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WELCOME TO
PRESENTATIONON
CLASSIFICATION OF
RURAL MARKET ANDRURAL PRODUCT
PREPAREDBY-GROUP AMBA FINAL
YEAR
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STRUCTURE
INTRODUCTION OF RURAL MARKETING.
CHARACTERTISTICS OF RURAL MARKETING.
CLASSIFICATION OF RURAL PRODUCT.
CLASSIFICATION OF RURAL MARKETING.
CONCLUSION.
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INTRODUCTION OF RURALMARKETING
Rural marketing is the process of developing, pricing,promoting, distributing rural-specific goods and services, leadingto exchanges between urban and rural markets, which satisfiesconsumer demand and also achieve the organizationalobjective.
IRDA and NCAER defined the rural as:
1. villages with a population of less than 5,000, with 75% of themale population engaged in agriculture etc.
2. Population densityless then 400 square km.
3. The rural market has been growing at 3-4% per annum, addingmore than 1 million new consumers every year.
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CHARACTERTISTICS OFRURAL MARKETING
Diverse nature.
Urban market saturation.Rising disposable income of rural customer.
Rising literacy level.
Spread of Cable Television.
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CLASSIFICATION OF RURALPRODUCT
These products are following as:
FMCG (fast moving consumer goods) product.
Durable products.
Services.
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Rural Product
Product to be marketed with the requirements of the Rural Consumer should not be aextension of urban offerings(Philips launched Free Power Radio does not require
Battery/electricity you wind it with a lever and radio runs For approximately 30 min.
Classification
Of
Rural
Products
FMCG(HLL, Dabur, Marico, Colgate=PalmoliveCoke, Pepsi)
Consumer DurablesTV ,Fridge, Fan, Pressure Cooker,
Cycle, Two wheelers, Sewing machines,watch, mixer grinder, radio, music system,Fans, Washing machines(Philips, LG, Videocon, Onida )
ServicesTelecom, Banking, Health care ,Insurance
(Airtel, BSNL, SBI, PNB,Dena bank,)
Agri-inputsSeeds, pesticides,(Rallis India, Bayer,)
ProductLifeCycle(PLC)
Launch
Take Off
Maturity
Decline
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CLASSIFICATION OF RURAL
MARKETING
I. Urban to Rural (U2R):
.A major part of rural marketing falls in thiscategory. It is the transaction where urbanproducts are sold in the rural areas. The urbanproducts, which are generally sold in rural
areas are pesticides, fertilizers, seeds,FMCG, tractors, bicycles, consumer durablesetc..
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2. Rural to Urban (R2U):Agricultural products are marketed in urban areas.
Farmers seeks to sell his products in urban market directlyor indirectly ( by AMUL or other middleman).
Products sold under R2U category include seeds,fruits, vegetables, milk and milk products, forestproduce like beeswax, honey, spices, cotton fortextile mills etc
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3.. Rural-to-Rural (R2R):
This includes activities that take placebetween two villages in close proximity to
each other . The transactions involve areasof expertise a particular village has.Items in this category includeagricultural tools, handicrafts, bullock
carts, dress materials etc
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CONCLUSIONFinally we would like to conclude that
Rural marketing is totally move around rural
customers satisfaction by providing valuableproducts.
it is a process of developing , pricing anddistributing the rural specific goods to the
rural customers.
It is growing sector and helps in developmentof the economy of our country.
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THANK YOU
