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PROJECT ON CADBURY

Submitted To: Mahamaya Technical University

Presented By: Abhishek Todiwal

SVS Group of Institutions

INTRODUCTION

1.CADBURY IS A LEADING GLOBAL CONFECTIONARY CO. WITH A OUTSTANDING PORTFOLIO OF CHOCOLATE,GUM,& CANDY BRANDS

2.CADBURY SELLING THEIR PRODUCTS IN ALMOST EVERY COUNTRY AROUND THE WORLD.

3.IT’S ONE PURPOSE TO CAPTURE THE SPIRIT OF WHAT THEY ARE TRYING TO ACHEIVE AS A BUSINESS.

A History Of Cadburys Chocolate Company

1824 Aged 22, John Cadbury, a young Quaker, opens a small grocers shop in Birmingham- making chocolate on the sideline.

1847 John Cadbury moves his business to a larger factory, as his company becomes The Cadbury Brothers- his brother Benjamin joining him.

CONTINUED………

1861 John Cadbury retires and sons Richard and George take over the company.

1879 Cadbury Chocolate Company moves to Bournville. Over the next ten years the number of employees grows to 1,200.

1893 Cadbury Company builds a village for it’s employees.

1920’s The Cadbury script logo is first used.

MISSION

1.INCREASE THE WIDTH OF CHOCOLATE CONSUMPTION WITH LOW PRICE POINT PACK.

2.MAINTAIN IMAGE LEADERSHIP THROUGH A SUPERIOR MARKETING MIX.

3.BE A SIGNIFICANT PLAYER IN THE GIFTING SEGMENT.

vision

1.PROMOTION OF BRANDS CARRYING MASS FRANCHISE WITHOUT COMPROMISE ON QUALITY.

2.BETTER PRODUCT QUALITY AND PACKAGING.

3.EFFICIENT WORKING CAPITAL MANAGEMENT.

4.INCRESING THE MARKET DEPTH INCLUDING RURAL INDIANSCOVERAGE.

PRODUCT

THE CO. MANUFACTURE & SALES

1.CHOCOLATES2.SUGAR CONFECTIONARY

3.MALTED FOODS4.COCOA POWDER

5.DRINKING CHOLOCATE & SMALL EXTRACT

What is Chocolate?

Chocolate, is a general term for the products of the seeds of the cocoa or chocolate tree, used for making beverages or confectionery.

Cadburys Chocolate is special. But why? The answer is it’s unique taste and style.

While in production cocoa butter is added giving it a taste different to any other chocolate.

WHAT MAKES CADBURY CHOCOLATE SPECIAL?

C Y PAL-CHAIRMAN.

MATTHEW CADBURY-MANAGING DIRCTOR.

RAJIV WAHI-VICE CHAIRMAN.

S N TALWAR-DIRECTOR.

B PURI-EXECUTIVE DIRECTOR.

BOARD OF DIRECTOR

Planning

Cadbury chocolate is born: John Cadbury converts from tea and coffee to selling chocolate.

1

John Cadbury

2

First Factory: About the year 1780, the first machine-made chocolate is produced in Barcelona

3

With Milk: After eight years of experimenting, the Swiss Daniel Peter puts the first milk chocolate on the market in 1875

milk chocolate

4

Melting Sweetness Rodolphe Lindt of Berne produces chocolate which melts on the tongue for the first time in the year 1879.

First Dairy Milk

Strenghts Large teeming population of kids and

teenagers Well established market Vast variety of products Priced according to Indian mind set Easy availability of cocoa in india

Weakness

Large portion of population suffers from diabetes, cholesterol disorders etcDental problems associated with consumption of chocolates.

Opportunities  Innovative uncaptured chocolate market in

india – ( such as sugar free chocolate sector)

Large number of occasion celebrations and festivals in which chocs are used as a medium to convey happiness

Increasing acceptance of Globalisation and better relationship with foreign companies.

Threats Competition- cut throat competition from

nestle amul and international choc brands Negative publicity and contravacies Negative publicity and contravacies New entrance and individual players ( rise in

sale of homemade chocolates) Preference and availability of other

substitutes ( sweets and deserts)

Organising

Choose The Beans Roasting Winnowing Grinding/Refinning & Conching Tempering The Chocolates Molding & Dipping

Directing

The Management Make a good a plan. They organised proper work to the right

people. They are create a structure of work. They motivate to organisation people

to achieve their goals. They show their good skill.

Controlling

They keep a track of the process. They monitor the effectiveness of

planning, organising and directing. They do everything according to the plan. They take measurement of actual

performance. They motivated to organisational people

& workers.