Presentation on summer internship project Consumer Buying Behaviour of godrej Appliances Submitted by Maman Panda Regd No.0806995043 Under the guidance of Prof. Kailash ch. nayak Mr. Niladri S. Chatterjee Senior Faculty Member, Dy.Manager, Direct sales, NIBA, Bhubaneswar Appliance Division, Godrej& Boyce Mfg.Co. Ltd BBSR
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Presentation on summer internship project
Consumer Buying Behaviour of godrej AppliancesSubmitted byMaman Panda
Regd No.0806995043
Under the guidance of Prof. Kailash ch. nayak Mr. Niladri S. Chatterjee
product of Godrej ?Q3. Which factors influence you to purchase a product?
•Price, Service,Brand image, Features,
Influence by other,
FindingsExisting customers of Godrej are satisfied
with after sales services, with few exceptions.Majority of the respondents in the survey
were found reluctant about giving details to us.
Customer think that brand name of the company can influence their purchase decision.
The person answered as he/she was not the concerned authority.
SuggestionCompany should organize free checkup camp
and AMC facility.Company gives more emphasis on heavy
advertising.Company should provide credit facility to the
customer.Company should provide greeting card,
messages to maintain customer relationship.
conclusionConsumer is a combination of psychological and
physiological structure.In order to study consumer behaviour we need to
do indepth study of human attitude,personality,motivation ,perception ,etc.
It is not easy to judge the buying behaviour of the consumer.
As we know that the consumers are regarded as the arbiters of fortune for the company so their taste and preference should be given higher importance in order to satisfy their wants.