INTRODUCTION I DID MARKET RESEARCH ON THE TOPIC OF MARKET SHARE OF COCA COLA AND CONSUMER BEHAVIOR AND CHANNELS OF DISTRIBUTION. THE REASON FOR SELECTING THIS TOPIC BY THE COMPANY BECAUSE COMPANY WANTS TO KNOW HIS MARKET SHARE OF COKE AFTER DECREASING THE SELLING PRICE OF ALL FLAVORS IN COKE IN THE COMPARE OF PEPSI AND COMPANY START A NEW FLAVOR IN 200 ML. SO THAT COMPANY WANTS TO KNOW THAT HOW MUCH DEMAND HAVING THIS NEW LAUNCHED FLAVOR. THIS NEW LAUNCHED FLAVOR VERY MUCH PREFERED BY CONSUMER BECAUSE ITS COST IS ONLY 5 RUPIS. SO THAT MOST OF PERSON CON SPEND ENOUGH LESS MONEY AND CAN TAKE ENJOY OF COKE’S ALL FLAVOR IN 200ML.
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INTRODUCTION
I DID MARKET RESEARCH ON THE TOPIC OF MARKET SHARE OF
COCA COLA AND CONSUMER BEHAVIOR AND CHANNELS OF
DISTRIBUTION. THE REASON FOR SELECTING THIS TOPIC BY THE
COMPANY BECAUSE COMPANY WANTS TO KNOW HIS MARKET
SHARE OF COKE AFTER DECREASING THE SELLING PRICE OF ALL
FLAVORS IN COKE IN THE COMPARE OF PEPSI AND COMPANY
START A NEW FLAVOR IN 200 ML. SO THAT COMPANY WANTS TO
KNOW THAT HOW MUCH DEMAND HAVING THIS NEW LAUNCHED
FLAVOR. THIS NEW LAUNCHED FLAVOR VERY MUCH PREFERED
BY CONSUMER BECAUSE ITS COST IS ONLY 5 RUPIS. SO THAT
MOST OF PERSON CON SPEND ENOUGH LESS MONEY AND CAN
TAKE ENJOY OF COKE’S ALL FLAVOR IN 200ML.
OBJECTIVE OF RESEARCH
•TO FIND OUT THE MARKET SHARE AND DISTRIBUTION CHANNEL OF THE
COCA-COLA.
•TO STUDY THE DIFFERENT PRODUCT OFFERED BY COCA – COLA.
•TO FIND THE MARKET SHARE OF COCA-COLA AND CHANNEL OF
DISTRIBUTION IN THE MARKET.
•TO FIND THE MARKET SHARE OF HIS COMPETITORS IN THE MAKET LIKE
PEPSI AND OTHER SIMILAR PRODUCTS
•TO STUDY THE MARKET STRATEGY OF COCA-COLA IN MARKET.
•TO FIND THAT CUSTOMER TAKE COCA – COLA BRAND FROM COMPANY
VEHICLE OR FROM DEALER.
•TO FIND THE MARKET SHARE AND DISTRIBUTION CHANNEL ARE
SUFFICIENT AVAILABLE IN THE MARKET.
MARKET SHARE OF COCA COLA IN THE MARKET
In Present situation of Coca Cola is very good in the market. The company have
good market share app. 67% and remain 33% market share covered by his close
competitor Pepsi in this Area.
LAST YEARS SITUATION WAS NOT THAT. LAST YEARS MARKET
SHARE OF COCA COLA AND PEPSI WAS APP. SAME IN THE MARKET
BUT IN THIS YEAR COMPANY ADOPTED NEW STRATEGY AND
PROVIDED GOOD SERVICE AND PROVIDE MORE AND MORE
CUSTOMER SATISFACTION COMPANY TOP MANAGEMENT HAVE
TAKEN A GOOD DECISION IN THIS YEAR. DECISION WAS THAT ALL
THE FLAVOR’S RATE SHOULD BE DECREASED BY WHICH LOWER
LEVEL PEOPLE CAN BE TAKEN THE ENJOY OF COKE AND THE
COMPANY PROVIDED A NEW FLAVOR OF 200 ML IN THE BIRTH
RUPEES OF 5 . THIS BRAND HAVE GOT GOOD POSITION IN MIDDLE
LEVEL AND LOWER LEVEL FAMILY SO BY THE VIRTUE OF GOOD
STRATEGY COMPANY HAVE GOT GOOD MARKET SHARE APP. 67%
RIGHT NOW COKE POSITION IS MUCH MORE STRONG. COMPARISON
TO PEPSI.
COMPANY PROFILE
DOUGLAS N. DAFTChairman of the Board and Chief
Executive OfficerThe Coca-Cola Company
Douglas N. Daft was elected chairman, Board of Directors, and chief executive
officer of The Coca-Cola Company on February 17, 2000. Mr. Daft is the 11th
chairman of the Board in the history of the Company.
Mr. Daft, 60, joined the Company in 1969 as planning officer in the Sydney,
Australia office. He held positions of increasing responsibilities throughout Asia
and in 1982 was named vice president of Coca-Cola Far East Ltd.
In December 1988, Mr. Daft was named president of the North Pacific Division
and president of Coca-Cola (Japan) Co., Ltd. He moved to the Company's Atlanta
headquarters in 1991 to assume the responsibility of president of the Pacific
Group and in 1999 his responsibilities were expanded to include the Company's
Africa Group, and Schweppes Beverage Division, as well as the Middle and Far
East Group. Mr. Daft was elected president and chief operating officer of
The Coca - Cola Company in December 1999. He serves on the boards of
Sun Trust Banks, the Boys & Girls Clubs of America, Catalyst, the CERGE-EI
Foundation(Center for Economic Research and Graduate Education - Economics
Institute) in the Czech Republic, the Lauder Institute for Management and
International Studies at the University of Pennsylvania, the Prince of Wales
International Business Leaders Forum, the Grocery Manufacturers of
America, the British - American Chamber of Commerce, the G100, the
Woodruff Arts Center, the Commerce Club, and the McGraw-Hill Companies.
Mr. Daft is a trustee of
Emory University, the American Assembly and the Center for Strategic &
International Studies. He is also a member of The Trilateral Commission,
The Business Council, and The Business Round table. Mr. Daft received
a bachelor's degree in mathematics from the University of New
England and a post-graduate degree in administration from the University
of New South Wales. He holds an honorary doctorate in international
law from Thunderbird, The American Graduate School of International
Management
BOARD OF DIRECTORS
Douglas N. Daft
Chairman, Board of Directors, and Chief Executive Officer
The Coca-Cola Company
Herbert A. Allen
President and Chief Executive Officer
Allen & Company Incorporated
(a privately held investment banking firm)
Ronald W. Allen
Consultant to, Advisory Director, and former
Chairman of the Board, President, and
Chief Executive Officer, Delta Air Lines, Inc.
Cathleen P. Black
President
Hearst Magazines
Warren E. Buffett
Chairman of the Board and
Chief Executive Officer
The diversified holding company
Berkshire Hathaway Inc.
Barry Diller
Chairman of the Board and
Chief Executive Officer
USA Interactive
Susan B. King
President, The Leadership Initiative
(nonprofit consultants for leadership education) Duke
University
Maria Elena Lagomasino
Chairman and CEO
J.P. Morgan Private Bank
Donald F. McHenry
Distinguished Professor in the Practice of Diplomacy
and International Affairs at the School of Foreign
Service
Georgetown University
Partnership History
The Coca-Cola Company has long supported and shared in the growth and
evolution of the Olympic Games. Our enduring relationship began when a
freighter delivered the U.S. Olympic Team and 1,000 cases of Coca-Cola®
to the Amsterdam 1928 Olympic Games. More recently, on August 1,
2005, The Coca-Cola Company and the International Olympic Committee
announced the renewal of our historic partnership for an unprecedented
12 additional years, lengthening the role of Coca-Cola as a Worldwide
Olympic Partner from 2009 through 2020 – a deal that extends our global
support of the Olympic Games to 92 years without interruption.
With this agreement, our support continues from the conclusion of the
Beijing 2008 Olympic Games through the Vancouver 2010 Olympic Winter Games,
the London 2012 Olympic Games, the Sochi 2014 Olympic Winter Games, and the
Olympic Games of 2016 (summer), 2018 (winter) and 2020 (summer).
Read about our 80 year relationship with the Olympic Games. (PDF)
As a Worldwide Olympic Partner, The Coca-Cola Company receives global marketing
rights in the nonalcoholic beverages category and use of the Olympic symbols and
mascots in advertising and promotional activity.
following World War II, in London in 1948.
Our bottlers provided Oslo residents with their first look at a helicopter at the
1952 Olympic Winter Games in Norway.
For the Tokyo 1964 Olympic Games, we produced a popular Japanese-English
phrase book that became a model for translation guides at subsequent Games.