ppt minor training MBA

7/31/2019 ppt minor training MBA

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SUMMER TRAINING ON THETOPIC

presented by Abhinav Shrivastava

OPERATIONAL STRATEGIES OFENGINEERS ACADEMY


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Points

Introduction

Objective of training

Staff

Operations

Customer Base and market conditions

Marketing Strategies

Operational Strategies

HR Management

Cost effective decisions Future scope

Findings

Conclusion


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Introduction to Company

Engineers Academy:- a registeredinstitution deals with different competitiveexams and career guidance

Mostly deal with education services


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Objective

To know about operations andoperational strategies of the company


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Staff

total 48 employees

Full timePart time

Part time

Part time Full time

Part time Full time

Faculties, technical persons Faculties, tele-callers, computer operator


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Operations

Divided their business into two modules

IIT JEEGATE/IES/PSU


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Customer base and Marketconditions

Customer Base is so strong due tocompetition.

Market is so tough.

Many other business giants

Small players eats the business


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Marketing strategies

For GATE Module Work on college deals

Commission to students as chain

marketing Incentives to Tele callers

Seminars in colleges

Students from local faculties

Hoardings, and posters

Selling Franchisees


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Marketing strategies

For IIT JEE Module Work on different school projects

Running a government project

Seminars

Quizzes and prize distribution seminarsfor parents and students

Tele callers

Hand bills

Word Mouth Publicity


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Operations Strategies

1. GATE/ IES/ PSUs Module

a. Mostly part time faculties

b. Experts of their fields

c. Classes on MWF or TTS basis

d. Percentage basis

e. Engineering Subject students

f. Get the crowd from local faculties

g. different college deals

h. Provides the material for self study


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Operations Strategies

IIT JEE Module:-

a. Mostly part time faculties

b. Experts of their fields

c. Classes on daily basisd. Percentage basis + salary Basis

e. 9th 10th, 11th, 12th students

f. Get the crowd from schools

g. different school projects

h. Mostly depend on govt project

i. Regular class test and doubts clearing sessions


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HR Management

Full time:- 1. Tele callers

2. Full time Faculties

3. Runners Part time :- 1. Part time faculties

2. Technical persons


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Cost effective Decisions

In marketing:-1. Class room Sharing

2. Use of CUG

3. Conveyance sharing

4. Chain Marketing5. Expert lectures by known

people

6. Classes by self

7. Have spare time due toalternate classes


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Future Scope

For engineering: 1. Campus recruitmenttraining

2. IES

3. JTO

4. Company Specificexams

5. IAS


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Future Scope

For IIT JEE:- 1. Different engineeringexams

2. Olympiad

3. NTSE

4. SAT

5. Medical Entrance exams


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Findings

A bit more careful about managementof classes

Not very much interested in classmanagement

Risk Management is less in terms ofbackup

Study material is not updated

Training to faculties


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Conclusion

Can grow to the sky if follow a properplan

Time management Cost effectiveness

Result oriented

Scope of improvement in the studymaterial


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THANK YOU

ppt minor training MBA

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