertising

Publicity

SalesPromotio

n

Personal Selling

3. What is personal selling?

Eman Azmi – (Training Expert)

Part (I):1.Promotion Mix.2.Personal & non-

personal elements.

3.What is personal selling?

4.Why personal selling?

5.Promotion Strategies.

3. What is personal selling?

Personal Selling

market

Productmoney (cost)

4. Why personal selling?

Eman Azmi – (Training Expert)

Part (I):1.Promotion Mix.2.Personal & non-

personal elements.

3.What is personal selling?

4.Why personal selling?

5.Promotion Strategies.

Personal Selling

market

Productmoney (cost)

4. Why personal selling?5. Promotion Strategies.

Eman Azmi – (Training Expert)

Part (I):1.Promotion Mix.2.Personal & non-

personal elements.

3.What is personal selling?

4.Why personal selling?

5.Promotion Strategies.

5. Promotion Strategies.

Producer

Distribution Channels

Customer

promotion efforts

demand

Eman Azmi – (Training Expert)

Part (I):1.Promotion Mix.2.Personal & non-

personal elements.

3.What is personal selling?

4.Why personal selling?

5.Promotion Strategies.

5. Promotion Strategies.

Producer

Distribution Channels

Customer

promotion efforts

demanddemand

Eman Azmi – (Training Expert)

Eman Azmi – (Training Expert)

Part (2):1.Steps in

effective selling process.

2.SUPER sales person skills.

Eman Azmi – (Training Expert)

Prospecting &

qualifying

Pre-approac

h Approa

ch

Presentation &

demonstration

Handling

objections

Closing Follow-up

Identify qualified potential

customers

Learn as much as possible about

customer

Make a relationship

Tell the product “story” & focus on customer

benefits

Overcome customer objections

Ask for an

order

To insure customer

satisfaction & repeat business

Eman Azmi – (Training Expert)

Part (2):1.Steps in

effective selling process.

2.SUPER sales person skills.

2. SUPER sales person skills.

Risky & innovator

Sense of mission

Partner & team

player Solving

problems Rejections

are information

Eman Azmi – (Training Expert)

Eman Azmi – (Training Expert)

emanazmy@

yahoo.com***