Ppt on law of marginal utility

8/7/2019 Ppt on law of marginal utility

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PRESENTATION ON:-ByBy Abhishek GhoshAbhishek Ghosh Ashutosh KumarAshutosh Kumar

Arinjay MukherjeeArinjay Mukherjee

Bimal Kumar SinghBimal Kumar Singh

Nikita RamgarhiaNikita Ramgarhia

Prachi AgrawalPrachi Agrawal

Raja ChowdhuryRaja Chowdhury

CANCANMARKETINGMARKETING

CONCEPTSCONCEPTSJUSTIFYJUSTIFY

THE LAW OFTHE LAW OF

INCREASINGINCREASINGMARGINALMARGINAL

UTILITYUTILITY ??UnitedworldUnitedworld School Of BusinessSchool Of Business


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GGOODSOODS CConsideredonsidered..

LUXURY GOODS

BRANDED ITEMS JEWELLERIES

EXPENSIVE CARS,BIKES &

ELECTRONIC

GOODS


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BBRANDEDRANDED IITEMSTEMSClothesClothes,,BagsBags,,ShoesShoes &&

Expensive Pens.Expensive Pens.

More Focus onMore Focus on BRANDBRANDCONSCIOUSCONSCIOUS individuals.individuals.

Willing to payWilling to pay HIGHER PRICES.HIGHER PRICES.

BRANDBRAND is more important thanis more important than

QUALITY.QUALITY.


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EEXPENSIVEXPENSIVE IITEMSTEMSCarsCars,,BikesBikes,,WatchesWatches,,LaptopsLaptops

&& IpodsIpods..

Big BusinessmenBig Businessmenss UsableUsable

items.items.

Items Items SIGNIFIESSIGNIFIES their their

STATUSSTATUS & & ROYALTYROYALTY..


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NNORMALORMAL

GGOODSOODSCADBURYCADBURY

The More youThe More youConsumethe desireConsumethe desire

to consume anto consume an

additional unit ofadditional unit ofitincreasesitincreases

Showing Showing INCREASINGINCREASING

MARGINAL UTILITYMARGINAL UTILITY..


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ADVERTISEMENT

STRATEGIE

S


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BBRANDEDRANDED IITEMSTEMS -------- CCLOTHESLOTHES

ZZARAsARAs CCLOTHINGLOTHING Short Lead Time=MoreShort Lead Time=More

Fashionable ClothesFashionable Clothes

Lower quantities=ScarceLower quantities=ScarceSuppliesSupplies

More Styles=More ChoicesMore Styles=More Choices

Advertisements on YouthAdvertisements on Youthoriented channels likeoriented channels like

MTVMTV,, ZOOMZOOM,, Channel VChannel V


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JJEWELLERIEEWELLERIESSTANISHQTANISHQ has 104 stores across has 104 stores across

71 cities.The chain is operated71 cities.The chain is operated

through a through a Franchise SystemFranchise System..

ConsumersConsumers tend to see gold as an investment andtend to see gold as an investment andindulgence. But a brand like indulgence. But a brand like TANISHQTANISHQ

break the traditional consumer buying processbreak the traditional consumer buying process

and also make them switch their loyalty fromand also make them switch their loyalty from

the goldsmith to the retailer (i.e.the goldsmith to the retailer (i.e.TANISHQTANISHQ).).

Advertisements on Channels likeAdvertisements on Channels likeColorsColors,, Zee TVZee TV,, Star PlusStar Plus duringduring

DailyDaily--Soap SerialsSoap Serials..


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BMWBMW CCARSARSBMWBMW is an Independent Company', who believes inis an Independent Company', who believes in

two philosophies i.e.. two philosophies i.e.. Ideas Are EverythingIdeas Are Everything & &

Great Ideas Live OnGreat Ideas Live On..

IndependentIndependentminded engineers hired by BMW makeminded engineers hired by BMW make

unique car designsunique car designs that suits customer need. that suits customer need.

A BMW purchase is an expression of anA BMW purchase is an expression of an

Individuals Passion for Driving.Individuals Passion for Driving.

BMWs TaglineBMWs Tagline----------Ultimate Driving MachineUltimate Driving Machine..

Advertisements during Advertisements during Prime TimePrime Time i.e. ( i.e. (8 to 9 P.M8 to 9 P.M).).

Mainly on News Channels likeMainly on News Channels like CNBC,NDTV, Aaj TakCNBC,NDTV, Aaj Tak


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EXCEPTIONS

TOTHE

LAW


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NoNo Marketing ConceptsMarketing Concepts areare

applied forapplied forMONEYMONEY------still has anstill has an

Increasing MarginalIncreasing Marginal

utilityutility

ALCOHOLALCOHOL,, CIGARETTESCIGARETTES &&

NARCOTICSNARCOTICS have an Increasinghave an Increasing

Marginal utility ; even theseMarginal utility ; even these

are also are also notnot ADVERTISEDADVERTISED

A boy giving A boy giving Bunchful of ROSESBunchful of ROSES

to her Girlfriend..here the Girl'sto her Girlfriend..here the Girl's

desire to receive moredesire to receive more

ROSESROSES..implies ..implies IncreasingIncreasing

Marginal Utility..Marginal Utility..


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JUSTIFICATIONFor Some Goods For Some Goods The MarketingThe Marketing

ConceptsConcepts JUSTIFYJUSTIFYThe Law Of Increasing Marginal UtilityThe Law Of Increasing Marginal Utility,,,,,,

but for somebut for some it doesntit doesnt..

Hence, thereHence, there CANTCANT be abe a 100%100% YESYES

OR aOR a 100%100% NONO..


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Ppt on law of marginal utility

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