Ppt on tata groups

PRESENTATION ON

TATA

GROUP

PRESENTED BY:-

PALAK GUPTA &

SREEVAANI KARE

INTRODUCTION

Tata group is an Indian multinational conglomerate company headquarter in Mumbai. Maharashtra, India.

Tata group operates more than 80 companies ranging from software and automobiles to steel, consumer goods and telecommunications. With above 424,365 employees across India, it is the nation’s largest private employer.

Tata Group remains a family-owned business, as the descendants of the founder (from the Tata family) own a majority stake in the company. The current chairman of the Tata group is Cyrus Pallonji Mistry, who took over from Ratan Tata in 2012.

Different groups of TATA

Tata group encompasses seven business sectors:

communication and information technology, engineering, materials, services, energy, consumer products and chemicals

CONSUMER PRODUCTS:- TATA SALT, TATA SKY

INFORMATION SYSTEM:- NALCO, TCS

PHILANTHROPY AND NATION BUILDING:- TATA MEMORIAL HOSPITALS, INDIAN INSTITUTE OF SCIENCES

AUTOMOBILE SECTOR:- TATA MOTORS

TATA DOCOMO, is an Indian cellular service provider on the GSM, CDMA and platform-arising out of the strategic joint venture between Tata Teleservices and NTT Docomo in November 2008. It is the country's sixth largest operator in terms of subscribers (including both GSM and CDMA). It is part of the Indian conglomerate Tata Group. On 5 November 2010, Tata DOCOMO became the first private sector telecom company to launch 3G services in India. On 21 May 2013, Docomo announced that it had entered into an exclusive partnership with GMR Airports to offer Wi-Fi services at Terminal 3 of the Indira Gandhi International Airport in Delhi and the Rajiv Gandhi International Airport in Hyderabad

TATA DOCOMO

TATA DOCOMO is the TATA Tele service LTD.

TATA DOCOMO makes a significant milestone in Indian telecom landspace.

First mobile service provider to have second pulse tariff

NTT DOCOMO

Worlds leading Japan based telecom company. Over the years technologies of DOCOMO has

defined industry bench marks like 3G technology.

It is a global leader in value added services.

TYPE- JOINT VENTURE INDUSTRY -TELECOMMUNICATIONSFOUNDED NOVEMBER 2008 HEADQUARTERS NEW DELHIINDIA AREA SERVED INDIASERVICES- MOBILE NETWORK, FIXED WIRELESS TELEPHONE, USB INTERNET DONGLE PARENT- TATA TELESERVICES (70%)NTT DOCOMO (26%)(JOINT VENTURE)

SWOT ANALYSIS OF TATA DOCOMO

STRENGTH• First to introduce seconds

tariff plan (seconds pulse)

• Good brand image of Tata services.

• Having large Varity of plans.

• Plans are affordable by any common person

WEAKNESS• Signal Strength• Customer services are not

satisfactory• Price competition from

BSNL and MTNL.• Service centre issue

OPPORTUNITY THREAT• Fast expanding cellular

market • Latest and low cost

technology• Untapped rural market

• Competitors low price offering

• Saturation point in basic telephony service

• Mobile number portability• If signal strength is not

increased it may lead to change in the network service by the customer.

MARKETING MIX(4P’S)

PRODUCT Tata Docomo having good

range of services. Tata Docomo provides both postpaid and prepaid services. Tata Docomo having good quality network which provides clarity in voice.

PRICE It having attractive tariff

plan. Tata Docomo having 1paise/sec. it is applicable for both prepaid and postpaid

PLACE It is having good range of distribution. As Tata already exist in this field of telecommunication as Tata Indicom. It has wide range of channels of distribution to sell Tata Docomo services.

PROMOTION Advertising Tata Docomo following different style of advertising pattern in TV and newspapers. Due to that reason it was reaching public very fast.

A year after taking over as chairman of the Tata group, Cyrus Mistry, has decided to exit the telecom business completely, according to a recent report from Economic Times. Tata Group, which includes Tata Communications and Tata Tele has initiated talks with Vodafone to sell the company, but the discussions are at an early stage.NTT Docomo owns 26% stake in Tata Tele and has a put option which expires on March 31, 2014. It may give a one-year extension for a deal with Vodafone, according to the report. The Indian government also holds 26% stake in Tata Communications. As part of negotiations with Vodafone, Tata Group will buy out government’s stake in the company and then sell it to Vodafone. Since both Tata Tele and Tata Communications have large shareholders, it will be a deal in several stages, the report adds

According to recent numbers published by the Department of Telecom, Tata Tele has net worth of minus 5,346.65 crore, which makes them a possible target for acquisitions. If Vodafone buys Tata Tele, it will be India’s leading player in terms of subscribers, overtaking Airtel. According to the ET report both Tata and Vodafone denied to confirm anything.

Why TATA group is selling TATA DOCOMO