PPT ON SOCIAL MEDIA OPTIMIZATION
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PPT ON
SOCIAL MEDIA OPTIMIZATION
Content
What Is SMO Why do SMO Rules of SMO Social Media Users Type of Social Media Tools Advantage
WHAT IS SMO
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
WHY DO SMO?
STEPS TO IMPROVE SMO
Reputation Engagement Authority Leadership Social Media Optimization
RULES OF SMO
Increase “link ability” Easy tagging and bookmarking Reward inbound links Help your content travel Encourage the “Mash up” Get communities connected
SOCIAL MEDIA USERS
TYPE OF SOCIAL MEDIA
Facebook Twitter Linkedin Youtube
TOOLS
Howsociable.com Knowem.com Semrush.com Majesticseo.com Bit.ly Google insights
ADVANTAGE
Brand Building Low cost Search Engine Ranking Instant Turnaround
DISADVANTAGES
DISCUSSION
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