ppt final copy

8/7/2019 ppt final copy

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Group members:- Rajat SuranaDigvijay Singh

BinodSavin

ChiranShubhamRohullah

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To show latest and new movies, stayingupdated with the new technologicalimprovements in and around the cinema.

Technological improvements includes comingup of a new type of screen, a new andimproved speakers or projectors etc

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To search for new prospective customers andto retain the old and new customers in thebusiness creating brand loyalty.

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Its one of the fastest growing sector among all.As per todays market survey cinemas play theimportant role in entertainment field. Everyone

wants to spend there time in peace. We willhelp them doing that by providing a goodatmosphere.

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roduction process:- We will provide ourcustomers everything of best quality. All thiswill be done to provide them a good service.

Organizational structure: - Different Employeeswill be given task and there will be narrowspan of control.

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Chairperson:

HR and Admin:Food and

Beverages:Finance:

Marketing:

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DemocraticStyle

Motivate Employees

MotivatedEmployees

Good Service

GoodService

More Customers

More Profit

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Code of conduct for all employees

Management believes in principles of propriety

Utmost care :customer handling

A well-designed HR program

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Bucket seats

Low Prices

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Product- Service

Price- Creating more Value

Cost based pricing- Satisfaction in terms ofmoney

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Place- Target Market

Promotion:-Branding, Awareness, Sales.

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Marketing media :- Print media such asnewspaper, poster, hooding etc.

Internet- Ads on Google and face book

SMS- New Generation

In- House- In multiplex only.

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ADVERTISING PUBLICITY SALES PROMOTION DIRECT SELLING

ATL AdvertisingAlthough Limited

We will targetSchools, Caf andColleges.

Party SponsoredEventsSponsored Radio

Game quizzes forHamper prizesSponsorships.

By offering

Discounts andOffer.

Promoting brandLoyalty programs.

Sponsoring healthAwareness camps

Promotion Strategy

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Special events

Tie up- by having a tie-up with corporation

Marketing movie in the multiplex

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Best place to go hang around with friends

Generate more profit.

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Who Age Bracket What they want

College goingstudents Age 18 yrs 25 yrs

A place where they canspend time with theirfellow mates.

Young officeworking class

Age 21 yrs -35 yrs

Nice place to hang around.

Couples Age 15-25yrs Safest place where they canbe alone and close to eachother.

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Premium customers- Who comes to watchmovie in a month. ( 40%)

Old age people- Who comes to watch movie in

three month. (10%)

Daily watcher- Who comes very frequently likealternate days. (50%)

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Our ticket prices will be low as compared tothe other cinemas. We will provide coupleseats which means daily watcher will be

attracted by it and they will love to spend timein our cinema. Cabin for two will be there forwho is willing to pay more.

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Target Market- CP

Places near by it

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Producers bypassingdistributors

Shift to DigitalCinema

New format in theatre

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Favorabledemographics Rising income level

Willing of people tospend on recreation

Demand side

Growth in filmindustry

Drivers

Improving supply ofreal estate

Tax Exemption

Supply side

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Customer satisfaction

Attractive pricing

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Ministry License : Rs 1,00,000

NOC

Water Board

Fire Department

MCD

Traffic

Police

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Radio Ads Average Rate/ 10 sec. 1000 No. of times/month 360 No. of Radio Channels 1

Total Cost of Radio Ads Rs. 3,60,000

Newspaper Ads Avg Rate per sq. cm. 500 Size of the add(in sq.cm.) 30 No. of newspaper 2

No. of times/month 30 Total Cost of Newspaper ads Rs. 9,00,000

Total Cost of Pamphlets Rs. 5,00,000

Total Advertising Costs Rs. 17,60,00026


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HR Dept. (in Rs.)

HR Head 50,000

HR Executive (2 personnel)60,000

Total Salary: Rs.110,000

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Marketing Dept. (in Rs.)

Marketing Head 50,000

Sales Manager 35,000

Creative Head (2) 40,000 Sales Team Members (2) 20,000

Optional Extra Members 20,000

Variable Salaries 20,000

Total Salaries : Rs. 185,000

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Finance Dept. (in Rs.)

Finance Head 50,000

Chartered Accountant (2) 80,000

Total Salaries : Rs. 130,000

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Land in Lease: Rs 5lakh per month(2lakh sq. feet)

Infrastructure requirements :Rs. 1500 Per sq. feet

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Normal : Rs 200

On week end: Rs 220

Bucket Seats : Rs 700

On week end: Rs 750

Cabin for couples : Rs 1000

On week end: Rs 1200

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A minimum of 200 bucket seats, 200 normaland 30 cabins per day.

On week end 300 bucket seats, 400 normal and

50 cabins per day. Average of 2lakh Rs collection on week days

Week ends collection 373000

Approx 7crore 20 Lakh Rs p.a. on week days Approx 3crore 58lakhs 8thousand on week end

p.a

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10 Lakh Rs per month from the differentoutlets

1 Lakh Rs per month for parking

80k per month of canteen

So approx 1 crore 41 Lakh 60thousand permonth from rents.

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Profit and Loss Account for Big Cinema For the year ending 31st March 2012 Particulars SCH

Amount Income Gross Receipt 121908000.0

Total ----------------- 121908000.0 Expenses Administrative Expenses 5100000.0

Operating Expenses 5000000.0

Total---------------

10100000.0

Profit 111808000.0

Profit after Tax

Net Profit 85000000.0

=========

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Total Investment- 30 crore

Pay Back Period- It means to cover the initialcost in a period.

Expected per year income is 85000000.00

So, payback time will be 3 years 5monthsand20days.

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